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    {
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    {
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    {
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      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432680173",
      "uid": "1004165",
      "name": "RETARGETING DJA | UID:1004165 | TYPE:I | NAME:103_priority_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_priority_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 20.98,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432680173",
      "uid": "1004165",
      "name": "RETARGETING DJA | UID:1004165 | TYPE:I | NAME:103_priority_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_priority_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 75.44,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 75.44,
      "roas": 0.36,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432680173",
      "uid": "1004165",
      "name": "RETARGETING DJA | UID:1004165 | TYPE:I | NAME:103_priority_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_priority_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 96.42,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 96.42,
      "roas": 0.28,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303520173",
      "uid": "1004343",
      "name": "RETARGETING | DOC:DJA | UID:1004343 | TYPE:I | NAME:103_StopPuttingYourselfLast | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_StopPuttingYourselfLast",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 245.47,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303520173",
      "uid": "1004343",
      "name": "RETARGETING | DOC:DJA | UID:1004343 | TYPE:I | NAME:103_StopPuttingYourselfLast | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_StopPuttingYourselfLast",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 427.39,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 427.39,
      "roas": 0.06,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303520173",
      "uid": "1004343",
      "name": "RETARGETING | DOC:DJA | UID:1004343 | TYPE:I | NAME:103_StopPuttingYourselfLast | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_StopPuttingYourselfLast",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 672.86,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 672.86,
      "roas": 0.04,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303440173",
      "uid": "1004333",
      "name": "RETARGETING | DOC:DJA | UID:1004333 | TYPE:I | NAME:103_DealForYourSister | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_DealForYourSister",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 142.02,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": "https://www.facebook.com/79979911177/posts/1678847400270684",
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303440173",
      "uid": "1004333",
      "name": "RETARGETING | DOC:DJA | UID:1004333 | TYPE:I | NAME:103_DealForYourSister | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_DealForYourSister",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 88.34,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": "https://www.facebook.com/79979911177/posts/1678847400270684",
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303440173",
      "uid": "1004333",
      "name": "RETARGETING | DOC:DJA | UID:1004333 | TYPE:I | NAME:103_DealForYourSister | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_DealForYourSister",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 230.36,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": "https://www.facebook.com/79979911177/posts/1678847400270684",
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303350173",
      "uid": "1003786",
      "name": "RETARGETING | UID:1003786 | TYPE:I | NAME:103_BiggestSteal1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_BiggestSteal1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 55.92,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303350173",
      "uid": "1003786",
      "name": "RETARGETING | UID:1003786 | TYPE:I | NAME:103_BiggestSteal1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_BiggestSteal1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 102.68,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 102.68,
      "roas": 0.26,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303350173",
      "uid": "1003786",
      "name": "RETARGETING | UID:1003786 | TYPE:I | NAME:103_BiggestSteal1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_BiggestSteal1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 158.6,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 158.6,
      "roas": 0.17,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432710173",
      "uid": "1003786",
      "name": "RETARGETING | UID:1003786 | TYPE:I | NAME:103_BiggestSteal1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_BiggestSteal1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 31.04,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 31.04,
      "roas": 0.87,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432710173",
      "uid": "1003786",
      "name": "RETARGETING | UID:1003786 | TYPE:I | NAME:103_BiggestSteal1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_BiggestSteal1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 55.08,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 55.08,
      "roas": 0.49,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432710173",
      "uid": "1003786",
      "name": "RETARGETING | UID:1003786 | TYPE:I | NAME:103_BiggestSteal1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_BiggestSteal1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 86.12,
      "total_revenue": 54.0,
      "consults": 2,
      "cpa": 43.06,
      "roas": 0.63,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303730173",
      "uid": "1003794",
      "name": "RETARGETING | UID:1003794 | TYPE:I | NAME:103_BiggestSteal11.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_BiggestSteal11.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 391.3,
      "total_revenue": 8496.0,
      "consults": 1,
      "cpa": 391.3,
      "roas": 21.71,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303730173",
      "uid": "1003794",
      "name": "RETARGETING | UID:1003794 | TYPE:I | NAME:103_BiggestSteal11.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_BiggestSteal11.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 725.27,
      "total_revenue": 172.0,
      "consults": 6,
      "cpa": 120.87833333333333,
      "roas": 0.24,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303730173",
      "uid": "1003794",
      "name": "RETARGETING | UID:1003794 | TYPE:I | NAME:103_BiggestSteal11.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_BiggestSteal11.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 1116.57,
      "total_revenue": 8668.0,
      "consults": 7,
      "cpa": 159.51,
      "roas": 7.76,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432780173",
      "uid": "1004343",
      "name": "RETARGETING | DOC:DJA | UID:1004343 | TYPE:I | NAME:103_StopPuttingYourselfLast | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_StopPuttingYourselfLast",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 154.51,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432780173",
      "uid": "1004343",
      "name": "RETARGETING | DOC:DJA | UID:1004343 | TYPE:I | NAME:103_StopPuttingYourselfLast | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_StopPuttingYourselfLast",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 385.98,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 385.98,
      "roas": 0.07,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432780173",
      "uid": "1004343",
      "name": "RETARGETING | DOC:DJA | UID:1004343 | TYPE:I | NAME:103_StopPuttingYourselfLast | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_StopPuttingYourselfLast",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 540.49,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 540.49,
      "roas": 0.05,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432700173",
      "uid": "1004163",
      "name": "RETARGETING DJA | UID:1004163 | TYPE:I | NAME:103_StartsHere_1 1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_StartsHere_1 1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 243.81,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 243.81,
      "roas": 0.11,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432700173",
      "uid": "1004163",
      "name": "RETARGETING DJA | UID:1004163 | TYPE:I | NAME:103_StartsHere_1 1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_StartsHere_1 1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 424.92,
      "total_revenue": 64.0,
      "consults": 2,
      "cpa": 212.46,
      "roas": 0.15,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432700173",
      "uid": "1004163",
      "name": "RETARGETING DJA | UID:1004163 | TYPE:I | NAME:103_StartsHere_1 1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_StartsHere_1 1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 668.73,
      "total_revenue": 91.0,
      "consults": 3,
      "cpa": 222.91,
      "roas": 0.14,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432750173",
      "uid": "1003794",
      "name": "RETARGETING | UID:1003794 | TYPE:I | NAME:103_BiggestSteal11.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_BiggestSteal11.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 527.61,
      "total_revenue": 226.0,
      "consults": 8,
      "cpa": 65.95125,
      "roas": 0.43,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432750173",
      "uid": "1003794",
      "name": "RETARGETING | UID:1003794 | TYPE:I | NAME:103_BiggestSteal11.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_BiggestSteal11.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 1384.33,
      "total_revenue": 367.0,
      "consults": 10,
      "cpa": 138.433,
      "roas": 0.27,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432750173",
      "uid": "1003794",
      "name": "RETARGETING | UID:1003794 | TYPE:I | NAME:103_BiggestSteal11.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_BiggestSteal11.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 1911.94,
      "total_revenue": 593.0,
      "consults": 18,
      "cpa": 106.2188888888889,
      "roas": 0.31,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432690173",
      "uid": "1004344",
      "name": "RETARGETING | DOC:DJA | UID:1004344 | TYPE:I | NAME:103_TiredOfFeelingTired | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_TiredOfFeelingTired",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 258.62,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 258.62,
      "roas": 0.1,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432690173",
      "uid": "1004344",
      "name": "RETARGETING | DOC:DJA | UID:1004344 | TYPE:I | NAME:103_TiredOfFeelingTired | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_TiredOfFeelingTired",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 327.29,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 327.29,
      "roas": 0.08,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432690173",
      "uid": "1004344",
      "name": "RETARGETING | DOC:DJA | UID:1004344 | TYPE:I | NAME:103_TiredOfFeelingTired | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_TiredOfFeelingTired",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 585.91,
      "total_revenue": 54.0,
      "consults": 2,
      "cpa": 292.955,
      "roas": 0.09,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303600173",
      "uid": "1004164",
      "name": "RETARGETING DJA | UID:1004164 | TYPE:I | NAME:103_Only27_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_Only27_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 45.84,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303600173",
      "uid": "1004164",
      "name": "RETARGETING DJA | UID:1004164 | TYPE:I | NAME:103_Only27_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_Only27_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 183.57,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 183.57,
      "roas": 0.15,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303600173",
      "uid": "1004164",
      "name": "RETARGETING DJA | UID:1004164 | TYPE:I | NAME:103_Only27_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_Only27_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 229.41,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 229.41,
      "roas": 0.12,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303560173",
      "uid": "1004329",
      "name": "RETARGETING | DOC:DJA | UID:1004329 | TYPE:I | NAME:103_BeingHeard | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_BeingHeard",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 26.69,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": "https://www.facebook.com/79979911177/posts/1678847376937353",
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303560173",
      "uid": "1004329",
      "name": "RETARGETING | DOC:DJA | UID:1004329 | TYPE:I | NAME:103_BeingHeard | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_BeingHeard",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 69.79,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": "https://www.facebook.com/79979911177/posts/1678847376937353",
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303560173",
      "uid": "1004329",
      "name": "RETARGETING | DOC:DJA | UID:1004329 | TYPE:I | NAME:103_BeingHeard | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_BeingHeard",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 96.48,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": "https://www.facebook.com/79979911177/posts/1678847376937353",
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432660173",
      "uid": "1004331",
      "name": "RETARGETING | DOC:DJA | UID:1004331 | TYPE:I | NAME:103_BiggestSteal | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10152026",
      "short": "103_BiggestSteal",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 1037.82,
      "total_revenue": 192.0,
      "consults": 4,
      "cpa": 259.455,
      "roas": 0.19,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432660173",
      "uid": "1004331",
      "name": "RETARGETING | DOC:DJA | UID:1004331 | TYPE:I | NAME:103_BiggestSteal | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10152026",
      "short": "103_BiggestSteal",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 1812.11,
      "total_revenue": 388.0,
      "consults": 15,
      "cpa": 120.80733333333333,
      "roas": 0.21,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432660173",
      "uid": "1004331",
      "name": "RETARGETING | DOC:DJA | UID:1004331 | TYPE:I | NAME:103_BiggestSteal | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10152026",
      "short": "103_BiggestSteal",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 2849.93,
      "total_revenue": 580.0,
      "consults": 19,
      "cpa": 149.99631578947367,
      "roas": 0.2,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303630173",
      "uid": "1004163",
      "name": "RETARGETING DJA | UID:1004163 | TYPE:I | NAME:103_StartsHere_1 1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_StartsHere_1 1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 183.28,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 183.28,
      "roas": 0.15,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303630173",
      "uid": "1004163",
      "name": "RETARGETING DJA | UID:1004163 | TYPE:I | NAME:103_StartsHere_1 1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_StartsHere_1 1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 509.62,
      "total_revenue": 54.0,
      "consults": 2,
      "cpa": 254.81,
      "roas": 0.11,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303630173",
      "uid": "1004163",
      "name": "RETARGETING DJA | UID:1004163 | TYPE:I | NAME:103_StartsHere_1 1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_StartsHere_1 1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 692.9,
      "total_revenue": 81.0,
      "consults": 3,
      "cpa": 230.96666666666667,
      "roas": 0.12,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432740173",
      "uid": "1004328",
      "name": "RETARGETING | DOC:DJA | UID:1004328 | TYPE:I | NAME:103_AnotherCup | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_AnotherCup",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 145.76,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432740173",
      "uid": "1004328",
      "name": "RETARGETING | DOC:DJA | UID:1004328 | TYPE:I | NAME:103_AnotherCup | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_AnotherCup",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 203.04,
      "total_revenue": 124.0,
      "consults": 2,
      "cpa": 101.52,
      "roas": 0.61,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432740173",
      "uid": "1004328",
      "name": "RETARGETING | DOC:DJA | UID:1004328 | TYPE:I | NAME:103_AnotherCup | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_AnotherCup",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 348.8,
      "total_revenue": 124.0,
      "consults": 2,
      "cpa": 174.4,
      "roas": 0.36,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303470173",
      "uid": "1004166",
      "name": "RETARGETING DJA | UID:1004166 | TYPE:I | NAME:103_HelloFall_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_HelloFall_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 73.71,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303470173",
      "uid": "1004166",
      "name": "RETARGETING DJA | UID:1004166 | TYPE:I | NAME:103_HelloFall_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_HelloFall_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 131.13,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303470173",
      "uid": "1004166",
      "name": "RETARGETING DJA | UID:1004166 | TYPE:I | NAME:103_HelloFall_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_HelloFall_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 204.84,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303290173",
      "uid": "1004335",
      "name": "RETARGETING | DOC:DJA | UID:1004335 | TYPE:I | NAME:103_LowEnergyFoggyDays | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_LowEnergyFoggyDays",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 284.99,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303290173",
      "uid": "1004335",
      "name": "RETARGETING | DOC:DJA | UID:1004335 | TYPE:I | NAME:103_LowEnergyFoggyDays | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_LowEnergyFoggyDays",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 319.88,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303290173",
      "uid": "1004335",
      "name": "RETARGETING | DOC:DJA | UID:1004335 | TYPE:I | NAME:103_LowEnergyFoggyDays | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_LowEnergyFoggyDays",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 604.87,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432720173",
      "uid": "1004166",
      "name": "RETARGETING DJA | UID:1004166 | TYPE:I | NAME:103_HelloFall_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_HelloFall_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 44.9,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432720173",
      "uid": "1004166",
      "name": "RETARGETING DJA | UID:1004166 | TYPE:I | NAME:103_HelloFall_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_HelloFall_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 62.43,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432720173",
      "uid": "1004166",
      "name": "RETARGETING DJA | UID:1004166 | TYPE:I | NAME:103_HelloFall_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_HelloFall_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 107.33,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303460173",
      "uid": "1004165",
      "name": "RETARGETING DJA | UID:1004165 | TYPE:I | NAME:103_priority_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_priority_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 34.49,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303460173",
      "uid": "1004165",
      "name": "RETARGETING DJA | UID:1004165 | TYPE:I | NAME:103_priority_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_priority_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 103.49,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303460173",
      "uid": "1004165",
      "name": "RETARGETING DJA | UID:1004165 | TYPE:I | NAME:103_priority_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_priority_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 137.98,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303450173",
      "uid": "1004328",
      "name": "RETARGETING | DOC:DJA | UID:1004328 | TYPE:I | NAME:103_AnotherCup | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_AnotherCup",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 137.57,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303450173",
      "uid": "1004328",
      "name": "RETARGETING | DOC:DJA | UID:1004328 | TYPE:I | NAME:103_AnotherCup | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_AnotherCup",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 173.18,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303450173",
      "uid": "1004328",
      "name": "RETARGETING | DOC:DJA | UID:1004328 | TYPE:I | NAME:103_AnotherCup | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_AnotherCup",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 310.75,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432730173",
      "uid": "1004333",
      "name": "RETARGETING | DOC:DJA | UID:1004333 | TYPE:I | NAME:103_DealForYourSister | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_DealForYourSister",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 40.6,
      "total_revenue": 97.0,
      "consults": 1,
      "cpa": 40.6,
      "roas": 2.39,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": "https://www.facebook.com/79979911177/posts/1678847400270684",
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432730173",
      "uid": "1004333",
      "name": "RETARGETING | DOC:DJA | UID:1004333 | TYPE:I | NAME:103_DealForYourSister | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_DealForYourSister",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 64.02,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": "https://www.facebook.com/79979911177/posts/1678847400270684",
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432730173",
      "uid": "1004333",
      "name": "RETARGETING | DOC:DJA | UID:1004333 | TYPE:I | NAME:103_DealForYourSister | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_DealForYourSister",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 104.62,
      "total_revenue": 97.0,
      "consults": 1,
      "cpa": 104.62,
      "roas": 0.93,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": "https://www.facebook.com/79979911177/posts/1678847400270684",
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303570173",
      "uid": "1004344",
      "name": "RETARGETING | DOC:DJA | UID:1004344 | TYPE:I | NAME:103_TiredOfFeelingTired | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_TiredOfFeelingTired",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 274.56,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303570173",
      "uid": "1004344",
      "name": "RETARGETING | DOC:DJA | UID:1004344 | TYPE:I | NAME:103_TiredOfFeelingTired | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_TiredOfFeelingTired",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 508.54,
      "total_revenue": 64.0,
      "consults": 2,
      "cpa": 254.27,
      "roas": 0.13,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303570173",
      "uid": "1004344",
      "name": "RETARGETING | DOC:DJA | UID:1004344 | TYPE:I | NAME:103_TiredOfFeelingTired | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_TiredOfFeelingTired",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 783.1,
      "total_revenue": 64.0,
      "consults": 2,
      "cpa": 391.55,
      "roas": 0.08,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303500173",
      "uid": "1004331",
      "name": "RETARGETING | DOC:DJA | UID:1004331 | TYPE:I | NAME:103_BiggestSteal | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10152026",
      "short": "103_BiggestSteal",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 904.29,
      "total_revenue": 145.0,
      "consults": 5,
      "cpa": 180.858,
      "roas": 0.16,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303500173",
      "uid": "1004331",
      "name": "RETARGETING | DOC:DJA | UID:1004331 | TYPE:I | NAME:103_BiggestSteal | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10152026",
      "short": "103_BiggestSteal",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 1724.37,
      "total_revenue": 8766.0,
      "consults": 7,
      "cpa": 246.3385714285714,
      "roas": 5.08,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779303500173",
      "uid": "1004331",
      "name": "RETARGETING | DOC:DJA | UID:1004331 | TYPE:I | NAME:103_BiggestSteal | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10152026",
      "short": "103_BiggestSteal",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - Order Page Visitors - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 2628.66,
      "total_revenue": 8911.0,
      "consults": 12,
      "cpa": 219.05499999999998,
      "roas": 3.39,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432770173",
      "uid": "1004164",
      "name": "RETARGETING DJA | UID:1004164 | TYPE:I | NAME:103_Only27_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_Only27_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 101.91,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432770173",
      "uid": "1004164",
      "name": "RETARGETING DJA | UID:1004164 | TYPE:I | NAME:103_Only27_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_Only27_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 134.71,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432770173",
      "uid": "1004164",
      "name": "RETARGETING DJA | UID:1004164 | TYPE:I | NAME:103_Only27_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_Only27_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 236.62,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432760173",
      "uid": "1004329",
      "name": "RETARGETING | DOC:DJA | UID:1004329 | TYPE:I | NAME:103_BeingHeard | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_BeingHeard",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 20.08,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": "https://www.facebook.com/79979911177/posts/1678847376937353",
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432760173",
      "uid": "1004329",
      "name": "RETARGETING | DOC:DJA | UID:1004329 | TYPE:I | NAME:103_BeingHeard | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_BeingHeard",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 31.34,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": "https://www.facebook.com/79979911177/posts/1678847376937353",
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249779432760173",
      "uid": "1004329",
      "name": "RETARGETING | DOC:DJA | UID:1004329 | TYPE:I | NAME:103_BeingHeard | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_BeingHeard",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "Retargeting - DJA - 95% Video Watchers - DTO CHA Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 51.42,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": "https://www.facebook.com/79979911177/posts/1678847376937353",
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249589512390173",
      "uid": "1004341",
      "name": "RETARGETING | DOC:DJA | UID:1004341 | TYPE:I | NAME:103_StillThinkingItOver | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_StillThinkingItOver",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 48.82,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512390173",
      "uid": "1004341",
      "name": "RETARGETING | DOC:DJA | UID:1004341 | TYPE:I | NAME:103_StillThinkingItOver | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_StillThinkingItOver",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 48.82,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512390173",
      "uid": "1004341",
      "name": "RETARGETING | DOC:DJA | UID:1004341 | TYPE:I | NAME:103_StillThinkingItOver | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_StillThinkingItOver",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 36.86,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512290173",
      "uid": "1004346",
      "name": "RETARGETING | DOC:DJA | UID:1004346 | TYPE:I | NAME:103_WideAwakeWornOut | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_WideAwakeWornOut",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 82.9,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512290173",
      "uid": "1004346",
      "name": "RETARGETING | DOC:DJA | UID:1004346 | TYPE:I | NAME:103_WideAwakeWornOut | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_WideAwakeWornOut",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 82.9,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512290173",
      "uid": "1004346",
      "name": "RETARGETING | DOC:DJA | UID:1004346 | TYPE:I | NAME:103_WideAwakeWornOut | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_WideAwakeWornOut",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 55.06,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512300173",
      "uid": "1004329",
      "name": "RETARGETING | DOC:DJA | UID:1004329 | TYPE:I | NAME:103_BeingHeard | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_BeingHeard",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 105.15,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": "https://www.facebook.com/79979911177/posts/1678847376937353",
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512300173",
      "uid": "1004329",
      "name": "RETARGETING | DOC:DJA | UID:1004329 | TYPE:I | NAME:103_BeingHeard | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_BeingHeard",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 105.15,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": "https://www.facebook.com/79979911177/posts/1678847376937353",
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512300173",
      "uid": "1004329",
      "name": "RETARGETING | DOC:DJA | UID:1004329 | TYPE:I | NAME:103_BeingHeard | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_BeingHeard",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 84.0,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": "https://www.facebook.com/79979911177/posts/1678847376937353",
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512350173",
      "uid": "1004344",
      "name": "RETARGETING | DOC:DJA | UID:1004344 | TYPE:I | NAME:103_TiredOfFeelingTired | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_TiredOfFeelingTired",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 1066.27,
      "total_revenue": 54.0,
      "consults": 2,
      "cpa": 533.135,
      "roas": 0.05,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512350173",
      "uid": "1004344",
      "name": "RETARGETING | DOC:DJA | UID:1004344 | TYPE:I | NAME:103_TiredOfFeelingTired | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_TiredOfFeelingTired",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 1066.27,
      "total_revenue": 54.0,
      "consults": 2,
      "cpa": 533.135,
      "roas": 0.05,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512350173",
      "uid": "1004344",
      "name": "RETARGETING | DOC:DJA | UID:1004344 | TYPE:I | NAME:103_TiredOfFeelingTired | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_TiredOfFeelingTired",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 926.03,
      "total_revenue": 54.0,
      "consults": 2,
      "cpa": 463.015,
      "roas": 0.06,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512370173",
      "uid": "1004331",
      "name": "RETARGETING | DOC:DJA | UID:1004331 | TYPE:I | NAME:103_BiggestSteal | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_BiggestSteal",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 2510.95,
      "total_revenue": 2307.0,
      "consults": 11,
      "cpa": 228.2681818181818,
      "roas": 0.92,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512370173",
      "uid": "1004331",
      "name": "RETARGETING | DOC:DJA | UID:1004331 | TYPE:I | NAME:103_BiggestSteal | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_BiggestSteal",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 2510.95,
      "total_revenue": 2307.0,
      "consults": 11,
      "cpa": 228.2681818181818,
      "roas": 0.92,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512370173",
      "uid": "1004331",
      "name": "RETARGETING | DOC:DJA | UID:1004331 | TYPE:I | NAME:103_BiggestSteal | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_BiggestSteal",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 2191.8,
      "total_revenue": 2216.0,
      "consults": 8,
      "cpa": 273.975,
      "roas": 1.01,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512320173",
      "uid": "1004338",
      "name": "RETARGETING | DOC:DJA | UID:1004338 | TYPE:I | NAME:103_NoteFromDrAxe | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_NoteFromDrAxe",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 41.58,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512320173",
      "uid": "1004338",
      "name": "RETARGETING | DOC:DJA | UID:1004338 | TYPE:I | NAME:103_NoteFromDrAxe | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_NoteFromDrAxe",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 41.58,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512320173",
      "uid": "1004338",
      "name": "RETARGETING | DOC:DJA | UID:1004338 | TYPE:I | NAME:103_NoteFromDrAxe | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_NoteFromDrAxe",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 20.63,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512380173",
      "uid": "1004339",
      "name": "RETARGETING | DOC:DJA | UID:1004339 | TYPE:I | NAME:103_ReminderNotes | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_ReminderNotes",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 51.52,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512380173",
      "uid": "1004339",
      "name": "RETARGETING | DOC:DJA | UID:1004339 | TYPE:I | NAME:103_ReminderNotes | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_ReminderNotes",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 51.52,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512380173",
      "uid": "1004339",
      "name": "RETARGETING | DOC:DJA | UID:1004339 | TYPE:I | NAME:103_ReminderNotes | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_ReminderNotes",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 43.17,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512270173",
      "uid": "1004335",
      "name": "RETARGETING | DOC:DJA | UID:1004335 | TYPE:I | NAME:103_LowEnergyFoggyDays | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_LowEnergyFoggyDays",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 389.19,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512270173",
      "uid": "1004335",
      "name": "RETARGETING | DOC:DJA | UID:1004335 | TYPE:I | NAME:103_LowEnergyFoggyDays | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_LowEnergyFoggyDays",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 389.19,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512270173",
      "uid": "1004335",
      "name": "RETARGETING | DOC:DJA | UID:1004335 | TYPE:I | NAME:103_LowEnergyFoggyDays | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_LowEnergyFoggyDays",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 305.97,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512310173",
      "uid": "1004336",
      "name": "RETARGETING | DOC:DJA | UID:1004336 | TYPE:I | NAME:103_MoreMoments | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_MoreMoments",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 3.16,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512310173",
      "uid": "1004336",
      "name": "RETARGETING | DOC:DJA | UID:1004336 | TYPE:I | NAME:103_MoreMoments | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_MoreMoments",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 3.16,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512310173",
      "uid": "1004336",
      "name": "RETARGETING | DOC:DJA | UID:1004336 | TYPE:I | NAME:103_MoreMoments | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_MoreMoments",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 3.04,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512360173",
      "uid": "1004343",
      "name": "RETARGETING | DOC:DJA | UID:1004343 | TYPE:I | NAME:103_StopPuttingYourselfLast | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_StopPuttingYourselfLast",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 1667.63,
      "total_revenue": 108.0,
      "consults": 4,
      "cpa": 416.9075,
      "roas": 0.06,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512360173",
      "uid": "1004343",
      "name": "RETARGETING | DOC:DJA | UID:1004343 | TYPE:I | NAME:103_StopPuttingYourselfLast | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_StopPuttingYourselfLast",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 1667.63,
      "total_revenue": 108.0,
      "consults": 4,
      "cpa": 416.9075,
      "roas": 0.06,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512360173",
      "uid": "1004343",
      "name": "RETARGETING | DOC:DJA | UID:1004343 | TYPE:I | NAME:103_StopPuttingYourselfLast | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_StopPuttingYourselfLast",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 816.08,
      "total_revenue": 54.0,
      "consults": 2,
      "cpa": 408.04,
      "roas": 0.07,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512250173",
      "uid": "1004328",
      "name": "RETARGETING | DOC:DJA | UID:1004328 | TYPE:I | NAME:103_AnotherCup | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_AnotherCup",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 450.33,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 450.33,
      "roas": 0.06,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512250173",
      "uid": "1004328",
      "name": "RETARGETING | DOC:DJA | UID:1004328 | TYPE:I | NAME:103_AnotherCup | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_AnotherCup",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 450.33,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 450.33,
      "roas": 0.06,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512250173",
      "uid": "1004328",
      "name": "RETARGETING | DOC:DJA | UID:1004328 | TYPE:I | NAME:103_AnotherCup | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_AnotherCup",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 174.74,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 174.74,
      "roas": 0.15,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512330173",
      "uid": "1004327",
      "name": "RETARGETING | DOC:DJA | UID:1004327 | TYPE:I | NAME:103_60Minutes | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_60Minutes",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 153.67,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512330173",
      "uid": "1004327",
      "name": "RETARGETING | DOC:DJA | UID:1004327 | TYPE:I | NAME:103_60Minutes | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_60Minutes",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 153.67,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512330173",
      "uid": "1004327",
      "name": "RETARGETING | DOC:DJA | UID:1004327 | TYPE:I | NAME:103_60Minutes | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_60Minutes",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 130.01,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512400173",
      "uid": "1004333",
      "name": "RETARGETING | DOC:DJA | UID:1004333 | TYPE:I | NAME:103_DealForYourSister | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_DealForYourSister",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 702.12,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": "https://www.facebook.com/79979911177/posts/1678847400270684",
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512400173",
      "uid": "1004333",
      "name": "RETARGETING | DOC:DJA | UID:1004333 | TYPE:I | NAME:103_DealForYourSister | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_DealForYourSister",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 702.12,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": "https://www.facebook.com/79979911177/posts/1678847400270684",
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512400173",
      "uid": "1004333",
      "name": "RETARGETING | DOC:DJA | UID:1004333 | TYPE:I | NAME:103_DealForYourSister | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_DealForYourSister",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 214.36,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": "https://www.facebook.com/79979911177/posts/1678847400270684",
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512260173",
      "uid": "1004332",
      "name": "RETARGETING | DOC:DJA | UID:1004332 | TYPE:I | NAME:103_BrainFogLowEnergy | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_BrainFogLowEnergy",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 350.09,
      "total_revenue": 54.0,
      "consults": 2,
      "cpa": 175.045,
      "roas": 0.15,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512260173",
      "uid": "1004332",
      "name": "RETARGETING | DOC:DJA | UID:1004332 | TYPE:I | NAME:103_BrainFogLowEnergy | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_BrainFogLowEnergy",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 350.09,
      "total_revenue": 54.0,
      "consults": 2,
      "cpa": 175.045,
      "roas": 0.15,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512260173",
      "uid": "1004332",
      "name": "RETARGETING | DOC:DJA | UID:1004332 | TYPE:I | NAME:103_BrainFogLowEnergy | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_BrainFogLowEnergy",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 319.29,
      "total_revenue": 54.0,
      "consults": 2,
      "cpa": 159.645,
      "roas": 0.17,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512280173",
      "uid": "1004334",
      "name": "RETARGETING | DOC:DJA | UID:1004334 | TYPE:I | NAME:103_FullHour | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_FullHour",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 36.88,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 36.88,
      "roas": 0.73,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512280173",
      "uid": "1004334",
      "name": "RETARGETING | DOC:DJA | UID:1004334 | TYPE:I | NAME:103_FullHour | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_FullHour",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 36.88,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 36.88,
      "roas": 0.73,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512280173",
      "uid": "1004334",
      "name": "RETARGETING | DOC:DJA | UID:1004334 | TYPE:I | NAME:103_FullHour | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_FullHour",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 16.74,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512340173",
      "uid": "1004330",
      "name": "RETARGETING | DOC:DJA | UID:1004330 | TYPE:I | NAME:103_Best27Find | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_Best27Find",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 314.3,
      "total_revenue": 15292.0,
      "consults": 0,
      "cpa": null,
      "roas": 48.65,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512340173",
      "uid": "1004330",
      "name": "RETARGETING | DOC:DJA | UID:1004330 | TYPE:I | NAME:103_Best27Find | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_Best27Find",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 314.3,
      "total_revenue": 15292.0,
      "consults": 0,
      "cpa": null,
      "roas": 48.65,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249589512340173",
      "uid": "1004330",
      "name": "RETARGETING | DOC:DJA | UID:1004330 | TYPE:I | NAME:103_Best27Find | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_Best27Find",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 116.88,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680270173",
      "uid": "1003787",
      "name": "RETARGETING | UID:1003787 | TYPE:I | NAME:103_Reclaim1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_Reclaim1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 249.88,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680270173",
      "uid": "1003787",
      "name": "RETARGETING | UID:1003787 | TYPE:I | NAME:103_Reclaim1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_Reclaim1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 36.83,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680270173",
      "uid": "1003787",
      "name": "RETARGETING | UID:1003787 | TYPE:I | NAME:103_Reclaim1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_Reclaim1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 33.14,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573208980173",
      "uid": "1004336",
      "name": "RETARGETING | DOC:DJA | UID:1004336 | TYPE:I | NAME:103_MoreMoments | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_MoreMoments",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 23.2,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573208980173",
      "uid": "1004336",
      "name": "RETARGETING | DOC:DJA | UID:1004336 | TYPE:I | NAME:103_MoreMoments | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_MoreMoments",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 23.2,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573208980173",
      "uid": "1004336",
      "name": "RETARGETING | DOC:DJA | UID:1004336 | TYPE:I | NAME:103_MoreMoments | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_MoreMoments",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 21.55,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249572946600173",
      "uid": "1004350",
      "name": "RETARGETING | DOC:DJA | UID:1004350 | TYPE:I | NAME:285_LabReportPost |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_LabReportPost",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 150.8,
      "total_revenue": 97.0,
      "consults": 1,
      "cpa": 150.8,
      "roas": 0.64,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249572946600173",
      "uid": "1004350",
      "name": "RETARGETING | DOC:DJA | UID:1004350 | TYPE:I | NAME:285_LabReportPost |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_LabReportPost",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-13 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 16.88,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249572946600173",
      "uid": "1004350",
      "name": "RETARGETING | DOC:DJA | UID:1004350 | TYPE:I | NAME:285_LabReportPost |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_LabReportPost",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 28.51,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249573209090173",
      "uid": "1004331",
      "name": "RETARGETING | DOC:DJA | UID:1004331 | TYPE:I | NAME:103_BiggestSteal | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_BiggestSteal",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 3298.86,
      "total_revenue": 2512.0,
      "consults": 16,
      "cpa": 206.17875,
      "roas": 0.76,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209090173",
      "uid": "1004331",
      "name": "RETARGETING | DOC:DJA | UID:1004331 | TYPE:I | NAME:103_BiggestSteal | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_BiggestSteal",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 3298.86,
      "total_revenue": 2512.0,
      "consults": 16,
      "cpa": 206.17875,
      "roas": 0.76,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209090173",
      "uid": "1004331",
      "name": "RETARGETING | DOC:DJA | UID:1004331 | TYPE:I | NAME:103_BiggestSteal | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_BiggestSteal",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 2924.26,
      "total_revenue": 2448.0,
      "consults": 14,
      "cpa": 208.8757142857143,
      "roas": 0.84,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249572946540173",
      "uid": "1004357",
      "name": "RETARGETING | DOC:DJA | UID:1004357 | TYPE:I | NAME:285_TellYourSister |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_TellYourSister",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 4713.35,
      "total_revenue": 1944.0,
      "consults": 20,
      "cpa": 235.66750000000002,
      "roas": 0.41,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249572946540173",
      "uid": "1004357",
      "name": "RETARGETING | DOC:DJA | UID:1004357 | TYPE:I | NAME:285_TellYourSister |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_TellYourSister",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-13 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 3246.99,
      "total_revenue": 706.0,
      "consults": 8,
      "cpa": 405.87375,
      "roas": 0.22,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249572946540173",
      "uid": "1004357",
      "name": "RETARGETING | DOC:DJA | UID:1004357 | TYPE:I | NAME:285_TellYourSister |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_TellYourSister",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 5111.39,
      "total_revenue": 1194.0,
      "consults": 12,
      "cpa": 425.9491666666667,
      "roas": 0.23,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249572946640173",
      "uid": "1004347",
      "name": "RETARGETING | DOC:DJA | UID:1004347 | TYPE:I | NAME:285_60Minutes |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_60Minutes",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 102.09,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249572946640173",
      "uid": "1004347",
      "name": "RETARGETING | DOC:DJA | UID:1004347 | TYPE:I | NAME:285_60Minutes |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_60Minutes",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-13 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 20.63,
      "total_revenue": 97.0,
      "consults": 1,
      "cpa": 20.63,
      "roas": 4.7,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249572946640173",
      "uid": "1004347",
      "name": "RETARGETING | DOC:DJA | UID:1004347 | TYPE:I | NAME:285_60Minutes |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_60Minutes",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 45.04,
      "total_revenue": 97.0,
      "consults": 1,
      "cpa": 45.04,
      "roas": 2.15,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249572946620173",
      "uid": "1004358",
      "name": "RETARGETING | DOC:DJA | UID:1004358 | TYPE:I | NAME:285_WhatDoes97Include |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_WhatDoes97Include",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 983.87,
      "total_revenue": 542.0,
      "consults": 5,
      "cpa": 196.774,
      "roas": 0.55,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249572946620173",
      "uid": "1004358",
      "name": "RETARGETING | DOC:DJA | UID:1004358 | TYPE:I | NAME:285_WhatDoes97Include |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_WhatDoes97Include",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-13 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 416.03,
      "total_revenue": 194.0,
      "consults": 2,
      "cpa": 208.015,
      "roas": 0.47,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249572946620173",
      "uid": "1004358",
      "name": "RETARGETING | DOC:DJA | UID:1004358 | TYPE:I | NAME:285_WhatDoes97Include |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_WhatDoes97Include",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 596.07,
      "total_revenue": 291.0,
      "consults": 3,
      "cpa": 198.69000000000003,
      "roas": 0.49,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249572946650173",
      "uid": "1004359",
      "name": "RETARGETING | DOC:DJA | UID:1004359 | TYPE:I | NAME:285_WithoutTheWaitingRoom |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_WithoutTheWaitingRoom",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 857.08,
      "total_revenue": 582.0,
      "consults": 6,
      "cpa": 142.84666666666666,
      "roas": 0.68,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249572946650173",
      "uid": "1004359",
      "name": "RETARGETING | DOC:DJA | UID:1004359 | TYPE:I | NAME:285_WithoutTheWaitingRoom |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_WithoutTheWaitingRoom",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-13 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 420.22,
      "total_revenue": 97.0,
      "consults": 1,
      "cpa": 420.22,
      "roas": 0.23,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249572946650173",
      "uid": "1004359",
      "name": "RETARGETING | DOC:DJA | UID:1004359 | TYPE:I | NAME:285_WithoutTheWaitingRoom |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_WithoutTheWaitingRoom",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 537.26,
      "total_revenue": 194.0,
      "consults": 2,
      "cpa": 268.63,
      "roas": 0.36,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249573209080173",
      "uid": "1004334",
      "name": "RETARGETING | DOC:DJA | UID:1004334 | TYPE:I | NAME:103_FullHour | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_FullHour",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 72.16,
      "total_revenue": 97.0,
      "consults": 1,
      "cpa": 72.16,
      "roas": 1.34,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209080173",
      "uid": "1004334",
      "name": "RETARGETING | DOC:DJA | UID:1004334 | TYPE:I | NAME:103_FullHour | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_FullHour",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 72.16,
      "total_revenue": 97.0,
      "consults": 1,
      "cpa": 72.16,
      "roas": 1.34,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209080173",
      "uid": "1004334",
      "name": "RETARGETING | DOC:DJA | UID:1004334 | TYPE:I | NAME:103_FullHour | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_FullHour",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 28.42,
      "total_revenue": 97.0,
      "consults": 1,
      "cpa": 28.42,
      "roas": 3.41,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209070173",
      "uid": "1004335",
      "name": "RETARGETING | DOC:DJA | UID:1004335 | TYPE:I | NAME:103_LowEnergyFoggyDays | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_LowEnergyFoggyDays",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 703.42,
      "total_revenue": 27.0,
      "consults": 2,
      "cpa": 351.71,
      "roas": 0.04,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209070173",
      "uid": "1004335",
      "name": "RETARGETING | DOC:DJA | UID:1004335 | TYPE:I | NAME:103_LowEnergyFoggyDays | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_LowEnergyFoggyDays",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 703.42,
      "total_revenue": 27.0,
      "consults": 2,
      "cpa": 351.71,
      "roas": 0.04,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209070173",
      "uid": "1004335",
      "name": "RETARGETING | DOC:DJA | UID:1004335 | TYPE:I | NAME:103_LowEnergyFoggyDays | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_LowEnergyFoggyDays",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 522.18,
      "total_revenue": 27.0,
      "consults": 2,
      "cpa": 261.09,
      "roas": 0.05,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573208940173",
      "uid": "1004338",
      "name": "RETARGETING | DOC:DJA | UID:1004338 | TYPE:I | NAME:103_NoteFromDrAxe | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_NoteFromDrAxe",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 41.13,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573208940173",
      "uid": "1004338",
      "name": "RETARGETING | DOC:DJA | UID:1004338 | TYPE:I | NAME:103_NoteFromDrAxe | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_NoteFromDrAxe",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 41.13,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573208940173",
      "uid": "1004338",
      "name": "RETARGETING | DOC:DJA | UID:1004338 | TYPE:I | NAME:103_NoteFromDrAxe | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_NoteFromDrAxe",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 19.19,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249572946570173",
      "uid": "1004348",
      "name": "RETARGETING | DOC:DJA | UID:1004348 | TYPE:I | NAME:285_BiggestSteal |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_BiggestSteal",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 1459.68,
      "total_revenue": 709.0,
      "consults": 8,
      "cpa": 182.46,
      "roas": 0.49,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249572946570173",
      "uid": "1004348",
      "name": "RETARGETING | DOC:DJA | UID:1004348 | TYPE:I | NAME:285_BiggestSteal |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_BiggestSteal",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-13 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 194.58,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249572946570173",
      "uid": "1004348",
      "name": "RETARGETING | DOC:DJA | UID:1004348 | TYPE:I | NAME:285_BiggestSteal |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_BiggestSteal",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 162.95,
      "total_revenue": 97.0,
      "consults": 1,
      "cpa": 162.95,
      "roas": 0.6,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249573209030173",
      "uid": "1004328",
      "name": "RETARGETING | DOC:DJA | UID:1004328 | TYPE:I | NAME:103_AnotherCup | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_AnotherCup",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 460.35,
      "total_revenue": 124.0,
      "consults": 2,
      "cpa": 230.175,
      "roas": 0.27,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209030173",
      "uid": "1004328",
      "name": "RETARGETING | DOC:DJA | UID:1004328 | TYPE:I | NAME:103_AnotherCup | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_AnotherCup",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 460.35,
      "total_revenue": 124.0,
      "consults": 2,
      "cpa": 230.175,
      "roas": 0.27,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209030173",
      "uid": "1004328",
      "name": "RETARGETING | DOC:DJA | UID:1004328 | TYPE:I | NAME:103_AnotherCup | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_AnotherCup",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 177.86,
      "total_revenue": 97.0,
      "consults": 1,
      "cpa": 177.86,
      "roas": 0.55,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249572946660173",
      "uid": "1004355",
      "name": "RETARGETING | DOC:DJA | UID:1004355 | TYPE:I | NAME:285_ShowUpForYourHealth |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_ShowUpForYourHealth",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 120.52,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249572946660173",
      "uid": "1004355",
      "name": "RETARGETING | DOC:DJA | UID:1004355 | TYPE:I | NAME:285_ShowUpForYourHealth |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_ShowUpForYourHealth",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-13 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 45.46,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249572946660173",
      "uid": "1004355",
      "name": "RETARGETING | DOC:DJA | UID:1004355 | TYPE:I | NAME:285_ShowUpForYourHealth |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_ShowUpForYourHealth",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 50.43,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249573209060173",
      "uid": "1004344",
      "name": "RETARGETING | DOC:DJA | UID:1004344 | TYPE:I | NAME:103_TiredOfFeelingTired | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_TiredOfFeelingTired",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 1103.14,
      "total_revenue": 507.0,
      "consults": 11,
      "cpa": 100.28545454545456,
      "roas": 0.46,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209060173",
      "uid": "1004344",
      "name": "RETARGETING | DOC:DJA | UID:1004344 | TYPE:I | NAME:103_TiredOfFeelingTired | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_TiredOfFeelingTired",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 1103.14,
      "total_revenue": 507.0,
      "consults": 11,
      "cpa": 100.28545454545456,
      "roas": 0.46,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209060173",
      "uid": "1004344",
      "name": "RETARGETING | DOC:DJA | UID:1004344 | TYPE:I | NAME:103_TiredOfFeelingTired | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_TiredOfFeelingTired",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 959.86,
      "total_revenue": 453.0,
      "consults": 9,
      "cpa": 106.6511111111111,
      "roas": 0.47,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573208970173",
      "uid": "1004343",
      "name": "RETARGETING | DOC:DJA | UID:1004343 | TYPE:I | NAME:103_StopPuttingYourselfLast | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_StopPuttingYourselfLast",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 1613.41,
      "total_revenue": 189.0,
      "consults": 7,
      "cpa": 230.48714285714286,
      "roas": 0.12,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573208970173",
      "uid": "1004343",
      "name": "RETARGETING | DOC:DJA | UID:1004343 | TYPE:I | NAME:103_StopPuttingYourselfLast | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_StopPuttingYourselfLast",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 1613.41,
      "total_revenue": 189.0,
      "consults": 7,
      "cpa": 230.48714285714286,
      "roas": 0.12,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573208970173",
      "uid": "1004343",
      "name": "RETARGETING | DOC:DJA | UID:1004343 | TYPE:I | NAME:103_StopPuttingYourselfLast | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_StopPuttingYourselfLast",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 523.26,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 523.26,
      "roas": 0.05,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573208930173",
      "uid": "1004341",
      "name": "RETARGETING | DOC:DJA | UID:1004341 | TYPE:I | NAME:103_StillThinkingItOver | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_StillThinkingItOver",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 41.02,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573208930173",
      "uid": "1004341",
      "name": "RETARGETING | DOC:DJA | UID:1004341 | TYPE:I | NAME:103_StillThinkingItOver | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_StillThinkingItOver",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 41.02,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573208930173",
      "uid": "1004341",
      "name": "RETARGETING | DOC:DJA | UID:1004341 | TYPE:I | NAME:103_StillThinkingItOver | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_StillThinkingItOver",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 24.62,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249572946550173",
      "uid": "1004353",
      "name": "RETARGETING | DOC:DJA | UID:1004353 | TYPE:I | NAME:285_NoPlaceLikeHome |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_NoPlaceLikeHome",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 39.68,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249572946550173",
      "uid": "1004353",
      "name": "RETARGETING | DOC:DJA | UID:1004353 | TYPE:I | NAME:285_NoPlaceLikeHome |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_NoPlaceLikeHome",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-13 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 12.37,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249572946550173",
      "uid": "1004353",
      "name": "RETARGETING | DOC:DJA | UID:1004353 | TYPE:I | NAME:285_NoPlaceLikeHome |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_NoPlaceLikeHome",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 28.89,
      "total_revenue": 97.0,
      "consults": 1,
      "cpa": 28.89,
      "roas": 3.36,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249573208990173",
      "uid": "1004332",
      "name": "RETARGETING | DOC:DJA | UID:1004332 | TYPE:I | NAME:103_BrainFogLowEnergy | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_BrainFogLowEnergy",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 171.85,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573208990173",
      "uid": "1004332",
      "name": "RETARGETING | DOC:DJA | UID:1004332 | TYPE:I | NAME:103_BrainFogLowEnergy | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_BrainFogLowEnergy",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 171.85,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573208990173",
      "uid": "1004332",
      "name": "RETARGETING | DOC:DJA | UID:1004332 | TYPE:I | NAME:103_BrainFogLowEnergy | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_BrainFogLowEnergy",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 132.5,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573126580173",
      "uid": "1004330",
      "name": "RETARGETING | DOC:DJA | UID:1004330 | TYPE:I | NAME:103_Best27Find | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_Best27Find",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 329.29,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 329.29,
      "roas": 0.08,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573126580173",
      "uid": "1004330",
      "name": "RETARGETING | DOC:DJA | UID:1004330 | TYPE:I | NAME:103_Best27Find | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_Best27Find",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 329.29,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 329.29,
      "roas": 0.08,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573126580173",
      "uid": "1004330",
      "name": "RETARGETING | DOC:DJA | UID:1004330 | TYPE:I | NAME:103_Best27Find | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_Best27Find",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 63.34,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209300173",
      "uid": "1004336",
      "name": "RETARGETING | DOC:DJA | UID:1004336 | TYPE:I | NAME:103_MoreMoments | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_MoreMoments",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 6.27,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209300173",
      "uid": "1004336",
      "name": "RETARGETING | DOC:DJA | UID:1004336 | TYPE:I | NAME:103_MoreMoments | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_MoreMoments",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 6.27,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209300173",
      "uid": "1004336",
      "name": "RETARGETING | DOC:DJA | UID:1004336 | TYPE:I | NAME:103_MoreMoments | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_MoreMoments",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 5.62,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209010173",
      "uid": "1004339",
      "name": "RETARGETING | DOC:DJA | UID:1004339 | TYPE:I | NAME:103_ReminderNotes | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_ReminderNotes",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 51.67,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209010173",
      "uid": "1004339",
      "name": "RETARGETING | DOC:DJA | UID:1004339 | TYPE:I | NAME:103_ReminderNotes | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_ReminderNotes",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 51.67,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209010173",
      "uid": "1004339",
      "name": "RETARGETING | DOC:DJA | UID:1004339 | TYPE:I | NAME:103_ReminderNotes | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_ReminderNotes",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 33.3,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573126550173",
      "uid": "1004343",
      "name": "RETARGETING | DOC:DJA | UID:1004343 | TYPE:I | NAME:103_StopPuttingYourselfLast | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_StopPuttingYourselfLast",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 2857.12,
      "total_revenue": 313.0,
      "consults": 10,
      "cpa": 285.712,
      "roas": 0.11,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573126550173",
      "uid": "1004343",
      "name": "RETARGETING | DOC:DJA | UID:1004343 | TYPE:I | NAME:103_StopPuttingYourselfLast | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_StopPuttingYourselfLast",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 2857.12,
      "total_revenue": 313.0,
      "consults": 10,
      "cpa": 285.712,
      "roas": 0.11,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573126550173",
      "uid": "1004343",
      "name": "RETARGETING | DOC:DJA | UID:1004343 | TYPE:I | NAME:103_StopPuttingYourselfLast | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_StopPuttingYourselfLast",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 856.99,
      "total_revenue": 81.0,
      "consults": 4,
      "cpa": 214.2475,
      "roas": 0.09,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209040173",
      "uid": "1004346",
      "name": "RETARGETING | DOC:DJA | UID:1004346 | TYPE:I | NAME:103_WideAwakeWornOut | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_WideAwakeWornOut",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 112.0,
      "total_revenue": 111.0,
      "consults": 0,
      "cpa": null,
      "roas": 0.99,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209040173",
      "uid": "1004346",
      "name": "RETARGETING | DOC:DJA | UID:1004346 | TYPE:I | NAME:103_WideAwakeWornOut | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_WideAwakeWornOut",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 112.0,
      "total_revenue": 111.0,
      "consults": 0,
      "cpa": null,
      "roas": 0.99,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209040173",
      "uid": "1004346",
      "name": "RETARGETING | DOC:DJA | UID:1004346 | TYPE:I | NAME:103_WideAwakeWornOut | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_WideAwakeWornOut",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 65.64,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209000173",
      "uid": "1004329",
      "name": "RETARGETING | DOC:DJA | UID:1004329 | TYPE:I | NAME:103_BeingHeard | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_BeingHeard",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 136.8,
      "total_revenue": 0.0,
      "consults": 1,
      "cpa": 136.8,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": "https://www.facebook.com/79979911177/posts/1678847376937353",
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209000173",
      "uid": "1004329",
      "name": "RETARGETING | DOC:DJA | UID:1004329 | TYPE:I | NAME:103_BeingHeard | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_BeingHeard",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 136.8,
      "total_revenue": 0.0,
      "consults": 1,
      "cpa": 136.8,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": "https://www.facebook.com/79979911177/posts/1678847376937353",
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209000173",
      "uid": "1004329",
      "name": "RETARGETING | DOC:DJA | UID:1004329 | TYPE:I | NAME:103_BeingHeard | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_BeingHeard",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 101.84,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": "https://www.facebook.com/79979911177/posts/1678847376937353",
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249572946580173",
      "uid": "1004356",
      "name": "RETARGETING | DOC:DJA | UID:1004356 | TYPE:I | NAME:285_StartWithBloodwork |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_StartWithBloodwork",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 8474.76,
      "total_revenue": 12554.99,
      "consults": 50,
      "cpa": 169.4952,
      "roas": 1.48,
      "funnel": "Bloodwork",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249572946580173",
      "uid": "1004356",
      "name": "RETARGETING | DOC:DJA | UID:1004356 | TYPE:I | NAME:285_StartWithBloodwork |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_StartWithBloodwork",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-13 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 4316.91,
      "total_revenue": 16909.0,
      "consults": 13,
      "cpa": 332.07,
      "roas": 3.92,
      "funnel": "Bloodwork",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249572946580173",
      "uid": "1004356",
      "name": "RETARGETING | DOC:DJA | UID:1004356 | TYPE:I | NAME:285_StartWithBloodwork |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_StartWithBloodwork",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 2938.76,
      "total_revenue": 1127.0,
      "consults": 12,
      "cpa": 244.89666666666668,
      "roas": 0.38,
      "funnel": "Bloodwork",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249572946560173",
      "uid": "1004349",
      "name": "RETARGETING | DOC:DJA | UID:1004349 | TYPE:I | NAME:285_DontStopAtALabReport |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_DontStopAtALabReport",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 131.08,
      "total_revenue": 97.0,
      "consults": 1,
      "cpa": 131.08,
      "roas": 0.74,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249572946560173",
      "uid": "1004349",
      "name": "RETARGETING | DOC:DJA | UID:1004349 | TYPE:I | NAME:285_DontStopAtALabReport |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_DontStopAtALabReport",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-13 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 35.53,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249572946560173",
      "uid": "1004349",
      "name": "RETARGETING | DOC:DJA | UID:1004349 | TYPE:I | NAME:285_DontStopAtALabReport |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_DontStopAtALabReport",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 40.94,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249572946630173",
      "uid": "1004351",
      "name": "RETARGETING | DOC:DJA | UID:1004351 | TYPE:I | NAME:285_MoreCoffee |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_MoreCoffee",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 250.77,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249572946630173",
      "uid": "1004351",
      "name": "RETARGETING | DOC:DJA | UID:1004351 | TYPE:I | NAME:285_MoreCoffee |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_MoreCoffee",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-13 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 102.47,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249572946630173",
      "uid": "1004351",
      "name": "RETARGETING | DOC:DJA | UID:1004351 | TYPE:I | NAME:285_MoreCoffee |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_MoreCoffee",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 146.08,
      "total_revenue": 97.0,
      "consults": 1,
      "cpa": 146.08,
      "roas": 0.66,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249573126490173",
      "uid": "1004341",
      "name": "RETARGETING | DOC:DJA | UID:1004341 | TYPE:I | NAME:103_StillThinkingItOver | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_StillThinkingItOver",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 53.39,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573126490173",
      "uid": "1004341",
      "name": "RETARGETING | DOC:DJA | UID:1004341 | TYPE:I | NAME:103_StillThinkingItOver | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_StillThinkingItOver",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 53.39,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573126490173",
      "uid": "1004341",
      "name": "RETARGETING | DOC:DJA | UID:1004341 | TYPE:I | NAME:103_StillThinkingItOver | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_StillThinkingItOver",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 25.26,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249572946530173",
      "uid": "1004354",
      "name": "RETARGETING | DOC:DJA | UID:1004354 | TYPE:I | NAME:285_QuestionsNotes |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_QuestionsNotes",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 60.1,
      "total_revenue": 194.0,
      "consults": 2,
      "cpa": 30.05,
      "roas": 3.23,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249572946530173",
      "uid": "1004354",
      "name": "RETARGETING | DOC:DJA | UID:1004354 | TYPE:I | NAME:285_QuestionsNotes |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_QuestionsNotes",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-13 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 44.23,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249572946530173",
      "uid": "1004354",
      "name": "RETARGETING | DOC:DJA | UID:1004354 | TYPE:I | NAME:285_QuestionsNotes |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_QuestionsNotes",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 74.01,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249573209050173",
      "uid": "1004327",
      "name": "RETARGETING | DOC:DJA | UID:1004327 | TYPE:I | NAME:103_60Minutes | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_60Minutes",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 93.35,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209050173",
      "uid": "1004327",
      "name": "RETARGETING | DOC:DJA | UID:1004327 | TYPE:I | NAME:103_60Minutes | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_60Minutes",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 93.35,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209050173",
      "uid": "1004327",
      "name": "RETARGETING | DOC:DJA | UID:1004327 | TYPE:I | NAME:103_60Minutes | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_60Minutes",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 69.54,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573208950173",
      "uid": "1004333",
      "name": "RETARGETING | DOC:DJA | UID:1004333 | TYPE:I | NAME:103_DealForYourSister | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_DealForYourSister",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 702.38,
      "total_revenue": 8271.0,
      "consults": 6,
      "cpa": 117.06333333333333,
      "roas": 11.78,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": "https://www.facebook.com/79979911177/posts/1678847400270684",
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573208950173",
      "uid": "1004333",
      "name": "RETARGETING | DOC:DJA | UID:1004333 | TYPE:I | NAME:103_DealForYourSister | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_DealForYourSister",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 702.38,
      "total_revenue": 8271.0,
      "consults": 6,
      "cpa": 117.06333333333333,
      "roas": 11.78,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": "https://www.facebook.com/79979911177/posts/1678847400270684",
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573208950173",
      "uid": "1004333",
      "name": "RETARGETING | DOC:DJA | UID:1004333 | TYPE:I | NAME:103_DealForYourSister | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_DealForYourSister",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 160.56,
      "total_revenue": 54.0,
      "consults": 2,
      "cpa": 80.28,
      "roas": 0.34,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": "https://www.facebook.com/79979911177/posts/1678847400270684",
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573126640173",
      "uid": "1004332",
      "name": "RETARGETING | DOC:DJA | UID:1004332 | TYPE:I | NAME:103_BrainFogLowEnergy | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_BrainFogLowEnergy",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 48.48,
      "total_revenue": 0.0,
      "consults": 1,
      "cpa": 48.48,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573126640173",
      "uid": "1004332",
      "name": "RETARGETING | DOC:DJA | UID:1004332 | TYPE:I | NAME:103_BrainFogLowEnergy | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_BrainFogLowEnergy",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 48.48,
      "total_revenue": 0.0,
      "consults": 1,
      "cpa": 48.48,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573126640173",
      "uid": "1004332",
      "name": "RETARGETING | DOC:DJA | UID:1004332 | TYPE:I | NAME:103_BrainFogLowEnergy | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_BrainFogLowEnergy",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 42.1,
      "total_revenue": 0.0,
      "consults": 1,
      "cpa": 42.1,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573126530173",
      "uid": "1004329",
      "name": "RETARGETING | DOC:DJA | UID:1004329 | TYPE:I | NAME:103_BeingHeard | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_BeingHeard",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 306.79,
      "total_revenue": 178.0,
      "consults": 4,
      "cpa": 76.6975,
      "roas": 0.58,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": "https://www.facebook.com/79979911177/posts/1678847376937353",
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573126530173",
      "uid": "1004329",
      "name": "RETARGETING | DOC:DJA | UID:1004329 | TYPE:I | NAME:103_BeingHeard | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_BeingHeard",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 306.79,
      "total_revenue": 178.0,
      "consults": 4,
      "cpa": 76.6975,
      "roas": 0.58,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": "https://www.facebook.com/79979911177/posts/1678847376937353",
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573126530173",
      "uid": "1004329",
      "name": "RETARGETING | DOC:DJA | UID:1004329 | TYPE:I | NAME:103_BeingHeard | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_BeingHeard",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 172.22,
      "total_revenue": 124.0,
      "consults": 2,
      "cpa": 86.11,
      "roas": 0.72,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": "https://www.facebook.com/79979911177/posts/1678847376937353",
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573126590173",
      "uid": "1004338",
      "name": "RETARGETING | DOC:DJA | UID:1004338 | TYPE:I | NAME:103_NoteFromDrAxe | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_NoteFromDrAxe",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 49.16,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573126590173",
      "uid": "1004338",
      "name": "RETARGETING | DOC:DJA | UID:1004338 | TYPE:I | NAME:103_NoteFromDrAxe | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_NoteFromDrAxe",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 49.16,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573126590173",
      "uid": "1004338",
      "name": "RETARGETING | DOC:DJA | UID:1004338 | TYPE:I | NAME:103_NoteFromDrAxe | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_NoteFromDrAxe",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 20.19,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209170173",
      "uid": "1004346",
      "name": "RETARGETING | DOC:DJA | UID:1004346 | TYPE:I | NAME:103_WideAwakeWornOut | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_WideAwakeWornOut",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 66.87,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 66.87,
      "roas": 0.4,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209170173",
      "uid": "1004346",
      "name": "RETARGETING | DOC:DJA | UID:1004346 | TYPE:I | NAME:103_WideAwakeWornOut | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_WideAwakeWornOut",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 66.87,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 66.87,
      "roas": 0.4,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209170173",
      "uid": "1004346",
      "name": "RETARGETING | DOC:DJA | UID:1004346 | TYPE:I | NAME:103_WideAwakeWornOut | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_WideAwakeWornOut",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 35.67,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 35.67,
      "roas": 0.76,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209160173",
      "uid": "1004331",
      "name": "RETARGETING | DOC:DJA | UID:1004331 | TYPE:I | NAME:103_BiggestSteal | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_BiggestSteal",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 13603.36,
      "total_revenue": 43443.99,
      "consults": 119,
      "cpa": 114.31394957983194,
      "roas": 3.19,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209160173",
      "uid": "1004331",
      "name": "RETARGETING | DOC:DJA | UID:1004331 | TYPE:I | NAME:103_BiggestSteal | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_BiggestSteal",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 13603.36,
      "total_revenue": 43443.99,
      "consults": 119,
      "cpa": 114.31394957983194,
      "roas": 3.19,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209160173",
      "uid": "1004331",
      "name": "RETARGETING | DOC:DJA | UID:1004331 | TYPE:I | NAME:103_BiggestSteal | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_BiggestSteal",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 12040.21,
      "total_revenue": 42868.99,
      "consults": 103,
      "cpa": 116.8952427184466,
      "roas": 3.56,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209220173",
      "uid": "1004335",
      "name": "RETARGETING | DOC:DJA | UID:1004335 | TYPE:I | NAME:103_LowEnergyFoggyDays | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_LowEnergyFoggyDays",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 542.88,
      "total_revenue": 108.0,
      "consults": 5,
      "cpa": 108.576,
      "roas": 0.2,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209220173",
      "uid": "1004335",
      "name": "RETARGETING | DOC:DJA | UID:1004335 | TYPE:I | NAME:103_LowEnergyFoggyDays | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_LowEnergyFoggyDays",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 542.88,
      "total_revenue": 108.0,
      "consults": 5,
      "cpa": 108.576,
      "roas": 0.2,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209220173",
      "uid": "1004335",
      "name": "RETARGETING | DOC:DJA | UID:1004335 | TYPE:I | NAME:103_LowEnergyFoggyDays | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_LowEnergyFoggyDays",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 301.07,
      "total_revenue": 54.0,
      "consults": 2,
      "cpa": 150.535,
      "roas": 0.18,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209260173",
      "uid": "1004333",
      "name": "RETARGETING | DOC:DJA | UID:1004333 | TYPE:I | NAME:103_DealForYourSister | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_DealForYourSister",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 1178.58,
      "total_revenue": 194.0,
      "consults": 3,
      "cpa": 392.85999999999996,
      "roas": 0.16,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": "https://www.facebook.com/79979911177/posts/1678847400270684",
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209260173",
      "uid": "1004333",
      "name": "RETARGETING | DOC:DJA | UID:1004333 | TYPE:I | NAME:103_DealForYourSister | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_DealForYourSister",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 1178.58,
      "total_revenue": 194.0,
      "consults": 3,
      "cpa": 392.85999999999996,
      "roas": 0.16,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": "https://www.facebook.com/79979911177/posts/1678847400270684",
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209260173",
      "uid": "1004333",
      "name": "RETARGETING | DOC:DJA | UID:1004333 | TYPE:I | NAME:103_DealForYourSister | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_DealForYourSister",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 201.59,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": "https://www.facebook.com/79979911177/posts/1678847400270684",
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573126660173",
      "uid": "1004327",
      "name": "RETARGETING | DOC:DJA | UID:1004327 | TYPE:I | NAME:103_60Minutes | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_60Minutes",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 164.14,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573126660173",
      "uid": "1004327",
      "name": "RETARGETING | DOC:DJA | UID:1004327 | TYPE:I | NAME:103_60Minutes | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_60Minutes",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 164.14,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573126660173",
      "uid": "1004327",
      "name": "RETARGETING | DOC:DJA | UID:1004327 | TYPE:I | NAME:103_60Minutes | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_60Minutes",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 114.36,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249572946590173",
      "uid": "1004352",
      "name": "RETARGETING | DOC:DJA | UID:1004352 | TYPE:I | NAME:285_NoMoreGuessing |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_NoMoreGuessing",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 49.16,
      "total_revenue": 97.0,
      "consults": 1,
      "cpa": 49.16,
      "roas": 1.97,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249572946590173",
      "uid": "1004352",
      "name": "RETARGETING | DOC:DJA | UID:1004352 | TYPE:I | NAME:285_NoMoreGuessing |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_NoMoreGuessing",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-13 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 24.72,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249572946590173",
      "uid": "1004352",
      "name": "RETARGETING | DOC:DJA | UID:1004352 | TYPE:I | NAME:285_NoMoreGuessing |  ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "285_NoMoreGuessing",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 58.53,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249573126510173",
      "uid": "1004344",
      "name": "RETARGETING | DOC:DJA | UID:1004344 | TYPE:I | NAME:103_TiredOfFeelingTired | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_TiredOfFeelingTired",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 4183.75,
      "total_revenue": 209.0,
      "consults": 10,
      "cpa": 418.375,
      "roas": 0.05,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573126510173",
      "uid": "1004344",
      "name": "RETARGETING | DOC:DJA | UID:1004344 | TYPE:I | NAME:103_TiredOfFeelingTired | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_TiredOfFeelingTired",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 4183.75,
      "total_revenue": 209.0,
      "consults": 10,
      "cpa": 418.375,
      "roas": 0.05,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573126510173",
      "uid": "1004344",
      "name": "RETARGETING | DOC:DJA | UID:1004344 | TYPE:I | NAME:103_TiredOfFeelingTired | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_TiredOfFeelingTired",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 4029.11,
      "total_revenue": 172.0,
      "consults": 9,
      "cpa": 447.6788888888889,
      "roas": 0.04,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209210173",
      "uid": "1004328",
      "name": "RETARGETING | DOC:DJA | UID:1004328 | TYPE:I | NAME:103_AnotherCup | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_AnotherCup",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 470.45,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 470.45,
      "roas": 0.06,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209210173",
      "uid": "1004328",
      "name": "RETARGETING | DOC:DJA | UID:1004328 | TYPE:I | NAME:103_AnotherCup | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_AnotherCup",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 470.45,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 470.45,
      "roas": 0.06,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209210173",
      "uid": "1004328",
      "name": "RETARGETING | DOC:DJA | UID:1004328 | TYPE:I | NAME:103_AnotherCup | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_AnotherCup",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 129.72,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 129.72,
      "roas": 0.21,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573126560173",
      "uid": "1004339",
      "name": "RETARGETING | DOC:DJA | UID:1004339 | TYPE:I | NAME:103_ReminderNotes | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_ReminderNotes",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 33.16,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573126560173",
      "uid": "1004339",
      "name": "RETARGETING | DOC:DJA | UID:1004339 | TYPE:I | NAME:103_ReminderNotes | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_ReminderNotes",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 33.16,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573126560173",
      "uid": "1004339",
      "name": "RETARGETING | DOC:DJA | UID:1004339 | TYPE:I | NAME:103_ReminderNotes | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_ReminderNotes",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 26.52,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209230173",
      "uid": "1004334",
      "name": "RETARGETING | DOC:DJA | UID:1004334 | TYPE:I | NAME:103_FullHour | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_FullHour",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 41.07,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209230173",
      "uid": "1004334",
      "name": "RETARGETING | DOC:DJA | UID:1004334 | TYPE:I | NAME:103_FullHour | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_FullHour",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 41.07,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573209230173",
      "uid": "1004334",
      "name": "RETARGETING | DOC:DJA | UID:1004334 | TYPE:I | NAME:103_FullHour | ASID:AS1105 | CID:100324A | DEST:DTO | INJ:10012026",
      "short": "103_FullHour",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 9.89,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464481210173",
      "uid": "1004170",
      "name": "RETARGETING DJA | UID:1004170 | TYPE:I | NAME:285_FindOutWhy_2.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:09232026",
      "short": "285_FindOutWhy_2.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 633.03,
      "total_revenue": 164.0,
      "consults": 2,
      "cpa": 316.515,
      "roas": 0.26,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249464481210173",
      "uid": "1004170",
      "name": "RETARGETING DJA | UID:1004170 | TYPE:I | NAME:285_FindOutWhy_2.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:09232026",
      "short": "285_FindOutWhy_2.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-13 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 197.02,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 197.02,
      "roas": 0.14,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249464481210173",
      "uid": "1004170",
      "name": "RETARGETING DJA | UID:1004170 | TYPE:I | NAME:285_FindOutWhy_2.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:09232026",
      "short": "285_FindOutWhy_2.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 222.2,
      "total_revenue": 97.0,
      "consults": 1,
      "cpa": 222.2,
      "roas": 0.44,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249464481220173",
      "uid": "1004171",
      "name": "RETARGETING DJA | UID:1004171 | TYPE:I | NAME:285_Decode_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:09232026",
      "short": "285_Decode_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 296.92,
      "total_revenue": 97.0,
      "consults": 1,
      "cpa": 296.92,
      "roas": 0.33,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249464481220173",
      "uid": "1004171",
      "name": "RETARGETING DJA | UID:1004171 | TYPE:I | NAME:285_Decode_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:09232026",
      "short": "285_Decode_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-13 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 374.75,
      "total_revenue": 97.0,
      "consults": 1,
      "cpa": 374.75,
      "roas": 0.26,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249464481220173",
      "uid": "1004171",
      "name": "RETARGETING DJA | UID:1004171 | TYPE:I | NAME:285_Decode_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:09232026",
      "short": "285_Decode_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 562.96,
      "total_revenue": 124.0,
      "consults": 2,
      "cpa": 281.48,
      "roas": 0.22,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249464244560173",
      "uid": "1004166",
      "name": "RETARGETING DJA | UID:1004166 | TYPE:I | NAME:103_HelloFall_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_HelloFall_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 1167.16,
      "total_revenue": 216.0,
      "consults": 9,
      "cpa": 129.68444444444447,
      "roas": 0.19,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464244560173",
      "uid": "1004166",
      "name": "RETARGETING DJA | UID:1004166 | TYPE:I | NAME:103_HelloFall_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_HelloFall_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 221.26,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464244560173",
      "uid": "1004166",
      "name": "RETARGETING DJA | UID:1004166 | TYPE:I | NAME:103_HelloFall_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_HelloFall_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 134.65,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464125720173",
      "uid": "1004164",
      "name": "RETARGETING DJA | UID:1004164 | TYPE:I | NAME:103_Only27_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_Only27_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 984.39,
      "total_revenue": 1372.33,
      "consults": 2,
      "cpa": 492.195,
      "roas": 1.39,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464125720173",
      "uid": "1004164",
      "name": "RETARGETING DJA | UID:1004164 | TYPE:I | NAME:103_Only27_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_Only27_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 316.15,
      "total_revenue": 0.0,
      "consults": 1,
      "cpa": 316.15,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464125720173",
      "uid": "1004164",
      "name": "RETARGETING DJA | UID:1004164 | TYPE:I | NAME:103_Only27_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_Only27_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 195.77,
      "total_revenue": 0.0,
      "consults": 1,
      "cpa": 195.77,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464244730173",
      "uid": "1004164",
      "name": "RETARGETING DJA | UID:1004164 | TYPE:I | NAME:103_Only27_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_Only27_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 659.01,
      "total_revenue": 124.0,
      "consults": 2,
      "cpa": 329.505,
      "roas": 0.19,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464244730173",
      "uid": "1004164",
      "name": "RETARGETING DJA | UID:1004164 | TYPE:I | NAME:103_Only27_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_Only27_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 241.65,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464244730173",
      "uid": "1004164",
      "name": "RETARGETING DJA | UID:1004164 | TYPE:I | NAME:103_Only27_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_Only27_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 148.05,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464244690173",
      "uid": "1004163",
      "name": "RETARGETING DJA | UID:1004163 | TYPE:I | NAME:103_StartsHere_1 1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_StartsHere_1 1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 9623.49,
      "total_revenue": 29925.99,
      "consults": 75,
      "cpa": 128.3132,
      "roas": 3.11,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464244690173",
      "uid": "1004163",
      "name": "RETARGETING DJA | UID:1004163 | TYPE:I | NAME:103_StartsHere_1 1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_StartsHere_1 1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 3260.6,
      "total_revenue": 24303.0,
      "consults": 30,
      "cpa": 108.68666666666667,
      "roas": 7.45,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464244690173",
      "uid": "1004163",
      "name": "RETARGETING DJA | UID:1004163 | TYPE:I | NAME:103_StartsHere_1 1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_StartsHere_1 1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 1597.59,
      "total_revenue": 15907.0,
      "consults": 17,
      "cpa": 93.97588235294117,
      "roas": 9.96,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464244510173",
      "uid": "1004165",
      "name": "RETARGETING DJA | UID:1004165 | TYPE:I | NAME:103_priority_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_priority_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 437.29,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464244510173",
      "uid": "1004165",
      "name": "RETARGETING DJA | UID:1004165 | TYPE:I | NAME:103_priority_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_priority_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 170.5,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464244510173",
      "uid": "1004165",
      "name": "RETARGETING DJA | UID:1004165 | TYPE:I | NAME:103_priority_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_priority_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 116.92,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464244750173",
      "uid": "1004165",
      "name": "RETARGETING DJA | UID:1004165 | TYPE:I | NAME:103_priority_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_priority_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 700.42,
      "total_revenue": 145.0,
      "consults": 5,
      "cpa": 140.084,
      "roas": 0.21,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464244750173",
      "uid": "1004165",
      "name": "RETARGETING DJA | UID:1004165 | TYPE:I | NAME:103_priority_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_priority_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 353.86,
      "total_revenue": 118.0,
      "consults": 4,
      "cpa": 88.465,
      "roas": 0.33,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464244750173",
      "uid": "1004165",
      "name": "RETARGETING DJA | UID:1004165 | TYPE:I | NAME:103_priority_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_priority_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 216.8,
      "total_revenue": 91.0,
      "consults": 3,
      "cpa": 72.26666666666667,
      "roas": 0.42,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464244590173",
      "uid": "1004161",
      "name": "RETARGETING DJA | UID:1004161 | TYPE:I | NAME:103 _diet_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103 _diet_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 241.39,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464244590173",
      "uid": "1004161",
      "name": "RETARGETING DJA | UID:1004161 | TYPE:I | NAME:103 _diet_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103 _diet_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 70.7,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464244590173",
      "uid": "1004161",
      "name": "RETARGETING DJA | UID:1004161 | TYPE:I | NAME:103 _diet_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103 _diet_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 40.97,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464244720173",
      "uid": "1004166",
      "name": "RETARGETING DJA | UID:1004166 | TYPE:I | NAME:103_HelloFall_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_HelloFall_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 1667.8,
      "total_revenue": 8450.0,
      "consults": 15,
      "cpa": 111.18666666666667,
      "roas": 5.07,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464244720173",
      "uid": "1004166",
      "name": "RETARGETING DJA | UID:1004166 | TYPE:I | NAME:103_HelloFall_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_HelloFall_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 589.21,
      "total_revenue": 8261.0,
      "consults": 8,
      "cpa": 73.65125,
      "roas": 14.02,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464244720173",
      "uid": "1004166",
      "name": "RETARGETING DJA | UID:1004166 | TYPE:I | NAME:103_HelloFall_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_HelloFall_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 352.0,
      "total_revenue": 8207.0,
      "consults": 5,
      "cpa": 70.4,
      "roas": 23.32,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464125690173",
      "uid": "1004165",
      "name": "RETARGETING DJA | UID:1004165 | TYPE:I | NAME:103_priority_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_priority_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 307.25,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464125690173",
      "uid": "1004165",
      "name": "RETARGETING DJA | UID:1004165 | TYPE:I | NAME:103_priority_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_priority_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 108.37,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464125690173",
      "uid": "1004165",
      "name": "RETARGETING DJA | UID:1004165 | TYPE:I | NAME:103_priority_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_priority_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 74.45,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464125700173",
      "uid": "1004166",
      "name": "RETARGETING DJA | UID:1004166 | TYPE:I | NAME:103_HelloFall_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_HelloFall_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 1988.14,
      "total_revenue": 15501.0,
      "consults": 7,
      "cpa": 284.02000000000004,
      "roas": 7.8,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464125700173",
      "uid": "1004166",
      "name": "RETARGETING DJA | UID:1004166 | TYPE:I | NAME:103_HelloFall_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_HelloFall_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 431.6,
      "total_revenue": 91.0,
      "consults": 3,
      "cpa": 143.86666666666667,
      "roas": 0.21,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464125700173",
      "uid": "1004166",
      "name": "RETARGETING DJA | UID:1004166 | TYPE:I | NAME:103_HelloFall_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_HelloFall_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 234.02,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 234.02,
      "roas": 0.12,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464244740173",
      "uid": "1004161",
      "name": "RETARGETING DJA | UID:1004161 | TYPE:I | NAME:103 _diet_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103 _diet_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 322.17,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464244740173",
      "uid": "1004161",
      "name": "RETARGETING DJA | UID:1004161 | TYPE:I | NAME:103 _diet_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103 _diet_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 77.18,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464244740173",
      "uid": "1004161",
      "name": "RETARGETING DJA | UID:1004161 | TYPE:I | NAME:103 _diet_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103 _diet_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 42.5,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464244520173",
      "uid": "1004163",
      "name": "RETARGETING DJA | UID:1004163 | TYPE:I | NAME:103_StartsHere_1 1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_StartsHere_1 1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 4932.77,
      "total_revenue": 806.0,
      "consults": 23,
      "cpa": 214.46826086956523,
      "roas": 0.16,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464244520173",
      "uid": "1004163",
      "name": "RETARGETING DJA | UID:1004163 | TYPE:I | NAME:103_StartsHere_1 1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_StartsHere_1 1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 1669.23,
      "total_revenue": 313.0,
      "consults": 10,
      "cpa": 166.923,
      "roas": 0.19,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464244520173",
      "uid": "1004163",
      "name": "RETARGETING DJA | UID:1004163 | TYPE:I | NAME:103_StartsHere_1 1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_StartsHere_1 1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 1038.68,
      "total_revenue": 232.0,
      "consults": 7,
      "cpa": 148.38285714285715,
      "roas": 0.22,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464125710173",
      "uid": "1004163",
      "name": "RETARGETING DJA | UID:1004163 | TYPE:I | NAME:103_StartsHere_1 1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_StartsHere_1 1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 2417.95,
      "total_revenue": 10201.0,
      "consults": 17,
      "cpa": 142.23235294117646,
      "roas": 4.22,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464125710173",
      "uid": "1004163",
      "name": "RETARGETING DJA | UID:1004163 | TYPE:I | NAME:103_StartsHere_1 1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_StartsHere_1 1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 737.89,
      "total_revenue": 178.0,
      "consults": 6,
      "cpa": 122.98166666666667,
      "roas": 0.24,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464125710173",
      "uid": "1004163",
      "name": "RETARGETING DJA | UID:1004163 | TYPE:I | NAME:103_StartsHere_1 1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_StartsHere_1 1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 388.43,
      "total_revenue": 81.0,
      "consults": 4,
      "cpa": 97.1075,
      "roas": 0.21,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464469430173",
      "uid": "1004167",
      "name": "RETARGETING DJA | UID:1004167 | TYPE:I | NAME:285_SkipWaitingRoom_2.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:09232026",
      "short": "285_SkipWaitingRoom_2.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 2588.02,
      "total_revenue": 736.0,
      "consults": 9,
      "cpa": 287.5577777777778,
      "roas": 0.28,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249464469430173",
      "uid": "1004167",
      "name": "RETARGETING DJA | UID:1004167 | TYPE:I | NAME:285_SkipWaitingRoom_2.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:09232026",
      "short": "285_SkipWaitingRoom_2.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-13 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 1231.33,
      "total_revenue": 418.0,
      "consults": 4,
      "cpa": 307.8325,
      "roas": 0.34,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249464469430173",
      "uid": "1004167",
      "name": "RETARGETING DJA | UID:1004167 | TYPE:I | NAME:285_SkipWaitingRoom_2.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:09232026",
      "short": "285_SkipWaitingRoom_2.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 1498.16,
      "total_revenue": 194.0,
      "consults": 2,
      "cpa": 749.08,
      "roas": 0.13,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249464244600173",
      "uid": "1004164",
      "name": "RETARGETING DJA | UID:1004164 | TYPE:I | NAME:103_Only27_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_Only27_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 585.08,
      "total_revenue": 54.0,
      "consults": 2,
      "cpa": 292.54,
      "roas": 0.09,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464244600173",
      "uid": "1004164",
      "name": "RETARGETING DJA | UID:1004164 | TYPE:I | NAME:103_Only27_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_Only27_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 147.08,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464244600173",
      "uid": "1004164",
      "name": "RETARGETING DJA | UID:1004164 | TYPE:I | NAME:103_Only27_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_Only27_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 103.78,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464104400173",
      "uid": "1004161",
      "name": "RETARGETING DJA | UID:1004161 | TYPE:I | NAME:103 _diet_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103 _diet_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 249.04,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 249.04,
      "roas": 0.11,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464104400173",
      "uid": "1004161",
      "name": "RETARGETING DJA | UID:1004161 | TYPE:I | NAME:103 _diet_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103 _diet_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 62.85,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464104400173",
      "uid": "1004161",
      "name": "RETARGETING DJA | UID:1004161 | TYPE:I | NAME:103 _diet_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103 _diet_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 33.03,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249464481240173",
      "uid": "1004169",
      "name": "RETARGETING DJA | UID:1004169 | TYPE:I | NAME:285_investing_2.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:09232026",
      "short": "285_investing_2.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 28.99,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249464481240173",
      "uid": "1004169",
      "name": "RETARGETING DJA | UID:1004169 | TYPE:I | NAME:285_investing_2.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:09232026",
      "short": "285_investing_2.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-13 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 38.7,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249464481240173",
      "uid": "1004169",
      "name": "RETARGETING DJA | UID:1004169 | TYPE:I | NAME:285_investing_2.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:09232026",
      "short": "285_investing_2.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 131.73,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249464481230173",
      "uid": "1004168",
      "name": "RETARGETING DJA | UID:1004168 | TYPE:I | NAME:285_KeyBiomarkers_2.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:09232026",
      "short": "285_KeyBiomarkers_2.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 303.08,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249464481230173",
      "uid": "1004168",
      "name": "RETARGETING DJA | UID:1004168 | TYPE:I | NAME:285_KeyBiomarkers_2.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:09232026",
      "short": "285_KeyBiomarkers_2.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-13 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 238.17,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249464481230173",
      "uid": "1004168",
      "name": "RETARGETING DJA | UID:1004168 | TYPE:I | NAME:285_KeyBiomarkers_2.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:09232026",
      "short": "285_KeyBiomarkers_2.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 220.38,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120248141387340173",
      "uid": "1003520",
      "name": "RETARGETING | UID:1003520 | TYPE:I | NAME:103_Josh_Big Price__EOS Sale.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:07172026",
      "short": "103_Josh_Big Price__EOS Sale.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 3562.46,
      "total_revenue": 3414.99,
      "consults": 36,
      "cpa": 98.95722222222223,
      "roas": 0.96,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120248141387340173",
      "uid": "1003520",
      "name": "RETARGETING | UID:1003520 | TYPE:I | NAME:103_Josh_Big Price__EOS Sale.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:07172026",
      "short": "103_Josh_Big Price__EOS Sale.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 1166.1,
      "total_revenue": 439.99,
      "consults": 13,
      "cpa": 89.69999999999999,
      "roas": 0.38,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120248141387340173",
      "uid": "1003520",
      "name": "RETARGETING | UID:1003520 | TYPE:I | NAME:103_Josh_Big Price__EOS Sale.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:07172026",
      "short": "103_Josh_Big Price__EOS Sale.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 844.26,
      "total_revenue": 377.0,
      "consults": 12,
      "cpa": 70.355,
      "roas": 0.45,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120248141387360173",
      "uid": "1003517",
      "name": "RETARGETING | UID:1003517 | TYPE:I | NAME:103_Prime Sale Reset Revamp | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:07172026",
      "short": "103_Prime Sale Reset Revamp",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 61175.37,
      "total_revenue": 276355.15,
      "consults": 475,
      "cpa": 128.79025263157897,
      "roas": 4.52,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120248141387360173",
      "uid": "1003517",
      "name": "RETARGETING | UID:1003517 | TYPE:I | NAME:103_Prime Sale Reset Revamp | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:07172026",
      "short": "103_Prime Sale Reset Revamp",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 14384.27,
      "total_revenue": 55138.15,
      "consults": 137,
      "cpa": 104.99467153284672,
      "roas": 3.83,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120248141387360173",
      "uid": "1003517",
      "name": "RETARGETING | UID:1003517 | TYPE:I | NAME:103_Prime Sale Reset Revamp | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:07172026",
      "short": "103_Prime Sale Reset Revamp",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 8864.65,
      "total_revenue": 44521.0,
      "consults": 88,
      "cpa": 100.73465909090909,
      "roas": 5.02,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680710173",
      "uid": "1003786",
      "name": "RETARGETING | UID:1003786 | TYPE:I | NAME:103_BiggestSteal1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_BiggestSteal1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 1022.32,
      "total_revenue": 253.0,
      "consults": 9,
      "cpa": 113.59111111111112,
      "roas": 0.25,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680710173",
      "uid": "1003786",
      "name": "RETARGETING | UID:1003786 | TYPE:I | NAME:103_BiggestSteal1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_BiggestSteal1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 350.93,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 350.93,
      "roas": 0.08,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680710173",
      "uid": "1003786",
      "name": "RETARGETING | UID:1003786 | TYPE:I | NAME:103_BiggestSteal1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_BiggestSteal1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 212.73,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680280173",
      "uid": "1003794",
      "name": "RETARGETING | UID:1003794 | TYPE:I | NAME:103_BiggestSteal11.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_BiggestSteal11.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 12781.49,
      "total_revenue": 56472.0,
      "consults": 58,
      "cpa": 220.3705172413793,
      "roas": 4.42,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680280173",
      "uid": "1003794",
      "name": "RETARGETING | UID:1003794 | TYPE:I | NAME:103_BiggestSteal11.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_BiggestSteal11.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 2205.71,
      "total_revenue": 32358.0,
      "consults": 16,
      "cpa": 137.856875,
      "roas": 14.67,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680280173",
      "uid": "1003794",
      "name": "RETARGETING | UID:1003794 | TYPE:I | NAME:103_BiggestSteal11.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_BiggestSteal11.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 1629.29,
      "total_revenue": 32164.0,
      "consults": 14,
      "cpa": 116.37785714285714,
      "roas": 19.74,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680850173",
      "uid": "1003798",
      "name": "RETARGETING | UID:1003798 | TYPE:I | NAME:103_You'veTried11.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_You'veTried11.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 384.63,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 384.63,
      "roas": 0.07,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680850173",
      "uid": "1003798",
      "name": "RETARGETING | UID:1003798 | TYPE:I | NAME:103_You'veTried11.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_You'veTried11.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 80.83,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680850173",
      "uid": "1003798",
      "name": "RETARGETING | UID:1003798 | TYPE:I | NAME:103_You'veTried11.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_You'veTried11.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 55.88,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680690173",
      "uid": "1003789",
      "name": "RETARGETING | UID:1003789 | TYPE:I | NAME:103_You'veTried1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_You'veTried1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 138.04,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680690173",
      "uid": "1003789",
      "name": "RETARGETING | UID:1003789 | TYPE:I | NAME:103_You'veTried1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_You'veTried1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 73.26,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680690173",
      "uid": "1003789",
      "name": "RETARGETING | UID:1003789 | TYPE:I | NAME:103_You'veTried1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_You'veTried1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 58.17,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680250173",
      "uid": "1003795",
      "name": "RETARGETING | UID:1003795 | TYPE:I | NAME:103_Reclaim11.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_Reclaim11.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 183.8,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680250173",
      "uid": "1003795",
      "name": "RETARGETING | UID:1003795 | TYPE:I | NAME:103_Reclaim11.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_Reclaim11.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 11.91,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680250173",
      "uid": "1003795",
      "name": "RETARGETING | UID:1003795 | TYPE:I | NAME:103_Reclaim11.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_Reclaim11.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 3.62,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680680173",
      "uid": "1003788",
      "name": "RETARGETING | UID:1003788 | TYPE:I | NAME:103_ThisYear1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_ThisYear1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 115.07,
      "total_revenue": 0.0,
      "consults": 1,
      "cpa": 115.07,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680680173",
      "uid": "1003788",
      "name": "RETARGETING | UID:1003788 | TYPE:I | NAME:103_ThisYear1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_ThisYear1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 59.4,
      "total_revenue": 0.0,
      "consults": 1,
      "cpa": 59.4,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680680173",
      "uid": "1003788",
      "name": "RETARGETING | UID:1003788 | TYPE:I | NAME:103_ThisYear1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_ThisYear1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 46.09,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680740173",
      "uid": "1003787",
      "name": "RETARGETING | UID:1003787 | TYPE:I | NAME:103_Reclaim1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026 - Copy",
      "short": "103_Reclaim1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 23.33,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 23.33,
      "roas": 1.16,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680740173",
      "uid": "1003787",
      "name": "RETARGETING | UID:1003787 | TYPE:I | NAME:103_Reclaim1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026 - Copy",
      "short": "103_Reclaim1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 15.81,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 15.81,
      "roas": 1.71,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680740173",
      "uid": "1003787",
      "name": "RETARGETING | UID:1003787 | TYPE:I | NAME:103_Reclaim1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026 - Copy",
      "short": "103_Reclaim1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 11.42,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680700173",
      "uid": "1003795",
      "name": "RETARGETING | UID:1003795 | TYPE:I | NAME:103_Reclaim11.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_Reclaim11.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 64.23,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680700173",
      "uid": "1003795",
      "name": "RETARGETING | UID:1003795 | TYPE:I | NAME:103_Reclaim11.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_Reclaim11.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 0.44,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680700173",
      "uid": "1003795",
      "name": "RETARGETING | UID:1003795 | TYPE:I | NAME:103_Reclaim11.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_Reclaim11.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 0.44,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680240173",
      "uid": "1003797",
      "name": "RETARGETING | UID:1003797 | TYPE:I | NAME:103_ThisSummer1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_ThisSummer1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 335.4,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680240173",
      "uid": "1003797",
      "name": "RETARGETING | UID:1003797 | TYPE:I | NAME:103_ThisSummer1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_ThisSummer1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 22.75,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680240173",
      "uid": "1003797",
      "name": "RETARGETING | UID:1003797 | TYPE:I | NAME:103_ThisSummer1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_ThisSummer1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 20.29,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680430173",
      "uid": "1003788",
      "name": "RETARGETING | UID:1003788 | TYPE:I | NAME:103_ThisYear1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_ThisYear1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 175.72,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680430173",
      "uid": "1003788",
      "name": "RETARGETING | UID:1003788 | TYPE:I | NAME:103_ThisYear1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_ThisYear1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 42.67,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680430173",
      "uid": "1003788",
      "name": "RETARGETING | UID:1003788 | TYPE:I | NAME:103_ThisYear1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_ThisYear1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 39.41,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680670173",
      "uid": "1003794",
      "name": "RETARGETING | UID:1003794 | TYPE:I | NAME:103_BiggestSteal11.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_BiggestSteal11.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 7186.39,
      "total_revenue": 28949.99,
      "consults": 60,
      "cpa": 119.77316666666667,
      "roas": 4.03,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680670173",
      "uid": "1003794",
      "name": "RETARGETING | UID:1003794 | TYPE:I | NAME:103_BiggestSteal11.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_BiggestSteal11.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 3378.39,
      "total_revenue": 20402.0,
      "consults": 29,
      "cpa": 116.49620689655173,
      "roas": 6.04,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680670173",
      "uid": "1003794",
      "name": "RETARGETING | UID:1003794 | TYPE:I | NAME:103_BiggestSteal11.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_BiggestSteal11.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 2256.87,
      "total_revenue": 20186.0,
      "consults": 21,
      "cpa": 107.47,
      "roas": 8.94,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680420173",
      "uid": "1003789",
      "name": "RETARGETING | UID:1003789 | TYPE:I | NAME:103_You'veTried1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_You'veTried1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 233.51,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680420173",
      "uid": "1003789",
      "name": "RETARGETING | UID:1003789 | TYPE:I | NAME:103_You'veTried1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_You'veTried1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 74.68,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249035680420173",
      "uid": "1003789",
      "name": "RETARGETING | UID:1003789 | TYPE:I | NAME:103_You'veTried1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_You'veTried1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 64.08,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249034446750173",
      "uid": "1003784",
      "name": "RETARGETING | UID:1003784 | TYPE:I | NAME:103_BackToSchoolSale1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_BackToSchoolSale1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 245.38,
      "total_revenue": 0.0,
      "consults": 1,
      "cpa": 245.38,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249034446750173",
      "uid": "1003784",
      "name": "RETARGETING | UID:1003784 | TYPE:I | NAME:103_BackToSchoolSale1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_BackToSchoolSale1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 46.96,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249034446750173",
      "uid": "1003784",
      "name": "RETARGETING | UID:1003784 | TYPE:I | NAME:103_BackToSchoolSale1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_BackToSchoolSale1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 27.17,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249034447920173",
      "uid": "1003787",
      "name": "RETARGETING | UID:1003787 | TYPE:I | NAME:103_Reclaim1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_Reclaim1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 252.64,
      "total_revenue": 0.0,
      "consults": 1,
      "cpa": 252.64,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249034447920173",
      "uid": "1003787",
      "name": "RETARGETING | UID:1003787 | TYPE:I | NAME:103_Reclaim1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_Reclaim1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 46.05,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249034447920173",
      "uid": "1003787",
      "name": "RETARGETING | UID:1003787 | TYPE:I | NAME:103_Reclaim1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_Reclaim1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 33.36,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249034447880173",
      "uid": "1003794",
      "name": "RETARGETING | UID:1003794 | TYPE:I | NAME:103_BiggestSteal11.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_BiggestSteal11.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 9921.57,
      "total_revenue": 60437.0,
      "consults": 54,
      "cpa": 183.73277777777778,
      "roas": 6.09,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249034447880173",
      "uid": "1003794",
      "name": "RETARGETING | UID:1003794 | TYPE:I | NAME:103_BiggestSteal11.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_BiggestSteal11.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 3688.79,
      "total_revenue": 32608.0,
      "consults": 25,
      "cpa": 147.5516,
      "roas": 8.84,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249034447880173",
      "uid": "1003794",
      "name": "RETARGETING | UID:1003794 | TYPE:I | NAME:103_BiggestSteal11.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_BiggestSteal11.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 2356.78,
      "total_revenue": 24159.0,
      "consults": 14,
      "cpa": 168.3414285714286,
      "roas": 10.25,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249034447900173",
      "uid": "1003796",
      "name": "RETARGETING | UID:1003796 | TYPE:I | NAME:103_SummerSale1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_SummerSale1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 2999.09,
      "total_revenue": 415.0,
      "consults": 15,
      "cpa": 199.93933333333334,
      "roas": 0.14,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249034447900173",
      "uid": "1003796",
      "name": "RETARGETING | UID:1003796 | TYPE:I | NAME:103_SummerSale1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_SummerSale1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 571.32,
      "total_revenue": 118.0,
      "consults": 4,
      "cpa": 142.83,
      "roas": 0.21,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249034447900173",
      "uid": "1003796",
      "name": "RETARGETING | UID:1003796 | TYPE:I | NAME:103_SummerSale1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_SummerSale1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 378.61,
      "total_revenue": 54.0,
      "consults": 2,
      "cpa": 189.305,
      "roas": 0.14,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249034447850173",
      "uid": "1003788",
      "name": "RETARGETING | UID:1003788 | TYPE:I | NAME:103_ThisYear1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_ThisYear1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 298.33,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249034447850173",
      "uid": "1003788",
      "name": "RETARGETING | UID:1003788 | TYPE:I | NAME:103_ThisYear1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_ThisYear1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 153.58,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249034447850173",
      "uid": "1003788",
      "name": "RETARGETING | UID:1003788 | TYPE:I | NAME:103_ThisYear1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_ThisYear1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 121.73,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249034447890173",
      "uid": "1003795",
      "name": "RETARGETING | UID:1003795 | TYPE:I | NAME:103_Reclaim11.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_Reclaim11.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 182.44,
      "total_revenue": 134.0,
      "consults": 2,
      "cpa": 91.22,
      "roas": 0.73,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249034447890173",
      "uid": "1003795",
      "name": "RETARGETING | UID:1003795 | TYPE:I | NAME:103_Reclaim11.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_Reclaim11.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 33.27,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249034447890173",
      "uid": "1003795",
      "name": "RETARGETING | UID:1003795 | TYPE:I | NAME:103_Reclaim11.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_Reclaim11.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 23.03,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249034447910173",
      "uid": "1003789",
      "name": "RETARGETING | UID:1003789 | TYPE:I | NAME:103_You'veTried1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_You'veTried1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 275.73,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 275.73,
      "roas": 0.1,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249034447910173",
      "uid": "1003789",
      "name": "RETARGETING | UID:1003789 | TYPE:I | NAME:103_You'veTried1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_You'veTried1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 134.76,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249034447910173",
      "uid": "1003789",
      "name": "RETARGETING | UID:1003789 | TYPE:I | NAME:103_You'veTried1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_You'veTried1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 96.43,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120248141387220173",
      "uid": "1003518",
      "name": "RETARGETING | UID:1003518 | TYPE:I | NAME:103_Currently Offering Special Tweet_EOS Sale.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:07172026",
      "short": "103_Currently Offering Special Tweet_EOS Sale.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 31409.36,
      "total_revenue": 65299.33,
      "consults": 174,
      "cpa": 180.5135632183908,
      "roas": 2.08,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120248141387220173",
      "uid": "1003518",
      "name": "RETARGETING | UID:1003518 | TYPE:I | NAME:103_Currently Offering Special Tweet_EOS Sale.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:07172026",
      "short": "103_Currently Offering Special Tweet_EOS Sale.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 8940.21,
      "total_revenue": 20174.33,
      "consults": 70,
      "cpa": 127.71728571428571,
      "roas": 2.26,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120248141387220173",
      "uid": "1003518",
      "name": "RETARGETING | UID:1003518 | TYPE:I | NAME:103_Currently Offering Special Tweet_EOS Sale.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:07172026",
      "short": "103_Currently Offering Special Tweet_EOS Sale.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 6680.64,
      "total_revenue": 11107.33,
      "consults": 54,
      "cpa": 123.71555555555557,
      "roas": 1.66,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52559065629799",
      "uid": "1004370",
      "name": "RETARGETING | DOC:DAL | UID:1004370 | TYPE:I | NAME:411_CellularHealthTextPost | DEST:DTO | INJ:10152026",
      "short": "411_CellularHealthTextPost",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - FB/IG Engagers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 105.61,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 105.61,
      "roas": 0.26,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559065629799",
      "uid": "1004370",
      "name": "RETARGETING | DOC:DAL | UID:1004370 | TYPE:I | NAME:411_CellularHealthTextPost | DEST:DTO | INJ:10152026",
      "short": "411_CellularHealthTextPost",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - FB/IG Engagers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 736.08,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559065629799",
      "uid": "1004370",
      "name": "RETARGETING | DOC:DAL | UID:1004370 | TYPE:I | NAME:411_CellularHealthTextPost | DEST:DTO | INJ:10152026",
      "short": "411_CellularHealthTextPost",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - FB/IG Engagers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 841.69,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 841.69,
      "roas": 0.03,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559065629999",
      "uid": "1004369",
      "name": "RETARGETING | DOC:DAL | UID:1004369 | TYPE:I | NAME:411_CellularHealthNotes | DEST:DTO | INJ:10152026",
      "short": "411_CellularHealthNotes",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - FB/IG Engagers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 37.88,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559065629999",
      "uid": "1004369",
      "name": "RETARGETING | DOC:DAL | UID:1004369 | TYPE:I | NAME:411_CellularHealthNotes | DEST:DTO | INJ:10152026",
      "short": "411_CellularHealthNotes",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - FB/IG Engagers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 237.24,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559065629999",
      "uid": "1004369",
      "name": "RETARGETING | DOC:DAL | UID:1004369 | TYPE:I | NAME:411_CellularHealthNotes | DEST:DTO | INJ:10152026",
      "short": "411_CellularHealthNotes",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - FB/IG Engagers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 275.12,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559066186999",
      "uid": "1004370",
      "name": "RETARGETING | DOC:DAL | UID:1004370 | TYPE:I | NAME:411_CellularHealthTextPost | DEST:DTO | INJ:10152026",
      "short": "411_CellularHealthTextPost",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - 95% Video Viewers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 27.24,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559066186999",
      "uid": "1004370",
      "name": "RETARGETING | DOC:DAL | UID:1004370 | TYPE:I | NAME:411_CellularHealthTextPost | DEST:DTO | INJ:10152026",
      "short": "411_CellularHealthTextPost",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - 95% Video Viewers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 385.24,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 385.24,
      "roas": 0.07,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559066186999",
      "uid": "1004370",
      "name": "RETARGETING | DOC:DAL | UID:1004370 | TYPE:I | NAME:411_CellularHealthTextPost | DEST:DTO | INJ:10152026",
      "short": "411_CellularHealthTextPost",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - 95% Video Viewers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 412.48,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 412.48,
      "roas": 0.07,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044421399",
      "uid": "1004366",
      "name": "RETARGETING | DOC:DAL | UID:1004366 | TYPE:I | NAME:411_TellYourSisterTicket | DEST:DTO | INJ:10152026",
      "short": "411_TellYourSisterTicket",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - Order Page Visitors - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 225.57,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044421399",
      "uid": "1004366",
      "name": "RETARGETING | DOC:DAL | UID:1004366 | TYPE:I | NAME:411_TellYourSisterTicket | DEST:DTO | INJ:10152026",
      "short": "411_TellYourSisterTicket",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - Order Page Visitors - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 126.87,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044421399",
      "uid": "1004366",
      "name": "RETARGETING | DOC:DAL | UID:1004366 | TYPE:I | NAME:411_TellYourSisterTicket | DEST:DTO | INJ:10152026",
      "short": "411_TellYourSisterTicket",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - Order Page Visitors - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 352.44,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559066187399",
      "uid": "1004369",
      "name": "RETARGETING | DOC:DAL | UID:1004369 | TYPE:I | NAME:411_CellularHealthNotes | DEST:DTO | INJ:10152026",
      "short": "411_CellularHealthNotes",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - Order Page Visitors - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 118.33,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559066187399",
      "uid": "1004369",
      "name": "RETARGETING | DOC:DAL | UID:1004369 | TYPE:I | NAME:411_CellularHealthNotes | DEST:DTO | INJ:10152026",
      "short": "411_CellularHealthNotes",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - Order Page Visitors - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 108.39,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559066187399",
      "uid": "1004369",
      "name": "RETARGETING | DOC:DAL | UID:1004369 | TYPE:I | NAME:411_CellularHealthNotes | DEST:DTO | INJ:10152026",
      "short": "411_CellularHealthNotes",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - Order Page Visitors - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 226.72,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559066186799",
      "uid": "1004369",
      "name": "RETARGETING | DOC:DAL | UID:1004369 | TYPE:I | NAME:411_CellularHealthNotes | DEST:DTO | INJ:10152026",
      "short": "411_CellularHealthNotes",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - 95% Video Viewers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 89.55,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559066186799",
      "uid": "1004369",
      "name": "RETARGETING | DOC:DAL | UID:1004369 | TYPE:I | NAME:411_CellularHealthNotes | DEST:DTO | INJ:10152026",
      "short": "411_CellularHealthNotes",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - 95% Video Viewers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 217.1,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559066186799",
      "uid": "1004369",
      "name": "RETARGETING | DOC:DAL | UID:1004369 | TYPE:I | NAME:411_CellularHealthNotes | DEST:DTO | INJ:10152026",
      "short": "411_CellularHealthNotes",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - 95% Video Viewers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 306.65,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559066187599",
      "uid": "1004370",
      "name": "RETARGETING | DOC:DAL | UID:1004370 | TYPE:I | NAME:411_CellularHealthTextPost | DEST:DTO | INJ:10152026",
      "short": "411_CellularHealthTextPost",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - Order Page Visitors - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 159.33,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559066187599",
      "uid": "1004370",
      "name": "RETARGETING | DOC:DAL | UID:1004370 | TYPE:I | NAME:411_CellularHealthTextPost | DEST:DTO | INJ:10152026",
      "short": "411_CellularHealthTextPost",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - Order Page Visitors - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 515.62,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559066187599",
      "uid": "1004370",
      "name": "RETARGETING | DOC:DAL | UID:1004370 | TYPE:I | NAME:411_CellularHealthTextPost | DEST:DTO | INJ:10152026",
      "short": "411_CellularHealthTextPost",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - Order Page Visitors - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 674.95,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044422599",
      "uid": "1004364",
      "name": "RETARGETING | DOC:DAL | UID:1004364 | TYPE:I | NAME:411_GroupChatWorthy | DEST:DTO | INJ:10152026",
      "short": "411_GroupChatWorthy",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - 95% Video Viewers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 70.83,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044422599",
      "uid": "1004364",
      "name": "RETARGETING | DOC:DAL | UID:1004364 | TYPE:I | NAME:411_GroupChatWorthy | DEST:DTO | INJ:10152026",
      "short": "411_GroupChatWorthy",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - 95% Video Viewers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 54.71,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044422599",
      "uid": "1004364",
      "name": "RETARGETING | DOC:DAL | UID:1004364 | TYPE:I | NAME:411_GroupChatWorthy | DEST:DTO | INJ:10152026",
      "short": "411_GroupChatWorthy",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - 95% Video Viewers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 125.54,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044421199",
      "uid": "1004363",
      "name": "RETARGETING | DOC:DAL | UID:1004363 | TYPE:I | NAME:411_BigDealSmallPrice | DEST:DTO | INJ:10152026",
      "short": "411_BigDealSmallPrice",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - 95% Video Viewers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 14.53,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044421199",
      "uid": "1004363",
      "name": "RETARGETING | DOC:DAL | UID:1004363 | TYPE:I | NAME:411_BigDealSmallPrice | DEST:DTO | INJ:10152026",
      "short": "411_BigDealSmallPrice",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - 95% Video Viewers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 101.84,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044421199",
      "uid": "1004363",
      "name": "RETARGETING | DOC:DAL | UID:1004363 | TYPE:I | NAME:411_BigDealSmallPrice | DEST:DTO | INJ:10152026",
      "short": "411_BigDealSmallPrice",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - 95% Video Viewers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 116.37,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044422399",
      "uid": "1004367",
      "name": "RETARGETING | DOC:DAL | UID:1004367 | TYPE:I | NAME:411_TellYourSisterPhoto | DEST:DTO | INJ:10152026",
      "short": "411_TellYourSisterPhoto",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - Order Page Visitors - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 33.77,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044422399",
      "uid": "1004367",
      "name": "RETARGETING | DOC:DAL | UID:1004367 | TYPE:I | NAME:411_TellYourSisterPhoto | DEST:DTO | INJ:10152026",
      "short": "411_TellYourSisterPhoto",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - Order Page Visitors - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 127.53,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044422399",
      "uid": "1004367",
      "name": "RETARGETING | DOC:DAL | UID:1004367 | TYPE:I | NAME:411_TellYourSisterPhoto | DEST:DTO | INJ:10152026",
      "short": "411_TellYourSisterPhoto",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - Order Page Visitors - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 161.3,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559040077799",
      "uid": "1004366",
      "name": "RETARGETING | DOC:DAL | UID:1004366 | TYPE:I | NAME:411_TellYourSisterTicket | DEST:DTO | INJ:10152026",
      "short": "411_TellYourSisterTicket",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - FB/IG Engagers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 101.7,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 101.7,
      "roas": 0.27,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559040077799",
      "uid": "1004366",
      "name": "RETARGETING | DOC:DAL | UID:1004366 | TYPE:I | NAME:411_TellYourSisterTicket | DEST:DTO | INJ:10152026",
      "short": "411_TellYourSisterTicket",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - FB/IG Engagers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 215.14,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559040077799",
      "uid": "1004366",
      "name": "RETARGETING | DOC:DAL | UID:1004366 | TYPE:I | NAME:411_TellYourSisterTicket | DEST:DTO | INJ:10152026",
      "short": "411_TellYourSisterTicket",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - FB/IG Engagers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 316.84,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 316.84,
      "roas": 0.09,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044421599",
      "uid": "1004366",
      "name": "RETARGETING | DOC:DAL | UID:1004366 | TYPE:I | NAME:411_TellYourSisterTicket | DEST:DTO | INJ:10152026",
      "short": "411_TellYourSisterTicket",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - 95% Video Viewers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 98.7,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044421599",
      "uid": "1004366",
      "name": "RETARGETING | DOC:DAL | UID:1004366 | TYPE:I | NAME:411_TellYourSisterTicket | DEST:DTO | INJ:10152026",
      "short": "411_TellYourSisterTicket",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - 95% Video Viewers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 146.19,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044421599",
      "uid": "1004366",
      "name": "RETARGETING | DOC:DAL | UID:1004366 | TYPE:I | NAME:411_TellYourSisterTicket | DEST:DTO | INJ:10152026",
      "short": "411_TellYourSisterTicket",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - 95% Video Viewers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 244.89,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044420199",
      "uid": "1004365",
      "name": "RETARGETING | DOC:DAL | UID:1004365 | TYPE:I | NAME:411_27DollarDoubleTake | DEST:DTO | INJ:10152026",
      "short": "411_27DollarDoubleTake",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - Order Page Visitors - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 17.08,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044420199",
      "uid": "1004365",
      "name": "RETARGETING | DOC:DAL | UID:1004365 | TYPE:I | NAME:411_27DollarDoubleTake | DEST:DTO | INJ:10152026",
      "short": "411_27DollarDoubleTake",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - Order Page Visitors - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 48.08,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044420199",
      "uid": "1004365",
      "name": "RETARGETING | DOC:DAL | UID:1004365 | TYPE:I | NAME:411_27DollarDoubleTake | DEST:DTO | INJ:10152026",
      "short": "411_27DollarDoubleTake",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - Order Page Visitors - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 65.16,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559040078599",
      "uid": "1004363",
      "name": "RETARGETING | DOC:DAL | UID:1004363 | TYPE:I | NAME:411_BigDealSmallPrice | DEST:DTO | INJ:10152026",
      "short": "411_BigDealSmallPrice",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - FB/IG Engagers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 269.62,
      "total_revenue": 0.0,
      "consults": 1,
      "cpa": 269.62,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559040078599",
      "uid": "1004363",
      "name": "RETARGETING | DOC:DAL | UID:1004363 | TYPE:I | NAME:411_BigDealSmallPrice | DEST:DTO | INJ:10152026",
      "short": "411_BigDealSmallPrice",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - FB/IG Engagers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 277.54,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559040078599",
      "uid": "1004363",
      "name": "RETARGETING | DOC:DAL | UID:1004363 | TYPE:I | NAME:411_BigDealSmallPrice | DEST:DTO | INJ:10152026",
      "short": "411_BigDealSmallPrice",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - FB/IG Engagers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 547.16,
      "total_revenue": 0.0,
      "consults": 1,
      "cpa": 547.16,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044420399",
      "uid": "1004362",
      "name": "RETARGETING | DOC:DAL | UID:1004362 | TYPE:I | NAME:411_WorthComingBackFor | DEST:DTO | INJ:10152026",
      "short": "411_WorthComingBackFor",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - 95% Video Viewers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 120.99,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 120.99,
      "roas": 0.22,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044420399",
      "uid": "1004362",
      "name": "RETARGETING | DOC:DAL | UID:1004362 | TYPE:I | NAME:411_WorthComingBackFor | DEST:DTO | INJ:10152026",
      "short": "411_WorthComingBackFor",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - 95% Video Viewers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 66.13,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044420399",
      "uid": "1004362",
      "name": "RETARGETING | DOC:DAL | UID:1004362 | TYPE:I | NAME:411_WorthComingBackFor | DEST:DTO | INJ:10152026",
      "short": "411_WorthComingBackFor",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - 95% Video Viewers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 187.12,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 187.12,
      "roas": 0.14,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044420799",
      "uid": "1004362",
      "name": "RETARGETING | DOC:DAL | UID:1004362 | TYPE:I | NAME:411_WorthComingBackFor | DEST:DTO | INJ:10152026",
      "short": "411_WorthComingBackFor",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - Order Page Visitors - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 176.94,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044420799",
      "uid": "1004362",
      "name": "RETARGETING | DOC:DAL | UID:1004362 | TYPE:I | NAME:411_WorthComingBackFor | DEST:DTO | INJ:10152026",
      "short": "411_WorthComingBackFor",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - Order Page Visitors - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 94.96,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044420799",
      "uid": "1004362",
      "name": "RETARGETING | DOC:DAL | UID:1004362 | TYPE:I | NAME:411_WorthComingBackFor | DEST:DTO | INJ:10152026",
      "short": "411_WorthComingBackFor",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - Order Page Visitors - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 271.9,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044420999",
      "uid": "1004363",
      "name": "RETARGETING | DOC:DAL | UID:1004363 | TYPE:I | NAME:411_BigDealSmallPrice | DEST:DTO | INJ:10152026",
      "short": "411_BigDealSmallPrice",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - Order Page Visitors - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 49.92,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044420999",
      "uid": "1004363",
      "name": "RETARGETING | DOC:DAL | UID:1004363 | TYPE:I | NAME:411_BigDealSmallPrice | DEST:DTO | INJ:10152026",
      "short": "411_BigDealSmallPrice",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - Order Page Visitors - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 82.4,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044420999",
      "uid": "1004363",
      "name": "RETARGETING | DOC:DAL | UID:1004363 | TYPE:I | NAME:411_BigDealSmallPrice | DEST:DTO | INJ:10152026",
      "short": "411_BigDealSmallPrice",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - Order Page Visitors - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 132.32,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559040077599",
      "uid": "1004364",
      "name": "RETARGETING | DOC:DAL | UID:1004364 | TYPE:I | NAME:411_GroupChatWorthy | DEST:DTO | INJ:10152026",
      "short": "411_GroupChatWorthy",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - FB/IG Engagers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 11.08,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559040077599",
      "uid": "1004364",
      "name": "RETARGETING | DOC:DAL | UID:1004364 | TYPE:I | NAME:411_GroupChatWorthy | DEST:DTO | INJ:10152026",
      "short": "411_GroupChatWorthy",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - FB/IG Engagers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 125.61,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559040077599",
      "uid": "1004364",
      "name": "RETARGETING | DOC:DAL | UID:1004364 | TYPE:I | NAME:411_GroupChatWorthy | DEST:DTO | INJ:10152026",
      "short": "411_GroupChatWorthy",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - FB/IG Engagers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 136.69,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044419999",
      "uid": "1004361",
      "name": "RETARGETING | DOC:DAL | UID:1004361 | TYPE:I | NAME:411_SmallPriceBigConversation | DEST:DTO | INJ:10152026",
      "short": "411_SmallPriceBigConversation",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - Order Page Visitors - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 290.21,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044419999",
      "uid": "1004361",
      "name": "RETARGETING | DOC:DAL | UID:1004361 | TYPE:I | NAME:411_SmallPriceBigConversation | DEST:DTO | INJ:10152026",
      "short": "411_SmallPriceBigConversation",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - Order Page Visitors - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 154.44,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044419999",
      "uid": "1004361",
      "name": "RETARGETING | DOC:DAL | UID:1004361 | TYPE:I | NAME:411_SmallPriceBigConversation | DEST:DTO | INJ:10152026",
      "short": "411_SmallPriceBigConversation",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - Order Page Visitors - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 444.65,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559040078399",
      "uid": "1004362",
      "name": "RETARGETING | DOC:DAL | UID:1004362 | TYPE:I | NAME:411_WorthComingBackFor | DEST:DTO | INJ:10152026",
      "short": "411_WorthComingBackFor",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - FB/IG Engagers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 169.68,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 169.68,
      "roas": 0.16,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559040078399",
      "uid": "1004362",
      "name": "RETARGETING | DOC:DAL | UID:1004362 | TYPE:I | NAME:411_WorthComingBackFor | DEST:DTO | INJ:10152026",
      "short": "411_WorthComingBackFor",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - FB/IG Engagers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 192.58,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559040078399",
      "uid": "1004362",
      "name": "RETARGETING | DOC:DAL | UID:1004362 | TYPE:I | NAME:411_WorthComingBackFor | DEST:DTO | INJ:10152026",
      "short": "411_WorthComingBackFor",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - FB/IG Engagers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 362.26,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 362.26,
      "roas": 0.07,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044421999",
      "uid": "1004361",
      "name": "RETARGETING | DOC:DAL | UID:1004361 | TYPE:I | NAME:411_SmallPriceBigConversation | DEST:DTO | INJ:10152026",
      "short": "411_SmallPriceBigConversation",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - 95% Video Viewers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 139.4,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044421999",
      "uid": "1004361",
      "name": "RETARGETING | DOC:DAL | UID:1004361 | TYPE:I | NAME:411_SmallPriceBigConversation | DEST:DTO | INJ:10152026",
      "short": "411_SmallPriceBigConversation",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - 95% Video Viewers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 812.48,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044421999",
      "uid": "1004361",
      "name": "RETARGETING | DOC:DAL | UID:1004361 | TYPE:I | NAME:411_SmallPriceBigConversation | DEST:DTO | INJ:10152026",
      "short": "411_SmallPriceBigConversation",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - 95% Video Viewers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 951.88,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044420599",
      "uid": "1004365",
      "name": "RETARGETING | DOC:DAL | UID:1004365 | TYPE:I | NAME:411_27DollarDoubleTake | DEST:DTO | INJ:10152026",
      "short": "411_27DollarDoubleTake",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - 95% Video Viewers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 17.0,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044420599",
      "uid": "1004365",
      "name": "RETARGETING | DOC:DAL | UID:1004365 | TYPE:I | NAME:411_27DollarDoubleTake | DEST:DTO | INJ:10152026",
      "short": "411_27DollarDoubleTake",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - 95% Video Viewers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 47.72,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044420599",
      "uid": "1004365",
      "name": "RETARGETING | DOC:DAL | UID:1004365 | TYPE:I | NAME:411_27DollarDoubleTake | DEST:DTO | INJ:10152026",
      "short": "411_27DollarDoubleTake",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - 95% Video Viewers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 64.72,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559040078199",
      "uid": "1004361",
      "name": "RETARGETING | DOC:DAL | UID:1004361 | TYPE:I | NAME:411_SmallPriceBigConversation | DEST:DTO | INJ:10152026",
      "short": "411_SmallPriceBigConversation",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - FB/IG Engagers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 87.06,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559040078199",
      "uid": "1004361",
      "name": "RETARGETING | DOC:DAL | UID:1004361 | TYPE:I | NAME:411_SmallPriceBigConversation | DEST:DTO | INJ:10152026",
      "short": "411_SmallPriceBigConversation",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - FB/IG Engagers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 151.44,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559040078199",
      "uid": "1004361",
      "name": "RETARGETING | DOC:DAL | UID:1004361 | TYPE:I | NAME:411_SmallPriceBigConversation | DEST:DTO | INJ:10152026",
      "short": "411_SmallPriceBigConversation",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - FB/IG Engagers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 238.5,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559040078799",
      "uid": "1004365",
      "name": "RETARGETING | DOC:DAL | UID:1004365 | TYPE:I | NAME:411_27DollarDoubleTake | DEST:DTO | INJ:10152026",
      "short": "411_27DollarDoubleTake",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - FB/IG Engagers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 5.87,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559040078799",
      "uid": "1004365",
      "name": "RETARGETING | DOC:DAL | UID:1004365 | TYPE:I | NAME:411_27DollarDoubleTake | DEST:DTO | INJ:10152026",
      "short": "411_27DollarDoubleTake",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - FB/IG Engagers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 22.5,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559040078799",
      "uid": "1004365",
      "name": "RETARGETING | DOC:DAL | UID:1004365 | TYPE:I | NAME:411_27DollarDoubleTake | DEST:DTO | INJ:10152026",
      "short": "411_27DollarDoubleTake",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - FB/IG Engagers - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 28.37,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044422199",
      "uid": "1004364",
      "name": "RETARGETING | DOC:DAL | UID:1004364 | TYPE:I | NAME:411_GroupChatWorthy | DEST:DTO | INJ:10152026",
      "short": "411_GroupChatWorthy",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - Order Page Visitors - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-18",
      "retrieved": "2026-10-26",
      "spend": 34.52,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044422199",
      "uid": "1004364",
      "name": "RETARGETING | DOC:DAL | UID:1004364 | TYPE:I | NAME:411_GroupChatWorthy | DEST:DTO | INJ:10152026",
      "short": "411_GroupChatWorthy",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - Order Page Visitors - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-19 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 44.37,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52559044422199",
      "uid": "1004364",
      "name": "RETARGETING | DOC:DAL | UID:1004364 | TYPE:I | NAME:411_GroupChatWorthy | DEST:DTO | INJ:10152026",
      "short": "411_GroupChatWorthy",
      "campaign": "Retargetting - DAL - DTO Conversions - ABO - 10152026",
      "adset": "DAL - Order Page Visitors - Retargetting - CHA DTO Conversions - 10152026",
      "period": "older",
      "dates": "2026-10-15 – 2026-10-25",
      "retrieved": "2026-10-26",
      "spend": 78.89,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": true,
      "data_issue": "Austin retargeting purchase/delivery investigation remains open; not an unqualified current winner.",
      "archived": true
    },
    {
      "ad_id": "52521302708799",
      "uid": "1003307",
      "name": "1582834276538664 | RETARGETING | UID:1003307 | TYPE:I | NAME:103_Sale Sale Sale__Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "103_Sale Sale Sale__Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 253.04,
      "total_revenue": 8153.0,
      "consults": 3,
      "cpa": 84.34666666666666,
      "roas": 32.22,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302708799",
      "uid": "1003307",
      "name": "1582834276538664 | RETARGETING | UID:1003307 | TYPE:I | NAME:103_Sale Sale Sale__Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "103_Sale Sale Sale__Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 207.72,
      "total_revenue": 8126.0,
      "consults": 2,
      "cpa": 103.86,
      "roas": 39.12,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302708799",
      "uid": "1003307",
      "name": "1582834276538664 | RETARGETING | UID:1003307 | TYPE:I | NAME:103_Sale Sale Sale__Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "103_Sale Sale Sale__Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 133.43,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 133.43,
      "roas": 0.2,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302708399",
      "uid": "1003324",
      "name": "1573472350808881 | RETARGETING | UID:1003324 | TYPE:I | NAME:6 | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026 - Copy",
      "short": "6",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 42.65,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302708399",
      "uid": "1003324",
      "name": "1573472350808881 | RETARGETING | UID:1003324 | TYPE:I | NAME:6 | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026 - Copy",
      "short": "6",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 27.61,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302708399",
      "uid": "1003324",
      "name": "1573472350808881 | RETARGETING | UID:1003324 | TYPE:I | NAME:6 | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026 - Copy",
      "short": "6",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 11.46,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302706599",
      "uid": "1003304",
      "name": "1582833566538735 | RETARGETING | UID:1003304 | TYPE:I | NAME:103_Flag Currently Offering Tweet__Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "103_Flag Currently Offering Tweet__Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 179.76,
      "total_revenue": 54.0,
      "consults": 2,
      "cpa": 89.88,
      "roas": 0.3,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302706599",
      "uid": "1003304",
      "name": "1582833566538735 | RETARGETING | UID:1003304 | TYPE:I | NAME:103_Flag Currently Offering Tweet__Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "103_Flag Currently Offering Tweet__Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 68.56,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 68.56,
      "roas": 0.39,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302706599",
      "uid": "1003304",
      "name": "1582833566538735 | RETARGETING | UID:1003304 | TYPE:I | NAME:103_Flag Currently Offering Tweet__Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "103_Flag Currently Offering Tweet__Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 36.54,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 36.54,
      "roas": 0.74,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302707599",
      "uid": "1003327",
      "name": "1573472474142202 | RETARGETING | UID:1003327 | TYPE:I | NAME:311_Sale Sale Sale_Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "311_Sale Sale Sale_Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 369.02,
      "total_revenue": 182.0,
      "consults": 6,
      "cpa": 61.50333333333333,
      "roas": 0.49,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302707599",
      "uid": "1003327",
      "name": "1573472474142202 | RETARGETING | UID:1003327 | TYPE:I | NAME:311_Sale Sale Sale_Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "311_Sale Sale Sale_Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 229.44,
      "total_revenue": 128.0,
      "consults": 4,
      "cpa": 57.36,
      "roas": 0.56,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302707599",
      "uid": "1003327",
      "name": "1573472474142202 | RETARGETING | UID:1003327 | TYPE:I | NAME:311_Sale Sale Sale_Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "311_Sale Sale Sale_Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 161.01,
      "total_revenue": 128.0,
      "consults": 4,
      "cpa": 40.2525,
      "roas": 0.79,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302706999",
      "uid": "1003303",
      "name": "1582833569872068 | RETARGETING | UID:1003303 | TYPE:I | NAME:103_Currently Offering Special Tweet_Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "103_Currently Offering Special Tweet_Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 620.84,
      "total_revenue": 15554.0,
      "consults": 8,
      "cpa": 77.605,
      "roas": 25.05,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302706999",
      "uid": "1003303",
      "name": "1582833569872068 | RETARGETING | UID:1003303 | TYPE:I | NAME:103_Currently Offering Special Tweet_Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "103_Currently Offering Special Tweet_Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 278.35,
      "total_revenue": 108.0,
      "consults": 6,
      "cpa": 46.39166666666667,
      "roas": 0.39,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302706999",
      "uid": "1003303",
      "name": "1582833569872068 | RETARGETING | UID:1003303 | TYPE:I | NAME:103_Currently Offering Special Tweet_Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "103_Currently Offering Special Tweet_Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 194.97,
      "total_revenue": 108.0,
      "consults": 5,
      "cpa": 38.994,
      "roas": 0.55,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302707799",
      "uid": "1003306",
      "name": "1582834423205316 | RETARGETING | UID:1003306 | TYPE:I | NAME:103_New Year Sparkle_Big Price__Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "103_New Year Sparkle_Big Price__Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 2074.9,
      "total_revenue": 33835.0,
      "consults": 18,
      "cpa": 115.27222222222223,
      "roas": 16.31,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302707799",
      "uid": "1003306",
      "name": "1582834423205316 | RETARGETING | UID:1003306 | TYPE:I | NAME:103_New Year Sparkle_Big Price__Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "103_New Year Sparkle_Big Price__Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 803.03,
      "total_revenue": 205.0,
      "consults": 6,
      "cpa": 133.83833333333334,
      "roas": 0.26,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302707799",
      "uid": "1003306",
      "name": "1582834423205316 | RETARGETING | UID:1003306 | TYPE:I | NAME:103_New Year Sparkle_Big Price__Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "103_New Year Sparkle_Big Price__Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 228.77,
      "total_revenue": 27.0,
      "consults": 2,
      "cpa": 114.385,
      "roas": 0.12,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302706399",
      "uid": "1003326",
      "name": "1573471847475598 | RETARGETING | UID:1003326 | TYPE:I | NAME:311_Currently Offering Special Tweet_Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "311_Currently Offering Special Tweet_Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 3107.88,
      "total_revenue": 9278.99,
      "consults": 41,
      "cpa": 75.8019512195122,
      "roas": 2.99,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302706399",
      "uid": "1003326",
      "name": "1573471847475598 | RETARGETING | UID:1003326 | TYPE:I | NAME:311_Currently Offering Special Tweet_Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "311_Currently Offering Special Tweet_Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 2591.93,
      "total_revenue": 9189.0,
      "consults": 37,
      "cpa": 70.05216216216216,
      "roas": 3.55,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302706399",
      "uid": "1003326",
      "name": "1573471847475598 | RETARGETING | UID:1003326 | TYPE:I | NAME:311_Currently Offering Special Tweet_Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "311_Currently Offering Special Tweet_Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 2263.21,
      "total_revenue": 9028.0,
      "consults": 35,
      "cpa": 64.66314285714286,
      "roas": 3.99,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302708199",
      "uid": "1003325",
      "name": "1573472374142212 | RETARGETING | UID:1003325 | TYPE:I | NAME:311_Biggest Steal__Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "311_Biggest Steal__Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 1521.44,
      "total_revenue": 18446.0,
      "consults": 11,
      "cpa": 138.31272727272727,
      "roas": 12.12,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302708199",
      "uid": "1003325",
      "name": "1573472374142212 | RETARGETING | UID:1003325 | TYPE:I | NAME:311_Biggest Steal__Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "311_Biggest Steal__Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 513.49,
      "total_revenue": 235.0,
      "consults": 6,
      "cpa": 85.58166666666666,
      "roas": 0.46,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302708199",
      "uid": "1003325",
      "name": "1573472374142212 | RETARGETING | UID:1003325 | TYPE:I | NAME:311_Biggest Steal__Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "311_Biggest Steal__Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 342.9,
      "total_revenue": 54.0,
      "consults": 3,
      "cpa": 114.3,
      "roas": 0.16,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302708599",
      "uid": "1003328",
      "name": "1573472404142209 | RETARGETING | UID:1003328 | TYPE:I | NAME:311_Will_Big Price_Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "311_Will_Big Price_Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 120.35,
      "total_revenue": 0.0,
      "consults": 1,
      "cpa": 120.35,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302708599",
      "uid": "1003328",
      "name": "1573472404142209 | RETARGETING | UID:1003328 | TYPE:I | NAME:311_Will_Big Price_Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "311_Will_Big Price_Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 101.98,
      "total_revenue": 0.0,
      "consults": 1,
      "cpa": 101.98,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302708599",
      "uid": "1003328",
      "name": "1573472404142209 | RETARGETING | UID:1003328 | TYPE:I | NAME:311_Will_Big Price_Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "311_Will_Big Price_Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 86.12,
      "total_revenue": 0.0,
      "consults": 1,
      "cpa": 86.12,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302707399",
      "uid": "1003305",
      "name": "1582834399871985 | RETARGETING | UID:1003305 | TYPE:I | NAME:103_Josh_Big Price__Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "103_Josh_Big Price__Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 1405.97,
      "total_revenue": 434.0,
      "consults": 9,
      "cpa": 156.2188888888889,
      "roas": 0.31,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302707399",
      "uid": "1003305",
      "name": "1582834399871985 | RETARGETING | UID:1003305 | TYPE:I | NAME:103_Josh_Big Price__Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "103_Josh_Big Price__Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 527.27,
      "total_revenue": 219.0,
      "consults": 4,
      "cpa": 131.8175,
      "roas": 0.42,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302707399",
      "uid": "1003305",
      "name": "1582834399871985 | RETARGETING | UID:1003305 | TYPE:I | NAME:103_Josh_Big Price__Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "103_Josh_Big Price__Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 159.33,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 159.33,
      "roas": 0.17,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302706799",
      "uid": "1003323",
      "name": "1573472320808884 | RETARGETING | UID:1003323 | TYPE:I | NAME:5 | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026 - Copy",
      "short": "5",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 26.82,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302706799",
      "uid": "1003323",
      "name": "1573472320808884 | RETARGETING | UID:1003323 | TYPE:I | NAME:5 | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026 - Copy",
      "short": "5",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 6.97,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302706799",
      "uid": "1003323",
      "name": "1573472320808884 | RETARGETING | UID:1003323 | TYPE:I | NAME:5 | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026 - Copy",
      "short": "5",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 0.6,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302707999",
      "uid": "1003301",
      "name": "1582834243205334 | RETARGETING | UID:1003301 | TYPE:I | NAME:7 | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026 - Copy",
      "short": "7",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 104.1,
      "total_revenue": 0.0,
      "consults": 1,
      "cpa": 104.1,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302707999",
      "uid": "1003301",
      "name": "1582834243205334 | RETARGETING | UID:1003301 | TYPE:I | NAME:7 | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026 - Copy",
      "short": "7",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 50.21,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302707999",
      "uid": "1003301",
      "name": "1582834243205334 | RETARGETING | UID:1003301 | TYPE:I | NAME:7 | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026 - Copy",
      "short": "7",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 37.91,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302707199",
      "uid": "1003302",
      "name": "1582834403205318 | RETARGETING | UID:1003302 | TYPE:I | NAME:103_Biggest Steal___Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "103_Biggest Steal___Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 4444.78,
      "total_revenue": 31138.99,
      "consults": 55,
      "cpa": 80.81418181818181,
      "roas": 7.01,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302707199",
      "uid": "1003302",
      "name": "1582834403205318 | RETARGETING | UID:1003302 | TYPE:I | NAME:103_Biggest Steal___Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "103_Biggest Steal___Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 3221.56,
      "total_revenue": 23082.99,
      "consults": 41,
      "cpa": 78.57463414634147,
      "roas": 7.17,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521302707199",
      "uid": "1003302",
      "name": "1582834403205318 | RETARGETING | UID:1003302 | TYPE:I | NAME:103_Biggest Steal___Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "103_Biggest Steal___Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 1993.3,
      "total_revenue": 1024.99,
      "consults": 27,
      "cpa": 73.82592592592593,
      "roas": 0.51,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521328577799",
      "uid": "1003435",
      "name": "1593881482100610 | RETARGETING | UID:1003435 | TYPE:I | NAME:103_Prime Sale Reset Revamp | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06232026",
      "short": "103_Prime Sale Reset Revamp",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 4250.61,
      "total_revenue": 33396.0,
      "consults": 41,
      "cpa": 103.67341463414634,
      "roas": 7.86,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521328577799",
      "uid": "1003435",
      "name": "1593881482100610 | RETARGETING | UID:1003435 | TYPE:I | NAME:103_Prime Sale Reset Revamp | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06232026",
      "short": "103_Prime Sale Reset Revamp",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 0.0,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 0.0,
      "roas": null,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "52521328577799",
      "uid": "1003435",
      "name": "1593881482100610 | RETARGETING | UID:1003435 | TYPE:I | NAME:103_Prime Sale Reset Revamp | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06232026",
      "short": "103_Prime Sale Reset Revamp",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 0.0,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": null,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "October 26 exact-ad review. Counts are native paid consult uniques; no placement aggregation.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573420420173",
      "uid": "1004225",
      "name": "HORMONE | DOC:DJA | UID:1004225 | TYPE:V | NAME:30_IHT_YOUR LIVER MAY BE THE MISSING HORMONE CLUE | ASID:053124A | CID:053124A | DEST:VSL | INJ:10012026",
      "short": "30_IHT_YOUR LIVER MAY BE THE MISSING HORMONE CLUE",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 1467.77,
      "total_revenue": 248.0,
      "consults": 4,
      "cpa": 366.9425,
      "roas": 0.17,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Injection date from ad naming; historical activity and prior placements checked to exclude relaunched concepts.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573420420173",
      "uid": "1004225",
      "name": "HORMONE | DOC:DJA | UID:1004225 | TYPE:V | NAME:30_IHT_YOUR LIVER MAY BE THE MISSING HORMONE CLUE | ASID:053124A | CID:053124A | DEST:VSL | INJ:10012026",
      "short": "30_IHT_YOUR LIVER MAY BE THE MISSING HORMONE CLUE",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 1467.77,
      "total_revenue": 248.0,
      "consults": 4,
      "cpa": 366.9425,
      "roas": 0.17,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Injection date from ad naming; historical activity and prior placements checked to exclude relaunched concepts.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573420420173",
      "uid": "1004225",
      "name": "HORMONE | DOC:DJA | UID:1004225 | TYPE:V | NAME:30_IHT_YOUR LIVER MAY BE THE MISSING HORMONE CLUE | ASID:053124A | CID:053124A | DEST:VSL | INJ:10012026",
      "short": "30_IHT_YOUR LIVER MAY BE THE MISSING HORMONE CLUE",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 1394.79,
      "total_revenue": 194.0,
      "consults": 2,
      "cpa": 697.395,
      "roas": 0.14,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Injection date from ad naming; historical activity and prior placements checked to exclude relaunched concepts.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573420430173",
      "uid": "1004224",
      "name": "HORMONE | DOC:DJA | UID:1004224 | TYPE:V | NAME:30_IHT_HORMONES OFF YOUR LIVER MAY HOLD THE CLUE | ASID:053124A | CID:053124A | DEST:VSL | INJ:10012026",
      "short": "30_IHT_HORMONES OFF YOUR LIVER MAY HOLD THE CLUE",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 207.09,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Injection date from ad naming; historical activity and prior placements checked to exclude relaunched concepts.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573420430173",
      "uid": "1004224",
      "name": "HORMONE | DOC:DJA | UID:1004224 | TYPE:V | NAME:30_IHT_HORMONES OFF YOUR LIVER MAY HOLD THE CLUE | ASID:053124A | CID:053124A | DEST:VSL | INJ:10012026",
      "short": "30_IHT_HORMONES OFF YOUR LIVER MAY HOLD THE CLUE",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 207.09,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Injection date from ad naming; historical activity and prior placements checked to exclude relaunched concepts.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573420430173",
      "uid": "1004224",
      "name": "HORMONE | DOC:DJA | UID:1004224 | TYPE:V | NAME:30_IHT_HORMONES OFF YOUR LIVER MAY HOLD THE CLUE | ASID:053124A | CID:053124A | DEST:VSL | INJ:10012026",
      "short": "30_IHT_HORMONES OFF YOUR LIVER MAY HOLD THE CLUE",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 133.78,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Injection date from ad naming; historical activity and prior placements checked to exclude relaunched concepts.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573420410173",
      "uid": "1004226",
      "name": "HORMONE | DOC:DJA | UID:1004226 | TYPE:V | NAME:30_PA_What Your Gut Says_V3 | ASID:053124A | CID:053124A | DEST:VSL | INJ:10012026",
      "short": "30_PA_What Your Gut Says_V3",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 14.36,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 14.36,
      "roas": 1.88,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Injection date from ad naming; historical activity and prior placements checked to exclude relaunched concepts.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573420410173",
      "uid": "1004226",
      "name": "HORMONE | DOC:DJA | UID:1004226 | TYPE:V | NAME:30_PA_What Your Gut Says_V3 | ASID:053124A | CID:053124A | DEST:VSL | INJ:10012026",
      "short": "30_PA_What Your Gut Says_V3",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 14.36,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 14.36,
      "roas": 1.88,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Injection date from ad naming; historical activity and prior placements checked to exclude relaunched concepts.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249573420410173",
      "uid": "1004226",
      "name": "HORMONE | DOC:DJA | UID:1004226 | TYPE:V | NAME:30_PA_What Your Gut Says_V3 | ASID:053124A | CID:053124A | DEST:VSL | INJ:10012026",
      "short": "30_PA_What Your Gut Says_V3",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 4.29,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 4.29,
      "roas": 6.29,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Injection date from ad naming; historical activity and prior placements checked to exclude relaunched concepts.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249577163680173",
      "uid": "1004296",
      "name": "DAL HORMONE | DOC:DAL | UID:1004296 | TYPE:I | NAME:345_Treat | ASID:AS1047 | CID:061125 | DEST:VSL | INJ:10012026",
      "short": "345_Treat",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 60.23,
      "total_revenue": 124.0,
      "consults": 2,
      "cpa": 30.115,
      "roas": 2.06,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Injection date from ad naming; historical activity and prior placements checked to exclude relaunched concepts.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249577163680173",
      "uid": "1004296",
      "name": "DAL HORMONE | DOC:DAL | UID:1004296 | TYPE:I | NAME:345_Treat | ASID:AS1047 | CID:061125 | DEST:VSL | INJ:10012026",
      "short": "345_Treat",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 60.23,
      "total_revenue": 124.0,
      "consults": 2,
      "cpa": 30.115,
      "roas": 2.06,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Injection date from ad naming; historical activity and prior placements checked to exclude relaunched concepts.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249577163680173",
      "uid": "1004296",
      "name": "DAL HORMONE | DOC:DAL | UID:1004296 | TYPE:I | NAME:345_Treat | ASID:AS1047 | CID:061125 | DEST:VSL | INJ:10012026",
      "short": "345_Treat",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 26.87,
      "total_revenue": 124.0,
      "consults": 2,
      "cpa": 13.435,
      "roas": 4.61,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Injection date from ad naming; historical activity and prior placements checked to exclude relaunched concepts.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249577163640173",
      "uid": "1004290",
      "name": "DAL HORMONE | DOC:DAL | UID:1004290 | TYPE:M | NAME:345_IHT_Hormone Shifts and the Overlooked Organ | ASID:AS1047 | CID:061125 | DEST:VSL | INJ:10012026",
      "short": "345_IHT_Hormone Shifts and the Overlooked Organ",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 8.4,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
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      "name": "DAL HORMONE | UID:1003875 | TYPE:I | NAME:345_Normal-Range-Not-Whole-Story.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:09032026",
      "short": "345_Normal-Range-Not-Whole-Story.png",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
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      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249131969020173",
      "uid": "1003875",
      "name": "DAL HORMONE | UID:1003875 | TYPE:I | NAME:345_Normal-Range-Not-Whole-Story.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:09032026",
      "short": "345_Normal-Range-Not-Whole-Story.png",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
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      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249131969020173",
      "uid": "1003875",
      "name": "DAL HORMONE | UID:1003875 | TYPE:I | NAME:345_Normal-Range-Not-Whole-Story.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:09032026",
      "short": "345_Normal-Range-Not-Whole-Story.png",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
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      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249131969060173",
      "uid": "1003876",
      "name": "DAL HORMONE | UID:1003876 | TYPE:I | NAME:345_Paper-Says-Fine.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:09032026",
      "short": "345_Paper-Says-Fine.png",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
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      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249131969060173",
      "uid": "1003876",
      "name": "DAL HORMONE | UID:1003876 | TYPE:I | NAME:345_Paper-Says-Fine.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:09032026",
      "short": "345_Paper-Says-Fine.png",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
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      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249131969060173",
      "uid": "1003876",
      "name": "DAL HORMONE | UID:1003876 | TYPE:I | NAME:345_Paper-Says-Fine.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:09032026",
      "short": "345_Paper-Says-Fine.png",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
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      "consults": 0,
      "cpa": null,
      "roas": null,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249131969050173",
      "uid": "1003878",
      "name": "DAL HORMONE | UID:1003878 | TYPE:I | NAME:345_Still-Tired-With-Normal-Labs.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:09032026",
      "short": "345_Still-Tired-With-Normal-Labs.png",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 10.24,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249131969050173",
      "uid": "1003878",
      "name": "DAL HORMONE | UID:1003878 | TYPE:I | NAME:345_Still-Tired-With-Normal-Labs.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:09032026",
      "short": "345_Still-Tired-With-Normal-Labs.png",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
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      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249131969050173",
      "uid": "1003878",
      "name": "DAL HORMONE | UID:1003878 | TYPE:I | NAME:345_Still-Tired-With-Normal-Labs.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:09032026",
      "short": "345_Still-Tired-With-Normal-Labs.png",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 0.06,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249131969010173",
      "uid": "1003872",
      "name": "DAL HORMONE | UID:1003872 | TYPE:I | NAME:345_Cost-of-Chasing-Symptoms.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:09032026",
      "short": "345_Cost-of-Chasing-Symptoms.png",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 85.23,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249131969010173",
      "uid": "1003872",
      "name": "DAL HORMONE | UID:1003872 | TYPE:I | NAME:345_Cost-of-Chasing-Symptoms.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:09032026",
      "short": "345_Cost-of-Chasing-Symptoms.png",
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      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
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      "dates": "2026-10-01 – 2026-10-12",
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      "consults": 0,
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      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249131969010173",
      "uid": "1003872",
      "name": "DAL HORMONE | UID:1003872 | TYPE:I | NAME:345_Cost-of-Chasing-Symptoms.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:09032026",
      "short": "345_Cost-of-Chasing-Symptoms.png",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
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      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249131969000173",
      "uid": "1003877",
      "name": "DAL HORMONE | UID:1003877 | TYPE:I | NAME:345_Random-Maybe-Not.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:09032026",
      "short": "345_Random-Maybe-Not.png",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 26.03,
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      "consults": 0,
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      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249131969000173",
      "uid": "1003877",
      "name": "DAL HORMONE | UID:1003877 | TYPE:I | NAME:345_Random-Maybe-Not.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:09032026",
      "short": "345_Random-Maybe-Not.png",
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      "funnel": "CHA",
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      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249131969000173",
      "uid": "1003877",
      "name": "DAL HORMONE | UID:1003877 | TYPE:I | NAME:345_Random-Maybe-Not.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:09032026",
      "short": "345_Random-Maybe-Not.png",
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      "dates": "2026-10-05 – 2026-10-12",
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      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
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      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120249131969040173",
      "uid": "1003879",
      "name": "DAL HORMONE | UID:1003879 | TYPE:I | NAME:345_Tired-at-7-Crashed-at-2-Awake-at-2.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:09032026",
      "short": "345_Tired-at-7-Crashed-at-2-Awake-at-2.png",
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      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 608.65,
      "total_revenue": 27.0,
      "consults": 1,
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      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Independent mature / later-cutoff evidence from the October 19 audit; compare with the newer accumulated window.",
      "revenue_developing": false,
      "data_issue": "Suspected duplicate program transactions; ROAS needs reconciliation.",
      "archived": true
    },
    {
      "ad_id": "120249131969040173",
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      "name": "DAL HORMONE | UID:1003879 | TYPE:I | NAME:345_Tired-at-7-Crashed-at-2-Awake-at-2.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:09032026",
      "short": "345_Tired-at-7-Crashed-at-2-Awake-at-2.png",
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      "audience": "Cold prospecting",
      "link": null,
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    {
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      "short": "345_Tired-at-7-Crashed-at-2-Awake-at-2.png",
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      "audience": "Cold prospecting",
      "link": null,
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      "revenue_developing": false,
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    {
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      "name": "1606796874142404 | HORMONE | UID:1003510 | TYPE:V | NAME:30_PA_Medications_4x5_1 | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:07092026",
      "short": "30_PA_Medications_4x5_1",
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      "link": null,
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    {
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      "dates": "2026-10-01 – 2026-10-12",
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      "link": null,
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    {
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      "link": null,
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    {
      "ad_id": "120248924084200173",
      "uid": "1003691",
      "name": "DAL HORMONE | UID:1003691 | TYPE:I | NAME:345_YourBody.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:08212026",
      "short": "345_YourBody.png",
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      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
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      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120248924084200173",
      "uid": "1003691",
      "name": "DAL HORMONE | UID:1003691 | TYPE:I | NAME:345_YourBody.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:08212026",
      "short": "345_YourBody.png",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 0.07,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120248924084200173",
      "uid": "1003691",
      "name": "DAL HORMONE | UID:1003691 | TYPE:I | NAME:345_YourBody.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:08212026",
      "short": "345_YourBody.png",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 0.07,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120248924084190173",
      "uid": "1003687",
      "name": "DAL HORMONE | UID:1003687 | TYPE:I | NAME:345_BrainFog.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:08212026",
      "short": "345_BrainFog.png",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 6.27,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120248924084190173",
      "uid": "1003687",
      "name": "DAL HORMONE | UID:1003687 | TYPE:I | NAME:345_BrainFog.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:08212026",
      "short": "345_BrainFog.png",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 0.05,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120248924084190173",
      "uid": "1003687",
      "name": "DAL HORMONE | UID:1003687 | TYPE:I | NAME:345_BrainFog.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:08212026",
      "short": "345_BrainFog.png",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 0.03,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120248924084180173",
      "uid": "1003684",
      "name": "DAL HORMONE | UID:1003684 | TYPE:I | NAME:245_CatchTheSigns.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:08212026",
      "short": "245_CatchTheSigns.png",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 8.13,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120248924084180173",
      "uid": "1003684",
      "name": "DAL HORMONE | UID:1003684 | TYPE:I | NAME:245_CatchTheSigns.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:08212026",
      "short": "245_CatchTheSigns.png",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 0.03,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120248924084180173",
      "uid": "1003684",
      "name": "DAL HORMONE | UID:1003684 | TYPE:I | NAME:245_CatchTheSigns.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:08212026",
      "short": "245_CatchTheSigns.png",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 0.01,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120248924084210173",
      "uid": "1003689",
      "name": "DAL HORMONE | UID:1003689 | TYPE:I | NAME:345_Preventable.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:08212026",
      "short": "345_Preventable.png",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 300.32,
      "total_revenue": 194.0,
      "consults": 2,
      "cpa": 150.16,
      "roas": 0.65,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120248924084210173",
      "uid": "1003689",
      "name": "DAL HORMONE | UID:1003689 | TYPE:I | NAME:345_Preventable.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:08212026",
      "short": "345_Preventable.png",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 25.9,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120248924084210173",
      "uid": "1003689",
      "name": "DAL HORMONE | UID:1003689 | TYPE:I | NAME:345_Preventable.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:08212026",
      "short": "345_Preventable.png",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 15.66,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120248924264740173",
      "uid": "1003704",
      "name": "DAL HORMONE | UID:1003704 | TYPE:C | NAME:345_RunnningOnEmpty | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:08212026",
      "short": "345_RunnningOnEmpty",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 2914.42,
      "total_revenue": 7956.99,
      "consults": 6,
      "cpa": 485.7366666666667,
      "roas": 2.73,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Independent mature / later-cutoff evidence from the October 19 audit; compare with the newer accumulated window.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120248924264740173",
      "uid": "1003704",
      "name": "DAL HORMONE | UID:1003704 | TYPE:C | NAME:345_RunnningOnEmpty | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:08212026",
      "short": "345_RunnningOnEmpty",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 168.65,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Independent mature / later-cutoff evidence from the October 19 audit; compare with the newer accumulated window.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120248924264740173",
      "uid": "1003704",
      "name": "DAL HORMONE | UID:1003704 | TYPE:C | NAME:345_RunnningOnEmpty | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:08212026",
      "short": "345_RunnningOnEmpty",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 103.51,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Independent mature / later-cutoff evidence from the October 19 audit; compare with the newer accumulated window.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120247542331290173",
      "uid": "1003456",
      "name": "DAL THYROID | UID:1003456 | TYPE:I | NAME:22_PA_SleepProblems | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "22_PA_SleepProblems",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 1.3,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120247542331290173",
      "uid": "1003456",
      "name": "DAL THYROID | UID:1003456 | TYPE:I | NAME:22_PA_SleepProblems | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "22_PA_SleepProblems",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 0.04,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120247542331290173",
      "uid": "1003456",
      "name": "DAL THYROID | UID:1003456 | TYPE:I | NAME:22_PA_SleepProblems | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "22_PA_SleepProblems",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 0.0,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": null,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120247542331320173",
      "uid": "1003462",
      "name": "DAL THYROID | UID:1003462 | TYPE:I | NAME:22_UA_TSHLevels | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "22_UA_TSHLevels",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 22.8,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120247542331320173",
      "uid": "1003462",
      "name": "DAL THYROID | UID:1003462 | TYPE:I | NAME:22_UA_TSHLevels | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "22_UA_TSHLevels",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 1.24,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120247542331320173",
      "uid": "1003462",
      "name": "DAL THYROID | UID:1003462 | TYPE:I | NAME:22_UA_TSHLevels | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "22_UA_TSHLevels",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 0.38,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120247541868200173",
      "uid": "1003444",
      "name": "DAL HORMONE | UID:1003444 | TYPE:V | NAME:30_SA_MISSING LINK HORMONE BALANCE | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "30_SA_MISSING LINK HORMONE BALANCE",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 120.11,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120247541868200173",
      "uid": "1003444",
      "name": "DAL HORMONE | UID:1003444 | TYPE:V | NAME:30_SA_MISSING LINK HORMONE BALANCE | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "30_SA_MISSING LINK HORMONE BALANCE",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 12.39,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120247541868200173",
      "uid": "1003444",
      "name": "DAL HORMONE | UID:1003444 | TYPE:V | NAME:30_SA_MISSING LINK HORMONE BALANCE | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "30_SA_MISSING LINK HORMONE BALANCE",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 6.73,
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      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120247541868240173",
      "uid": "1003452",
      "name": "DAL THYROID | UID:1003452 | TYPE:V | NAME:22_UA_NO LONGER NEEDS THYROID MEDICATION | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "22_UA_NO LONGER NEEDS THYROID MEDICATION",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 3043.28,
      "total_revenue": 321.99,
      "consults": 10,
      "cpa": 304.32800000000003,
      "roas": 0.11,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Independent mature / later-cutoff evidence from the October 19 audit; compare with the newer accumulated window.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120247541868240173",
      "uid": "1003452",
      "name": "DAL THYROID | UID:1003452 | TYPE:V | NAME:22_UA_NO LONGER NEEDS THYROID MEDICATION | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "22_UA_NO LONGER NEEDS THYROID MEDICATION",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 421.5,
      "total_revenue": 62.99,
      "consults": 1,
      "cpa": 421.5,
      "roas": 0.15,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Independent mature / later-cutoff evidence from the October 19 audit; compare with the newer accumulated window.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120247541868240173",
      "uid": "1003452",
      "name": "DAL THYROID | UID:1003452 | TYPE:V | NAME:22_UA_NO LONGER NEEDS THYROID MEDICATION | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "22_UA_NO LONGER NEEDS THYROID MEDICATION",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 260.62,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Independent mature / later-cutoff evidence from the October 19 audit; compare with the newer accumulated window.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120247541868270173",
      "uid": "1003449",
      "name": "DAL THYROID | UID:1003449 | TYPE:V | NAME:22_PA_THE DISCOVERY | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "22_PA_THE DISCOVERY",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 126.86,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120247541868270173",
      "uid": "1003449",
      "name": "DAL THYROID | UID:1003449 | TYPE:V | NAME:22_PA_THE DISCOVERY | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "22_PA_THE DISCOVERY",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 10.0,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120247541868270173",
      "uid": "1003449",
      "name": "DAL THYROID | UID:1003449 | TYPE:V | NAME:22_PA_THE DISCOVERY | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "22_PA_THE DISCOVERY",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 4.22,
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      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120247541868250173",
      "uid": "1003451",
      "name": "DAL THYROID | UID:1003451 | TYPE:V | NAME:22_SA_THYROID ENZYME | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "22_SA_THYROID ENZYME",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 9619.85,
      "total_revenue": 20355.49,
      "consults": 22,
      "cpa": 437.26590909090913,
      "roas": 2.12,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Independent mature / later-cutoff evidence from the October 19 audit; compare with the newer accumulated window.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120247541868250173",
      "uid": "1003451",
      "name": "DAL THYROID | UID:1003451 | TYPE:V | NAME:22_SA_THYROID ENZYME | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "22_SA_THYROID ENZYME",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 1187.21,
      "total_revenue": 64.0,
      "consults": 2,
      "cpa": 593.605,
      "roas": 0.05,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Independent mature / later-cutoff evidence from the October 19 audit; compare with the newer accumulated window.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120247541868250173",
      "uid": "1003451",
      "name": "DAL THYROID | UID:1003451 | TYPE:V | NAME:22_SA_THYROID ENZYME | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "22_SA_THYROID ENZYME",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 666.64,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 666.64,
      "roas": 0.04,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Independent mature / later-cutoff evidence from the October 19 audit; compare with the newer accumulated window.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120247541868190173",
      "uid": "1003446",
      "name": "DAL THYROID | UID:1003446 | TYPE:V | NAME:22_MA_CELLULAR HEALTH MISTAKE | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "22_MA_CELLULAR HEALTH MISTAKE",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 55.83,
      "total_revenue": 54.0,
      "consults": 2,
      "cpa": 27.915,
      "roas": 0.97,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120247541868190173",
      "uid": "1003446",
      "name": "DAL THYROID | UID:1003446 | TYPE:V | NAME:22_MA_CELLULAR HEALTH MISTAKE | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "22_MA_CELLULAR HEALTH MISTAKE",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 13.78,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120247541868190173",
      "uid": "1003446",
      "name": "DAL THYROID | UID:1003446 | TYPE:V | NAME:22_MA_CELLULAR HEALTH MISTAKE | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "22_MA_CELLULAR HEALTH MISTAKE",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 7.47,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120247541868210173",
      "uid": "1003443",
      "name": "DAL HORMONE | UID:1003443 | TYPE:V | NAME:30_PA_STRUGGLING WITH HORMONES | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "30_PA_STRUGGLING WITH HORMONES",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 402.74,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120247541868210173",
      "uid": "1003443",
      "name": "DAL HORMONE | UID:1003443 | TYPE:V | NAME:30_PA_STRUGGLING WITH HORMONES | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "30_PA_STRUGGLING WITH HORMONES",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 55.32,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120247541868210173",
      "uid": "1003443",
      "name": "DAL HORMONE | UID:1003443 | TYPE:V | NAME:30_PA_STRUGGLING WITH HORMONES | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "30_PA_STRUGGLING WITH HORMONES",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 36.54,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120247541001530173",
      "uid": "1003445",
      "name": "DAL HORMONE | UID:1003445 | TYPE:V | NAME:30_UA_HORMONE PROBLEM | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "30_UA_HORMONE PROBLEM",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 337.58,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120247541001530173",
      "uid": "1003445",
      "name": "DAL HORMONE | UID:1003445 | TYPE:V | NAME:30_UA_HORMONE PROBLEM | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "30_UA_HORMONE PROBLEM",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 33.8,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120247541001530173",
      "uid": "1003445",
      "name": "DAL HORMONE | UID:1003445 | TYPE:V | NAME:30_UA_HORMONE PROBLEM | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "30_UA_HORMONE PROBLEM",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 20.34,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120247541868170173",
      "uid": "1003448",
      "name": "DAL THYROID | UID:1003448 | TYPE:V | NAME:22_PA_NORMAL THYROID NUMBERS | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "22_PA_NORMAL THYROID NUMBERS",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-09-14 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 193.65,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120247541868170173",
      "uid": "1003448",
      "name": "DAL THYROID | UID:1003448 | TYPE:V | NAME:22_PA_NORMAL THYROID NUMBERS | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "22_PA_NORMAL THYROID NUMBERS",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-01 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 45.84,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
      "ad_id": "120247541868170173",
      "uid": "1003448",
      "name": "DAL THYROID | UID:1003448 | TYPE:V | NAME:22_PA_NORMAL THYROID NUMBERS | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "22_PA_NORMAL THYROID NUMBERS",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-10-05 – 2026-10-12",
      "retrieved": "2026-10-26",
      "spend": 31.06,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": false,
      "archived": true
    },
    {
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    {
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    {
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    {
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    {
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    {
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    {
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    {
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    {
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    {
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    {
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    {
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    {
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    {
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    {
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    {
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    {
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    {
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      "short": "345_Still-Tired-With-Normal-Labs.png",
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      "dates": "2026-09-18 – 2026-10-18",
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    {
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      "name": "1582834423205316 | RETARGETING | UID:1003306 | TYPE:I | NAME:103_New Year Sparkle_Big Price__Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "103_New Year Sparkle_Big Price__Memorial Day Sale",
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      "period": "older",
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    {
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    {
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    {
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    {
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    {
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    {
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      "name": "RETARGETING DJA | UID:1004163 | TYPE:I | NAME:103_StartsHere_1 1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
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    {
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      "name": "RETARGETING DJA | UID:1004169 | TYPE:I | NAME:285_investing_2.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:09232026",
      "short": "285_investing_2.png",
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      "period": "older",
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    {
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      "name": "RETARGETING DJA | UID:1004161 | TYPE:I | NAME:103 _diet_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103 _diet_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
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      "audience": "Retargeting",
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    {
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      "name": "DAL HORMONE | UID:1003691 | TYPE:I | NAME:345_YourBody.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:08212026",
      "short": "345_YourBody.png",
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      "link": null,
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    {
      "ad_id": "52521302706999",
      "uid": "1003303",
      "name": "1582833569872068 | RETARGETING | UID:1003303 | TYPE:I | NAME:103_Currently Offering Special Tweet_Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
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      "period": "older",
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    {
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      "name": "RETARGETING DJA | UID:1004163 | TYPE:I | NAME:103_StartsHere_1 1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_StartsHere_1 1.png",
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    {
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    {
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      "name": "1573471847475598 | RETARGETING | UID:1003326 | TYPE:I | NAME:311_Currently Offering Special Tweet_Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
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    {
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      "short": "285_Decode_1.png",
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      "period": "older",
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      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "52521302707999",
      "uid": "1003301",
      "name": "1582834243205334 | RETARGETING | UID:1003301 | TYPE:I | NAME:7 | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026 - Copy",
      "short": "7",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
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      "dates": "2026-09-18 – 2026-10-18",
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      "audience": "Retargeting",
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      "revenue_developing": true,
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    {
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      "uid": "1003323",
      "name": "1573472320808884 | RETARGETING | UID:1003323 | TYPE:I | NAME:5 | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026 - Copy",
      "short": "5",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
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      "audience": "Retargeting",
      "link": null,
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      "revenue_developing": true,
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    {
      "ad_id": "120249133614000173",
      "uid": "1003858",
      "name": "WILL COLE | UID:1003858 | TYPE:I | NAME:299_SA_Cutting Carbs_4.5.png | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:09032026",
      "short": "299_SA_Cutting Carbs_4.5.png",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
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      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
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      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
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    },
    {
      "ad_id": "120249035680710173",
      "uid": "1003786",
      "name": "RETARGETING | UID:1003786 | TYPE:I | NAME:103_BiggestSteal1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_BiggestSteal1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
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      "audience": "Retargeting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120247541868190173",
      "uid": "1003446",
      "name": "DAL THYROID | UID:1003446 | TYPE:V | NAME:22_MA_CELLULAR HEALTH MISTAKE | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "22_MA_CELLULAR HEALTH MISTAKE",
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      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
      "retrieved": "2026-10-21",
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      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
      "archived": true
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    {
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      "name": "RETARGETING DJA | UID:1004161 | TYPE:I | NAME:103 _diet_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103 _diet_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
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      "audience": "Retargeting",
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    {
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      "name": "DAL HORMONE | UID:1003687 | TYPE:I | NAME:345_BrainFog.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:08212026",
      "short": "345_BrainFog.png",
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      "dates": "2026-09-18 – 2026-10-18",
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      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
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    },
    {
      "ad_id": "120247541868170173",
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      "name": "DAL THYROID | UID:1003448 | TYPE:V | NAME:22_PA_NORMAL THYROID NUMBERS | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "22_PA_NORMAL THYROID NUMBERS",
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      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
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      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
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    {
      "ad_id": "120247541868210173",
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      "name": "DAL HORMONE | UID:1003443 | TYPE:V | NAME:30_PA_STRUGGLING WITH HORMONES | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
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      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
      "retrieved": "2026-10-21",
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      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
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    {
      "ad_id": "120249034604930173",
      "uid": "1003536",
      "name": "RETARGETING | UID:1003536 | TYPE:I | NAME:285_Currently Offering Special Tweet_EOS_CBA Sale.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:07172026",
      "short": "285_Currently Offering Special Tweet_EOS_CBA Sale.png",
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      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
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      "audience": "Retargeting",
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      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
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    {
      "ad_id": "120249035680680173",
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      "short": "103_ThisYear1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
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      "audience": "Retargeting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
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    },
    {
      "ad_id": "120249035680280173",
      "uid": "1003794",
      "name": "RETARGETING | UID:1003794 | TYPE:I | NAME:103_BiggestSteal11.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_BiggestSteal11.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
      "retrieved": "2026-10-21",
      "spend": 10804.88,
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      "audience": "Retargeting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
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    {
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      "name": "DAL THYROID | UID:1003462 | TYPE:I | NAME:22_UA_TSHLevels | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "22_UA_TSHLevels",
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      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
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      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
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    {
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      "name": "DAL HORMONE | UID:1003689 | TYPE:I | NAME:345_Preventable.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:08212026",
      "short": "345_Preventable.png",
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      "dates": "2026-09-18 – 2026-10-18",
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      "audience": "Cold prospecting",
      "link": null,
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      "revenue_developing": true,
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    {
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      "name": "DAL HORMONE | UID:1003444 | TYPE:V | NAME:30_SA_MISSING LINK HORMONE BALANCE | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "30_SA_MISSING LINK HORMONE BALANCE",
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      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
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      "audience": "Cold prospecting",
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    {
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      "short": "103_ThisYear1.png",
      "campaign": "RETARGETING | BAU | 100324A",
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      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
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      "audience": "Retargeting",
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    {
      "ad_id": "120249464244520173",
      "uid": "1004163",
      "name": "RETARGETING DJA | UID:1004163 | TYPE:I | NAME:103_StartsHere_1 1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_StartsHere_1 1.png",
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      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
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      "link": null,
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      "revenue_developing": true,
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    },
    {
      "ad_id": "120248141387220173",
      "uid": "1003518",
      "name": "RETARGETING | UID:1003518 | TYPE:I | NAME:103_Currently Offering Special Tweet_EOS Sale.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:07172026",
      "short": "103_Currently Offering Special Tweet_EOS Sale.png",
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      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
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    {
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      "short": "103_Reclaim1.png",
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      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
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      "audience": "Retargeting",
      "link": null,
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      "revenue_developing": true,
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    {
      "ad_id": "120249035680690173",
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      "name": "RETARGETING | UID:1003789 | TYPE:I | NAME:103_You'veTried1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_You'veTried1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
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      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
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      "revenue_developing": true,
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    {
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      "uid": "1003684",
      "name": "DAL HORMONE | UID:1003684 | TYPE:I | NAME:245_CatchTheSigns.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:08212026",
      "short": "245_CatchTheSigns.png",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
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      "dates": "2026-09-18 – 2026-10-18",
      "retrieved": "2026-10-21",
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      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
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    {
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      "name": "DAL HORMONE | UID:1003445 | TYPE:V | NAME:30_UA_HORMONE PROBLEM | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "30_UA_HORMONE PROBLEM",
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      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
      "retrieved": "2026-10-21",
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      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
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    },
    {
      "ad_id": "120249035680250173",
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      "name": "RETARGETING | UID:1003795 | TYPE:I | NAME:103_Reclaim11.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_Reclaim11.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
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      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
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    },
    {
      "ad_id": "120249035680270173",
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      "name": "RETARGETING | UID:1003787 | TYPE:I | NAME:103_Reclaim1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_Reclaim1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
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      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120248141387360173",
      "uid": "1003517",
      "name": "RETARGETING | UID:1003517 | TYPE:I | NAME:103_Prime Sale Reset Revamp | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:07172026",
      "short": "103_Prime Sale Reset Revamp",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
      "retrieved": "2026-10-21",
      "spend": 53584.77,
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      "cpa": 122.06097949886104,
      "roas": 4.092303652698332,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249035680240173",
      "uid": "1003797",
      "name": "RETARGETING | UID:1003797 | TYPE:I | NAME:103_ThisSummer1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_ThisSummer1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
      "retrieved": "2026-10-21",
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      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249464469430173",
      "uid": "1004167",
      "name": "RETARGETING DJA | UID:1004167 | TYPE:I | NAME:285_SkipWaitingRoom_2.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:09232026",
      "short": "285_SkipWaitingRoom_2.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
      "retrieved": "2026-10-21",
      "spend": 13923.66,
      "total_revenue": 9585.0,
      "consults": 33,
      "cpa": 421.9290909090909,
      "roas": 0.688396585380568,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249034604900173",
      "uid": "1003536",
      "name": "RETARGETING | UID:1003536 | TYPE:I | NAME:285_Currently Offering Special Tweet_EOS_CBA Sale.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:07172026",
      "short": "285_Currently Offering Special Tweet_EOS_CBA Sale.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
      "retrieved": "2026-10-21",
      "spend": 6300.57,
      "total_revenue": 1094.0,
      "consults": 14,
      "cpa": 450.0407142857143,
      "roas": 0.17363508380987752,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249464244730173",
      "uid": "1004164",
      "name": "RETARGETING DJA | UID:1004164 | TYPE:I | NAME:103_Only27_1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_Only27_1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
      "retrieved": "2026-10-21",
      "spend": 755.67,
      "total_revenue": 124.0,
      "consults": 2,
      "cpa": 377.835,
      "roas": 0.1640927918271203,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249035680670173",
      "uid": "1003794",
      "name": "RETARGETING | UID:1003794 | TYPE:I | NAME:103_BiggestSteal11.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_BiggestSteal11.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
      "retrieved": "2026-10-21",
      "spend": 8945.77,
      "total_revenue": 44301.99,
      "consults": 75,
      "cpa": 119.27693333333333,
      "roas": 4.952283593251335,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120247542331290173",
      "uid": "1003456",
      "name": "DAL THYROID | UID:1003456 | TYPE:I | NAME:22_PA_SleepProblems | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "22_PA_SleepProblems",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
      "retrieved": "2026-10-21",
      "spend": 0.87,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0.0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249464481230173",
      "uid": "1004168",
      "name": "RETARGETING DJA | UID:1004168 | TYPE:I | NAME:285_KeyBiomarkers_2.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:09232026",
      "short": "285_KeyBiomarkers_2.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
      "retrieved": "2026-10-21",
      "spend": 1227.26,
      "total_revenue": 97.0,
      "consults": 1,
      "cpa": 1227.26,
      "roas": 0.07903785668888418,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249035680700173",
      "uid": "1003795",
      "name": "RETARGETING | UID:1003795 | TYPE:I | NAME:103_Reclaim11.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_Reclaim11.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
      "retrieved": "2026-10-21",
      "spend": 57.48,
      "total_revenue": 97.0,
      "consults": 1,
      "cpa": 57.48,
      "roas": 1.687543493389005,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249035680420173",
      "uid": "1003789",
      "name": "RETARGETING | UID:1003789 | TYPE:I | NAME:103_You'veTried1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_You'veTried1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
      "retrieved": "2026-10-21",
      "spend": 251.87,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0.0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249131969040173",
      "uid": "1003879",
      "name": "DAL HORMONE | UID:1003879 | TYPE:I | NAME:345_Tired-at-7-Crashed-at-2-Awake-at-2.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:09032026",
      "short": "345_Tired-at-7-Crashed-at-2-Awake-at-2.png",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
      "retrieved": "2026-10-21",
      "spend": 425.04,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 425.04,
      "roas": 0.06352343308865048,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
      "data_issue": "Suspected duplicate program transactions previously flagged by Samuel; do not treat this ROAS as validated.",
      "archived": true
    },
    {
      "ad_id": "120249034446750173",
      "uid": "1003784",
      "name": "RETARGETING | UID:1003784 | TYPE:I | NAME:103_BackToSchoolSale1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_BackToSchoolSale1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
      "retrieved": "2026-10-21",
      "spend": 212.05,
      "total_revenue": 0.0,
      "consults": 1,
      "cpa": 212.05,
      "roas": 0.0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249035680430173",
      "uid": "1003788",
      "name": "RETARGETING | UID:1003788 | TYPE:I | NAME:103_ThisYear1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_ThisYear1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
      "retrieved": "2026-10-21",
      "spend": 174.21,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0.0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249034604880173",
      "uid": "1003536",
      "name": "RETARGETING | UID:1003536 | TYPE:I | NAME:285_Currently Offering Special Tweet_EOS_CBA Sale.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:07172026",
      "short": "285_Currently Offering Special Tweet_EOS_CBA Sale.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
      "retrieved": "2026-10-21",
      "spend": 295.24,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0.0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249464481210173",
      "uid": "1004170",
      "name": "RETARGETING DJA | UID:1004170 | TYPE:I | NAME:285_FindOutWhy_2.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:09232026",
      "short": "285_FindOutWhy_2.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
      "retrieved": "2026-10-21",
      "spend": 2600.97,
      "total_revenue": 1021.0,
      "consults": 13,
      "cpa": 200.07461538461536,
      "roas": 0.392545857891479,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249034447890173",
      "uid": "1003795",
      "name": "RETARGETING | UID:1003795 | TYPE:I | NAME:103_Reclaim11.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_Reclaim11.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
      "retrieved": "2026-10-21",
      "spend": 147.86,
      "total_revenue": 134.0,
      "consults": 2,
      "cpa": 73.93,
      "roas": 0.9062626809143783,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249131969020173",
      "uid": "1003875",
      "name": "DAL HORMONE | UID:1003875 | TYPE:I | NAME:345_Normal-Range-Not-Whole-Story.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:09032026",
      "short": "345_Normal-Range-Not-Whole-Story.png",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
      "retrieved": "2026-10-21",
      "spend": 36.95,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0.0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120247541868270173",
      "uid": "1003449",
      "name": "DAL THYROID | UID:1003449 | TYPE:V | NAME:22_PA_THE DISCOVERY | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "22_PA_THE DISCOVERY",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
      "retrieved": "2026-10-21",
      "spend": 110.87,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0.0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120248924264740173",
      "uid": "1003704",
      "name": "DAL HORMONE | UID:1003704 | TYPE:C | NAME:345_RunnningOnEmpty | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:08212026",
      "short": "345_RunnningOnEmpty",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
      "retrieved": "2026-10-21",
      "spend": 2412.75,
      "total_revenue": 7894.0,
      "consults": 5,
      "cpa": 482.55,
      "roas": 3.2717853072220495,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249034447910173",
      "uid": "1003789",
      "name": "RETARGETING | UID:1003789 | TYPE:I | NAME:103_You'veTried1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_You'veTried1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
      "retrieved": "2026-10-21",
      "spend": 261.85,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 261.85,
      "roas": 0.10311246897078478,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249034447900173",
      "uid": "1003796",
      "name": "RETARGETING | UID:1003796 | TYPE:I | NAME:103_SummerSale1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_SummerSale1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
      "retrieved": "2026-10-21",
      "spend": 2950.78,
      "total_revenue": 442.0,
      "consults": 16,
      "cpa": 184.42375,
      "roas": 0.1497909027443591,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120247541868250173",
      "uid": "1003451",
      "name": "DAL THYROID | UID:1003451 | TYPE:V | NAME:22_SA_THYROID ENZYME | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "22_SA_THYROID ENZYME",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
      "retrieved": "2026-10-21",
      "spend": 8770.81,
      "total_revenue": 6610.99,
      "consults": 19,
      "cpa": 461.6215789473684,
      "roas": 0.7537490836080134,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
      "archived": true
    },
    {
      "ad_id": "120249035680740173",
      "uid": "1003787",
      "name": "RETARGETING | UID:1003787 | TYPE:I | NAME:103_Reclaim1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026 - Copy",
      "short": "103_Reclaim1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
      "retrieved": "2026-10-21",
      "spend": 30.89,
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      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
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    {
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      "name": "RETARGETING | UID:1003798 | TYPE:I | NAME:103_You'veTried11.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_You'veTried11.png",
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      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
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      "audience": "Retargeting",
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      "revenue_developing": true,
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    {
      "ad_id": "120249034604890173",
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      "name": "RETARGETING | UID:1003536 | TYPE:I | NAME:285_Currently Offering Special Tweet_EOS_CBA Sale.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:07172026",
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      "period": "older",
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    {
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      "short": "103_BiggestSteal11.png",
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      "dates": "2026-09-18 – 2026-10-18",
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      "audience": "Retargeting",
      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
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    {
      "ad_id": "120248928071860173",
      "uid": "1003510",
      "name": "1606796874142404 | HORMONE | UID:1003510 | TYPE:V | NAME:30_PA_Medications_4x5_1 | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:07092026",
      "short": "30_PA_Medications_4x5_1",
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      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
      "retrieved": "2026-10-21",
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      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
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    {
      "ad_id": "120249034604910173",
      "uid": "1003536",
      "name": "RETARGETING | UID:1003536 | TYPE:I | NAME:285_Currently Offering Special Tweet_EOS_CBA Sale.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:07172026",
      "short": "285_Currently Offering Special Tweet_EOS_CBA Sale.png",
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      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
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      "link": null,
      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
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    },
    {
      "ad_id": "120247541868240173",
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      "name": "DAL THYROID | UID:1003452 | TYPE:V | NAME:22_UA_NO LONGER NEEDS THYROID MEDICATION | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "22_UA_NO LONGER NEEDS THYROID MEDICATION",
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      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
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      "review_reason": "Older placement verified active in the October 19 Meta review. Sep 18–Oct 18 is the accumulated follow-up window, not its entire lifetime. Current live status has not been rechecked.",
      "revenue_developing": true,
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    {
      "ad_id": "120248141387340173",
      "uid": "1003520",
      "name": "RETARGETING | UID:1003520 | TYPE:I | NAME:103_Josh_Big Price__EOS Sale.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:07172026",
      "short": "103_Josh_Big Price__EOS Sale.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "2026-09-18 – 2026-10-18",
      "retrieved": "2026-10-21",
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      "link": null,
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      "revenue_developing": true,
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    {
      "ad_id": "52521302706399",
      "uid": "1003326",
      "name": "1573471847475598 | RETARGETING | UID:1003326 | TYPE:I | NAME:311_Currently Offering Special Tweet_Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "311_Currently Offering Special Tweet_Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "Oct 1–9, 2026",
      "retrieved": "2026-10-19",
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      "revenue_developing": false,
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    },
    {
      "ad_id": "52521302707199",
      "uid": "1003302",
      "name": "1582834403205318 | RETARGETING | UID:1003302 | TYPE:I | NAME:103_Biggest Steal___Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "103_Biggest Steal___Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "older",
      "dates": "Oct 1–9, 2026",
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      "audience": "Retargeting",
      "link": null,
      "review_reason": "Independent mature / later-cutoff evidence from the October 19 audit; compare with the newer accumulated window.",
      "revenue_developing": false,
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    },
    {
      "ad_id": "120249464244690173",
      "uid": "1004163",
      "name": "RETARGETING DJA | UID:1004163 | TYPE:I | NAME:103_StartsHere_1 1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_StartsHere_1 1.png",
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      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "older",
      "dates": "Oct 1–9, 2026",
      "retrieved": "2026-10-19",
      "spend": 2771.02,
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      "revenue_developing": false,
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    },
    {
      "ad_id": "120249464125710173",
      "uid": "1004163",
      "name": "RETARGETING DJA | UID:1004163 | TYPE:I | NAME:103_StartsHere_1 1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_StartsHere_1 1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "older",
      "dates": "Oct 1–9, 2026",
      "retrieved": "2026-10-19",
      "spend": 583.95,
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      "audience": "Retargeting",
      "link": null,
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      "revenue_developing": false,
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    },
    {
      "ad_id": "120249464244520173",
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      "name": "RETARGETING DJA | UID:1004163 | TYPE:I | NAME:103_StartsHere_1 1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09232026",
      "short": "103_StartsHere_1 1.png",
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      "dates": "Oct 1–9, 2026",
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    {
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      "dates": "Oct 1–9, 2026",
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      "revenue_developing": false,
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    {
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      "name": "DAL HORMONE | UID:1003879 | TYPE:I | NAME:345_Tired-at-7-Crashed-at-2-Awake-at-2.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:09032026",
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      "dates": "Sep 1–Oct 5, 2026",
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    {
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      "name": "DAL HORMONE | UID:1003879 | TYPE:I | NAME:345_Tired-at-7-Crashed-at-2-Awake-at-2.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:09032026",
      "short": "345_Tired-at-7-Crashed-at-2-Awake-at-2.png",
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      "dates": "Oct 1–9, 2026",
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      "link": null,
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      "revenue_developing": false,
      "data_issue": "Suspected duplicate program transactions; ROAS needs reconciliation.",
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    },
    {
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      "name": "RETARGETING | UID:1003794 | TYPE:I | NAME:103_BiggestSteal11.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
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    {
      "ad_id": "120249133614000173",
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      "name": "WILL COLE | UID:1003858 | TYPE:I | NAME:299_SA_Cutting Carbs_4.5.png | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:09032026",
      "short": "299_SA_Cutting Carbs_4.5.png",
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      "dates": "Oct 1–9, 2026",
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    {
      "ad_id": "120247541868250173",
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      "dates": "Sep 1–Oct 5, 2026",
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    {
      "ad_id": "120247541868250173",
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      "dates": "Oct 1–9, 2026",
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    {
      "ad_id": "120248924264740173",
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      "name": "DAL HORMONE | UID:1003704 | TYPE:C | NAME:345_RunnningOnEmpty | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:08212026",
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      "dates": "Sep 1–Oct 5, 2026",
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    {
      "ad_id": "120248924264740173",
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      "name": "DAL HORMONE | UID:1003704 | TYPE:C | NAME:345_RunnningOnEmpty | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:08212026",
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      "dates": "Oct 1–9, 2026",
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      "total_revenue": 448.0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "revenue_developing": true,
      "link": null,
      "selection_note": "",
      "review_reason": "Includes launch day; compare the separate three-full-days result.",
      "exclude_team": false
    },
    {
      "ad_id": "120249997886780173",
      "uid": "1004422",
      "name": "RETARGETING | DOC:DJA | UID:1004422 | TYPE:I | NAME:103_The Biggest Steal Ticket | DEST:DTO | INJ:10292026",
      "short": "103_The Biggest Steal Ticket",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "29-full",
      "dates": "2026-10-30 – 2026-11-01",
      "retrieved": "2026-11-02",
      "spend": 322.51,
      "consults": 1,
      "cpa": 322.51,
      "roas": 26.427087532169544,
      "total_revenue": 8523.0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "revenue_developing": true,
      "link": null,
      "selection_note": "",
      "review_reason": "Native paid consults and exact Meta ad spend. Missing revenue remains unresolved.",
      "exclude_team": false
    },
    {
      "ad_id": "120249997886780173",
      "uid": "1004422",
      "name": "RETARGETING | DOC:DJA | UID:1004422 | TYPE:I | NAME:103_The Biggest Steal Ticket | DEST:DTO | INJ:10292026",
      "short": "103_The Biggest Steal Ticket",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "29-all",
      "dates": "2026-10-29 – 2026-11-01",
      "retrieved": "2026-11-02",
      "spend": 382.3,
      "consults": 2,
      "cpa": 191.15,
      "roas": 22.54773737902171,
      "total_revenue": 8620.0,
      "funnel": "CHA",
      "audience": "Retargeting",
      "revenue_developing": true,
      "link": null,
      "selection_note": "",
      "review_reason": "Includes launch day; compare the separate three-full-days result.",
      "exclude_team": false
    }
  ],
  "bloodwork": [
    {
      "id": "2025-original",
      "campaign": "original",
      "dates": {
        "since": "2025-01-01",
        "until": "2025-12-31"
      },
      "dto_ad_count": 100,
      "spend": 302545.51,
      "revenue": 2678184.18,
      "roas": 8.852169645485732,
      "native_consult_uniques": 4301,
      "consult_cpa": 70.34306207858637,
      "sum_ad_unique_clicks": 180117,
      "sum_ad_consult_uniques": 4302,
      "conversion_pct": 2.388447509119073,
      "matched_spend_pct": 100.0
    },
    {
      "id": "pre-original",
      "campaign": "original",
      "dates": {
        "since": "2026-01-01",
        "until": "2026-03-18"
      },
      "dto_ad_count": 74,
      "spend": 110355.65,
      "revenue": 728414.82,
      "roas": 6.600611930607993,
      "native_consult_uniques": 695,
      "consult_cpa": 158.78510791366907,
      "sum_ad_unique_clicks": 57570,
      "sum_ad_consult_uniques": 696,
      "conversion_pct": 1.2089630015633144,
      "matched_spend_pct": 100.0
    },
    {
      "id": "post-original",
      "campaign": "original",
      "dates": {
        "since": "2026-03-19",
        "until": "2026-05-24"
      },
      "dto_ad_count": 58,
      "spend": 116027.42,
      "revenue": 519502.08,
      "roas": 4.477407840319125,
      "native_consult_uniques": 454,
      "consult_cpa": 255.56700440528633,
      "sum_ad_unique_clicks": 55734,
      "sum_ad_consult_uniques": 454,
      "conversion_pct": 0.8145835576129473,
      "matched_spend_pct": 100.0
    },
    {
      "id": "post-tof",
      "campaign": "tof",
      "dates": {
        "since": "2026-03-19",
        "until": "2026-09-13"
      },
      "dto_ad_count": 217,
      "spend": 615066.46,
      "revenue": 1878423.5,
      "roas": 3.05401712198711,
      "native_consult_uniques": 2800,
      "consult_cpa": 219.66659285714283,
      "sum_ad_unique_clicks": 219429,
      "sum_ad_consult_uniques": 2802,
      "conversion_pct": 1.2769506309557987,
      "matched_spend_pct": 99.9971922521833,
      "campaign_minus_all_ad_spend": 0.09
    },
    {
      "id": "post-costcap",
      "campaign": "costcap",
      "dates": {
        "since": "2026-03-19",
        "until": "2026-09-13"
      },
      "dto_ad_count": 206,
      "spend": 282343.35,
      "revenue": 1598898.61,
      "roas": 5.662958274030538,
      "native_consult_uniques": 1522,
      "consult_cpa": 185.50811432325887,
      "sum_ad_unique_clicks": 91300,
      "sum_ad_consult_uniques": 1522,
      "conversion_pct": 1.6670317634173055,
      "matched_spend_pct": 100.0,
      "campaign_minus_all_ad_spend": 0.0
    }
  ],
  "inhouse": {
    "cha1": {
      "label": "2026-10-13 – 2026-10-19",
      "consults": 67,
      "consult_cpa": 314.7091044776119,
      "roas": 0.5237241119612474
    },
    "cha2": {
      "label": "2026-10-01 – 2026-10-19",
      "consults": 181,
      "consult_cpa": 315.3851933701658,
      "roas": 2.438549755521267
    },
    "cha3": {
      "label": "2026-09-14 – 2026-10-19",
      "consults": 314,
      "consult_cpa": 369.2614331210191,
      "roas": 2.7403797682221414
    }
  },
  "source_note": "November 2 review. Native HYROS paid-consult counts; matching Meta spend. Missing revenue and event signaling remain unresolved. Historical evidence retains its original dates.",
  "historical_creatives": [
    {
      "ad_id": "120228169407910173",
      "uid": "1001873",
      "name": "BW DTO | UID:1001873 | TYPE:I | NAME:ALT DOCTORS READ BW WRONG | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:07102025",
      "short": "ALT DOCTORS READ BW WRONG",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 100107.27,
      "total_revenue": 1045158.46,
      "consults": 1483,
      "cpa": 67.50321645313554,
      "roas": 10.44038519879725,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "bloodwork"
      ],
      "selection_note": "Original bloodwork · historical winner"
    },
    {
      "ad_id": "120226826299400173",
      "uid": "1001807",
      "name": "BW VSL | UID:1001807 | TYPE:V | NAME:FINALLY A BLOOD TEST | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:06122025 – Copy",
      "short": "FINALLY A BLOOD TEST",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 483948.56,
      "total_revenue": 2286069.25,
      "consults": 3067,
      "cpa": 157.792161721552,
      "roas": 4.723785623000924,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "bloodwork"
      ],
      "selection_note": "Original bloodwork · historical winner"
    },
    {
      "ad_id": "120217371870650173",
      "uid": "1001433",
      "name": "HORMONE | UID:1001433 | TYPE:V | NAME:5 SIGNS SLUGGISH LIVER | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:02202025",
      "short": "5 SIGNS SLUGGISH LIVER",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 513389.72,
      "total_revenue": 2414314.57,
      "consults": 3330,
      "cpa": 154.17108708708707,
      "roas": 4.702693637885854,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "inhouse"
      ],
      "selection_note": "IN HOUSE · original keep 4"
    },
    {
      "ad_id": "120218698408920173",
      "uid": "1001566",
      "name": "HORMONE | UID:1001566 | TYPE:I | NAME:FOOD BETTER THAN OZEMPIC TWEET | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:03202025",
      "short": "FOOD BETTER THAN OZEMPIC TWEET",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 407413.12,
      "total_revenue": 2038153.12,
      "consults": 2517,
      "cpa": 161.86456893126737,
      "roas": 5.00266932984387,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "inhouse"
      ],
      "selection_note": "IN HOUSE · reactivate 13"
    },
    {
      "ad_id": "120220204974810173",
      "uid": "1001600",
      "name": "HORMONE | UID:1001600 | TYPE:V | NAME:C IS COMING | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:04032025 – Copy 2",
      "short": "C IS COMING",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 109991.96,
      "total_revenue": 465479.16,
      "consults": 1015,
      "cpa": 108.3664630541872,
      "roas": 4.231938043471541,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230876485650173",
      "uid": "1001976",
      "name": "BW DTO | UID:1001976 | TYPE:I | NAME:Wasting Money On Supplements Tweet | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:08212025",
      "short": "Wasting Money On Supplements Tweet",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "BW DTO | LAL1% | MANUAL CONVERSIONS | AS1042 | CID:112624B",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 132431.06,
      "total_revenue": 757018.35,
      "consults": 1294,
      "cpa": 102.34239567233385,
      "roas": 5.716320249947406,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "bloodwork"
      ],
      "selection_note": "Original bloodwork · historical winner"
    },
    {
      "ad_id": "120215611849210173",
      "uid": "1001370",
      "name": "HORMONE | UID:1001370 | TYPE:I | NAME:JUST A CTA | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:01232025",
      "short": "JUST A CTA",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 75278.45,
      "total_revenue": 459361.88,
      "consults": 806,
      "cpa": 93.39758064516128,
      "roas": 6.102169744462061,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120224738380480173",
      "uid": "1001647",
      "name": "BW DTO | UID:1001647 | TYPE:I | NAME:DOCTORS READ BLOOD WORK | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:O | INJ:04172025 | MIG-INJ:050125",
      "short": "DOCTORS READ BLOOD WORK",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "BW DTO | LAL1% | MANUAL CONVERSIONS | AS1042 | CID:112624B",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 48396.81,
      "total_revenue": 541403.36,
      "consults": 832,
      "cpa": 58.16924278846154,
      "roas": 11.186757143704307,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233834363390173",
      "uid": "1002179",
      "name": "BW DTO | UID:1002179 | TYPE:I | NAME:3 Simple Steps Notes App | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:10162025",
      "short": "3 Simple Steps Notes App",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 97913.04,
      "total_revenue": 568192.91,
      "consults": 599,
      "cpa": 163.4608347245409,
      "roas": 5.80303614309187,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "bloodwork"
      ],
      "selection_note": "Original bloodwork · historical winner"
    },
    {
      "ad_id": "120239093067340173",
      "uid": "1002725",
      "name": "RETARGETING | UID:1002725 | TYPE:I | NAME:103_Biggest Steal__Spring Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:02192026",
      "short": "103_Biggest Steal__Spring Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 57340.84,
      "total_revenue": 285767.19,
      "consults": 613,
      "cpa": 93.54133768352365,
      "roas": 4.983658941864124,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120248141387360173",
      "uid": "1003517",
      "name": "RETARGETING | UID:1003517 | TYPE:I | NAME:103_Prime Sale Reset Revamp | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:07172026",
      "short": "103_Prime Sale Reset Revamp",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 98042.4,
      "total_revenue": 465018.17,
      "consults": 730,
      "cpa": 134.30465753424656,
      "roas": 4.743031280344015,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120241094815090173",
      "uid": "1002909",
      "name": "RETARGETING | UID:1002909 | TYPE:I | NAME:103_Biggest Steal__Easter Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:04012026",
      "short": "103_Biggest Steal__Easter Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 62683.74,
      "total_revenue": 298286.16,
      "consults": 577,
      "cpa": 108.63733102253033,
      "roas": 4.758589069509892,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120226806897480173",
      "uid": "1001808",
      "name": "BW VSL | UID:1001808 | TYPE:V | NAME:NEW BLOOD TEST | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:06122025 – Copy",
      "short": "NEW BLOOD TEST",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "BW DTO | LAL1% | MANUAL CONVERSIONS | AS1042 | CID:112624B",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 78807.47,
      "total_revenue": 540084.19,
      "consults": 687,
      "cpa": 114.71247452692867,
      "roas": 6.853210615694171,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234698073980173",
      "uid": "1002299",
      "name": "RETARGETING | UID:1002299 | TYPE:I | NAME:Currently Offering Special Tweet_BF Sale | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:11032025",
      "short": "Currently Offering Special Tweet_BF Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 22256.52,
      "total_revenue": 193521.45,
      "consults": 476,
      "cpa": 46.757394957983195,
      "roas": 8.695045317057653,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120217371870660173",
      "uid": "1001443",
      "name": "HORMONE | UID:1001443 | TYPE:V | NAME:6 FOODS MIMIC OZEMPIC | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:02202025",
      "short": "6 FOODS MIMIC OZEMPIC",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 58890.1,
      "total_revenue": 312927.3,
      "consults": 448,
      "cpa": 131.45111607142857,
      "roas": 5.3137505285268665,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233834184450173",
      "uid": "1002183",
      "name": "BW DTO | UID:1002183 | TYPE:I | NAME:Cellular vs. Blood Tweet | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:10162025",
      "short": "Cellular vs. Blood Tweet",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 69900.73,
      "total_revenue": 429186.4,
      "consults": 673,
      "cpa": 103.86438335809807,
      "roas": 6.139941600037654,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "bloodwork"
      ],
      "selection_note": "Original bloodwork · historical winner"
    },
    {
      "ad_id": "120234239341520173",
      "uid": "1001919",
      "name": "HORMONE | UID:1001919 | TYPE:I | NAME:I EAT LIKE I HAVE CANCER | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:07242025",
      "short": "I EAT LIKE I HAVE CANCER",
      "campaign": "MS | ASC | CC $114 CC 11/16 & $2k BUDGET | 07252576 Campaign",
      "adset": "MS | ASC | CC $114 CC 11/16 & $2k BUDGET | 07252576 Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 48136.85,
      "total_revenue": 275888.12,
      "consults": 264,
      "cpa": 182.33655303030304,
      "roas": 5.731328909141333,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "inhouse"
      ],
      "selection_note": "IN HOUSE · reactivate 13"
    },
    {
      "ad_id": "120232168348190173",
      "uid": "1002016",
      "name": "DIABETES | UID:1002016 | TYPE:V | NAME:Worst Thing You Can Do | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:09042025",
      "short": "Worst Thing You Can Do",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "DIABETES | LAL 1% LIST | AS1050 | CID:112624B | INJ:09042025",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 61337.48,
      "total_revenue": 372836.36,
      "consults": 281,
      "cpa": 218.28284697508897,
      "roas": 6.078442740066921,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120237523469820173",
      "uid": "1002577",
      "name": "RETARGETING | UID:1002577 | TYPE:I | NAME:Currently Offering Special Tweet_NYS Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:01012026",
      "short": "Currently Offering Special Tweet_NYS Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 44973.64,
      "total_revenue": 229492.35,
      "consults": 522,
      "cpa": 86.15639846743295,
      "roas": 5.10281911804337,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120214023243430173",
      "uid": "1001131",
      "name": "HORMONE | UID:1001131 | TYPE:V | NAME:STUBBORN WEIGHT GAIN MYSTERY | AUD:COLD | ASID:AS1027 | CID:053124A 112624B | DEST:L | INJ:11282024 | MIG-INJ:121324",
      "short": "STUBBORN WEIGHT GAIN MYSTERY",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 32507.94,
      "total_revenue": 228210.83,
      "consults": 370,
      "cpa": 87.85929729729729,
      "roas": 7.020156614045676,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120229830936160173",
      "uid": "1001927",
      "name": "RETARGETING | UID:1001927 | TYPE:I | NAME:JOSH BIG PRICE | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:08012025",
      "short": "JOSH BIG PRICE",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 14252.21,
      "total_revenue": 66088.7,
      "consults": 246,
      "cpa": 57.935813008130076,
      "roas": 4.637084353935284,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120216233142100173",
      "uid": "1001389",
      "name": "HORMONE | UID:1001389 | TYPE:V | NAME:WHY YOUR HORMONES FEEL BROKEN | AUD:COLD | CID:053124A | DEST:L | INJ:02062025 | MIG-INJ:022025",
      "short": "WHY YOUR HORMONES FEEL BROKEN",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 40750.97,
      "total_revenue": 291879.21,
      "consults": 460,
      "cpa": 88.58906521739131,
      "roas": 7.162509505908694,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120217963607210173",
      "uid": "1001541",
      "name": "DIABETES | UID:1001541 | TYPE:V | NAME:TYPE 2 IS OVERCOMPLICATED | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:O | INJ:03122025",
      "short": "TYPE 2 IS OVERCOMPLICATED",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 56186.37,
      "total_revenue": 253451.93,
      "consults": 468,
      "cpa": 120.05634615384616,
      "roas": 4.51091483575109,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120232392918270173",
      "uid": "1002060",
      "name": "BW DTO | UID:1002060 | TYPE:V | NAME:Finally a Blood Test Alt 1 | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:09182025",
      "short": "Finally a Blood Test Alt 1",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "BW DTO | LAL1% | MANUAL CONVERSIONS | AS1042 | CID:112624B",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 47612.57,
      "total_revenue": 320403.8,
      "consults": 482,
      "cpa": 98.78126556016598,
      "roas": 6.729395199629005,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120229000052470173",
      "uid": "1001869",
      "name": "HORMONE | UID:1001869 | TYPE:V | NAME:EAT LIKE I HAVE | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:07102025 – Copy",
      "short": "EAT LIKE I HAVE",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 26825.28,
      "total_revenue": 136108.7,
      "consults": 201,
      "cpa": 133.45910447761193,
      "roas": 5.073896712354913,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233315659470173",
      "uid": "1002611",
      "name": "DIABETES-242_Glucose Spikes Tweet.png - Copy 2",
      "short": "DIABETES-242_Glucose Spikes Tweet.png - Copy 2",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 47900.94,
      "total_revenue": 319482.83,
      "consults": 348,
      "cpa": 137.64637931034483,
      "roas": 6.669656795879162,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236514019410173",
      "uid": "1002497",
      "name": "RETARGETING | UID:1002497 | TYPE:I | NAME:Marbel Flyer_Big Price_CMS Sale | AUD:COLD | ASID:AS1017 | CID:100324A | DEST:O | INJ:12082025",
      "short": "Marbel Flyer_Big Price_CMS Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 6422.69,
      "total_revenue": 43168.95,
      "consults": 89,
      "cpa": 72.16505617977528,
      "roas": 6.721319260309932,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236513746640173",
      "uid": "1002509",
      "name": "RETARGETING | UID:1002509 | TYPE:I | NAME:Currently Offering Special Tweet_CMS Sale | AUD:COLD | ASID:AS1017 | CID:100324A | DEST:O | INJ:12082025",
      "short": "Currently Offering Special Tweet_CMS Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 21003.16,
      "total_revenue": 130169.1,
      "consults": 401,
      "cpa": 52.376957605985034,
      "roas": 6.197595980795271,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120227323140950173",
      "uid": "1001782",
      "name": "MITO DTO | UID:1001782 | TYPE:I | NAME:CHRONIC FATIGUE TWEET | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:06122025",
      "short": "CHRONIC FATIGUE TWEET",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 30349.4,
      "total_revenue": 144724.7,
      "consults": 221,
      "cpa": 137.32760180995476,
      "roas": 4.768618160490817,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ]
    },
    {
      "ad_id": "120237523451650173",
      "uid": "1002572",
      "name": "RETARGETING | UID:1002572 | TYPE:I | NAME:Biggest Steal__NYS Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:01012026",
      "short": "Biggest Steal__NYS Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 20676.24,
      "total_revenue": 123474.25,
      "consults": 360,
      "cpa": 57.434000000000005,
      "roas": 5.97179419468917,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120237523461840173",
      "uid": "1002576",
      "name": "RETARGETING | UID:1002576 | TYPE:I | NAME:Josh_Big Price_NYS Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:01012026",
      "short": "Josh_Big Price_NYS Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 22865.03,
      "total_revenue": 137177.32,
      "consults": 357,
      "cpa": 64.04770308123248,
      "roas": 5.999437569073822,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236513654520173",
      "uid": "1002506",
      "name": "RETARGETING | UID:1002506 | TYPE:I | NAME:Josh_Big Price_CMS Sale | AUD:COLD | ASID:AS1017 | CID:100324A | DEST:O | INJ:12082025",
      "short": "Josh_Big Price_CMS Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 13501.9,
      "total_revenue": 87655.45,
      "consults": 331,
      "cpa": 40.79123867069486,
      "roas": 6.492082595782816,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230876352980173",
      "uid": "1002000",
      "name": "BW DTO | UID:1002000 | TYPE:V | NAME:Podcast Lady_Blood Work Lying | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:08212025",
      "short": "Podcast Lady_Blood Work Lying",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "BW DTO | LAL1% | MANUAL CONVERSIONS | AS1042 | CID:112624B",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 61846.61,
      "total_revenue": 272136.2,
      "consults": 383,
      "cpa": 161.4793994778068,
      "roas": 4.400179734992751,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120239093067400173",
      "uid": "1002728",
      "name": "RETARGETING | UID:1002728 | TYPE:I | NAME:103_New Year Sparkle_Big Price_Spring Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:02192026",
      "short": "103_New Year Sparkle_Big Price_Spring Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 38310.92,
      "total_revenue": 212224.35,
      "consults": 275,
      "cpa": 139.31243636363635,
      "roas": 5.5395263282635865,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120215063151480173",
      "uid": "1001367",
      "name": "HORMONE | UID:1001367 | TYPE:V | NAME:HORMONE DISRUPTING GATORADE | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:01232025",
      "short": "HORMONE DISRUPTING GATORADE",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 14411.78,
      "total_revenue": 199278.29,
      "consults": 358,
      "cpa": 40.2563687150838,
      "roas": 13.827458509635868,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233901613520173",
      "uid": "1002171",
      "name": "HORMONE | UID:1002171 | TYPE:I | NAME:Quality of Life Hook (Empathy_Vision) | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:10162025",
      "short": "Quality of Life Hook (Empathy_Vision)",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 64281.06,
      "total_revenue": 262042.93,
      "consults": 377,
      "cpa": 170.50679045092838,
      "roas": 4.076518495494629,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233854194260173",
      "uid": "1002194",
      "name": "DIABETES | UID:1002194 | TYPE:I | NAME:My client was told Tweet | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:10162025",
      "short": "My client was told Tweet",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 60933.68,
      "total_revenue": 305686.09,
      "consults": 369,
      "cpa": 165.1319241192412,
      "roas": 5.016701600822403,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120238487932350173",
      "uid": "1002673",
      "name": "RETARGETING | UID:1002673 | TYPE:I | NAME:103_Biggest Steal__VDAY Sale | AUD:COLD | CID:100324A | DEST:L | INJ:02012026",
      "short": "103_Biggest Steal__VDAY Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 13518.87,
      "total_revenue": 131576.85,
      "consults": 249,
      "cpa": 54.292650602409644,
      "roas": 9.732829001240487,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120229982731710173",
      "uid": "1000623",
      "name": "HORMONE | UID:1000623 | TYPE:V | NAME:HORMONE ORGANIC FUNNEL AD | AUD:COLD | CID:053124A | DEST:L | INJ:08162024",
      "short": "HORMONE ORGANIC FUNNEL AD",
      "campaign": "MS | CBO | ASC | LAST CHANCE | 080525",
      "adset": "MS | CBO | ASC | LAST CHANCE | 8/5 Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 45005.97,
      "total_revenue": 224530.8,
      "consults": 322,
      "cpa": 139.77009316770187,
      "roas": 4.98891147107817,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ]
    },
    {
      "ad_id": "120244246555380173",
      "uid": "1003194",
      "name": "1564342525054506 | RETARGETING | UID:1003194 | TYPE:I | NAME:103_New Year Sparkle_Big Price__Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:05212026",
      "short": "103_New Year Sparkle_Big Price__Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 8947.92,
      "total_revenue": 65619.0,
      "consults": 74,
      "cpa": 120.91783783783784,
      "roas": 7.333436150524368,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233104086140173",
      "uid": "1002145",
      "name": "DIABETES | UID:1002145 | TYPE:V | NAME:Diabetes In Slow Motion | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:10022025",
      "short": "Diabetes In Slow Motion",
      "campaign": "MS | ASC | DIABETES | 081625A",
      "adset": "MS | ASC | DIABETES | 081625A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 52400.04,
      "total_revenue": 230780.37,
      "consults": 353,
      "cpa": 148.44203966005665,
      "roas": 4.404202172364754,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233098938920173",
      "uid": "1002104",
      "name": "RETARGETING | UID:1002104 | TYPE:I | NAME:Spring Winning__Fall Sale | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:10012025",
      "short": "Spring Winning__Fall Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 5263.31,
      "total_revenue": 22562.1,
      "consults": 173,
      "cpa": 30.42375722543353,
      "roas": 4.2866751150891735,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120228098063660173",
      "uid": "1001827",
      "name": "BW DTO | UID:1001827 | TYPE:I | NAME:FUNCTION PRICE UPFRONT | AUD:COLD | ASID:AS1047 | CID:053124B | DEST:O | INJ:06262025",
      "short": "FUNCTION PRICE UPFRONT",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 12480.44,
      "total_revenue": 92386.32,
      "consults": 159,
      "cpa": 78.49333333333334,
      "roas": 7.402489014810375,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233854194280173",
      "uid": "1002190",
      "name": "DIABETES | UID:1002190 | TYPE:I | NAME:Did You Know Format (Education) Notes App | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:10162025",
      "short": "Did You Know Format (Education) Notes App",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 45018.3,
      "total_revenue": 248306.04,
      "consults": 236,
      "cpa": 190.7555084745763,
      "roas": 5.515668961289076,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120224240514440173",
      "uid": "1001673",
      "name": "HORMONE | UID:1001673 | TYPE:C | NAME:DONE EVERYTHING TWEET | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:05012025",
      "short": "DONE EVERYTHING TWEET",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 12483.42,
      "total_revenue": 73732.16,
      "consults": 120,
      "cpa": 104.0285,
      "roas": 5.906407058322158,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120231834700570173",
      "uid": "1002001",
      "name": "HORMONE | UID:1002001 | TYPE:V | NAME:5 Little Known Reasons | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:09042025",
      "short": "5 Little Known Reasons",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 29477.01,
      "total_revenue": 162810.68,
      "consults": 184,
      "cpa": 160.20114130434783,
      "roas": 5.5233105392982536,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120239093067360173",
      "uid": "1002727",
      "name": "RETARGETING | UID:1002727 | TYPE:I | NAME:103_Josh_Big Price_Spring Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:02192026",
      "short": "103_Josh_Big Price_Spring Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 18382.65,
      "total_revenue": 160805.61,
      "consults": 219,
      "cpa": 83.93904109589042,
      "roas": 8.747683821429444,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120243512748440173",
      "uid": "1002460",
      "name": "1442653483890078 | BW DTO | UID:1002460 | TYPE:V | NAME:What I'd Want | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:12042025",
      "short": "What I'd Want",
      "campaign": "TOF | CBO | BW | 051326D",
      "adset": "BW DTO",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 24893.55,
      "total_revenue": 133190.6,
      "consults": 128,
      "cpa": 194.480859375,
      "roas": 5.350406028870933,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233060278100173",
      "uid": "1002109",
      "name": "RETARGETING | UID:1002109 | TYPE:I | NAME:Josh_Big Price__Fall Sale | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:10012025",
      "short": "Josh_Big Price__Fall Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 5849.26,
      "total_revenue": 29420.0,
      "consults": 103,
      "cpa": 56.78893203883495,
      "roas": 5.029696064117512,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120214672459110173",
      "uid": "1001271",
      "name": "THYROID | UID:1001271 | TYPE:V | NAME:THY TRAP BW WONT SHOW | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:12132024",
      "short": "THY TRAP BW WONT SHOW",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 21445.38,
      "total_revenue": 196824.16,
      "consults": 190,
      "cpa": 112.87042105263158,
      "roas": 9.177928299708375,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120244066190850173",
      "uid": "1002964",
      "name": "1523548065801310 | WILL COLE | UID:1002964 | TYPE:I | NAME:DWC 0414 - 002 | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:04152026",
      "short": "DWC 0414 - 002",
      "campaign": "MS | ASC CC $135 | HORMONE | 051226",
      "adset": "IN HOUSE | DWC HORMONE ADS | 051426D Campaign - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 31087.83,
      "total_revenue": 168532.9,
      "consults": 201,
      "cpa": 154.6658208955224,
      "roas": 5.421185718012482,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120232392986740173",
      "uid": "1002063",
      "name": "BW DTO | UID:1002063 | TYPE:I | NAME:Finally A Blood Test That Gives You Answers Tweet | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:09182025",
      "short": "Finally A Blood Test That Gives You Answers Tweet",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "BW DTO | LAL1% | MANUAL CONVERSIONS | AS1042 | CID:112624B",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 21485.49,
      "total_revenue": 152368.0,
      "consults": 152,
      "cpa": 141.35190789473685,
      "roas": 7.091669773414522,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234698074040173",
      "uid": "1002302",
      "name": "RETARGETING | UID:1002302 | TYPE:I | NAME:Josh_Big Price__BF Sale | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:11032025",
      "short": "Josh_Big Price__BF Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 5733.54,
      "total_revenue": 50716.22,
      "consults": 150,
      "cpa": 38.2236,
      "roas": 8.845533474956136,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120235279706170173",
      "uid": "1002387",
      "name": "DIABETES | UID:1002387 | TYPE:I | NAME:Visceral Fat Problem _Tweet | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:11132025",
      "short": "Visceral Fat Problem _Tweet",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 33227.46,
      "total_revenue": 143937.08,
      "consults": 214,
      "cpa": 155.2685046728972,
      "roas": 4.331871289589995,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120231656557930173",
      "uid": "1002006",
      "name": "HORMONE | UID:1002006 | TYPE:V | NAME:What Would Cure Any Hormone Problem | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:09042025",
      "short": "What Would Cure Any Hormone Problem",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 15792.49,
      "total_revenue": 93928.21,
      "consults": 110,
      "cpa": 143.5680909090909,
      "roas": 5.947650433845455,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234698074010173",
      "uid": "1002295",
      "name": "RETARGETING | UID:1002295 | TYPE:I | NAME:Biggest Steal__BF Sale | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:11032025",
      "short": "Biggest Steal__BF Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 5362.92,
      "total_revenue": 100595.8,
      "consults": 130,
      "cpa": 41.25323076923077,
      "roas": 18.757654412148607,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233315659490173",
      "uid": "1002614",
      "name": "DIABETES-242_Insulin Age Faster Notes App.png - Copy 2",
      "short": "DIABETES-242_Insulin Age Faster Notes App.png - Copy 2",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 14474.75,
      "total_revenue": 78801.28,
      "consults": 111,
      "cpa": 130.40315315315314,
      "roas": 5.444051192593999,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233103895360173",
      "uid": "1002143",
      "name": "DIABETES | UID:1002143 | TYPE:V | NAME:Morning Sugar Is Lying To You | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:10022025",
      "short": "Morning Sugar Is Lying To You",
      "campaign": "MS | ASC | DIABETES | 081625A",
      "adset": "MS | ASC | DIABETES | 081625A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 32518.82,
      "total_revenue": 176114.6,
      "consults": 196,
      "cpa": 165.9123469387755,
      "roas": 5.415774619128246,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120227323140960173",
      "uid": "1001783",
      "name": "MITO DTO | UID:1001783 | TYPE:I | NAME:STILL WAKING UP TIRED | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:06122025",
      "short": "STILL WAKING UP TIRED",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 19398.03,
      "total_revenue": 115009.14,
      "consults": 142,
      "cpa": 136.60584507042253,
      "roas": 5.928908244806303,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ]
    },
    {
      "ad_id": "120229075622180173",
      "uid": "1001895",
      "name": "BW DTO | UID:1001895 | TYPE:V | NAME:PODCAST LADY BLOODWORK LYING | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:07242025",
      "short": "PODCAST LADY BLOODWORK LYING",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 11845.45,
      "total_revenue": 69585.91,
      "consults": 201,
      "cpa": 58.93258706467662,
      "roas": 5.874484295657826,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120238487932360173",
      "uid": "1002672",
      "name": "RETARGETING | UID:1002672 | TYPE:I | NAME:103_Currently Offering Special Tweet_VDAY Sale | AUD:COLD | CID:100324A | DEST:L | INJ:02012026",
      "short": "103_Currently Offering Special Tweet_VDAY Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 12911.32,
      "total_revenue": 110253.44,
      "consults": 159,
      "cpa": 81.20327044025157,
      "roas": 8.539284906578104,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120215594988780173",
      "uid": "1001397",
      "name": "HORMONE | UID:1001397 | TYPE:I | NAME:JUST A CTA NOTE | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:02062025",
      "short": "JUST A CTA NOTE",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 5287.31,
      "total_revenue": 31302.75,
      "consults": 78,
      "cpa": 67.78602564102565,
      "roas": 5.920354584845602,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236981156830173",
      "uid": "1002236",
      "name": "THYROID | UID:1002236 | TYPE:I | NAME:Delivery Analogy_Tweet | AUD:COLD | ASID:AS1010 | CID:092825A | DEST:L | INJ:10302025",
      "short": "Delivery Analogy_Tweet",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 24460.61,
      "total_revenue": 159704.66,
      "consults": 128,
      "cpa": 191.098515625,
      "roas": 6.529054671980789,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "52521328577799",
      "uid": "1003435",
      "name": "1593881482100610 | RETARGETING | UID:1003435 | TYPE:I | NAME:103_Prime Sale Reset Revamp | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06232026",
      "short": "103_Prime Sale Reset Revamp",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 20406.62,
      "total_revenue": 116528.0,
      "consults": 168,
      "cpa": 121.46797619047618,
      "roas": 5.710303813174352,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120237523361620173",
      "uid": "1002568",
      "name": "RETARGETING | UID:1002568 | TYPE:I | NAME:Goodbye Hormone Problems_NYS Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:01012026",
      "short": "Goodbye Hormone Problems_NYS Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 10834.2,
      "total_revenue": 67278.5,
      "consults": 127,
      "cpa": 85.30866141732284,
      "roas": 6.2098262908198105,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120246873263450173",
      "uid": "1003353",
      "name": "RETARGETING | UID:1003353 | TYPE:I | NAME:103_Biggest Steal___4th Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06232026",
      "short": "103_Biggest Steal___4th Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 21871.57,
      "total_revenue": 130852.0,
      "consults": 163,
      "cpa": 134.18141104294477,
      "roas": 5.98274380851489,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120237700066060173",
      "uid": "1002600",
      "name": "HORMONE | UID:1002600 | TYPE:V | NAME:C is Coming - 1043511244396926 | AUD:COLD | ASID:AS0108 | CID:010826A | DEST:L | INJ:01082026",
      "short": "C is Coming - 1043511244396926",
      "campaign": "IN HOUSE | CHR | CID: 010726A Campaign",
      "adset": "IN HOUSE | CHR Evergreen | CID: 010726A  | ASID: AS0108",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 24679.93,
      "total_revenue": 177753.93,
      "consults": 157,
      "cpa": 157.19700636942676,
      "roas": 7.202367672841859,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120211577398770173",
      "uid": "1000612",
      "name": "THYROID | UID:1000612 | TYPE:V | NAME:3 REASONS THYROID | AUD:COLD | CID:053124A | DEST:O | INJ:08162024",
      "short": "3 REASONS THYROID",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 17752.82,
      "total_revenue": 73995.55,
      "consults": 142,
      "cpa": 125.01985915492958,
      "roas": 4.168101180544838,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120217963459320173",
      "uid": "1001512",
      "name": "HORMONE | UID:1001512 | TYPE:V | NAME:HORMONE HEALING IN 10 DAYS | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:03062025",
      "short": "HORMONE HEALING IN 10 DAYS",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 11248.97,
      "total_revenue": 69823.59,
      "consults": 77,
      "cpa": 146.09051948051948,
      "roas": 6.207109628703783,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236981156820173",
      "uid": "1002099",
      "name": "THYROID | UID:1002099 | TYPE:V | NAME:Thyroid Secrets | AUD:COLD | ASID:AS1010 | CID:092825A | DEST:L | INJ:09282025 - Copy",
      "short": "Thyroid Secrets",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 16574.88,
      "total_revenue": 60675.8,
      "consults": 92,
      "cpa": 180.1617391304348,
      "roas": 3.6607082524881025,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120241094815120173",
      "uid": "1002913",
      "name": "RETARGETING | UID:1002913 | TYPE:I | NAME:103_Josh_Big Price_Easter Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:04012026",
      "short": "103_Josh_Big Price_Easter Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 14258.3,
      "total_revenue": 71418.55,
      "consults": 148,
      "cpa": 96.33986486486486,
      "roas": 5.008910599440326,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120239093067350173",
      "uid": "1002729",
      "name": "RETARGETING | UID:1002729 | TYPE:I | NAME:103_Sale Sale Sale_Spring Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:02192026",
      "short": "103_Sale Sale Sale_Spring Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 9772.22,
      "total_revenue": 54473.3,
      "consults": 96,
      "cpa": 101.79395833333332,
      "roas": 5.574301438158372,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120228098063650173",
      "uid": "1001828",
      "name": "BW DTO | UID:1001828 | TYPE:I | NAME:LAB TESTING IS EXPENSIVE | AUD:COLD | ASID:AS1047 | CID:053124B | DEST:O | INJ:06262025",
      "short": "LAB TESTING IS EXPENSIVE",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 8142.89,
      "total_revenue": 74311.7,
      "consults": 115,
      "cpa": 70.80773913043478,
      "roas": 9.125961421559175,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233834282160173",
      "uid": "1002180",
      "name": "BW DTO | UID:1002180 | TYPE:I | NAME:Before You Spend More Money Notes App | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:10162025",
      "short": "Before You Spend More Money Notes App",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 6682.4,
      "total_revenue": 66919.73,
      "consults": 75,
      "cpa": 89.09866666666666,
      "roas": 10.01432569136837,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234698074060173",
      "uid": "1002307",
      "name": "RETARGETING | UID:1002307 | TYPE:I | NAME:What Youve Been Missing__BF Sale | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:11032025",
      "short": "What Youve Been Missing__BF Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 7474.62,
      "total_revenue": 54304.4,
      "consults": 82,
      "cpa": 91.15390243902439,
      "roas": 7.2651720087442575,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120227323140920173",
      "uid": "1001794",
      "name": "MITO DTO | UID:1001794 | TYPE:C | NAME:ORGANIC REAL LASTING | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:06122025",
      "short": "ORGANIC REAL LASTING",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 16716.98,
      "total_revenue": 87059.67,
      "consults": 138,
      "cpa": 121.13753623188406,
      "roas": 5.207858716107814,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "inhouse",
        "organic"
      ],
      "selection_note": "IN HOUSE · reactivate 13"
    },
    {
      "ad_id": "120246874165960173",
      "uid": "1003355",
      "name": "RETARGETING | UID:1003355 | TYPE:I | NAME:103_Currently Offering Special Tweet_4th Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06232026",
      "short": "103_Currently Offering Special Tweet_4th Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 15214.72,
      "total_revenue": 71504.79,
      "consults": 94,
      "cpa": 161.8587234042553,
      "roas": 4.699711200731922,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120248141387340173",
      "uid": "1003520",
      "name": "RETARGETING | UID:1003520 | TYPE:I | NAME:103_Josh_Big Price__EOS Sale.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:07172026",
      "short": "103_Josh_Big Price__EOS Sale.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 11027.14,
      "total_revenue": 63558.0,
      "consults": 117,
      "cpa": 94.24905982905982,
      "roas": 5.763779184811293,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120215063797580173",
      "uid": "1001333",
      "name": "HORMONE | UID:1001333 | TYPE:C | NAME:PROTEIN TWEET | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:01092025 - Copy",
      "short": "PROTEIN TWEET",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2788.69,
      "total_revenue": 22125.41,
      "consults": 46,
      "cpa": 60.623695652173915,
      "roas": 7.933979753934643,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120221794431220173",
      "uid": "1001635",
      "name": "BW DTO | UID:1001635 | TYPE:V | NAME:MOST VALUABLE 1ST STEP | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:O | INJ:04172025",
      "short": "MOST VALUABLE 1ST STEP",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 6060.14,
      "total_revenue": 29983.56,
      "consults": 96,
      "cpa": 63.12645833333334,
      "roas": 4.947667875659638,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120244245909840173",
      "uid": "1003188",
      "name": "1564342541721171 | RETARGETING | UID:1003188 | TYPE:I | NAME:103_Biggest Steal___Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:05212026",
      "short": "103_Biggest Steal___Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 11767.88,
      "total_revenue": 51540.0,
      "consults": 102,
      "cpa": 115.3713725490196,
      "roas": 4.379718351988633,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120212364134880173",
      "uid": "1000704",
      "name": "THYROID | UID:1000704 | TYPE:I | NAME:AVOID THESE THY FOODS - ORG | AUD:COLD | CID:053124A | DEST:L | INJ:09192024",
      "short": "AVOID THESE THY FOODS - ORG",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 8072.37,
      "total_revenue": 91307.25,
      "consults": 79,
      "cpa": 102.18189873417721,
      "roas": 11.311083362135284,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230876086260173",
      "uid": "1001998",
      "name": "BW DTO | UID:1001998 | TYPE:V | NAME:Yt Setting Finally A Blood Test | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:08212025",
      "short": "Yt Setting Finally A Blood Test",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "BW DTO | LAL1% | MANUAL CONVERSIONS | AS1042 | CID:112624B",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 9206.8,
      "total_revenue": 62517.25,
      "consults": 115,
      "cpa": 80.0591304347826,
      "roas": 6.7903343181127,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120244064350630173",
      "uid": "1002995",
      "name": "1556459822510134 | BW DTO | UID:1002995 | TYPE:I | NAME:309_Just CTA for Will | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:04232026",
      "short": "309_Just CTA for Will",
      "campaign": "TOF | CBO | BW | 051326D",
      "adset": "BW DTO",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 12055.93,
      "total_revenue": 50348.0,
      "consults": 128,
      "cpa": 94.186953125,
      "roas": 4.176202084783173,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120227323140910173",
      "uid": "1001801",
      "name": "HORMONE | UID:1001801 | TYPE:V | NAME:THYROID PCOS | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:06122025 – Copy 2",
      "short": "THYROID PCOS",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 13657.97,
      "total_revenue": 58791.38,
      "consults": 116,
      "cpa": 117.74112068965516,
      "roas": 4.304547454709595,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "inhouse"
      ],
      "selection_note": "IN HOUSE · reactivate 13"
    },
    {
      "ad_id": "120243782235000173",
      "uid": "1003134",
      "name": "HORMONE | UID:1003134 | TYPE:V | NAME:30_CANCER AND YOUR DAILY CHOICES | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:05162026",
      "short": "30_CANCER AND YOUR DAILY CHOICES",
      "campaign": "MS | ASC CC $135 | HORMONE | 051226",
      "adset": "MS | ASC DR AXE | HORMONE | 051226D",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 21561.75,
      "total_revenue": 142169.79,
      "consults": 115,
      "cpa": 187.49347826086955,
      "roas": 6.593610908205503,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120243512748810173",
      "uid": "1002451",
      "name": "1442653480556745 | BW DTO | UID:1002451 | TYPE:V | NAME:Supplement Guessing Game 2 | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:12042025",
      "short": "Supplement Guessing Game 2",
      "campaign": "TOF | CBO | BW | 051326D",
      "adset": "BW DTO",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 6105.38,
      "total_revenue": 46819.0,
      "consults": 34,
      "cpa": 179.57,
      "roas": 7.668482551454619,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120217963607260173",
      "uid": "1001514",
      "name": "HORMONE | UID:1001514 | TYPE:V | NAME:BLOOD WORK IS LYING | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:03062025 – Copy",
      "short": "BLOOD WORK IS LYING",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 9248.59,
      "total_revenue": 63359.51,
      "consults": 94,
      "cpa": 98.38925531914894,
      "roas": 6.850721028827097,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120232392703730173",
      "uid": "1002052",
      "name": "HORMONE | UID:1002052 | TYPE:V | NAME:Cancer Is Coming | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:09182025 - Copy",
      "short": "Cancer Is Coming",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 19514.68,
      "total_revenue": 83358.13,
      "consults": 111,
      "cpa": 175.80792792792792,
      "roas": 4.271560179311165,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120244066190910173",
      "uid": "1002961",
      "name": "1523605555795561 | WILL COLE | UID:1002961 | TYPE:V | NAME:Will Cole 4x5 ADS 4 | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:04152026",
      "short": "Will Cole 4x5 ADS 4",
      "campaign": "MS | ASC CC $135 | HORMONE | 051226",
      "adset": "IN HOUSE | DWC HORMONE ADS | 051426D Campaign - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 21580.79,
      "total_revenue": 90666.98,
      "consults": 110,
      "cpa": 196.18900000000002,
      "roas": 4.201281788108776,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120225679729720173",
      "uid": "1001717",
      "name": "HORMONE | UID:1001717 | TYPE:V | NAME:3 WAYS TO MIMIC OZEMPIC | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:05152025",
      "short": "3 WAYS TO MIMIC OZEMPIC",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL3% | PIXEL BUYERS | AS1045 | CID:112624B | INJ:060625 – Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 13736.56,
      "total_revenue": 96275.57,
      "consults": 70,
      "cpa": 196.2365714285714,
      "roas": 7.008710332135557,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120228983183060173",
      "uid": "1001894",
      "name": "BW DTO | UID:1001894 | TYPE:V | NAME:YT BLOOD WORK AD | AUD:COLD | ASID:AS1049 | CID:061725 | DEST:O | INJ:07222025",
      "short": "YT BLOOD WORK AD",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "BW DTO | LAL1% | MANUAL CONVERSIONS | AS1042 | CID:112624B",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 6683.78,
      "total_revenue": 96384.53,
      "consults": 108,
      "cpa": 61.88685185185185,
      "roas": 14.420661661514892,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234698073990173",
      "uid": "1002305",
      "name": "RETARGETING | UID:1002305 | TYPE:I | NAME:Sale Sale Sale__BF Sale | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:11032025",
      "short": "Sale Sale Sale__BF Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3443.34,
      "total_revenue": 25300.21,
      "consults": 85,
      "cpa": 40.509882352941176,
      "roas": 7.347578223469073,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120226136458170173",
      "uid": "1001744",
      "name": "HORMONE | UID:1001744 | TYPE:V | NAME:FAVOURITE SUPPS | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:05292025 – Copy",
      "short": "FAVOURITE SUPPS",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 6842.52,
      "total_revenue": 62740.37,
      "consults": 46,
      "cpa": 148.7504347826087,
      "roas": 9.169190590601124,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "inhouse"
      ],
      "selection_note": "IN HOUSE · reactivate 13"
    },
    {
      "ad_id": "120244245680360173",
      "uid": "1003192",
      "name": "1564341935054565 | RETARGETING | UID:1003192 | TYPE:I | NAME:103_Josh_Big Price__Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:05212026",
      "short": "103_Josh_Big Price__Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 6690.23,
      "total_revenue": 45818.0,
      "consults": 83,
      "cpa": 80.60518072289156,
      "roas": 6.848493997964196,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230866917830173",
      "uid": "1001999",
      "name": "BW DTO | UID:1001999 | TYPE:V | NAME:Finally Shorter Version | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:08212025",
      "short": "Finally Shorter Version",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3504.92,
      "total_revenue": 35934.0,
      "consults": 58,
      "cpa": 60.429655172413796,
      "roas": 10.252445134268399,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236281716360173",
      "uid": "1002466",
      "name": "DIABETES | UID:1002466 | TYPE:I | NAME:Morning Glucose Mystery _Tweet | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:12042025",
      "short": "Morning Glucose Mystery _Tweet",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "DIABETES | LAL 1% LIST | AS1050 | CID:112624B | INJ:09042025",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 13880.5,
      "total_revenue": 66080.25,
      "consults": 94,
      "cpa": 147.66489361702128,
      "roas": 4.760653434674543,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120229831128600173",
      "uid": "1001929",
      "name": "RETARGETING | UID:1001929 | TYPE:I | NAME:SALE SALE SALE | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:08012025",
      "short": "SALE SALE SALE",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3537.93,
      "total_revenue": 40264.85,
      "consults": 65,
      "cpa": 54.42969230769231,
      "roas": 11.38090634919289,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120241094818100173",
      "uid": "1002916",
      "name": "RETARGETING | UID:1002916 | TYPE:I | NAME:103_Sale Sale Sale_Easter Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:04012026",
      "short": "103_Sale Sale Sale_Easter Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 4054.74,
      "total_revenue": 31186.3,
      "consults": 30,
      "cpa": 135.158,
      "roas": 7.691319295441878,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233104590850173",
      "uid": "1002126",
      "name": "HORMONE | UID:1002126 | TYPE:V | NAME:Perimenopause Lifestyle Video | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:10022025",
      "short": "Perimenopause Lifestyle Video",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 12506.48,
      "total_revenue": 82086.69,
      "consults": 88,
      "cpa": 142.11909090909091,
      "roas": 6.563532664666638,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236513304520173",
      "uid": "1002498",
      "name": "RETARGETING | UID:1002498 | TYPE:I | NAME:Sale Sale Sale_CMS Sale | AUD:COLD | ASID:AS1017 | CID:100324A | DEST:O | INJ:12082025",
      "short": "Sale Sale Sale_CMS Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3101.29,
      "total_revenue": 33077.35,
      "consults": 63,
      "cpa": 49.2268253968254,
      "roas": 10.665674606373477,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120229100535980173",
      "uid": "1001911",
      "name": "BW DTO | UID:1001911 | TYPE:I | NAME:LF FINALLY BLOOD TEST  | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:07242025",
      "short": "LF FINALLY BLOOD TEST",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3949.03,
      "total_revenue": 40263.9,
      "consults": 86,
      "cpa": 45.9189534883721,
      "roas": 10.195896207423088,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120221783687610173",
      "uid": "1001640",
      "name": "MITO DTO | UID:1001640 | TYPE:V | NAME:THIS IS HOW | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:04172025 – Copy 2",
      "short": "THIS IS HOW",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 8471.57,
      "total_revenue": 60825.55,
      "consults": 60,
      "cpa": 141.19283333333334,
      "roas": 7.179961919691392,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ]
    },
    {
      "ad_id": "120241094815140173",
      "uid": "1002915",
      "name": "RETARGETING | UID:1002915 | TYPE:I | NAME:103_New Year Sparkle_Big Price_Easter Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:04012026",
      "short": "103_New Year Sparkle_Big Price_Easter Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 11535.6,
      "total_revenue": 49446.0,
      "consults": 84,
      "cpa": 137.32857142857142,
      "roas": 4.2863830229897015,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120217963607220173",
      "uid": "1001517",
      "name": "HORMONE | UID:1001517 | TYPE:V | NAME:LATE NIGHT EATING | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:03062025 – Copy 2",
      "short": "LATE NIGHT EATING",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 6605.53,
      "total_revenue": 73584.67,
      "consults": 45,
      "cpa": 146.78955555555555,
      "roas": 11.139858573044101,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120246874737600173",
      "uid": "1003364",
      "name": "RETARGETING | UID:1003364 | TYPE:I | NAME:285_At Home Test w Woman_4th_CBA Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:06232026",
      "short": "285_At Home Test w Woman_4th_CBA Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 15346.12,
      "total_revenue": 118328.99,
      "consults": 82,
      "cpa": 187.1478048780488,
      "roas": 7.710678008512901,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120212724761540173",
      "uid": "1000764",
      "name": "HORMONE | UID:1000764 | TYPE:C | NAME:3 MENO MYTHS | AUD:COLD | CID:053124A | DEST:L | INJ:10032024",
      "short": "3 MENO MYTHS",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 4758.73,
      "total_revenue": 36341.56,
      "consults": 56,
      "cpa": 84.97732142857141,
      "roas": 7.6368190672721505,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230105175150173",
      "uid": "1001884",
      "name": "RETARGETING | UID:1001884 | TYPE:I | NAME:MARBLE FLYER | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:07152025",
      "short": "MARBLE FLYER",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1302.39,
      "total_revenue": 26562.75,
      "consults": 43,
      "cpa": 30.288139534883722,
      "roas": 20.395388478105634,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120235279706100173",
      "uid": "1002384",
      "name": "DIABETES | UID:1002384 | TYPE:V | NAME:The Metformin Trap | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:11132025 - Copy",
      "short": "The Metformin Trap",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 11404.64,
      "total_revenue": 46395.4,
      "consults": 78,
      "cpa": 146.21333333333334,
      "roas": 4.068116135187082,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120217963607270173",
      "uid": "1001511",
      "name": "HORMONE | UID:1001511 | TYPE:V | NAME:3 STEPS | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:03062025 – Copy 2",
      "short": "3 STEPS",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3336.34,
      "total_revenue": 28134.13,
      "consults": 46,
      "cpa": 72.52913043478262,
      "roas": 8.432632765245748,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236514019470173",
      "uid": "1002508",
      "name": "RETARGETING | UID:1002508 | TYPE:I | NAME:Goodbye Hormone Problems_CMS Sale | AUD:COLD | ASID:AS1017 | CID:100324A | DEST:O | INJ:12082025",
      "short": "Goodbye Hormone Problems_CMS Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1343.02,
      "total_revenue": 17402.0,
      "consults": 15,
      "cpa": 89.53466666666667,
      "roas": 12.957364745126656,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120226826299410173",
      "uid": "1001785",
      "name": "BW VSL | UID:1001785 | TYPE:I | NAME:DOCTOR READ BLOODWORK | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:06122025 – Copy",
      "short": "DOCTOR READ BLOODWORK",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2680.39,
      "total_revenue": 13499.25,
      "consults": 47,
      "cpa": 57.0295744680851,
      "roas": 5.036300687586508,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "6980547367395",
      "uid": "1003195",
      "name": "1564342018387890 | RETARGETING | UID:1003195 | TYPE:I | NAME:103_Sale Sale Sale__Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:05212026",
      "short": "103_Sale Sale Sale__Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 4850.81,
      "total_revenue": 42903.0,
      "consults": 39,
      "cpa": 124.3797435897436,
      "roas": 8.844502258385711,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120229831183110173",
      "uid": "1001930",
      "name": "RETARGETING | UID:1001930 | TYPE:I | NAME:MARBLE FLYER | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:08012025",
      "short": "MARBLE FLYER",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 5762.79,
      "total_revenue": 26833.96,
      "consults": 74,
      "cpa": 77.87554054054054,
      "roas": 4.656418158565556,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120217371870610173",
      "uid": "1001448",
      "name": "HORMONE | UID:1001448 | TYPE:C | NAME:3 FACTS ABOUT AUTOIMMUNE ORGANIC | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:02202025",
      "short": "3 FACTS ABOUT AUTOIMMUNE ORGANIC",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3426.39,
      "total_revenue": 30470.8,
      "consults": 31,
      "cpa": 110.52870967741936,
      "roas": 8.892974821897099,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ]
    },
    {
      "ad_id": "120230078556500173",
      "uid": "1001944",
      "name": "HORMONE | UID:1001944 | TYPE:I | NAME:HORMONES AREN'T BROKEN | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:08072025",
      "short": "HORMONES AREN'T BROKEN",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 5795.38,
      "total_revenue": 31141.15,
      "consults": 51,
      "cpa": 113.63490196078432,
      "roas": 5.373444019201502,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "inhouse"
      ],
      "selection_note": "IN HOUSE · reactivate 13"
    },
    {
      "ad_id": "120236278050120173",
      "uid": "1002448",
      "name": "BW DTO | UID:1002448 | TYPE:I | NAME:The Interpretation Gap_Tweet | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:12042025",
      "short": "The Interpretation Gap_Tweet",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1942.25,
      "total_revenue": 26239.55,
      "consults": 17,
      "cpa": 114.25,
      "roas": 13.50987257047239,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120225393308390173",
      "uid": "1001719",
      "name": "HORMONE | UID:1001719 | TYPE:V | NAME:OZEMPIC WAKEUP CALL | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:05152025 – Copy",
      "short": "OZEMPIC WAKEUP CALL",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 4768.85,
      "total_revenue": 43577.65,
      "consults": 35,
      "cpa": 136.25285714285715,
      "roas": 9.137978757981484,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "inhouse"
      ],
      "selection_note": "IN HOUSE · reactivate 13"
    },
    {
      "ad_id": "120230071241120173",
      "uid": "1001962",
      "name": "BW DTO | UID:1001962 | TYPE:V | NAME:FINALLY A BLOOD TEST | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:08072025",
      "short": "FINALLY A BLOOD TEST",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 4184.07,
      "total_revenue": 32633.41,
      "consults": 67,
      "cpa": 62.44880597014925,
      "roas": 7.799441691941101,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120235278106730173",
      "uid": "1002388",
      "name": "DIABETES | UID:1002388 | TYPE:V | NAME:Worst Thing You Can Do AI 1106 | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:11132025",
      "short": "Worst Thing You Can Do AI 1106",
      "campaign": "MS | ASC | DIABETES | 081625A",
      "adset": "MS | ASC | DIABETES | 081625A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 12922.76,
      "total_revenue": 68976.6,
      "consults": 66,
      "cpa": 195.79939393939395,
      "roas": 5.3376058984303665,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230055102020173",
      "uid": "1001918",
      "name": "HORMONE | UID:1001918 | TYPE:I | NAME:IF STUBBORN WEIGHT WON'T BUDGE | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:07242025",
      "short": "IF STUBBORN WEIGHT WON'T BUDGE",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 4614.34,
      "total_revenue": 22170.79,
      "consults": 39,
      "cpa": 118.31641025641026,
      "roas": 4.804758643706359,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120231834700580173",
      "uid": "1002004",
      "name": "HORMONE | UID:1002004 | TYPE:V | NAME:This Is What Would Happen | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:09042025",
      "short": "This Is What Would Happen",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1386.0,
      "total_revenue": 6224.42,
      "consults": 10,
      "cpa": 138.6,
      "roas": 4.490923520923521,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120235279705910173",
      "uid": "1002368",
      "name": "DIABETES | UID:1002368 | TYPE:I | NAME:Breakfast Protein Minimum _Notes | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:11132025",
      "short": "Breakfast Protein Minimum _Notes",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 7022.38,
      "total_revenue": 76348.3,
      "consults": 51,
      "cpa": 137.69372549019607,
      "roas": 10.872140214571129,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120213638997740173",
      "uid": "1000514",
      "name": "IN HOUSE | UID:1000514 | TYPE:V | NAME:GRN SHIRT 5M | AUD:COLD | ASID:AS1027 | CID:112624B | DEST:O | INJ:07122024 | OUID:1000332",
      "short": "GRN SHIRT 5M",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 4266.13,
      "total_revenue": 31484.19,
      "consults": 43,
      "cpa": 99.21232558139535,
      "roas": 7.380035301315243,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233315659460173",
      "uid": "1002019",
      "name": "DIABETES | UID:1002019 | TYPE:I | NAME:Diabetes Misses The Point Tweet | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:09042025",
      "short": "Diabetes Misses The Point Tweet",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 4868.92,
      "total_revenue": 26256.3,
      "consults": 32,
      "cpa": 152.15375,
      "roas": 5.3926332739087925,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236278050130173",
      "uid": "1002442",
      "name": "BW DTO | UID:1002442 | TYPE:I | NAME:At-Home Convenience_Notes | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:12042025",
      "short": "At-Home Convenience_Notes",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 7354.64,
      "total_revenue": 93807.44,
      "consults": 60,
      "cpa": 122.57733333333334,
      "roas": 12.754864956000565,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120221863747350173",
      "uid": "1001672",
      "name": "HORMONE | UID:1001672 | TYPE:I | NAME:WORST THING FOR HORMONES | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:05012025",
      "short": "WORST THING FOR HORMONES",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3715.86,
      "total_revenue": 22482.92,
      "consults": 37,
      "cpa": 100.42864864864865,
      "roas": 6.05052935255903,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236988309990173",
      "uid": "1002546",
      "name": "DIABETES | UID:1002546 | TYPE:I | NAME:Morning Number Makes No Sense_Tweet | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:12182025",
      "short": "Morning Number Makes No Sense_Tweet",
      "campaign": "MS | ASC | DIABETES | 081625A",
      "adset": "MS | ASC | DIABETES | 081625A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 8690.39,
      "total_revenue": 79199.11,
      "consults": 57,
      "cpa": 152.46298245614034,
      "roas": 9.113412631654047,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120237968403690173",
      "uid": "1002622",
      "name": "HORMONE | UID:1002622 | TYPE:V | NAME:TAI-031_Biblical Longevity_If you want_04:47 | AUD:COLD | ASID:AS0108-2 | CID:010826A | DEST:L | INJ:01082026",
      "short": "TAI-031_Biblical Longevity_If you want_04:47",
      "campaign": "IN HOUSE | CHR | CID: 010726A Campaign",
      "adset": "IN HOUSE | CHR Evergreen | CID: 010726A  | ASID: AS0108",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 11283.65,
      "total_revenue": 46018.3,
      "consults": 57,
      "cpa": 197.95877192982456,
      "roas": 4.0783168566908765,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120235899678480173",
      "uid": "1002022",
      "name": "HORMONE | UID:1002022 | TYPE:I | NAME:Most Women Think Perimenopause Tweet | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:09042025",
      "short": "Most Women Think Perimenopause Tweet",
      "campaign": "MS | ASC | CC $114 CC 11/16 & $2k BUDGET | 07252576 Campaign",
      "adset": "MS | ASC | CC $114 CC 11/16 & $2k BUDGET | 07252576 Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 8975.33,
      "total_revenue": 36948.0,
      "consults": 57,
      "cpa": 157.4619298245614,
      "roas": 4.1166174391359425,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120237702137010173",
      "uid": "1002599",
      "name": "HORMONE | UID:1002599 | TYPE:I | NAME:JUST A CTA | AUD:COLD | ASID:AS0108 | CID:010826A | DEST:L | INJ:01082026",
      "short": "JUST A CTA",
      "campaign": "IN HOUSE | CHR | CID: 010726A Campaign",
      "adset": "IN HOUSE | CHR Evergreen | CID: 010726A  | ASID: AS0108",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 10767.0,
      "total_revenue": 85054.36,
      "consults": 56,
      "cpa": 192.26785714285714,
      "roas": 7.899541190675212,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120229982505820173",
      "uid": "1001642",
      "name": "MITO DTO | UID:1001642 | TYPE:V | NAME:FROM CANCER TO MARATHONS | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:04172025",
      "short": "FROM CANCER TO MARATHONS",
      "campaign": "MS | CBO | ASC | LAST CHANCE | 080525",
      "adset": "MS | CBO | ASC | LAST CHANCE | 8/5 Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 9003.33,
      "total_revenue": 51995.55,
      "consults": 57,
      "cpa": 157.95315789473685,
      "roas": 5.77514652911756,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ]
    },
    {
      "ad_id": "120221783307560173",
      "uid": "1001649",
      "name": "HORMONE | UID:1001649 | TYPE:I | NAME:OVERLOOKED CANCER TRIGGERS | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:04172025",
      "short": "OVERLOOKED CANCER TRIGGERS",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 5075.09,
      "total_revenue": 21708.6,
      "consults": 56,
      "cpa": 90.62660714285714,
      "roas": 4.277480793444057,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120225393308430173",
      "uid": "1001716",
      "name": "HORMONE | UID:1001716 | TYPE:V | NAME:SNACKS THAT HELPED | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:05152025 – Copy 2",
      "short": "SNACKS THAT HELPED",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 4759.09,
      "total_revenue": 67245.83,
      "consults": 33,
      "cpa": 144.2148484848485,
      "roas": 14.129976529126367,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "inhouse"
      ],
      "selection_note": "IN HOUSE · reactivate 13"
    },
    {
      "ad_id": "120237523458170173",
      "uid": "1002575",
      "name": "RETARGETING | UID:1002575 | TYPE:I | NAME:New Year Sparkle_Big Price_NYS Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:01012026",
      "short": "New Year Sparkle_Big Price_NYS Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 4794.71,
      "total_revenue": 24122.14,
      "consults": 54,
      "cpa": 88.79092592592593,
      "roas": 5.03099040400775,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233836493400173",
      "uid": "1002176",
      "name": "HORMONE | UID:1002176 | TYPE:V | NAME:5 Sluggish Liver Gym Hook | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:10162025",
      "short": "5 Sluggish Liver Gym Hook",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 9185.25,
      "total_revenue": 37503.1,
      "consults": 53,
      "cpa": 173.3066037735849,
      "roas": 4.0829699790424865,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233060324650173",
      "uid": "1002106",
      "name": "RETARGETING | UID:1002106 | TYPE:I | NAME:Currently Offering Special Tweet_Fall Sale | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:10012025",
      "short": "Currently Offering Special Tweet_Fall Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1872.51,
      "total_revenue": 37090.6,
      "consults": 26,
      "cpa": 72.01961538461538,
      "roas": 19.807958301958333,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120238487932370173",
      "uid": "1002668",
      "name": "RETARGETING | UID:1002668 | TYPE:I | NAME:103_Sale Sale Sale_VDAY Sale | AUD:COLD | CID:100324A | DEST:L | INJ:02012026",
      "short": "103_Sale Sale Sale_VDAY Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2362.15,
      "total_revenue": 9733.1,
      "consults": 51,
      "cpa": 46.31666666666667,
      "roas": 4.120441123552696,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230873578140173",
      "uid": "1001994",
      "name": "HORMONE | UID:1001994 | TYPE:V | NAME:Your Body Is Warning You | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:08212025",
      "short": "Your Body Is Warning You",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 4615.25,
      "total_revenue": 30944.95,
      "consults": 39,
      "cpa": 118.33974358974359,
      "roas": 6.704934727262879,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "inhouse"
      ],
      "selection_note": "IN HOUSE · reactivate 13"
    },
    {
      "ad_id": "120235279705950173",
      "uid": "1002374",
      "name": "DIABETES | UID:1002374 | TYPE:V | NAME:Diabetes Isn't Random Alt 1111 | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:11132025",
      "short": "Diabetes Isn't Random Alt 1111",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 8123.05,
      "total_revenue": 43157.1,
      "consults": 51,
      "cpa": 159.27549019607844,
      "roas": 5.312918177285625,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120246905652290173",
      "uid": "1003356",
      "name": "1592571865564905 | RETARGETING | UID:1003356 | TYPE:I | NAME:103_Flag Currently Offering Tweet__4th Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06232026",
      "short": "103_Flag Currently Offering Tweet__4th Sale",
      "campaign": "MS | CC | RETARGETING | BAU | CID: 061126A",
      "adset": "$60 CC | RETARGETING | FB/IG ENGAGERS/PV - EXCL BUYERS |  | CONVERSIONS | ASID:061126A - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2141.7,
      "total_revenue": 9136.0,
      "consults": 21,
      "cpa": 101.98571428571428,
      "roas": 4.2657701825652525,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234698073960173",
      "uid": "1002309",
      "name": "RETARGETING | UID:1002309 | TYPE:I | NAME:Winner Price Focus Flyer_Brand Colored 2__BF Sale | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:11032025",
      "short": "Winner Price Focus Flyer_Brand Colored 2__BF Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1320.43,
      "total_revenue": 9691.0,
      "consults": 37,
      "cpa": 35.6872972972973,
      "roas": 7.339275841960573,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120237523495410173",
      "uid": "1002579",
      "name": "RETARGETING | UID:1002579 | TYPE:I | NAME:Prime Vibes_NYS Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:01012026",
      "short": "Prime Vibes_NYS Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3025.76,
      "total_revenue": 18608.0,
      "consults": 43,
      "cpa": 70.36651162790699,
      "roas": 6.1498598699169795,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120217371870620173",
      "uid": "1001439",
      "name": "HORMONE | UID:1001439 | TYPE:V | NAME:WORST FOODS FOR YOUR HORMONES | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:02202025",
      "short": "WORST FOODS FOR YOUR HORMONES",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3343.07,
      "total_revenue": 28168.85,
      "consults": 28,
      "cpa": 119.39535714285715,
      "roas": 8.42604252977054,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234240753630173",
      "uid": "",
      "name": "cta diabetes tweet",
      "short": "cta diabetes tweet",
      "campaign": "MS | ASC | CC $114 CC 11/16 & $2k BUDGET | 07252576 Campaign",
      "adset": "MS | ASC | CC $114 CC 11/16 & $2k BUDGET | 07252576 Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 6521.27,
      "total_revenue": 26435.85,
      "consults": 47,
      "cpa": 138.7504255319149,
      "roas": 4.053788602526808,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120227338356990173",
      "uid": "1001823",
      "name": "HORMONE | UID:1001823 | TYPE:I | NAME:PERIOD FOOD TIPS | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:06262025",
      "short": "PERIOD FOOD TIPS",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 7648.7,
      "total_revenue": 34036.68,
      "consults": 47,
      "cpa": 162.7382978723404,
      "roas": 4.449995424058991,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233959425070173",
      "uid": "1002231",
      "name": "BOOK | UID:1002231 | TYPE:I | NAME:Confetti Ai Lady | AUD:COLD | ASID:AS1011 | CID:101725A | DEST:L | INJ:10172025",
      "short": "Confetti Ai Lady",
      "campaign": "MS | ASC | BOOK - HEAL YOUR CELLS | 101725A",
      "adset": "MS | ASC | BOOK - HEAL YOUR CELLS | 101725A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 8084.98,
      "total_revenue": 85502.1,
      "consults": 48,
      "cpa": 168.43708333333333,
      "roas": 10.575425047433637,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120228169013190173",
      "uid": "1001870",
      "name": "BW DTO | UID:1001870 | TYPE:I | NAME:REDDIT POST CELLULAR BW | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:07102025",
      "short": "REDDIT POST CELLULAR BW",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1850.1,
      "total_revenue": 19684.15,
      "consults": 46,
      "cpa": 40.2195652173913,
      "roas": 10.639505972650129,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120231659425370173",
      "uid": "1002011",
      "name": "BW DTO | UID:1002011 | TYPE:C | NAME:Wasting Money Kitchen Appliances Carousel | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:L | INJ:09042025",
      "short": "Wasting Money Kitchen Appliances Carousel",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3866.21,
      "total_revenue": 57985.33,
      "consults": 45,
      "cpa": 85.91577777777778,
      "roas": 14.99797734732464,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "52521325594199",
      "uid": "1003371",
      "name": "1583489039807212 | RETARGETING | UID:1003371 | TYPE:I | NAME:311_Biggest Steal__4th Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06222026",
      "short": "311_Biggest Steal__4th Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 570.51,
      "total_revenue": 4442.0,
      "consults": 4,
      "cpa": 142.6275,
      "roas": 7.786016020753361,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120231395208520173",
      "uid": "",
      "name": "Why Your Hormones Feel Broken Alt 3",
      "short": "Why Your Hormones Feel Broken Alt 3",
      "campaign": "MS | ABO | 12-12-12 Creative Testing | 082125",
      "adset": "Why Your Hormones Feel Broken Alt 3",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 5751.28,
      "total_revenue": 54717.81,
      "consults": 44,
      "cpa": 130.7109090909091,
      "roas": 9.514022965322502,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233103592980173",
      "uid": "1002135",
      "name": "DIABETES | UID:1002135 | TYPE:V | NAME:Glucose Spike Lifestyle Video | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:10022025",
      "short": "Glucose Spike Lifestyle Video",
      "campaign": "MS | ASC | DIABETES | 081625A",
      "adset": "MS | ASC | DIABETES | 081625A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 6227.46,
      "total_revenue": 62214.45,
      "consults": 41,
      "cpa": 151.8892682926829,
      "roas": 9.990341166382441,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120228115135180173",
      "uid": "1001824",
      "name": "HORMONE | UID:1001824 | TYPE:C | NAME:ALL STARTS AT CELL | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:06262025 – Copy 2",
      "short": "ALL STARTS AT CELL",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3917.79,
      "total_revenue": 18001.63,
      "consults": 43,
      "cpa": 91.1113953488372,
      "roas": 4.594843010983233,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236513558980173",
      "uid": "1002501",
      "name": "RETARGETING | UID:1002501 | TYPE:I | NAME:Prime Vibes_CMS Sale | AUD:COLD | ASID:AS1017 | CID:100324A | DEST:O | INJ:12082025",
      "short": "Prime Vibes_CMS Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2215.79,
      "total_revenue": 9178.0,
      "consults": 43,
      "cpa": 51.53,
      "roas": 4.142089277413473,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120246874737610173",
      "uid": "1003368",
      "name": "RETARGETING | UID:1003368 | TYPE:I | NAME:285_Feel Your Best_4th_CBA Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:06232026",
      "short": "285_Feel Your Best_4th_CBA Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 7407.31,
      "total_revenue": 85930.95,
      "consults": 43,
      "cpa": 172.26302325581398,
      "roas": 11.600830800925031,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230874369880173",
      "uid": "",
      "name": "5 Signs of Sluggish Liver",
      "short": "5 Signs of Sluggish Liver",
      "campaign": "MS | ABO | 12-12-12 Creative Testing | 082125",
      "adset": "5 Signs of Sluggish Liver",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 6167.53,
      "total_revenue": 35631.62,
      "consults": 41,
      "cpa": 150.42756097560974,
      "roas": 5.777291719699783,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233104131820173",
      "uid": "1002146",
      "name": "DIABETES | UID:1002146 | TYPE:V | NAME:Diabetes Isn_t Random | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:10022025",
      "short": "Diabetes Isn_t Random",
      "campaign": "MS | ASC | DIABETES | 081625A",
      "adset": "MS | ASC | DIABETES | 081625A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 4901.99,
      "total_revenue": 26040.45,
      "consults": 42,
      "cpa": 116.71404761904762,
      "roas": 5.312220139167971,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120238487932320173",
      "uid": "1002670",
      "name": "RETARGETING | UID:1002670 | TYPE:I | NAME:103_Josh_Big Price_VDAY Sale | AUD:COLD | CID:100324A | DEST:L | INJ:02012026",
      "short": "103_Josh_Big Price_VDAY Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1793.85,
      "total_revenue": 25504.0,
      "consults": 29,
      "cpa": 61.856896551724134,
      "roas": 14.217465228419321,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230948055000173",
      "uid": "1001989",
      "name": "HORMONE | UID:1001989 | TYPE:V | NAME:Menopause Myths | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:08212025 - Copy",
      "short": "Menopause Myths",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL3% | LIST BUYERS | AS1044 | CID:112624B | INJ:060625",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 4598.44,
      "total_revenue": 21125.55,
      "consults": 40,
      "cpa": 114.96099999999998,
      "roas": 4.594068858134498,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "inhouse"
      ],
      "selection_note": "IN HOUSE · reactivate 13"
    },
    {
      "ad_id": "120224287653290173",
      "uid": "1001701",
      "name": "HORMONE | UID:1001701 | TYPE:C | NAME:WEST WORLD OZPIC | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:05152025",
      "short": "WEST WORLD OZPIC",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1387.33,
      "total_revenue": 9881.55,
      "consults": 19,
      "cpa": 73.01736842105262,
      "roas": 7.122710530299208,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120238487933550173",
      "uid": "1002669",
      "name": "RETARGETING | UID:1002669 | TYPE:I | NAME:103_New Year Sparkle_Big Price_VDAY Sale | AUD:COLD | CID:100324A | DEST:L | INJ:02012026",
      "short": "103_New Year Sparkle_Big Price_VDAY Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3518.32,
      "total_revenue": 25482.4,
      "consults": 39,
      "cpa": 90.21333333333334,
      "roas": 7.242774960776734,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120229000052460173",
      "uid": "1001874",
      "name": "THYROID | UID:1001874 | TYPE:C | NAME:SLIM CHANCE THYROID ORGANIC | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:07102025",
      "short": "SLIM CHANCE THYROID ORGANIC",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2544.22,
      "total_revenue": 24208.54,
      "consults": 25,
      "cpa": 101.7688,
      "roas": 9.515112686795954,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ]
    },
    {
      "ad_id": "6959842098995",
      "uid": "1003004",
      "name": "RETARGETING | UID:1003004 | TYPE:I | NAME:311_Your Body Can Regenerate_Spring Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:04232026",
      "short": "311_Your Body Can Regenerate_Spring Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 899.46,
      "total_revenue": 16318.0,
      "consults": 8,
      "cpa": 112.4325,
      "roas": 18.14199630889645,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120239093067450173",
      "uid": "1002730",
      "name": "RETARGETING | UID:1002730 | TYPE:I | NAME:103_Spring Regeneration_Spring Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:02192026",
      "short": "103_Spring Regeneration_Spring Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 6295.68,
      "total_revenue": 25303.15,
      "consults": 38,
      "cpa": 165.6757894736842,
      "roas": 4.019128990037613,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120232291952020173",
      "uid": "1002042",
      "name": "RETARGETING | UID:1002042 | TYPE:I | NAME:Marbel Flyer_Big Price_September Refresh Sale | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:09152025",
      "short": "Marbel Flyer_Big Price_September Refresh Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2597.09,
      "total_revenue": 12861.81,
      "consults": 38,
      "cpa": 68.34447368421053,
      "roas": 4.952392870481962,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236513633400173",
      "uid": "1002504",
      "name": "RETARGETING | UID:1002504 | TYPE:I | NAME:Classic Winner_CMS Sale | AUD:COLD | ASID:AS1017 | CID:100324A | DEST:O | INJ:12082025",
      "short": "Classic Winner_CMS Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 990.25,
      "total_revenue": 11070.15,
      "consults": 27,
      "cpa": 36.675925925925924,
      "roas": 11.17914668013128,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120245420441470173",
      "uid": "1003302",
      "name": "RETARGETING | UID:1003302 | TYPE:I | NAME:103_Biggest Steal___Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "103_Biggest Steal___Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3847.17,
      "total_revenue": 17589.0,
      "consults": 28,
      "cpa": 137.39892857142857,
      "roas": 4.571932095540358,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120246991511460173",
      "uid": "1003417",
      "name": "HORMONE | UID:1003417 | TYPE:V | NAME:30_JUST MENOPAUSE | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:06232026",
      "short": "30_JUST MENOPAUSE",
      "campaign": "TOF | ABO TESTING CAMPAIGN | 6/23/26",
      "adset": "ADSET 8 | HORMONE | VIDEOS | INJECTION 6/23 | 6/23/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 5562.11,
      "total_revenue": 32955.8,
      "consults": 37,
      "cpa": 150.3272972972973,
      "roas": 5.925053621737075,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120229100120380173",
      "uid": "1001909",
      "name": "BW DTO | UID:1001909 | TYPE:I | NAME:RANDOM REDDIT REVIEW | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:07242025",
      "short": "RANDOM REDDIT REVIEW",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2293.15,
      "total_revenue": 55777.69,
      "consults": 36,
      "cpa": 63.69861111111111,
      "roas": 24.3236116259294,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120231658736950173",
      "uid": "1002009",
      "name": "BW DTO | UID:1002009 | TYPE:I | NAME:Heres What We_ll Do Together | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:09042025",
      "short": "Heres What We_ll Do Together",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2468.77,
      "total_revenue": 27311.9,
      "consults": 36,
      "cpa": 68.57694444444445,
      "roas": 11.062958477298412,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120248168972180173",
      "uid": "1003546",
      "name": "RETARGETING | UID:1003546 | TYPE:I | NAME:311_Biggest Steal__EOS Sale.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:07182026",
      "short": "311_Biggest Steal__EOS Sale.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3288.77,
      "total_revenue": 18891.0,
      "consults": 26,
      "cpa": 126.49115384615385,
      "roas": 5.744092776326712,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230007430180173",
      "uid": "1001940",
      "name": "BW VSL | UID:1001940 | TYPE:V | NAME:MOST VALUABLE FIRST STEP | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:08052025",
      "short": "MOST VALUABLE FIRST STEP",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "BW VSL 1% LIST | AS1049 | CID:112624B | INJ:07192025",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3650.5,
      "total_revenue": 33809.63,
      "consults": 34,
      "cpa": 107.36764705882354,
      "roas": 9.261643610464318,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120235279706250173",
      "uid": "1002362",
      "name": "DIABETES | UID:1002362 | TYPE:I | NAME:Intermittent Fasting _Notes | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:11132025",
      "short": "Intermittent Fasting _Notes",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 6315.45,
      "total_revenue": 34024.0,
      "consults": 34,
      "cpa": 185.7485294117647,
      "roas": 5.387422907314602,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120244900052910173",
      "uid": "1003269",
      "name": "BW DTO | UID:1003269 | TYPE:I | NAME:213_PA_RUNNING ON FUMES | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:05282026",
      "short": "213_PA_RUNNING ON FUMES",
      "campaign": "TOF | CBO | BW | 051326D",
      "adset": "BW DTO",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 4707.37,
      "total_revenue": 29383.0,
      "consults": 23,
      "cpa": 204.66826086956522,
      "roas": 6.241914274849863,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120249034447930173",
      "uid": "1003786",
      "name": "RETARGETING | UID:1003786 | TYPE:I | NAME:103_BiggestSteal1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_BiggestSteal1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1177.37,
      "total_revenue": 8298.0,
      "consults": 8,
      "cpa": 147.17125,
      "roas": 7.047911871374335,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233835241700173",
      "uid": "1002201",
      "name": "DIABETES | UID:1002201 | TYPE:V | NAME:Defeating Type 2 Masterclass | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:10162025",
      "short": "Defeating Type 2 Masterclass",
      "campaign": "MS | ASC | DIABETES | 081625A",
      "adset": "MS | ASC | DIABETES | 081625A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3979.87,
      "total_revenue": 24782.6,
      "consults": 33,
      "cpa": 120.6021212121212,
      "roas": 6.2269873136559735,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120225678216890173",
      "uid": "1001666",
      "name": "HORMONE | UID:1001666 | TYPE:V | NAME:WHY YOUR ENERGY | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:05012025 – Copy",
      "short": "WHY YOUR ENERGY",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL3% | LIST BUYERS | AS1044 | CID:112624B | INJ:060625",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 5984.92,
      "total_revenue": 24229.2,
      "consults": 34,
      "cpa": 176.02705882352942,
      "roas": 4.048374915621261,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120216233279540173",
      "uid": "1001400",
      "name": "HORMONE | UID:1001400 | TYPE:C | NAME:REVERSING HORMONAL IMBALANCE TWEET | AUD:COLD | CID:053124A | DEST:L | INJ:02062025 | MIG-INJ:022025",
      "short": "REVERSING HORMONAL IMBALANCE TWEET",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1203.6,
      "total_revenue": 19482.31,
      "consults": 16,
      "cpa": 75.225,
      "roas": 16.186698238617485,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120225679729780173",
      "uid": "1001657",
      "name": "HORMONE | UID:1001657 | TYPE:V | NAME:AGING MYSTERY | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:05012025 – Copy 2",
      "short": "AGING MYSTERY",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL3% | PIXEL BUYERS | AS1045 | CID:112624B | INJ:060625 – Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3690.49,
      "total_revenue": 30947.9,
      "consults": 22,
      "cpa": 167.74954545454545,
      "roas": 8.38585120133099,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234698073520173",
      "uid": "1002298",
      "name": "RETARGETING | UID:1002298 | TYPE:I | NAME:Classic Winner__BF Sale | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:11032025",
      "short": "Classic Winner__BF Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 863.97,
      "total_revenue": 8523.15,
      "consults": 13,
      "cpa": 66.45923076923077,
      "roas": 9.865099482620924,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120237523559660173",
      "uid": "1002570",
      "name": "RETARGETING | UID:1002570 | TYPE:I | NAME:Spring Winning_NYS Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:01012026",
      "short": "Spring Winning_NYS Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 290.39,
      "total_revenue": 17237.0,
      "consults": 9,
      "cpa": 32.26555555555555,
      "roas": 59.358104617927616,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120232386807120173",
      "uid": "1002074",
      "name": "FERTILITY | UID:1002074 | TYPE:V | NAME:Why Your Blood Sugar Feels Broken | AUD:COLD | ASID:AS1011 | CID:091225A | DEST:L | INJ:09182025",
      "short": "Why Your Blood Sugar Feels Broken",
      "campaign": "MS | ASC | INFERTILITY | 091225A",
      "adset": "MS | ASC | INFERTILITY | 091225A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3224.54,
      "total_revenue": 15359.9,
      "consults": 30,
      "cpa": 107.48466666666667,
      "roas": 4.763439126200947,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230874513750173",
      "uid": "",
      "name": "The Blood Work Trap",
      "short": "The Blood Work Trap",
      "campaign": "MS | ABO | 12-12-12 Creative Testing | 082125",
      "adset": "The Blood Work Trap",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 5663.31,
      "total_revenue": 26678.95,
      "consults": 30,
      "cpa": 188.77700000000002,
      "roas": 4.710840480213868,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120218696578960173",
      "uid": "1001572",
      "name": "HORMONE | UID:1001572 | TYPE:V | NAME:BARB - BEAT HORMONE IMBALANCE | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:03202025",
      "short": "BARB - BEAT HORMONE IMBALANCE",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 557.9,
      "total_revenue": 7599.3,
      "consults": 9,
      "cpa": 61.98888888888889,
      "roas": 13.621258290016133,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120244247420530173",
      "uid": "1003226",
      "name": "1554171346072315 | RETARGETING | UID:1003226 | TYPE:I | NAME:311_Biggest Steal__Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:05212026",
      "short": "311_Biggest Steal__Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2383.77,
      "total_revenue": 17278.0,
      "consults": 28,
      "cpa": 85.13464285714285,
      "roas": 7.24818250082852,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236282762750173",
      "uid": "1002428",
      "name": "HORMONE | UID:1002428 | TYPE:V | NAME:Stubborn Weight Gain Mystery | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:12042025",
      "short": "Stubborn Weight Gain Mystery",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 4612.1,
      "total_revenue": 20526.9,
      "consults": 28,
      "cpa": 164.71785714285716,
      "roas": 4.450662388066173,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120213638198670173",
      "uid": "1000525",
      "name": "HORMONE | UID:1000525 | TYPE:V | NAME:BEFORE HRT | AUD:COLD | ASID:AS1027 | CID:112624B | DEST:L | INJ:07192024",
      "short": "BEFORE HRT",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1526.71,
      "total_revenue": 20948.55,
      "consults": 17,
      "cpa": 89.8064705882353,
      "roas": 13.721368170772445,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120218577983340173",
      "uid": "1001591",
      "name": "RETARGETING | UID:1001591 | TYPE:I | NAME:SPRING WINNING EASTERIZED | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:04012025",
      "short": "SPRING WINNING EASTERIZED",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1118.08,
      "total_revenue": 6657.0,
      "consults": 28,
      "cpa": 39.93142857142857,
      "roas": 5.953956783056669,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120224973577470173",
      "uid": "1001736",
      "name": "CHB LEAD MAGNET | UID:1001736 | TYPE:I | NAME:FWTFL | AUD:COLD | ASID:AS1043 | CID:053124B | DEST:L | INJ:05222025",
      "short": "FWTFL",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "CHB LEAD MAGNET | LAL1% | MANUAL CONVERSIONS | AS1043 | CID:112624B – Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2621.0,
      "total_revenue": 12230.3,
      "consults": 28,
      "cpa": 93.60714285714286,
      "roas": 4.666272415108737,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120228115135190173",
      "uid": "1001821",
      "name": "HORMONE | UID:1001821 | TYPE:I | NAME:FROM ALWAYS TIRED TO ALL DAY | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:06262025",
      "short": "FROM ALWAYS TIRED TO ALL DAY",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1386.67,
      "total_revenue": 8106.15,
      "consults": 12,
      "cpa": 115.55583333333334,
      "roas": 5.845767197675005,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120232387101670173",
      "uid": "1002061",
      "name": "BW DTO | UID:1002061 | TYPE:V | NAME:Finally a Blood Test Alt 2 | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:09182025",
      "short": "Finally a Blood Test Alt 2",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 992.94,
      "total_revenue": 10724.6,
      "consults": 12,
      "cpa": 82.745,
      "roas": 10.800854029447901,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234921950030173",
      "uid": "1002325",
      "name": "RETARGETING | UID:1002325 | TYPE:I | NAME:Goodbye Hormone Problems__CBP (BW) Sale | AUD:RETARGETING | ASID:AS1105 | CID:100324A | DEST:O | INJ:11062025",
      "short": "Goodbye Hormone Problems__CBP (BW) Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1974.07,
      "total_revenue": 19363.3,
      "consults": 28,
      "cpa": 70.5025,
      "roas": 9.80882136904973,
      "funnel": "Bloodwork",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120235278303450173",
      "uid": "1002391",
      "name": "DIABETES | UID:1002391 | TYPE:V | NAME:Walking As A Tool | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:11132025",
      "short": "Walking As A Tool",
      "campaign": "MS | ASC | DIABETES | 081625A",
      "adset": "MS | ASC | DIABETES | 081625A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2958.94,
      "total_revenue": 21009.14,
      "consults": 14,
      "cpa": 211.35285714285715,
      "roas": 7.100225080603189,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120214672555890173",
      "uid": "1001274",
      "name": "THYROID | UID:1001274 | TYPE:C | NAME:EO FOR COLDS | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:12132024",
      "short": "EO FOR COLDS",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 599.43,
      "total_revenue": 28572.6,
      "consults": 5,
      "cpa": 119.886,
      "roas": 47.66628296882038,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120215594963620173",
      "uid": "1001394",
      "name": "HORMONE | UID:1001394 | TYPE:V | NAME:PINEAPPLE LONG | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:02062025",
      "short": "PINEAPPLE LONG",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1093.25,
      "total_revenue": 16045.6,
      "consults": 12,
      "cpa": 91.10416666666667,
      "roas": 14.676972330208095,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120224272040410173",
      "uid": "1001713",
      "name": "BW HORMONE | UID:1001713 | TYPE:V | NAME:MAGIC FOODS FOR BALANCING HORMONES | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:05152025",
      "short": "MAGIC FOODS FOR BALANCING HORMONES",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2999.87,
      "total_revenue": 12996.99,
      "consults": 16,
      "cpa": 187.491875,
      "roas": 4.332517742435505,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120218577983350173",
      "uid": "1001593",
      "name": "RETARGETING | UID:1001593 | TYPE:I | NAME:WINNER PRICE FOCUS FLYER 2 | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:04012025",
      "short": "WINNER PRICE FOCUS FLYER 2",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1646.92,
      "total_revenue": 24504.6,
      "consults": 26,
      "cpa": 63.34307692307693,
      "roas": 14.87904694824278,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120225521703140173",
      "uid": "1001767",
      "name": "RETARGETING | UID:1001767 | TYPE:I | NAME:SALE SALE | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:06012025",
      "short": "SALE SALE",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2013.73,
      "total_revenue": 10981.15,
      "consults": 26,
      "cpa": 77.45115384615384,
      "roas": 5.453139199396145,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120229000423580173",
      "uid": "1001880",
      "name": "HORMONE | UID:1001880 | TYPE:C | NAME:BERBERINE ORGANIC | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:07102025 – Copy 2",
      "short": "BERBERINE ORGANIC",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2204.72,
      "total_revenue": 18862.86,
      "consults": 18,
      "cpa": 122.48444444444443,
      "roas": 8.555671468485794,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ]
    },
    {
      "ad_id": "120233060377640173",
      "uid": "1002100",
      "name": "RETARGETING | UID:1002100 | TYPE:I | NAME:Marbel Flyer_Big Price__Fall Sale | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:10012025",
      "short": "Marbel Flyer_Big Price__Fall Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1202.83,
      "total_revenue": 15126.6,
      "consults": 26,
      "cpa": 46.262692307692305,
      "roas": 12.575841972681095,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120248257761000173",
      "uid": "1003246",
      "name": "BW DTO | UID:1003246 | TYPE:V | NAME:213_SA_SUFFERING | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:05282026 - Copy",
      "short": "213_SA_SUFFERING",
      "campaign": "IN HOUSE | ASC | THI PARTNERSHIP | BW ADS | 072126D",
      "adset": "IN HOUSE | ASC | THI PARTNERSHIP | BW ADS | 072126D",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3411.76,
      "total_revenue": 43081.0,
      "consults": 14,
      "cpa": 243.69714285714286,
      "roas": 12.627207072009753,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "6959842105395",
      "uid": "1003008",
      "name": "RETARGETING | UID:1003008 | TYPE:I | NAME:311_Currently Offering Special Tweet_Spring Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:04232026",
      "short": "311_Currently Offering Special Tweet_Spring Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1933.3,
      "total_revenue": 8709.15,
      "consults": 25,
      "cpa": 77.332,
      "roas": 4.504810427765996,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230591971380173",
      "uid": "",
      "name": "DIABETES-242_Biggest Lies About Type 2",
      "short": "DIABETES-242_Biggest Lies About Type 2",
      "campaign": "MS | ASC | DIABETES | 081625A",
      "adset": "MS | ASC | DIABETES | 081625A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1436.92,
      "total_revenue": 9178.0,
      "consults": 24,
      "cpa": 59.87166666666667,
      "roas": 6.387272777886034,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233854194360173",
      "uid": "1002195",
      "name": "DIABETES | UID:1002195 | TYPE:I | NAME:One Breakfast Change Notes App | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:10162025",
      "short": "One Breakfast Change Notes App",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3433.92,
      "total_revenue": 9360.0,
      "consults": 24,
      "cpa": 143.08,
      "roas": 2.7257478333799274,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120231656557890173",
      "uid": "1002002",
      "name": "HORMONE | UID:1002002 | TYPE:I | NAME:HRT and Meds Are Bandaids | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:09042025",
      "short": "HRT and Meds Are Bandaids",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 4593.23,
      "total_revenue": 19126.4,
      "consults": 24,
      "cpa": 191.38458333333332,
      "roas": 4.164041426185931,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120214023183880173",
      "uid": "1001146",
      "name": "THYROID | UID:1001146 | TYPE:C | NAME:ACID REFLUX | AUD:COLD | ASID:AS1027 | CID:053124A 112624B | DEST:L | INJ:11282024 | MIG-INJ:121324",
      "short": "ACID REFLUX",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1718.58,
      "total_revenue": 12089.93,
      "consults": 16,
      "cpa": 107.41125,
      "roas": 7.034836900231587,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120217963607230173",
      "uid": "1001513",
      "name": "HORMONE | UID:1001513 | TYPE:V | NAME:70% REDUCTION | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:03062025 – Copy 2",
      "short": "70% REDUCTION",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2075.24,
      "total_revenue": 14306.85,
      "consults": 15,
      "cpa": 138.3493333333333,
      "roas": 6.894070083460227,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120246874636780173",
      "uid": "1003363",
      "name": "RETARGETING | UID:1003363 | TYPE:I | NAME:285_Answers Your Deserve_4th_CBA Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:06232026",
      "short": "285_Answers Your Deserve_4th_CBA Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2646.32,
      "total_revenue": 25102.0,
      "consults": 24,
      "cpa": 110.26333333333334,
      "roas": 9.48562532120076,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120229100364520173",
      "uid": "1001912",
      "name": "BW DTO | UID:1001912 | TYPE:I | NAME:LF BLOODWORK CAN BE PRICEY | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:07242025",
      "short": "LF BLOODWORK CAN BE PRICEY",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1094.72,
      "total_revenue": 22162.05,
      "consults": 23,
      "cpa": 47.59652173913044,
      "roas": 20.24449174218065,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230079483430173",
      "uid": "1001950",
      "name": "HORMONE | UID:1001950 | TYPE:I | NAME:WEGOVY NOTES APP | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:08072025",
      "short": "WEGOVY NOTES APP",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3813.4,
      "total_revenue": 21863.6,
      "consults": 23,
      "cpa": 165.8,
      "roas": 5.733361304872292,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120235279705970173",
      "uid": "1002386",
      "name": "DIABETES | UID:1002386 | TYPE:V | NAME:Why Walking Works | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:11132025 - Copy",
      "short": "Why Walking Works",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 4594.86,
      "total_revenue": 33935.99,
      "consults": 23,
      "cpa": 199.77652173913043,
      "roas": 7.3856417823393965,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120246996305740173",
      "uid": "1003434",
      "name": "RETARGETING | UID:1003434 | TYPE:I | NAME:103_Claissic Winner Prime Sale Revamp | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06232026",
      "short": "103_Claissic Winner Prime Sale Revamp",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2519.54,
      "total_revenue": 10975.0,
      "consults": 22,
      "cpa": 114.52454545454545,
      "roas": 4.355953864594331,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120224284715440173",
      "uid": "1001704",
      "name": "HORMONE | UID:1001704 | TYPE:I | NAME:REDDIT POST | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:05152025",
      "short": "REDDIT POST",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3251.96,
      "total_revenue": 14980.5,
      "consults": 22,
      "cpa": 147.81636363636363,
      "roas": 4.606606477324444,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120232388163980173",
      "uid": "1002069",
      "name": "DIABETES | UID:1002069 | TYPE:V | NAME:I Eat Like I_m Pre-Diabetic | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:09182025",
      "short": "I Eat Like I_m Pre-Diabetic",
      "campaign": "MS | ASC | DIABETES | 081625A",
      "adset": "MS | ASC | DIABETES | 081625A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1753.32,
      "total_revenue": 7888.6,
      "consults": 23,
      "cpa": 76.23130434782608,
      "roas": 4.499235735632971,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230079295750173",
      "uid": "1001948",
      "name": "HORMONE | UID:1001948 | TYPE:I | NAME:SLUGGISH LIVER | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:08072025",
      "short": "SLUGGISH LIVER",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2093.92,
      "total_revenue": 22489.6,
      "consults": 22,
      "cpa": 95.17818181818183,
      "roas": 10.740429433789256,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "inhouse"
      ],
      "selection_note": "IN HOUSE · reactivate 13"
    },
    {
      "ad_id": "120234604112390173",
      "uid": "1002264",
      "name": "DIABETES | UID:1002264 | TYPE:V | NAME:Diabetes Isn't Random | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:10302025",
      "short": "Diabetes Isn't Random",
      "campaign": "MS | ASC | DIABETES | 081625A",
      "adset": "MS | ASC | DIABETES | 081625A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2854.62,
      "total_revenue": 33535.45,
      "consults": 22,
      "cpa": 129.75545454545454,
      "roas": 11.747780790437956,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120249116700210173",
      "uid": "1003940",
      "name": "BW DTO | UID:1003940 | TYPE:V | NAME:213_Doctor Said Labs Were Fine 1.mp4 | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:09032026",
      "short": "213_Doctor Said Labs Were Fine 1",
      "campaign": "TOF | CBO | BW | 051326D",
      "adset": "BW DTO",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 635.28,
      "total_revenue": 15683.0,
      "consults": 4,
      "cpa": 158.82,
      "roas": 24.68675229819922,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230591864610173",
      "uid": "",
      "name": "DIABETES-242_8 Simple Ways To Balance BS",
      "short": "DIABETES-242_8 Simple Ways To Balance BS",
      "campaign": "MS | ASC | DIABETES | 081625A",
      "adset": "MS | ASC | DIABETES | 081625A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 791.11,
      "total_revenue": 14610.3,
      "consults": 8,
      "cpa": 98.88875,
      "roas": 18.468101781041828,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120218696579000173",
      "uid": "1001577",
      "name": "HORMONE | UID:1001577 | TYPE:V | NAME:KAT'S STORY | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:03202025 – Copy",
      "short": "KAT'S STORY",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1154.91,
      "total_revenue": 14839.6,
      "consults": 11,
      "cpa": 104.99181818181819,
      "roas": 12.849139759808123,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120238174962460173",
      "uid": "1002664",
      "name": "HORMONE | UID:1002664 | TYPE:V | NAME:Why My Mom Feels Younger | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:01222026",
      "short": "Why My Mom Feels Younger",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2495.22,
      "total_revenue": 14889.7,
      "consults": 16,
      "cpa": 155.95125,
      "roas": 5.967289457442631,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234170829180173",
      "uid": "",
      "name": "side by side.png",
      "short": "side by side.png",
      "campaign": "MS | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/18",
      "adset": "MD 5 - DIABETES - I Refused Metformin  | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/22",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3900.54,
      "total_revenue": 38700.6,
      "consults": 20,
      "cpa": 195.027,
      "roas": 9.921856973649803,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234698073510173",
      "uid": "1002308",
      "name": "RETARGETING | UID:1002308 | TYPE:I | NAME:Winner Hybrid_No Josh_FNC Collab___BF Sale | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:11032025",
      "short": "Winner Hybrid_No Josh_FNC Collab___BF Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1397.89,
      "total_revenue": 17463.0,
      "consults": 19,
      "cpa": 73.57315789473685,
      "roas": 12.49239925888303,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120232392619100173",
      "uid": "1002054",
      "name": "HORMONE | UID:1002054 | TYPE:V | NAME:Late Night Eating | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:09182025 - Copy",
      "short": "Late Night Eating",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2952.09,
      "total_revenue": 31604.4,
      "consults": 19,
      "cpa": 155.37315789473686,
      "roas": 10.705771165513246,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120216788291140173",
      "uid": "1001485",
      "name": "FEB SLUMP | UID:1001485 | TYPE:I | NAME:GLD BIG PRICE | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:02242025",
      "short": "GLD BIG PRICE",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2346.67,
      "total_revenue": 9668.3,
      "consults": 19,
      "cpa": 123.50894736842106,
      "roas": 4.120008352260863,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236514019420173",
      "uid": "1002503",
      "name": "RETARGETING | UID:1002503 | TYPE:I | NAME:Spring Winning_CMS Sale | AUD:COLD | ASID:AS1017 | CID:100324A | DEST:O | INJ:12082025",
      "short": "Spring Winning_CMS Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 249.04,
      "total_revenue": 8632.0,
      "consults": 5,
      "cpa": 49.808,
      "roas": 34.661098618695796,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120248141387230173",
      "uid": "1003522",
      "name": "RETARGETING | UID:1003522 | TYPE:I | NAME:103_Sale Sale Sale__EOS Sale.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:07172026",
      "short": "103_Sale Sale Sale__EOS Sale.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2685.08,
      "total_revenue": 18332.0,
      "consults": 18,
      "cpa": 149.17111111111112,
      "roas": 6.827357099229818,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120244245909880173",
      "uid": "1003190",
      "name": "1564342515054507 | RETARGETING | UID:1003190 | TYPE:I | NAME:103_Dont Spend Another Summer Drained__Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:05212026",
      "short": "103_Dont Spend Another Summer Drained__Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2263.31,
      "total_revenue": 9679.0,
      "consults": 18,
      "cpa": 125.73944444444444,
      "roas": 4.276480022621736,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120227323140880173",
      "uid": "1001778",
      "name": "HORMONE | UID:1001778 | TYPE:I | NAME:HORMONE GUIDE | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:06122025 – Copy 2",
      "short": "HORMONE GUIDE",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1064.36,
      "total_revenue": 41638.32,
      "consults": 8,
      "cpa": 133.045,
      "roas": 39.120523131271376,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120232392897960173",
      "uid": "1002062",
      "name": "BW DTO | UID:1002062 | TYPE:V | NAME:Finally a Blood Test Alt 3 | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:09182025",
      "short": "Finally a Blood Test Alt 3",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "BW DTO | LAL1% | MANUAL CONVERSIONS | AS1042 | CID:112624B",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 640.03,
      "total_revenue": 17295.15,
      "consults": 14,
      "cpa": 45.71642857142857,
      "roas": 27.022405199756264,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120221866495490173",
      "uid": "1001674",
      "name": "HORMONE | UID:1001674 | TYPE:C | NAME:STUBBORN WL OPENING HOOK | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:05012025",
      "short": "STUBBORN WL OPENING HOOK",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1339.13,
      "total_revenue": 7753.3,
      "consults": 17,
      "cpa": 78.77235294117648,
      "roas": 5.789803827858385,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234240657870173",
      "uid": "",
      "name": "glucose spikes tweet",
      "short": "glucose spikes tweet",
      "campaign": "MS | ASC | CC $114 CC 11/16 & $2k BUDGET | 07252576 Campaign",
      "adset": "MS | ASC | CC $114 CC 11/16 & $2k BUDGET | 07252576 Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1808.53,
      "total_revenue": 8514.15,
      "consults": 17,
      "cpa": 106.38411764705882,
      "roas": 4.7077737167755025,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120220204640470173",
      "uid": "1001616",
      "name": "HORMONE | UID:1001616 | TYPE:I | NAME:FOOD MEDICINE CONSOLIDATED | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:04032025",
      "short": "FOOD MEDICINE CONSOLIDATED",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1080.02,
      "total_revenue": 5773.83,
      "consults": 10,
      "cpa": 108.002,
      "roas": 5.346039888150219,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120225679729760173",
      "uid": "1001663",
      "name": "HORMONE | UID:1001663 | TYPE:V | NAME:THE REAL REASON | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:05012025 – Copy 2",
      "short": "THE REAL REASON",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL3% | PIXEL BUYERS | AS1045 | CID:112624B | INJ:060625 – Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1015.76,
      "total_revenue": 8472.3,
      "consults": 5,
      "cpa": 203.152,
      "roas": 8.340848231865795,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120235279706130173",
      "uid": "1002355",
      "name": "DIABETES | UID:1002355 | TYPE:I | NAME:Cellular Regeneration Timeline_Notes | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:11132025",
      "short": "Cellular Regeneration Timeline_Notes",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3213.91,
      "total_revenue": 38014.0,
      "consults": 17,
      "cpa": 189.05352941176469,
      "roas": 11.82796033491915,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236513524380173",
      "uid": "1002500",
      "name": "RETARGETING | UID:1002500 | TYPE:I | NAME:Caution Tape_CMS Sale | AUD:COLD | ASID:AS1017 | CID:100324A | DEST:O | INJ:12082025",
      "short": "Caution Tape_CMS Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 530.13,
      "total_revenue": 2410.25,
      "consults": 9,
      "cpa": 58.903333333333336,
      "roas": 4.546526323731915,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236987959770173",
      "uid": "1002524",
      "name": "BW DTO | UID:1002524 | TYPE:I | NAME:Priority Sequencing_Notes | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:12182025",
      "short": "Priority Sequencing_Notes",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2246.76,
      "total_revenue": 11863.0,
      "consults": 17,
      "cpa": 132.1623529411765,
      "roas": 5.280047713151382,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120249133614000173",
      "uid": "1003858",
      "name": "WILL COLE | UID:1003858 | TYPE:I | NAME:299_SA_Cutting Carbs_4.5.png | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:09032026",
      "short": "299_SA_Cutting Carbs_4.5.png",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 972.28,
      "total_revenue": 8493.0,
      "consults": 10,
      "cpa": 97.228,
      "roas": 8.735138026083021,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return. Later Oct 19 audit: remove Will’s placement from Josh’s IN HOUSE campaign (Oct 1–9 ROAS 0.12). Historical inclusion is not a current keep recommendation.",
      "revenue_developing": false,
      "selections": [
        "inhouse"
      ],
      "selection_note": "IN HOUSE · original keep 4"
    },
    {
      "ad_id": "6954488279595",
      "uid": "1002694",
      "name": "1478575543631205 | BW DTO | UID:1002694 | TYPE:I | NAME:213_300 On Bloodwork Notes App | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:02052026",
      "short": "213_300 On Bloodwork Notes App",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign | 4/15/26",
      "adset": "IN HOUSE | BW ASC | 061725 Campaign | 4/15/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3048.45,
      "total_revenue": 19838.0,
      "consults": 16,
      "cpa": 190.528125,
      "roas": 6.5075694205251855,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120232392703720173",
      "uid": "1002051",
      "name": "HORMONE | UID:1002051 | TYPE:V | NAME:6 Magic Foods | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:09182025 - Copy",
      "short": "6 Magic Foods",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2980.13,
      "total_revenue": 16278.3,
      "consults": 16,
      "cpa": 186.258125,
      "roas": 5.462278491206759,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120214500494750173",
      "uid": "1001306",
      "name": "NEW YEARS RETARGETING | UID:1001306 | TYPE:I | NAME:SALES WINNER NY | AUD:COLD | ASID:AS1017 | CID:100324A | DEST:O | INJ:12312024",
      "short": "SALES WINNER NY",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2132.52,
      "total_revenue": 27208.7,
      "consults": 11,
      "cpa": 193.86545454545455,
      "roas": 12.758942471817381,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120222172343860173",
      "uid": "1001675",
      "name": "RETARGETING | UID:1001675 | TYPE:I | NAME:MARBLE FLYER BIG PRICE | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:05022025",
      "short": "MARBLE FLYER BIG PRICE",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 984.28,
      "total_revenue": 13395.6,
      "consults": 16,
      "cpa": 61.5175,
      "roas": 13.609542000243835,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233159209740173",
      "uid": "1002158",
      "name": "THYROID | UID:1002158 | TYPE:I | NAME:Thyroid Problems Don't Start In The Thyroid Notes App | AUD:COLD | ASID:AS1010 | CID:092825A | DEST:L | INJ:10022025",
      "short": "Thyroid Problems Don't Start In The Thyroid Notes App",
      "campaign": "MS | ASC | THYROID | 090625A",
      "adset": "MS | ASC | THYROID | 090625A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2163.99,
      "total_revenue": 16762.3,
      "consults": 16,
      "cpa": 135.249375,
      "roas": 7.746015462178661,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "6959842099395",
      "uid": "1003009",
      "name": "RETARGETING | UID:1003009 | TYPE:I | NAME:311_Biggest Steal__Spring Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:04232026",
      "short": "311_Biggest Steal__Spring Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 952.93,
      "total_revenue": 8939.99,
      "consults": 7,
      "cpa": 136.13285714285715,
      "roas": 9.38158101854281,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "6924062792595",
      "uid": "1002017",
      "name": "DIABETES | UID:1002017 | TYPE:V | NAME:Body With Type 2 Diabetes | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:09042025",
      "short": "Body With Type 2 Diabetes",
      "campaign": "MS | ASC | CC $115 CC 3/3/26 & $2k BUDGET | 07252576 Campaign",
      "adset": "MS | ASC | CC $110 CC 3/3/26 & $20k BUDGET | 07252576 Campaign",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2037.26,
      "total_revenue": 8487.15,
      "consults": 15,
      "cpa": 135.81733333333332,
      "roas": 4.1659631073108,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120237700108360173",
      "uid": "1002597",
      "name": "HORMONE | UID:1002597 | TYPE:V | NAME:What Would Cure Any Hormone Problem - 1355696682585759 | AUD:COLD | ASID:AS0108 | CID:010826A | DEST:L | INJ:01082026",
      "short": "What Would Cure Any Hormone Problem - 1355696682585759",
      "campaign": "IN HOUSE | CHR | CID: 010726A Campaign",
      "adset": "IN HOUSE | CHR Evergreen | CID: 010726A  | ASID: AS0108",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1968.73,
      "total_revenue": 25061.25,
      "consults": 15,
      "cpa": 131.24866666666668,
      "roas": 12.729653126634938,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120220270576930173",
      "uid": "1001634",
      "name": "BW DTO | UID:1001634 | TYPE:V | NAME:MY MOM BEAT BIG | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:O | INJ:04172025",
      "short": "MY MOM BEAT BIG",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 486.78,
      "total_revenue": 7075.98,
      "consults": 13,
      "cpa": 37.44461538461538,
      "roas": 14.536299765807962,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120221794431280173",
      "uid": "1001646",
      "name": "BW DTO | UID:1001646 | TYPE:I | NAME:WW CELL WITH SYMPTOMS | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:O | INJ:04172025 – Copy",
      "short": "WW CELL WITH SYMPTOMS",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 282.56,
      "total_revenue": 9247.68,
      "consults": 5,
      "cpa": 56.512,
      "roas": 32.728199320498305,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120226136458100173",
      "uid": "1001746",
      "name": "HORMONE | UID:1001746 | TYPE:I | NAME:BETTER THAN OZEMPIC | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:05292025 – Copy",
      "short": "BETTER THAN OZEMPIC",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 387.05,
      "total_revenue": 7384.3,
      "consults": 5,
      "cpa": 77.41,
      "roas": 19.078413641648364,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120237702290980173",
      "uid": "1002609",
      "name": "HORMONE | UID:1002609 | TYPE:V | NAME:I Eat Like I_m Pre-Diabetic AI Alt 1014 | AUD:COLD | ASID:AS0108 | CID:010826A | DEST:L | INJ:01082026",
      "short": "I Eat Like I_m Pre-Diabetic AI Alt 1014",
      "campaign": "IN HOUSE | CHR | CID: 010726A Campaign",
      "adset": "IN HOUSE | CHR Evergreen | CID: 010726A  | ASID: AS0108",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1786.63,
      "total_revenue": 8530.15,
      "consults": 15,
      "cpa": 119.10866666666668,
      "roas": 4.774435669388737,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120243512748680173",
      "uid": "1002697",
      "name": "1478575566964536 | BW DTO | UID:1002697 | TYPE:I | NAME:213_Hundred On Bloodwork Tweet | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:02052026",
      "short": "213_Hundred On Bloodwork Tweet",
      "campaign": "TOF | CBO | BW | 051326D",
      "adset": "BW DTO",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1132.09,
      "total_revenue": 32541.0,
      "consults": 7,
      "cpa": 161.72714285714284,
      "roas": 28.744181116342343,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230055101980173",
      "uid": "1001915",
      "name": "HORMONE | UID:1001915 | TYPE:I | NAME:ZOOM IN ON MY NOSE | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:07242025 – Copy 2",
      "short": "ZOOM IN ON MY NOSE",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1929.66,
      "total_revenue": 148252.17,
      "consults": 15,
      "cpa": 128.644,
      "roas": 76.82813034420572,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "inhouse"
      ],
      "selection_note": "IN HOUSE · reactivate 13"
    },
    {
      "ad_id": "120215594998800173",
      "uid": "1001399",
      "name": "HORMONE | UID:1001399 | TYPE:C | NAME:REVERSING HORMONE IMBALANCE NOTES APP | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:02062025",
      "short": "REVERSING HORMONE IMBALANCE NOTES APP",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 576.15,
      "total_revenue": 7759.15,
      "consults": 6,
      "cpa": 96.02499999999999,
      "roas": 13.467239434175127,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120218577983380173",
      "uid": "1001587",
      "name": "RETARGETING | UID:1001587 | TYPE:I | NAME:EASTER SAND FLYER BIG PRICE | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:04012025",
      "short": "EASTER SAND FLYER BIG PRICE",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1107.61,
      "total_revenue": 10325.15,
      "consults": 14,
      "cpa": 79.115,
      "roas": 9.3220086492538,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120226826299370173",
      "uid": "1001809",
      "name": "BW VSL | UID:1001809 | TYPE:V | NAME:PSA DOCTOR | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:06122025 – Copy 2",
      "short": "PSA DOCTOR",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 899.58,
      "total_revenue": 11322.6,
      "consults": 14,
      "cpa": 64.25571428571429,
      "roas": 12.586540385513239,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120228115135170173",
      "uid": "1001820",
      "name": "HORMONE | UID:1001820 | TYPE:I | NAME:SIGNS SLUGGISH LIVER NOTES APP | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:06262025",
      "short": "SIGNS SLUGGISH LIVER NOTES APP",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 597.97,
      "total_revenue": 15237.1,
      "consults": 9,
      "cpa": 66.44111111111111,
      "roas": 25.481378664481497,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233060292580173",
      "uid": "1002108",
      "name": "RETARGETING | UID:1002108 | TYPE:I | NAME:Not Too Late_Fall Sale | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:10012025",
      "short": "Not Too Late_Fall Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 486.17,
      "total_revenue": 7278.3,
      "consults": 3,
      "cpa": 162.05666666666667,
      "roas": 14.970689265071888,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233836867600173",
      "uid": "1002165",
      "name": "HORMONE | UID:1002165 | TYPE:V | NAME:Cancer Is Coming | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:10162025",
      "short": "Cancer Is Coming",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1293.06,
      "total_revenue": 5597.42,
      "consults": 8,
      "cpa": 161.6325,
      "roas": 4.328816914915008,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236512696580173",
      "uid": "1002490",
      "name": "RETARGETING | UID:1002490 | TYPE:I | NAME:Goodbye Hormone Problems__CBP (BW) Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:12082025",
      "short": "Goodbye Hormone Problems__CBP (BW) Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1779.58,
      "total_revenue": 9166.15,
      "consults": 14,
      "cpa": 127.11285714285714,
      "roas": 5.150737814540509,
      "funnel": "Bloodwork",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236513651180173",
      "uid": "1002505",
      "name": "RETARGETING | UID:1002505 | TYPE:I | NAME:Did You Forget Screenshot_CMS Sale | AUD:COLD | ASID:AS1017 | CID:100324A | DEST:O | INJ:12082025",
      "short": "Did You Forget Screenshot_CMS Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1038.59,
      "total_revenue": 8716.0,
      "consults": 9,
      "cpa": 115.39888888888888,
      "roas": 8.39214704551363,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120243798594980173",
      "uid": "1003157",
      "name": "DIABETES | UID:1003157 | TYPE:V | NAME:242_Defeating Type 2 Masterclass Revamp | AUD:COLD | ASID:AS0108-3 | CID:010826A | DEST:L | INJ:05162026",
      "short": "242_Defeating Type 2 Masterclass Revamp",
      "campaign": "MS | ASC | CC $114 CC 11/16 & $2k BUDGET | 07252576 Campaign",
      "adset": "MS | ASC | CC $114 CC 11/16 & $2k BUDGET | 07252576 Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2016.63,
      "total_revenue": 8407.0,
      "consults": 14,
      "cpa": 144.04500000000002,
      "roas": 4.168836127599014,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120214671988780173",
      "uid": "1001335",
      "name": "HORMONE | UID:1001335 | TYPE:C | NAME:MOLD TWEET | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:01092025",
      "short": "MOLD TWEET",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1299.73,
      "total_revenue": 8080.15,
      "consults": 13,
      "cpa": 99.97923076923077,
      "roas": 6.216791179706554,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120237524771290173",
      "uid": "",
      "name": "DrAxe01_MSL1_V1_Jayke.mp4",
      "short": "DrAxe01_MSL1_V1_Jayke",
      "campaign": "MS | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/18",
      "adset": "MSL 1 _ Dr Axe (3) | MD 5 - DIABETES - I Refused Metformin  | CBO | MSL TESTING | POD CAST STYLE | THI PAGE | 1/1",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1598.7,
      "total_revenue": 8176.0,
      "consults": 13,
      "cpa": 122.97692307692309,
      "roas": 5.114155251141552,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120210976230330173",
      "uid": "1000530",
      "name": "HORMONE | UID:1000530 | TYPE:I | NAME:TR FACTORS | AUD:COLD | CID:053124A | DEST:L | INJ:07192024",
      "short": "TR FACTORS",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 790.1,
      "total_revenue": 6834.05,
      "consults": 13,
      "cpa": 60.776923076923076,
      "roas": 8.649601316289077,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120214829159770173",
      "uid": "1001352",
      "name": "NEW YEARS RETARGETING | UID:1001352 | TYPE:I | NAME:MOD WITH STACK GLD BIG TITLE FINALLY HEALTH | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:01162025",
      "short": "MOD WITH STACK GLD BIG TITLE FINALLY HEALTH",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 874.44,
      "total_revenue": 14647.3,
      "consults": 8,
      "cpa": 109.305,
      "roas": 16.75049174328713,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120215595451260173",
      "uid": "1001378",
      "name": "HORMONE QUIZ | UID:1001378 | TYPE:I | NAME:WHT CELLS CELLS CELLS | AUD:COLD | CID:053124A 112624B | DEST:Q | INJ:01232025 | MIG-INJ:020625",
      "short": "WHT CELLS CELLS CELLS",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 493.53,
      "total_revenue": 4642.3,
      "consults": 5,
      "cpa": 98.70599999999999,
      "roas": 9.40631775170709,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120222172343830173",
      "uid": "1001678",
      "name": "RETARGETING | UID:1001678 | TYPE:I | NAME:MOTHERS DAY FLOWER | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:05022025",
      "short": "MOTHERS DAY FLOWER",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 501.26,
      "total_revenue": 15528.3,
      "consults": 13,
      "cpa": 38.558461538461536,
      "roas": 30.97853409408291,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120228556069740173",
      "uid": "1001889",
      "name": "RETARGETING | UID:1001889 | TYPE:I | NAME:JOSH BIG PRICE | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:07152025",
      "short": "JOSH BIG PRICE",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 447.47,
      "total_revenue": 7494.3,
      "consults": 13,
      "cpa": 34.42076923076923,
      "roas": 16.748161887947795,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233098938810173",
      "uid": "1002107",
      "name": "RETARGETING | UID:1002107 | TYPE:I | NAME:Prime Vibes__Fall Sale | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:10012025",
      "short": "Prime Vibes__Fall Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 37.07,
      "total_revenue": 2697.33,
      "consults": 1,
      "cpa": 37.07,
      "roas": 72.76315079579174,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120246876717810173",
      "uid": "1003376",
      "name": "RETARGETING | UID:1003376 | TYPE:I | NAME:311_Will_Big Price_4th Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06222026",
      "short": "311_Will_Big Price_4th Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 179.88,
      "total_revenue": 8657.0,
      "consults": 3,
      "cpa": 59.96,
      "roas": 48.12652879697576,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120239093067250173",
      "uid": "1002726",
      "name": "RETARGETING | UID:1002726 | TYPE:I | NAME:103_Currently Offering Special Tweet_Spring Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:02192026",
      "short": "103_Currently Offering Special Tweet_Spring Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2084.0,
      "total_revenue": 32803.0,
      "consults": 13,
      "cpa": 160.30769230769232,
      "roas": 15.740403071017274,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120232393260730173",
      "uid": "1002070",
      "name": "DIABETES | UID:1002070 | TYPE:V | NAME:Why Your Blood Sugar Feels Broken | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:09182025",
      "short": "Why Your Blood Sugar Feels Broken",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "DIABETES | LAL 1% LIST | AS1050 | CID:112624B | INJ:09042025",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1831.34,
      "total_revenue": 8417.0,
      "consults": 12,
      "cpa": 152.61166666666665,
      "roas": 4.5960881103454305,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233098938900173",
      "uid": "1002115",
      "name": "RETARGETING | UID:1002115 | TYPE:I | NAME:Winner Price Focus Flyer_Brand Colored 2__Fall Sale | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:10012025",
      "short": "Winner Price Focus Flyer_Brand Colored 2__Fall Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 49.15,
      "total_revenue": 13468.04,
      "consults": 3,
      "cpa": 16.383333333333333,
      "roas": 274.0191251271618,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233102918530173",
      "uid": "1002149",
      "name": "FERTILITY | UID:1002149 | TYPE:I | NAME:Infert Sticky Note Literal Sticky Note Photo | AUD:COLD | ASID:AS1011 | CID:091225A | DEST:L | INJ:10022025",
      "short": "Infert Sticky Note Literal Sticky Note Photo",
      "campaign": "MS | ASC | INFERTILITY | 091225A",
      "adset": "MS | ASC | INFERTILITY | 091225A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1213.33,
      "total_revenue": 14469.35,
      "consults": 12,
      "cpa": 101.11083333333333,
      "roas": 11.925321223409956,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120248141189370173",
      "uid": "1003523",
      "name": "RETARGETING | UID:1003523 | TYPE:I | NAME:103_You Don't Need More Guess Work__EOS Sale.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:07172026",
      "short": "103_You Don't Need More Guess Work__EOS Sale.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1271.28,
      "total_revenue": 15545.0,
      "consults": 11,
      "cpa": 115.57090909090908,
      "roas": 12.227833364797684,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120214500491970173",
      "uid": "1001323",
      "name": "NEW YEARS RETARGETING | UID:1001323 | TYPE:I | NAME:HOLDING STAR WITH DJA STACK | AUD:COLD | ASID:AS1019 | CID:100324A | DEST:O | INJ:12312024",
      "short": "HOLDING STAR WITH DJA STACK",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "NON BUYER OPTINS 2024 | EOS SALE | CONVERSIONS | AS1019 | CID:100324A | INJ:100324",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1334.19,
      "total_revenue": 7546.3,
      "consults": 8,
      "cpa": 166.77375,
      "roas": 5.656090961557199,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120215594892530173",
      "uid": "1001386",
      "name": "HORMONE | UID:1001386 | TYPE:V | NAME:HORMONE TIME BOMB | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:02062025",
      "short": "HORMONE TIME BOMB",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 671.4,
      "total_revenue": 29913.84,
      "consults": 11,
      "cpa": 61.03636363636363,
      "roas": 44.5544235924933,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120221867120270173",
      "uid": "1001653",
      "name": "MITO DTO | UID:1001653 | TYPE:V | NAME:THYROID TO HORMONE | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:05012025",
      "short": "THYROID TO HORMONE",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 570.06,
      "total_revenue": 7230.3,
      "consults": 2,
      "cpa": 285.03,
      "roas": 12.683401747184508,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ]
    },
    {
      "ad_id": "120229099229200173",
      "uid": "1001910",
      "name": "BW DTO | UID:1001910 | TYPE:I | NAME:LF CELLULAR BLOOD WORK | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:07242025",
      "short": "LF CELLULAR BLOOD WORK",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 401.82,
      "total_revenue": 3607.3,
      "consults": 11,
      "cpa": 36.52909090909091,
      "roas": 8.977402817181824,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120231656557880173",
      "uid": "1002003",
      "name": "HORMONE | UID:1002003 | TYPE:V | NAME:7 Signs Women Should Never Ignore | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:09042025",
      "short": "7 Signs Women Should Never Ignore",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1432.4,
      "total_revenue": 12414.8,
      "consults": 9,
      "cpa": 159.15555555555557,
      "roas": 8.667132086009493,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233044085540173",
      "uid": "1002114",
      "name": "RETARGETING | UID:1002114 | TYPE:I | NAME:Did You Forget Screenshot_Fall Sale | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:10012025",
      "short": "Did You Forget Screenshot_Fall Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 670.39,
      "total_revenue": 7165.0,
      "consults": 6,
      "cpa": 111.73166666666667,
      "roas": 10.687808589030267,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236282762640173",
      "uid": "1002438",
      "name": "HORMONE | UID:1002438 | TYPE:I | NAME:Perimenopause Chaos_Tweet | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:12042025",
      "short": "Perimenopause Chaos_Tweet",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1908.61,
      "total_revenue": 23462.99,
      "consults": 11,
      "cpa": 173.51,
      "roas": 12.293234343317913,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120237702228880173",
      "uid": "1002598",
      "name": "HORMONE | UID:1002598 | TYPE:V | NAME:5 Little Known Reasons  | AUD:COLD | ASID:AS0108 | CID:010826A | DEST:L | INJ:01082026",
      "short": "5 Little Known Reasons",
      "campaign": "IN HOUSE | CHR | CID: 010726A Campaign",
      "adset": "IN HOUSE | CHR Evergreen | CID: 010726A  | ASID: AS0108",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1852.66,
      "total_revenue": 8394.0,
      "consults": 11,
      "cpa": 168.42363636363638,
      "roas": 4.530782766400742,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120247541868220173",
      "uid": "1003442",
      "name": "DAL HORMONE | UID:1003442 | TYPE:V | NAME:30_MA_DETOX PROTOCOLS FAIL | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "30_MA_DETOX PROTOCOLS FAIL",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1909.57,
      "total_revenue": 13009.0,
      "consults": 11,
      "cpa": 173.59727272727272,
      "roas": 6.812528474996989,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120248168972120173",
      "uid": "1003553",
      "name": "RETARGETING | UID:1003553 | TYPE:I | NAME:311_Sale Sale Sale_EOS Sale.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:07182026",
      "short": "311_Sale Sale Sale_EOS Sale.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1662.16,
      "total_revenue": 12778.0,
      "consults": 9,
      "cpa": 184.68444444444447,
      "roas": 7.687587235885835,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "6923483642195",
      "uid": "",
      "name": "DIABETES-242_CTA Diabetes Tweet.png",
      "short": "DIABETES-242_CTA Diabetes Tweet.png",
      "campaign": "MS | ASC | DIABETES | 081625A",
      "adset": "MS | ASC | DIABETES | 081625A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1541.29,
      "total_revenue": 20304.75,
      "consults": 10,
      "cpa": 154.129,
      "roas": 13.173867344886427,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234698073630173",
      "uid": "1002304",
      "name": "RETARGETING | UID:1002304 | TYPE:I | NAME:Prime Vibes__BF Sale | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:11032025",
      "short": "Prime Vibes__BF Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1269.14,
      "total_revenue": 8846.0,
      "consults": 10,
      "cpa": 126.91400000000002,
      "roas": 6.970074223489922,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120218698408950173",
      "uid": "1001574",
      "name": "HORMONE | UID:1001574 | TYPE:V | NAME:GLP1 CAN'T REPLACE THIS | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:03202025",
      "short": "GLP1 CAN'T REPLACE THIS",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 313.79,
      "total_revenue": 5598.45,
      "consults": 2,
      "cpa": 156.895,
      "roas": 17.841390739029286,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120225521512420173",
      "uid": "1001771",
      "name": "RETARGETING | UID:1001771 | TYPE:I | NAME:CLASSIC WINNER SUMMER | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:06012025",
      "short": "CLASSIC WINNER SUMMER",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 417.98,
      "total_revenue": 4233.15,
      "consults": 11,
      "cpa": 37.99818181818182,
      "roas": 10.127637686013683,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120225521317170173",
      "uid": "1001773",
      "name": "RETARGETING | UID:1001773 | TYPE:I | NAME:WINNER PRICE FOCUS | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:06012025",
      "short": "WINNER PRICE FOCUS",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 702.27,
      "total_revenue": 15331.6,
      "consults": 10,
      "cpa": 70.227,
      "roas": 21.831489313227106,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230871066090173",
      "uid": "1001988",
      "name": "HORMONE | UID:1001988 | TYPE:V | NAME:3 Signs a Leaky Gut | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:08212025",
      "short": "3 Signs a Leaky Gut",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1746.43,
      "total_revenue": 10210.6,
      "consults": 10,
      "cpa": 174.643,
      "roas": 5.84655554473984,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120232301404030173",
      "uid": "1002045",
      "name": "RETARGETING | UID:1002045 | TYPE:I | NAME:Sale Sale Sale_September Refresh Sale | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:09152025",
      "short": "Sale Sale Sale_September Refresh Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Warm-Engaged Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 74.62,
      "total_revenue": 11874.7,
      "consults": 3,
      "cpa": 24.873333333333335,
      "roas": 159.1356204770839,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120249035680760173",
      "uid": "1003764",
      "name": "RETARGETING | UID:1003764 | TYPE:I | NAME:311_It'sTime1 | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026 - Copy",
      "short": "311_It'sTime1",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 833.29,
      "total_revenue": 8668.0,
      "consults": 7,
      "cpa": 119.04142857142857,
      "roas": 10.40214091132739,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120235279706300173",
      "uid": "1002373",
      "name": "DIABETES | UID:1002373 | TYPE:V | NAME:Diabetes Isn't Random Alt 2 1111 | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:11132025",
      "short": "Diabetes Isn't Random Alt 2 1111",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1118.13,
      "total_revenue": 8717.95,
      "consults": 9,
      "cpa": 124.23666666666668,
      "roas": 7.796901970253906,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120225395150790173",
      "uid": "1001740",
      "name": "MITO DTO | UID:1001740 | TYPE:V | NAME:DOING EVERYTHING RIGHT | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:05272025",
      "short": "DOING EVERYTHING RIGHT",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1717.65,
      "total_revenue": 7627.45,
      "consults": 9,
      "cpa": 190.85000000000002,
      "roas": 4.440631094809769,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ]
    },
    {
      "ad_id": "120237702394880173",
      "uid": "1002612",
      "name": "DIABETES | UID:1002612 | TYPE:V | NAME:My client was told Tweet | AUD:COLD | ASID:AS0108 | CID:010826A | DEST:L | INJ:01082026",
      "short": "My client was told Tweet",
      "campaign": "IN HOUSE | CHR | CID: 010726A Campaign",
      "adset": "IN HOUSE | CHR Evergreen | CID: 010726A  | ASID: AS0108",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1478.49,
      "total_revenue": 10363.15,
      "consults": 9,
      "cpa": 164.27666666666667,
      "roas": 7.00927973811118,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120215595533680173",
      "uid": "1001371",
      "name": "HORMONE QUIZ | UID:1001371 | TYPE:I | NAME:BW TRAP HORMONE QUIZ | AUD:COLD | CID:053124A 112624B | DEST:Q | INJ:01232025 | MIG-INJ:020625",
      "short": "BW TRAP HORMONE QUIZ",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1129.05,
      "total_revenue": 8341.3,
      "consults": 5,
      "cpa": 225.81,
      "roas": 7.387892475975377,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120227339110450173",
      "uid": "1001822",
      "name": "HORMONE | UID:1001822 | TYPE:I | NAME:NATURAL WAYS TO MIMIC OZEMPIC | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:06262025",
      "short": "NATURAL WAYS TO MIMIC OZEMPIC",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1130.29,
      "total_revenue": 7720.3,
      "consults": 9,
      "cpa": 125.58777777777777,
      "roas": 6.8303709667430486,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120229000423540173",
      "uid": "1001875",
      "name": "THYROID | UID:1001875 | TYPE:C | NAME:THYROID FRAMED ORGANIC | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:07102025",
      "short": "THYROID FRAMED ORGANIC",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 940.53,
      "total_revenue": 14835.85,
      "consults": 5,
      "cpa": 188.106,
      "roas": 15.77392533996789,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ]
    },
    {
      "ad_id": "120238625931980173",
      "uid": "1002696",
      "name": "BW DTO | UID:1002696 | TYPE:I | NAME:213_Getting bloodwork Done Tweet | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:02052026",
      "short": "213_Getting bloodwork Done Tweet",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 359.12,
      "total_revenue": 24489.45,
      "consults": 2,
      "cpa": 179.56,
      "roas": 68.19294386277568,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120248935777890173",
      "uid": "1003741",
      "name": "BW DTO | UID:1003741 | TYPE:V | NAME:213_Bloodwork vs Body_Ad #1.mp4 | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:08222026",
      "short": "213_Bloodwork vs Body_Ad #1",
      "campaign": "TOF | CBO | BW | 051326D",
      "adset": "BW DTO",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 560.36,
      "total_revenue": 8825.0,
      "consults": 7,
      "cpa": 80.05142857142857,
      "roas": 15.7488043400671,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "6959231159395",
      "uid": "1002959",
      "name": "1523605545795562 | WILL COLE | UID:1002959 | TYPE:V | NAME:Will Cole 4x5 ADS 2 | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:04152026",
      "short": "Will Cole 4x5 ADS 2",
      "campaign": "MS | ASC | WILL COLE | WOMEN 18+ | 14/4/26 - Copy",
      "adset": "MS | ASC | WILL COLE | WOMEN 18+ | 14/4/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1439.79,
      "total_revenue": 16435.0,
      "consults": 8,
      "cpa": 179.97375,
      "roas": 11.41485911139819,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120244894529480173",
      "uid": "1003251",
      "name": "BW DTO | UID:1003251 | TYPE:V | NAME:213_MA_SUPPLEMENTS | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:05282026",
      "short": "213_MA_SUPPLEMENTS",
      "campaign": "TOF | CBO | BW | 051326D",
      "adset": "BW DTO",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1527.83,
      "total_revenue": 8179.0,
      "consults": 8,
      "cpa": 190.97875,
      "roas": 5.3533442856862345,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120220204640440173",
      "uid": "1001618",
      "name": "HORMONE | UID:1001618 | TYPE:C | NAME:GLP1 JOSH | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:04032025 – Copy",
      "short": "GLP1 JOSH",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 240.53,
      "total_revenue": 6174.3,
      "consults": 1,
      "cpa": 240.53,
      "roas": 25.669563048268408,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120225679729710173",
      "uid": "1001715",
      "name": "HORMONE | UID:1001715 | TYPE:V | NAME:DOCTOR'S TOLD MY MOM | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:05152025 – Copy",
      "short": "DOCTOR'S TOLD MY MOM",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL3% | PIXEL BUYERS | AS1045 | CID:112624B | INJ:060625 – Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 534.76,
      "total_revenue": 7332.3,
      "consults": 5,
      "cpa": 106.952,
      "roas": 13.711384546338545,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120226806897470173",
      "uid": "1001784",
      "name": "BW VSL | UID:1001784 | TYPE:I | NAME:BIG ZOOM BENEFITS | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:06122025 – Copy",
      "short": "BIG ZOOM BENEFITS",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "BW DTO | LAL1% | MANUAL CONVERSIONS | AS1042 | CID:112624B",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 150.39,
      "total_revenue": 7655.3,
      "consults": 4,
      "cpa": 37.5975,
      "roas": 50.90298557084913,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234921990600173",
      "uid": "1002327",
      "name": "RETARGETING | UID:1002327 | TYPE:I | NAME:Marbel Flyer_Big Price__CBP (BW) Sale | AUD:RETARGETING | ASID:AS1105 | CID:100324A | DEST:O | INJ:11062025",
      "short": "Marbel Flyer_Big Price__CBP (BW) Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 698.41,
      "total_revenue": 3812.5,
      "consults": 8,
      "cpa": 87.30125,
      "roas": 5.458827909107831,
      "funnel": "Bloodwork",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236274096920173",
      "uid": "1002443",
      "name": "BW DTO | UID:1002443 | TYPE:I | NAME:Blood Work_Medication Nutrient Theft_Tweet | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:12042025",
      "short": "Blood Work_Medication Nutrient Theft_Tweet",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "BW DTO | LAL1% | MANUAL CONVERSIONS | AS1042 | CID:112624B",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1023.51,
      "total_revenue": 8510.15,
      "consults": 4,
      "cpa": 255.8775,
      "roas": 8.3146720598724,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120237701885470173",
      "uid": "1002607",
      "name": "HORMONE | UID:1002607 | TYPE:V | NAME:TAI-056_Reverse Hypothyroidism_I've helped thousands of women_03:51 | AUD:COLD | ASID:AS0108-2 | CID:010826A | DEST:L | INJ:01082026",
      "short": "TAI-056_Reverse Hypothyroidism_I've helped thousands of women_03:51",
      "campaign": "IN HOUSE | CHR | CID: 010726A Campaign",
      "adset": "IN HOUSE | TESTING | CID: 010726A | ASID: AS0108-2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1271.24,
      "total_revenue": 8561.2,
      "consults": 8,
      "cpa": 158.905,
      "roas": 6.734526918599164,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120238487933580173",
      "uid": "1002667",
      "name": "RETARGETING | UID:1002667 | TYPE:I | NAME:103_Winner Hybrid_No Josh_FNC Collab_VDAY Sale | AUD:COLD | CID:100324A | DEST:L | INJ:02012026",
      "short": "103_Winner Hybrid_No Josh_FNC Collab_VDAY Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 242.93,
      "total_revenue": 16225.3,
      "consults": 3,
      "cpa": 80.97666666666667,
      "roas": 66.79002181698431,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "6953914747195",
      "uid": "1002928",
      "name": "1525108375644588 | HORMONE | UID:1002928 | TYPE:V | NAME:TV | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:04032026",
      "short": "TV",
      "campaign": "MS | ASC | HORMONE | 053124A | 3/4/26",
      "adset": "MS | ASC | HORMONE | 053124A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 508.37,
      "total_revenue": 8432.0,
      "consults": 4,
      "cpa": 127.0925,
      "roas": 16.58634459153766,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234011625210173",
      "uid": "",
      "name": "bathroom floor.png",
      "short": "bathroom floor.png",
      "campaign": "MS | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/18",
      "adset": "MD 3 - wake up actually rested  | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/18",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1261.56,
      "total_revenue": 16773.1,
      "consults": 7,
      "cpa": 180.22285714285712,
      "roas": 13.295523003265798,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120215064474260173",
      "uid": "1001338",
      "name": "THYROID | UID:1001338 | TYPE:V | NAME:GRN SHIRT - I FEEL OVERWHELMED | AUD:COLD | ASID:AS1011 | CID:053124B | DEST: | INJ:01092025",
      "short": "GRN SHIRT - I FEEL OVERWHELMED",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 215.63,
      "total_revenue": 2968.96,
      "consults": 3,
      "cpa": 71.87666666666667,
      "roas": 13.768770579232946,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120225521317150173",
      "uid": "1001772",
      "name": "RETARGETING | UID:1001772 | TYPE:I | NAME:WHAT YOU'VE BEEN MISSING | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:06012025",
      "short": "WHAT YOU'VE BEEN MISSING",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 526.74,
      "total_revenue": 5195.3,
      "consults": 7,
      "cpa": 75.24857142857142,
      "roas": 9.863120325018036,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120227323140900173",
      "uid": "1001799",
      "name": "HORMONE | UID:1001799 | TYPE:V | NAME:HI IS OVERCOMPLICATED | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:06122025",
      "short": "HI IS OVERCOMPLICATED",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 482.88,
      "total_revenue": 7777.1,
      "consults": 7,
      "cpa": 68.98285714285714,
      "roas": 16.1056577203446,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230480035970173",
      "uid": "1001931",
      "name": "RETARGETING | UID:1001931 | TYPE:I | NAME:SAD WINDOW LADY | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:08012025",
      "short": "SAD WINDOW LADY",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | High-Intent Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 64.39,
      "total_revenue": 7224.3,
      "consults": 1,
      "cpa": 64.39,
      "roas": 112.19599316664079,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230873656680173",
      "uid": "1001997",
      "name": "HORMONE | UID:1001997 | TYPE:V | NAME:Yes This Works | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:08212025",
      "short": "Yes This Works",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 409.17,
      "total_revenue": 7725.15,
      "consults": 5,
      "cpa": 81.834,
      "roas": 18.88004985702764,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233854194230173",
      "uid": "1002202",
      "name": "DIABETES | UID:1002202 | TYPE:V | NAME:Diabetes and Gym Fuel | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:10162025",
      "short": "Diabetes and Gym Fuel",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 561.44,
      "total_revenue": 11878.0,
      "consults": 6,
      "cpa": 93.57333333333334,
      "roas": 21.156312339697916,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233832655550173",
      "uid": "1002214",
      "name": "FERTILITY | UID:1002214 | TYPE:V | NAME:Protein Smoothie Infertility | AUD:COLD | ASID:AS1011 | CID:091225A | DEST:L | INJ:10162025",
      "short": "Protein Smoothie Infertility",
      "campaign": "MS | ASC | INFERTILITY | 091225A",
      "adset": "MS | ASC | INFERTILITY | 091225A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 745.93,
      "total_revenue": 4936.57,
      "consults": 7,
      "cpa": 106.56142857142856,
      "roas": 6.618007051600016,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120235279706150173",
      "uid": "1002349",
      "name": "DIABETES | UID:1002349 | TYPE:I | NAME:Electrolyte Balance_Tweet | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:11132025",
      "short": "Electrolyte Balance_Tweet",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 605.63,
      "total_revenue": 8642.0,
      "consults": 5,
      "cpa": 121.126,
      "roas": 14.269438436008784,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120246986399930173",
      "uid": "1003411",
      "name": "DIABETES | UID:1003411 | TYPE:C | NAME:242UA_Misconception_1.1 | AUD:COLD | ASID:AS0108-3 | CID:010826A | DEST:L | INJ:06232026",
      "short": "242UA_Misconception_1.1",
      "campaign": "TOF | ABO TESTING CAMPAIGN | 6/23/26",
      "adset": "ADSET 4 | DIABETES | CAROUSEL | INJECTION 6/23 | 6/23/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 726.86,
      "total_revenue": 21080.56,
      "consults": 4,
      "cpa": 181.715,
      "roas": 29.00222876482404,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120231656676120173",
      "uid": "1002012",
      "name": "HORMONE | UID:1002012 | TYPE:I | NAME:Wasting Money On Supps Notes App | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:09042025",
      "short": "Wasting Money On Supps Notes App",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL3% | LIST BUYERS | AS1044 | CID:112624B | INJ:060625",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 439.58,
      "total_revenue": 7480.3,
      "consults": 6,
      "cpa": 73.26333333333334,
      "roas": 17.016925246826517,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120237523559820173",
      "uid": "1002578",
      "name": "RETARGETING | UID:1002578 | TYPE:I | NAME:Caution Tape_NYS Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:01012026",
      "short": "Caution Tape_NYS Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 367.37,
      "total_revenue": 8207.15,
      "consults": 6,
      "cpa": 61.22833333333333,
      "roas": 22.34028363774941,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120214021119470173",
      "uid": "1001264",
      "name": "THYROID | UID:1001264 | TYPE:V | NAME:WHAT TO DO AFTER ANTIBIOTICS | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:O | INJ:12132024",
      "short": "WHAT TO DO AFTER ANTIBIOTICS",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1025.84,
      "total_revenue": 6639.3,
      "consults": 2,
      "cpa": 512.92,
      "roas": 6.472061919987523,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120231835550150173",
      "uid": "1000133",
      "name": "IN HOUSE | UID:1000133 | VIDEO | THE SECRET TO HEALING THYROID | CID:41224 | LANDER | 41224 - Copy",
      "short": "IN HOUSE | UID:1000133 | VIDEO | THE SECRET TO HEALING THYROID | CID:41224 | LANDER | 41224 - Copy",
      "campaign": "MS | ASC | THYROID | 090625A",
      "adset": "MS | ASC | THYROID | 090625A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 545.36,
      "total_revenue": 7402.3,
      "consults": 6,
      "cpa": 90.89333333333333,
      "roas": 13.573236027578114,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120214672006580173",
      "uid": "1001336",
      "name": "HORMONE | UID:1001336 | TYPE:I | NAME:GET BACK TO WHAT YOU LOVE | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:01092025",
      "short": "GET BACK TO WHAT YOU LOVE",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 81.94,
      "total_revenue": 7261.3,
      "consults": 2,
      "cpa": 40.97,
      "roas": 88.61728093727118,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120224140799640173",
      "uid": "1001691",
      "name": "RETARGETING | UID:1001691 | TYPE:I | NAME:WINNER PRICE FOCUS | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:05132025",
      "short": "WINNER PRICE FOCUS",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 482.17,
      "total_revenue": 2161.25,
      "consults": 6,
      "cpa": 80.36166666666666,
      "roas": 4.4823402534375845,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120224277500230173",
      "uid": "1001718",
      "name": "HORMONE | UID:1001718 | TYPE:V | NAME:3 STEPS FOR WL | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:05152025",
      "short": "3 STEPS FOR WL",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 315.59,
      "total_revenue": 7732.15,
      "consults": 5,
      "cpa": 63.117999999999995,
      "roas": 24.500617890300706,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120225521317180173",
      "uid": "1001775",
      "name": "RETARGETING | UID:1001775 | TYPE:I | NAME:GOODBYE HORMONE PROBLEMS | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:06012025",
      "short": "GOODBYE HORMONE PROBLEMS",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 596.82,
      "total_revenue": 2859.3,
      "consults": 6,
      "cpa": 99.47000000000001,
      "roas": 4.790891726148588,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120227323140940173",
      "uid": "1001803",
      "name": "HORMONE | UID:1001803 | TYPE:V | NAME:UGC JENNO MISSING THING | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:06122025",
      "short": "UGC JENNO MISSING THING",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 941.38,
      "total_revenue": 33738.9,
      "consults": 6,
      "cpa": 156.89666666666668,
      "roas": 35.83983088657078,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230072469610173",
      "uid": "1001965",
      "name": "BW DTO | UID:1001965 | TYPE:V | NAME:YT SETTING 3 | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:08072025",
      "short": "YT SETTING 3",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 391.98,
      "total_revenue": 8249.15,
      "consults": 6,
      "cpa": 65.33,
      "roas": 21.044823715495685,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233901762250173",
      "uid": "1002191",
      "name": "DIABETES | UID:1002191 | TYPE:I | NAME:Doing Everything Long Form Notes App | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:10162025",
      "short": "Doing Everything Long Form Notes App",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "DIABETES | LAL 1% LIST | AS1050 | CID:112624B | INJ:09042025",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 141.47,
      "total_revenue": 8497.0,
      "consults": 1,
      "cpa": 141.47,
      "roas": 60.06220400084824,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233901762180173",
      "uid": "1002199",
      "name": "DIABETES | UID:1002199 | TYPE:V | NAME:Body With Type 2 Diabetes AI 1014 | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:10162025",
      "short": "Body With Type 2 Diabetes AI 1014",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "DIABETES | LAL 1% LIST | AS1050 | CID:112624B | INJ:09042025",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 609.78,
      "total_revenue": 8180.0,
      "consults": 5,
      "cpa": 121.95599999999999,
      "roas": 13.414674144773526,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236281707420173",
      "uid": "1002465",
      "name": "DIABETES | UID:1002465 | TYPE:I | NAME:Mineral Bankruptcy _Notes | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:12042025",
      "short": "Mineral Bankruptcy _Notes",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "DIABETES | LAL 1% LIST | AS1050 | CID:112624B | INJ:09042025",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 904.02,
      "total_revenue": 8632.0,
      "consults": 6,
      "cpa": 150.67,
      "roas": 9.548461317227495,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236987412510173",
      "uid": "1002521",
      "name": "BW DTO | UID:1002521 | TYPE:I | NAME:Connecting the Dots_Tweet | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:12182025",
      "short": "Connecting the Dots_Tweet",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 828.09,
      "total_revenue": 9595.0,
      "consults": 6,
      "cpa": 138.01500000000001,
      "roas": 11.586904805033269,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236989476850173",
      "uid": "1002556",
      "name": "DIABETES | UID:1002556 | TYPE:V | NAME:The Gut Connection 5 | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:12182025",
      "short": "The Gut Connection 5",
      "campaign": "MS | ASC | DIABETES | 081625A",
      "adset": "MS | ASC | DIABETES | 081625A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 758.97,
      "total_revenue": 17768.95,
      "consults": 6,
      "cpa": 126.495,
      "roas": 23.411926690119504,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "6954579935195",
      "uid": "1002985",
      "name": "BW DTO | UID:1002985 | TYPE:V | NAME:DJAS_004 | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:04162026",
      "short": "DJAS_004",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign | 4/15/26",
      "adset": "IN HOUSE | BW ASC | 061725 Campaign | 4/15/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 852.88,
      "total_revenue": 8151.0,
      "consults": 6,
      "cpa": 142.14666666666668,
      "roas": 9.557030297345465,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "6954579934795",
      "uid": "1002986",
      "name": "BW DTO | UID:1002986 | TYPE:V | NAME:DJAS_005 | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:04162026",
      "short": "DJAS_005",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign | 4/15/26",
      "adset": "IN HOUSE | BW ASC | 061725 Campaign | 4/15/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 604.19,
      "total_revenue": 8460.15,
      "consults": 4,
      "cpa": 151.0475,
      "roas": 14.002466111653616,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233098938930173",
      "uid": "1002110",
      "name": "RETARGETING | UID:1002110 | TYPE:I | NAME:What Youve Been Missing__Fall Sale | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:10012025",
      "short": "What Youve Been Missing__Fall Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 387.01,
      "total_revenue": 2805.3,
      "consults": 5,
      "cpa": 77.402,
      "roas": 7.248649905687192,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120226136458090173",
      "uid": "1001750",
      "name": "HORMONE | UID:1001750 | TYPE:I | NAME:PSA HI ALL WRONG | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:05292025 – Copy",
      "short": "PSA HI ALL WRONG",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 552.71,
      "total_revenue": 5291.25,
      "consults": 5,
      "cpa": 110.542,
      "roas": 9.573284362504749,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120249118189680173",
      "uid": "1003985",
      "name": "RETARGETING | UID:1003985 | TYPE:I | NAME:103_FitnessTracker | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:09042026",
      "short": "103_FitnessTracker",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 942.67,
      "total_revenue": 7781.0,
      "consults": 5,
      "cpa": 188.534,
      "roas": 8.25421409400957,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230874431920173",
      "uid": "",
      "name": "Stubborn Weight Veo Lady Full Screen",
      "short": "Stubborn Weight Veo Lady Full Screen",
      "campaign": "MS | ABO | 12-12-12 Creative Testing | 082125",
      "adset": "Stubborn Weight Veo Lady Full Screen",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 983.37,
      "total_revenue": 9678.3,
      "consults": 5,
      "cpa": 196.674,
      "roas": 9.84197199426462,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120228108874250173",
      "uid": "1001850",
      "name": "RETARGETING | UID:1001850 | TYPE:I | NAME:SPRING WINNING | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:07082025",
      "short": "SPRING WINNING",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 98.85,
      "total_revenue": 2797.1,
      "consults": 4,
      "cpa": 24.7125,
      "roas": 28.29640870005058,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120229000423590173",
      "uid": "1001862",
      "name": "HORMONE | UID:1001862 | TYPE:V | NAME:WHAT IF HORMONES | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:07102025 – Copy 2",
      "short": "WHAT IF HORMONES",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 259.65,
      "total_revenue": 1290.15,
      "consults": 4,
      "cpa": 64.9125,
      "roas": 4.968804159445408,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120229100810060173",
      "uid": "1001913",
      "name": "BW DTO | UID:1001913 | TYPE:I | NAME:CHARTS PLUS THE TESTING | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:07242025",
      "short": "CHARTS PLUS THE TESTING",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 254.52,
      "total_revenue": 7682.3,
      "consults": 5,
      "cpa": 50.904,
      "roas": 30.183482633977682,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230948487350173",
      "uid": "1001955",
      "name": "HORMONE | UID:1001955 | TYPE:V | NAME:AXE CLINICAL METHOD | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:08072025 - Copy",
      "short": "AXE CLINICAL METHOD",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL3% | LIST BUYERS | AS1044 | CID:112624B | INJ:060625",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 39.91,
      "total_revenue": 7234.0,
      "consults": 1,
      "cpa": 39.91,
      "roas": 181.257830117765,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120231308746330173",
      "uid": "1001956",
      "name": "HORMONE - Motley | UID:1001956 | TYPE:V | NAME:MOT 5 EMOTIONS | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:08072025",
      "short": "MOT 5 EMOTIONS",
      "campaign": "MS | MOTLEY - ASC | 082825",
      "adset": "MS | MOTLEY - ASC | 082825",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 961.85,
      "total_revenue": 5028.25,
      "consults": 6,
      "cpa": 160.30833333333334,
      "roas": 5.22768622966159,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120232291965140173",
      "uid": "1002043",
      "name": "RETARGETING | UID:1002043 | TYPE:I | NAME:Prime Vibes_September Refresh Sale | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:09152025",
      "short": "Prime Vibes_September Refresh Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 411.21,
      "total_revenue": 14555.0,
      "consults": 4,
      "cpa": 102.8025,
      "roas": 35.395539991731724,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233098938870173",
      "uid": "1002101",
      "name": "RETARGETING | UID:1002101 | TYPE:I | NAME:Precision Fall Magazine_Fall Sale | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:10012025",
      "short": "Precision Fall Magazine_Fall Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 74.21,
      "total_revenue": 37.0,
      "consults": 2,
      "cpa": 37.105,
      "roas": 0.4985850963482011,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233103853390173",
      "uid": "1002142",
      "name": "DIABETES | UID:1002142 | TYPE:V | NAME:Cutting Sugar | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:10022025",
      "short": "Cutting Sugar",
      "campaign": "MS | ASC | DIABETES | 081625A",
      "adset": "MS | ASC | DIABETES | 081625A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 351.11,
      "total_revenue": 8605.0,
      "consults": 5,
      "cpa": 70.22200000000001,
      "roas": 24.507988949332116,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233854194250173",
      "uid": "1002200",
      "name": "DIABETES | UID:1002200 | TYPE:V | NAME:Alt 2 Here_s What A Body | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:10162025",
      "short": "Alt 2 Here_s What A Body",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 611.3,
      "total_revenue": 10245.0,
      "consults": 5,
      "cpa": 122.25999999999999,
      "roas": 16.759365287093082,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233832347840173",
      "uid": "1002218",
      "name": "FERTILITY | UID:1002218 | TYPE:V | NAME:Fertility and Overtraining 2 | AUD:COLD | ASID:AS1011 | CID:091225A | DEST:L | INJ:10162025",
      "short": "Fertility and Overtraining 2",
      "campaign": "MS | ASC | INFERTILITY | 091225A",
      "adset": "MS | ASC | INFERTILITY | 091225A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 591.58,
      "total_revenue": 3952.0,
      "consults": 5,
      "cpa": 118.316,
      "roas": 6.680415159403631,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234603580360173",
      "uid": "1002280",
      "name": "DIABETES | UID:1002280 | TYPE:I | NAME:Magnesium Deficiency _Notes | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:10302025",
      "short": "Magnesium Deficiency _Notes",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "DIABETES | LAL 1% LIST | AS1050 | CID:112624B | INJ:09042025",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 278.69,
      "total_revenue": 6470.0,
      "consults": 1,
      "cpa": 278.69,
      "roas": 23.215759445979405,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120235279706160173",
      "uid": "1002358",
      "name": "DIABETES | UID:1002358 | TYPE:I | NAME:Cortisol-Insulin Link _Tweet | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:11132025",
      "short": "Cortisol-Insulin Link _Tweet",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 475.2,
      "total_revenue": 34133.0,
      "consults": 5,
      "cpa": 95.03999999999999,
      "roas": 71.82870370370371,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120248079515290173",
      "uid": "1003485",
      "name": "1606764747478950 | DIABETES | UID:1003485 | TYPE:I | NAME:242_Defeating Type 2 Masterclass Revamp | AUD:COLD | ASID:AS0108-3 | CID:010826A | DEST:L | INJ:07092026",
      "short": "242_Defeating Type 2 Masterclass Revamp",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 744.39,
      "total_revenue": 8693.0,
      "consults": 4,
      "cpa": 186.0975,
      "roas": 11.678018243125244,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234654796650173",
      "uid": "",
      "name": "cry-woman.png",
      "short": "cry-woman.png",
      "campaign": "MS | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/18",
      "adset": "MD 5-2 - DIABETES - I Refused Metformin | Angle 3: \"The Weight-Loss Revelation\" | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/31",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 471.36,
      "total_revenue": 8255.1,
      "consults": 4,
      "cpa": 117.84,
      "roas": 17.513365580448067,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120231395067020173",
      "uid": "",
      "name": "60 Sec Version Stubborn Weight Gain",
      "short": "60 Sec Version Stubborn Weight Gain",
      "campaign": "MS | ABO | 12-12-12 Creative Testing | 082125",
      "adset": "60 Sec Version Stubborn Weight Gain",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 615.14,
      "total_revenue": 3175.0,
      "consults": 4,
      "cpa": 153.785,
      "roas": 5.161426667100172,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120221863747400173",
      "uid": "1001668",
      "name": "HORMONE | UID:1001668 | TYPE:I | NAME:REMINDER CTA | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:05012025",
      "short": "REMINDER CTA",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 392.34,
      "total_revenue": 20622.9,
      "consults": 4,
      "cpa": 98.085,
      "roas": 52.56384768313198,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120224284715420173",
      "uid": "1001703",
      "name": "HORMONE | UID:1001703 | TYPE:I | NAME:TREAT IT THE RIGHT WAY | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:05152025",
      "short": "TREAT IT THE RIGHT WAY",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 209.66,
      "total_revenue": 81.0,
      "consults": 3,
      "cpa": 69.88666666666667,
      "roas": 0.3863397882285605,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120229831927310173",
      "uid": "1001935",
      "name": "RETARGETING | UID:1001935 | TYPE:I | NAME:SPRING WINNING END OF SUMMER | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:08012025",
      "short": "SPRING WINNING END OF SUMMER",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 295.12,
      "total_revenue": 7325.3,
      "consults": 4,
      "cpa": 73.78,
      "roas": 24.821428571428573,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120232122582050173",
      "uid": "1002031",
      "name": "FERTILITY | UID:1002031 | TYPE:I | NAME:Fertility Tweet #3 | AUD:COLD | ASID:AS1011 | CID:091225A | DEST:L | INJ:09122025",
      "short": "Fertility Tweet #3",
      "campaign": "MS | ASC | INFERTILITY | 091225A",
      "adset": "MS | ASC | INFERTILITY | 091225A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 244.18,
      "total_revenue": 3075.03,
      "consults": 4,
      "cpa": 61.045,
      "roas": 12.59329183389303,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120232393896060173",
      "uid": "1002080",
      "name": "DIABETES | UID:1002080 | TYPE:V | NAME:5 Signs of Blood Sugar Chaos | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:09182025",
      "short": "5 Signs of Blood Sugar Chaos",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "DIABETES | LAL 1% LIST | AS1050 | CID:112624B | INJ:09042025",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 190.96,
      "total_revenue": 7386.3,
      "consults": 2,
      "cpa": 95.48,
      "roas": 38.679828236279846,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233854194210173",
      "uid": "1002198",
      "name": "DIABETES | UID:1002198 | TYPE:I | NAME:Uncontrolled Blood Sugar Tweet | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:10162025",
      "short": "Uncontrolled Blood Sugar Tweet",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 243.49,
      "total_revenue": 8196.15,
      "consults": 3,
      "cpa": 81.16333333333334,
      "roas": 33.661135980943776,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236273081790173",
      "uid": "1002430",
      "name": "HORMONE | UID:1002430 | TYPE:V | NAME:Why Your Hormones Feel Broken 1202 | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:12042025",
      "short": "Why Your Hormones Feel Broken 1202",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 482.69,
      "total_revenue": 17779.15,
      "consults": 3,
      "cpa": 160.89666666666668,
      "roas": 36.83347490107523,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236512686990173",
      "uid": "1002489",
      "name": "RETARGETING | UID:1002489 | TYPE:I | NAME:Marbel Flyer_Big Price__CBP (BW) Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:12082025",
      "short": "Marbel Flyer_Big Price__CBP (BW) Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 356.6,
      "total_revenue": 16736.3,
      "consults": 4,
      "cpa": 89.15,
      "roas": 46.93297812675266,
      "funnel": "Bloodwork",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120237702403130173",
      "uid": "1002613",
      "name": "DIABETES | UID:1002613 | TYPE:V | NAME:Did you know format notes app | AUD:COLD | ASID:AS0108 | CID:010826A | DEST:L | INJ:01082026",
      "short": "Did you know format notes app",
      "campaign": "IN HOUSE | CHR | CID: 010726A Campaign",
      "adset": "IN HOUSE | CHR Evergreen | CID: 010726A  | ASID: AS0108",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 440.91,
      "total_revenue": 8180.0,
      "consults": 4,
      "cpa": 110.2275,
      "roas": 18.552539066929757,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120238174612540173",
      "uid": "1002660",
      "name": "HORMONE | UID:1002660 | TYPE:V | NAME:Hidden Cause of Hypo | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:01222026",
      "short": "Hidden Cause of Hypo",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 480.13,
      "total_revenue": 8153.15,
      "consults": 4,
      "cpa": 120.0325,
      "roas": 16.981130110595046,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120244992153290173",
      "uid": "1003263",
      "name": "1562422645247185 | BW DTO | UID:1003263 | TYPE:I | NAME:213_SA_IT'S JUST AGING | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:05282026",
      "short": "213_SA_IT'S JUST AGING",
      "campaign": "IN HOUSE | CC 110 | 20k | BW ASC | 061725 Campaign | 5/11/26",
      "adset": "IN HOUSE | CC 110 - 6/16-$125 | 20k | BW ASC | 061725 Campaign | 4/18/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 300.8,
      "total_revenue": 8460.0,
      "consults": 4,
      "cpa": 75.2,
      "roas": 28.125,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120244988466140173",
      "uid": "1003291",
      "name": "HORMONE | UID:1003291 | TYPE:V | NAME:30_UA_IT STARTS QUET | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:05282026",
      "short": "30_UA_IT STARTS QUET",
      "campaign": "MS | ASC CC $135 | HORMONE | 051226",
      "adset": "MS | ASC DR AXE | HORMONE | ADSET 2 | 051226D - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 497.48,
      "total_revenue": 108.0,
      "consults": 4,
      "cpa": 124.37,
      "roas": 0.21709415453887593,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120248252896550173",
      "uid": "1003482",
      "name": "BW DTO | UID:1003482 | TYPE:C | NAME:213_MA_YourBodyHasBeenLeavingClues | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:07092026",
      "short": "213_MA_YourBodyHasBeenLeavingClues",
      "campaign": "IN HOUSE | ASC | THI PARTNERSHIP | BW ADS | 072126D",
      "adset": "IN HOUSE | ASC | THI PARTNERSHIP | BW ADS | 072126D",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 690.18,
      "total_revenue": 8293.0,
      "consults": 4,
      "cpa": 172.545,
      "roas": 12.015706047697703,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120248935777850173",
      "uid": "1003740",
      "name": "BW DTO | UID:1003740 | TYPE:V | NAME:213_3 Things 1 Solution_Ad #2.mp4 | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:08222026",
      "short": "213_3 Things 1 Solution_Ad #2",
      "campaign": "TOF | CBO | BW | 051326D",
      "adset": "BW DTO",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 366.74,
      "total_revenue": 2091.0,
      "consults": 3,
      "cpa": 122.24666666666667,
      "roas": 5.7015869553362055,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120225682653170173",
      "uid": "1000694",
      "name": "HORMONE | UID:1000694 | TYPE:V | NAME:SIMPLE CHANGE FOR MASSIVE CHANGE | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:09192024",
      "short": "SIMPLE CHANGE FOR MASSIVE CHANGE",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL3% | LIST BUYERS | AS1044 | CID:112624B | INJ:060625",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 349.25,
      "total_revenue": 4984.11,
      "consults": 3,
      "cpa": 116.41666666666667,
      "roas": 14.27089477451682,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120225682653160173",
      "uid": "1001266",
      "name": "HORMONE | UID:1001266 | TYPE:V | NAME:HOW TO ELIMINATE SYMPTOMS | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:12132024",
      "short": "HOW TO ELIMINATE SYMPTOMS",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL3% | LIST BUYERS | AS1044 | CID:112624B | INJ:060625",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 519.87,
      "total_revenue": 5478.3,
      "consults": 3,
      "cpa": 173.29,
      "roas": 10.537826764383404,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120215063939540173",
      "uid": "1001331",
      "name": "THYROID | UID:1001331 | TYPE:V | NAME:TOP TIPS FOR LEAKY GUT | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:O | INJ:01092025",
      "short": "TOP TIPS FOR LEAKY GUT",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 70.03,
      "total_revenue": 2751.3,
      "consults": 3,
      "cpa": 23.343333333333334,
      "roas": 39.287448236470084,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230479881860173",
      "uid": "1001928",
      "name": "RETARGETING | UID:1001928 | TYPE:I | NAME:WINNER PRICE | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:08012025",
      "short": "WINNER PRICE",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Warm-Engaged Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 14.5,
      "total_revenue": 91.0,
      "consults": 3,
      "cpa": 4.833333333333333,
      "roas": 6.275862068965517,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120247918864650173",
      "uid": "1003419",
      "name": "1593788112109947 | HORMONE | UID:1003419 | TYPE:V | NAME:30_OZEMPIC EFFECTS | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:06232026",
      "short": "30_OZEMPIC EFFECTS",
      "campaign": "MS | ASC CC $135 | HORMONE | 051226",
      "adset": "MS | ASC DR AXE | HORMONE | 051226D",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 527.59,
      "total_revenue": 12747.43,
      "consults": 3,
      "cpa": 175.86333333333334,
      "roas": 24.161621713830815,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120214500483020173",
      "uid": "1001319",
      "name": "NEW YEARS RETARGETING | UID:1001319 | TYPE:I | NAME:GLD BIG PRICE FLYER NY | AUD:COLD | ASID:AS1019 | CID:100324A | DEST:O | INJ:12312024",
      "short": "GLD BIG PRICE FLYER NY",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "NON BUYER OPTINS 2024 | EOS SALE | CONVERSIONS | AS1019 | CID:100324A | INJ:100324",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 526.39,
      "total_revenue": 4578.3,
      "consults": 2,
      "cpa": 263.195,
      "roas": 8.697543646345865,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120214671185680173",
      "uid": "1001327",
      "name": "HORMONE | UID:1001327 | TYPE:V | NAME:STAY HYDRATED ORGANIC WINNER | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:01092025",
      "short": "STAY HYDRATED ORGANIC WINNER",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 579.3,
      "total_revenue": 9612.93,
      "consults": 3,
      "cpa": 193.1,
      "roas": 16.594044536509582,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ]
    },
    {
      "ad_id": "120218577983360173",
      "uid": "1001588",
      "name": "RETARGETING | UID:1001588 | TYPE:I | NAME:EASTER WINNER PLUS FNC | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:04012025",
      "short": "EASTER WINNER PLUS FNC",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 131.77,
      "total_revenue": 6918.3,
      "consults": 3,
      "cpa": 43.92333333333334,
      "roas": 52.502845867799955,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120218729086980173",
      "uid": "1001607",
      "name": "HORMONE | UID:1001607 | TYPE:V | NAME:MOST IGNORED CAUSE OF HI | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:04032025",
      "short": "MOST IGNORED CAUSE OF HI",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 146.5,
      "total_revenue": 12594.56,
      "consults": 3,
      "cpa": 48.833333333333336,
      "roas": 85.96969283276451,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120225397569060173",
      "uid": "1001749",
      "name": "HORMONE | UID:1001749 | TYPE:I | NAME:TRIED CUTTING CALORIES | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:05292025",
      "short": "TRIED CUTTING CALORIES",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 140.45,
      "total_revenue": 2761.0,
      "consults": 2,
      "cpa": 70.225,
      "roas": 19.658241367034535,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120226826299390173",
      "uid": "1001787",
      "name": "BW VSL | UID:1001787 | TYPE:I | NAME:IS YOUR DOCTOR ALL WRONG | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:06122025",
      "short": "IS YOUR DOCTOR ALL WRONG",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 105.29,
      "total_revenue": 10488.18,
      "consults": 3,
      "cpa": 35.09666666666667,
      "roas": 99.61230886124038,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120228556369470173",
      "uid": "1001888",
      "name": "RETARGETING | UID:1001888 | TYPE:I | NAME:HAPPY UNRECOGNIZABLE WOMAN | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:07152025",
      "short": "HAPPY UNRECOGNIZABLE WOMAN",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 79.47,
      "total_revenue": 2014.34,
      "consults": 3,
      "cpa": 26.49,
      "roas": 25.347175034604252,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120229830715120173",
      "uid": "1001925",
      "name": "RETARGETING | UID:1001925 | TYPE:I | NAME:GOODBYE HORMONE PROBLEMS | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:08012025",
      "short": "GOODBYE HORMONE PROBLEMS",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 393.34,
      "total_revenue": 7251.3,
      "consults": 3,
      "cpa": 131.11333333333332,
      "roas": 18.43519601362689,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120235279706240173",
      "uid": "1002353",
      "name": "DIABETES | UID:1002353 | TYPE:I | NAME:Alpha-Lipoic Acid _Notes | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:11132025",
      "short": "Alpha-Lipoic Acid _Notes",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 524.1,
      "total_revenue": 8648.0,
      "consults": 3,
      "cpa": 174.70000000000002,
      "roas": 16.500667811486355,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120235279706260173",
      "uid": "1002360",
      "name": "DIABETES | UID:1002360 | TYPE:I | NAME:Green Tea Benefits _Notes | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:11132025",
      "short": "Green Tea Benefits _Notes",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 517.36,
      "total_revenue": 48088.9,
      "consults": 3,
      "cpa": 172.45333333333335,
      "roas": 92.95055667233648,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236282144540173",
      "uid": "1002476",
      "name": "DIABETES | UID:1002476 | TYPE:V | NAME:Bulleted Ad 4 | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:12042025 - Copy",
      "short": "Bulleted Ad 4",
      "campaign": "MS | ASC | DIABETES | 081625A",
      "adset": "MS | ASC | DIABETES | 081625A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 136.83,
      "total_revenue": 8578.0,
      "consults": 3,
      "cpa": 45.61000000000001,
      "roas": 62.690930351531094,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236514019670173",
      "uid": "1002499",
      "name": "RETARGETING | UID:1002499 | TYPE:I | NAME:Winner Hybrid_No Josh_FNC Collab_CMS Sale | AUD:COLD | ASID:AS1017 | CID:100324A | DEST:O | INJ:12082025",
      "short": "Winner Hybrid_No Josh_FNC Collab_CMS Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | AWV 60 DAYS EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 7.91,
      "total_revenue": 8099.15,
      "consults": 1,
      "cpa": 7.91,
      "roas": 1023.9127686472818,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120237701031610173",
      "uid": "1002603",
      "name": "HORMONE | UID:1002603 | TYPE:V | NAME:TAI-054_Daily Habits_My mom is literally having the time_03:49 | AUD:COLD | ASID:AS0108-2 | CID:010826A | DEST:L | INJ:01082026",
      "short": "TAI-054_Daily Habits_My mom is literally having the time_03:49",
      "campaign": "IN HOUSE | CHR | CID: 010726A Campaign",
      "adset": "IN HOUSE | TESTING | CID: 010726A | ASID: AS0108-2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 283.44,
      "total_revenue": 26956.15,
      "consults": 3,
      "cpa": 94.48,
      "roas": 95.10354925204629,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120238174962510173",
      "uid": "1002655",
      "name": "HORMONE | UID:1002655 | TYPE:V | NAME:Bible For Hormone Health | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:01222026",
      "short": "Bible For Hormone Health",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 356.07,
      "total_revenue": 11653.0,
      "consults": 3,
      "cpa": 118.69,
      "roas": 32.72671103996405,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "6924521745595",
      "uid": "1002748",
      "name": "THYROID | UID:1002748 | TYPE:V | NAME:22_DJAS_THYROID_AD 1 | AUD:COLD | ASID:AS1010 | CID:092825A | DEST:L | INJ:03052026",
      "short": "22_DJAS_THYROID_AD 1",
      "campaign": "MS | TOF | CBO }BROAD TESTING | 3/5/26",
      "adset": "MS | TOF | CBO }BROAD TESTING | 3/5/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 599.55,
      "total_revenue": 15245.3,
      "consults": 3,
      "cpa": 199.85,
      "roas": 25.42790426152948,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "52521325593399",
      "uid": "1003373",
      "name": "1583488756473907 | RETARGETING | UID:1003373 | TYPE:I | NAME:311_Declare Independence_4th Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06222026",
      "short": "311_Declare Independence_4th Sale",
      "campaign": "RETARGETING | BAU | 100324A | NEW",
      "adset": "DWC - FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 66.3,
      "total_revenue": 16971.15,
      "consults": 1,
      "cpa": 66.3,
      "roas": 255.975113122172,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120248924084180173",
      "uid": "1003684",
      "name": "DAL HORMONE | UID:1003684 | TYPE:I | NAME:245_CatchTheSigns.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:08212026",
      "short": "245_CatchTheSigns.png",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 184.09,
      "total_revenue": 10073.0,
      "consults": 3,
      "cpa": 61.36333333333334,
      "roas": 54.717801075560864,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120246874165720173",
      "uid": "1003360",
      "name": "RETARGETING | UID:1003360 | TYPE:I | NAME:103_Sale Sale Sale__4th Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06232026",
      "short": "103_Sale Sale Sale__4th Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 381.68,
      "total_revenue": 8136.0,
      "consults": 2,
      "cpa": 190.84,
      "roas": 21.31628589394257,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120245420441580173",
      "uid": "1003325",
      "name": "RETARGETING | UID:1003325 | TYPE:I | NAME:311_Biggest Steal__Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "311_Biggest Steal__Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 335.07,
      "total_revenue": 16183.0,
      "consults": 2,
      "cpa": 167.535,
      "roas": 48.29737069865998,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120225391954540173",
      "uid": "1001714",
      "name": "HORMONE | UID:1001714 | TYPE:V | NAME:TRY THESE 6 FOODS | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:05152025 – Copy",
      "short": "TRY THESE 6 FOODS",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 322.33,
      "total_revenue": 7261.3,
      "consults": 2,
      "cpa": 161.165,
      "roas": 22.52753389383551,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120244066190970173",
      "uid": "1002963",
      "name": "1523548049134645 | WILL COLE | UID:1002963 | TYPE:I | NAME:DWC 0414 - 001 | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:04152026",
      "short": "DWC 0414 - 001",
      "campaign": "MS | ASC CC $135 | HORMONE | 051226",
      "adset": "IN HOUSE | DWC HORMONE ADS | 051426D Campaign - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 316.47,
      "total_revenue": 4196.25,
      "consults": 2,
      "cpa": 158.235,
      "roas": 13.25955066830979,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120225393308410173",
      "uid": "1001700",
      "name": "BW HORMONE | UID:1001700 | TYPE:C | NAME:RIGHT WAY TWEET | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:05152025 – Copy 2",
      "short": "RIGHT WAY TWEET",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 387.77,
      "total_revenue": 2933.15,
      "consults": 2,
      "cpa": 193.885,
      "roas": 7.564148851123089,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120237524771310173",
      "uid": "",
      "name": "DrAxe03_MSL1_V3_Jayke.mp4",
      "short": "DrAxe03_MSL1_V3_Jayke",
      "campaign": "MS | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/18",
      "adset": "MSL 1 _ Dr Axe (3) | MD 5 - DIABETES - I Refused Metformin  | CBO | MSL TESTING | POD CAST STYLE | THI PAGE | 1/1",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 172.37,
      "total_revenue": 8131.1,
      "consults": 2,
      "cpa": 86.185,
      "roas": 47.17236177989209,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120214021508150173",
      "uid": "1001268",
      "name": "THYROID | UID:1001268 | TYPE:V | NAME:3 MUST KNOW STEPS THYROID | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:12132024",
      "short": "3 MUST KNOW STEPS THYROID",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 42.87,
      "total_revenue": 7251.3,
      "consults": 2,
      "cpa": 21.435,
      "roas": 169.14625612316306,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120214829312880173",
      "uid": "1001343",
      "name": "NEW YEARS RETARGETING | UID:1001343 | TYPE:I | NAME:EMAIL RES ABANDON BIG | AUD:RETARGETING | ASID:AS1019 | CID:100324A | DEST:O | INJ:01162025",
      "short": "EMAIL RES ABANDON BIG",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "NON BUYER OPTINS 2024 | EOS SALE | CONVERSIONS | AS1019 | CID:100324A | INJ:100324",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 197.18,
      "total_revenue": 3774.15,
      "consults": 1,
      "cpa": 197.18,
      "roas": 19.140632924231667,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120217370743920173",
      "uid": "1001519",
      "name": "HORMONE | UID:1001519 | TYPE:V | NAME:5 REASONS BLOOD WORK | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:03062025",
      "short": "5 REASONS BLOOD WORK",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 20.02,
      "total_revenue": 2724.3,
      "consults": 1,
      "cpa": 20.02,
      "roas": 136.0789210789211,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120218696578950173",
      "uid": "1001567",
      "name": "HORMONE | UID:1001567 | TYPE:C | NAME:OZEMPIC TWEET | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:03202025 – Copy",
      "short": "OZEMPIC TWEET",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 169.65,
      "total_revenue": 7877.3,
      "consults": 1,
      "cpa": 169.65,
      "roas": 46.432655467138225,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120220270576910173",
      "uid": "1001637",
      "name": "BW DTO | UID:1001637 | TYPE:V | NAME:HIDDEN CHEMS WRECKING HORMONES | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:O | INJ:04172025",
      "short": "HIDDEN CHEMS WRECKING HORMONES",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 36.06,
      "total_revenue": 303.0,
      "consults": 2,
      "cpa": 18.03,
      "roas": 8.402662229617304,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120224802965990173",
      "uid": "1001729",
      "name": "RETARGETING | UID:1001729 | TYPE:I | NAME:SPRING WINNING | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:05202025",
      "short": "SPRING WINNING",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 197.67,
      "total_revenue": 4025.5,
      "consults": 2,
      "cpa": 98.835,
      "roas": 20.364749329690902,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120227335617570173",
      "uid": "1001825",
      "name": "HORMONE | UID:1001825 | TYPE:C | NAME:DONE EVERYTHING RIGHT NOTES | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:06262025",
      "short": "DONE EVERYTHING RIGHT NOTES",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 75.14,
      "total_revenue": 7303.0,
      "consults": 1,
      "cpa": 75.14,
      "roas": 97.19190843758318,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120228556790650173",
      "uid": "1001885",
      "name": "RETARGETING | UID:1001885 | TYPE:I | NAME:GOODBYE HORMONE PROBLEMS | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:07152025",
      "short": "GOODBYE HORMONE PROBLEMS",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 149.73,
      "total_revenue": 1114.0,
      "consults": 2,
      "cpa": 74.865,
      "roas": 7.44005877245709,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230009591130173",
      "uid": "1001939",
      "name": "BW VSL | UID:1001939 | TYPE:V | NAME:MOST VALUABLE THING ABOUT BW | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:08052025",
      "short": "MOST VALUABLE THING ABOUT BW",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 199.74,
      "total_revenue": 8594.0,
      "consults": 1,
      "cpa": 199.74,
      "roas": 43.025933713827975,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230006601720173",
      "uid": "1001942",
      "name": "BW VSL | UID:1001942 | TYPE:V | NAME:MY MOM BEAT BIG 3 | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:08052025",
      "short": "MY MOM BEAT BIG 3",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "BW VSL 1% LIST | AS1049 | CID:112624B | INJ:07192025",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 15.67,
      "total_revenue": 194.0,
      "consults": 2,
      "cpa": 7.835,
      "roas": 12.380344607530313,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120231654321560173",
      "uid": "1002013",
      "name": "DIABETES | UID:1002013 | TYPE:V | NAME:3 Signs Your Blood Sugar | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:09042025",
      "short": "3 Signs Your Blood Sugar",
      "campaign": "MS | ASC | DIABETES | 081625A",
      "adset": "MS | ASC | DIABETES | 081625A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 140.3,
      "total_revenue": 1077.0,
      "consults": 2,
      "cpa": 70.15,
      "roas": 7.676407697790449,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233106455390173",
      "uid": "1002123",
      "name": "HORMONE | UID:1002123 | TYPE:I | NAME:Hormones Follow Cells Tweet | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:10022025",
      "short": "Hormones Follow Cells Tweet",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 135.14,
      "total_revenue": 1114.0,
      "consults": 2,
      "cpa": 67.57,
      "roas": 8.243303241083321,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233836755450173",
      "uid": "1002173",
      "name": "HORMONE | UID:1002173 | TYPE:V | NAME:Hormones and Gym Triggers | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:10162025",
      "short": "Hormones and Gym Triggers",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 195.42,
      "total_revenue": 8170.0,
      "consults": 1,
      "cpa": 195.42,
      "roas": 41.80738921297718,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120235272557930173",
      "uid": "1002339",
      "name": "BW DTO | UID:1002339 | TYPE:I | NAME:Beyond the Checklist_Tweet | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:11132025",
      "short": "Beyond the Checklist_Tweet",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 328.39,
      "total_revenue": 8336.15,
      "consults": 2,
      "cpa": 164.195,
      "roas": 25.384908188434483,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120235272614160173",
      "uid": "1002341",
      "name": "BW DTO | UID:1002341 | TYPE:I | NAME:Interpretation Is Everything_Notes | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:11132025",
      "short": "Interpretation Is Everything_Notes",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 218.78,
      "total_revenue": 8317.0,
      "consults": 2,
      "cpa": 109.39,
      "roas": 38.01535789377457,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236512907140173",
      "uid": "1002495",
      "name": "RETARGETING | UID:1002495 | TYPE:I | NAME:Biggest Steal__CBP (BW) Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:12082025",
      "short": "Biggest Steal__CBP (BW) Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 30.61,
      "total_revenue": 264.0,
      "consults": 2,
      "cpa": 15.305,
      "roas": 8.624632473048024,
      "funnel": "Bloodwork",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236987959790173",
      "uid": "1002529",
      "name": "BW DTO | UID:1002529 | TYPE:I | NAME:Upstream vs Downstream_Tweet | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:12182025",
      "short": "Upstream vs Downstream_Tweet",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 313.86,
      "total_revenue": 16040.0,
      "consults": 2,
      "cpa": 156.93,
      "roas": 51.10558847893965,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120238625847320173",
      "uid": "1002692",
      "name": "HORMONE | UID:1002692 | TYPE:I | NAME:30_Skip Ozmpc Try These_Tweet | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:02052026",
      "short": "30_Skip Ozmpc Try These_Tweet",
      "campaign": "IN HOUSE | CHR | CID: 010726A Campaign",
      "adset": "IN HOUSE | CHR Evergreen | CID: 010726A  | ASID: AS0108",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 261.37,
      "total_revenue": 8551.0,
      "consults": 2,
      "cpa": 130.685,
      "roas": 32.71607299996174,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120244233649790173",
      "uid": "1003202",
      "name": "RETARGETING | UID:1003202 | TYPE:I | NAME:285_No More Guessing Big Text_Memorial Day_CBA Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:05212026",
      "short": "285_No More Guessing Big Text_Memorial Day_CBA Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 203.62,
      "total_revenue": 16338.0,
      "consults": 2,
      "cpa": 101.81,
      "roas": 80.23769767213436,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120244245248350173",
      "uid": "1003235",
      "name": "RETARGETING | UID:1003235 | TYPE:I | NAME:UID_Did You Forget Screenshot_CBA Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:05212026",
      "short": "UID_Did You Forget Screenshot_CBA Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 25.52,
      "total_revenue": 16348.0,
      "consults": 2,
      "cpa": 12.76,
      "roas": 640.5956112852665,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120245583876570173",
      "uid": "1003345",
      "name": "GLP-1 | UID:1003345 | TYPE:V | NAME:UA_NORMALIZED STRUGGLE | AUD:COLD | ASID:050626D | CID:050626D | DEST:L | INJ:06052026",
      "short": "UA_NORMALIZED STRUGGLE",
      "campaign": "TOF | CBO | GLP-1 | 050626D",
      "adset": "TOF | CBO | GLP-1 | 050626D",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 128.85,
      "total_revenue": 16213.0,
      "consults": 2,
      "cpa": 64.425,
      "roas": 125.82848273185876,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120248604397170173",
      "uid": "1003617",
      "name": "WILL COLE | UID:1003617 | TYPE:C | NAME:CARO 2 | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:08062026 - Copy",
      "short": "CARO 2",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 217.89,
      "total_revenue": 31329.0,
      "consults": 1,
      "cpa": 217.89,
      "roas": 143.78356051218506,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120249130924960173",
      "uid": "1003837",
      "name": "BW DTO | UID:1003837 | TYPE:I | NAME:213_Deeper-Look-at-Why-You-Feel-Off.png | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:09032026",
      "short": "213_Deeper-Look-at-Why-You-Feel-Off.png",
      "campaign": "TOF | CBO | BW | 051326D",
      "adset": "BW DTO",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 8.88,
      "total_revenue": 127.0,
      "consults": 1,
      "cpa": 8.88,
      "roas": 14.301801801801801,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120239093067330173",
      "uid": "1002731",
      "name": "RETARGETING | UID:1002731 | TYPE:I | NAME:103_Underneath Spring_Spring Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:02192026",
      "short": "103_Underneath Spring_Spring Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | AWV 60 DAYS EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 199.94,
      "total_revenue": 8099.15,
      "consults": 1,
      "cpa": 199.94,
      "roas": 40.507902370711214,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120248928161740173",
      "uid": "1003475",
      "name": "1606668437488581 | BW DTO | UID:1003475 | TYPE:V | NAME:213_MA_Inflamation_4x5_4 | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:07092026",
      "short": "213_MA_Inflamation_4x5_4",
      "campaign": "TOF | CBO | BW | 051326D",
      "adset": "BW DTO",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 10.93,
      "total_revenue": 97.0,
      "consults": 1,
      "cpa": 10.93,
      "roas": 8.87465690759378,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236274361920173",
      "uid": "1002450",
      "name": "BW DTO | UID:1002450 | TYPE:I | NAME:Why You're Not Healing_Notes | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:12042025",
      "short": "Why You're Not Healing_Notes",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "BW DTO | LAL1% | MANUAL CONVERSIONS | AS1042 | CID:112624B",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 56.89,
      "total_revenue": 254.0,
      "consults": 1,
      "cpa": 56.89,
      "roas": 4.4647565477236775,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236274239570173",
      "uid": "1002446",
      "name": "BW DTO | UID:1002446 | TYPE:I | NAME:Stop Guessing on Supplements_Tweet | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:12042025",
      "short": "Stop Guessing on Supplements_Tweet",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "BW DTO | LAL1% | MANUAL CONVERSIONS | AS1042 | CID:112624B",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 5.38,
      "total_revenue": 97.0,
      "consults": 1,
      "cpa": 5.38,
      "roas": 18.029739776951672,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233098939250173",
      "uid": "1002103",
      "name": "RETARGETING | UID:1002103 | TYPE:I | NAME:Sale Sale Sale__Fall Sale | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:10012025",
      "short": "Sale Sale Sale__Fall Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Warm-Engaged Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 11.97,
      "total_revenue": 1077.0,
      "consults": 1,
      "cpa": 11.97,
      "roas": 89.97493734335839,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120243394904220173",
      "uid": "1002982",
      "name": "1535176984637727 | BW DTO | UID:1002982 | TYPE:V | NAME:DJAS_001 | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:04162026",
      "short": "DJAS_001",
      "campaign": "IN HOUSE | CC 110 | 20k | BW ASC | 061725 Campaign | 5/11/26",
      "adset": "IN HOUSE | CC 110 - 6/16-$125 | 20k | BW ASC | 061725 Campaign | 4/18/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 20.38,
      "total_revenue": 97.0,
      "consults": 1,
      "cpa": 20.38,
      "roas": 4.759568204121688,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120249130939430173",
      "uid": "1003892",
      "name": "BW DTO | UID:1003892 | TYPE:I | NAME:One-Deeper-Look.png | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:09032026",
      "short": "One-Deeper-Look.png",
      "campaign": "TOF | CBO | BW | 051326D",
      "adset": "BW DTO",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 19.94,
      "total_revenue": 97.0,
      "consults": 1,
      "cpa": 19.94,
      "roas": 4.864593781344031,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120237524388590173",
      "uid": "",
      "name": "The supplement industry doesn't want you to know this.png",
      "short": "The supplement industry doesn't want you to know this.png",
      "campaign": "⚗️ | MS | TESTING | AD LAB NEW | DO NOT TURN OFF",
      "adset": "TEST 3-15 | CREATIVE - 5x5 | 25 X 2 X $1.5 | BW | FB NEWS FEED | 1/1",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1.9,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 1.9,
      "roas": 14.210526315789474,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120213351409730173",
      "uid": "1000947",
      "name": "THYROID | UID:1000947 | TYPE:V | NAME:SERIOUS SYMPTOMS - NORMAL BW | AUD:COLD | CID:053124A | DEST:O | INJ:10312024",
      "short": "SERIOUS SYMPTOMS - NORMAL BW",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 78.26,
      "total_revenue": 7197.3,
      "consults": 0,
      "cpa": null,
      "roas": 91.96652185024277,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120217371992450173",
      "uid": "1001449",
      "name": "HORMONE | UID:1001449 | TYPE:C | NAME:Q&A W/ AXE BLOOD WORK | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:02202025",
      "short": "Q&A W/ AXE BLOOD WORK",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 5.43,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 5.43,
      "roas": 4.972375690607735,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120217371013350173",
      "uid": "1001521",
      "name": "HORMONE | UID:1001521 | TYPE:I | NAME:PURPLE PHONE REMINDER | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:03062025",
      "short": "PURPLE PHONE REMINDER",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 9.19,
      "total_revenue": 4784.15,
      "consults": 1,
      "cpa": 9.19,
      "roas": 520.582154515778,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120217764889940173",
      "uid": "1001553",
      "name": "WEBINAR RETARGETING | UID:1001553 | TYPE:I | NAME:A1 GOOGLE SEARCH | AUD:RETARGETING | ASID:AS1034 | CID:031125A | DEST:W | INJ:03142025",
      "short": "A1 GOOGLE SEARCH",
      "campaign": "RETARGETING | PIXEL | 031125A",
      "adset": "Seen Lander But Didn't Register | ASID: 1034 | CID: 031125A | INJ: 031425",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 51.31,
      "total_revenue": 7224.3,
      "consults": 1,
      "cpa": 51.31,
      "roas": 140.79711557201324,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120220276750050173",
      "uid": "1001625",
      "name": "HORMONE | UID:1001625 | TYPE:V | NAME:WARNING ABOUT BLOODWORK | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:04172025",
      "short": "WARNING ABOUT BLOODWORK",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2.1,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 2.1,
      "roas": 12.857142857142856,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120220270576900173",
      "uid": "1001636",
      "name": "BW DTO | UID:1001636 | TYPE:V | NAME:DIAGNOSES PILING UP | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:O | INJ:04172025",
      "short": "DIAGNOSES PILING UP",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 18.3,
      "total_revenue": 97.0,
      "consults": 1,
      "cpa": 18.3,
      "roas": 5.300546448087432,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120220246790480173",
      "uid": "1001639",
      "name": "BW DTO | UID:1001639 | TYPE:V | NAME:REASON BW FAILS | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:O | INJ:04172025",
      "short": "REASON BW FAILS",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 39.78,
      "total_revenue": 206.0,
      "consults": 1,
      "cpa": 39.78,
      "roas": 5.178481649069885,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120224802966020173",
      "uid": "1001723",
      "name": "RETARGETING | UID:1001723 | TYPE:I | NAME:CLASSIC WINNER | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:05202025",
      "short": "CLASSIC WINNER",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 27.0,
      "total_revenue": 3624.3,
      "consults": 1,
      "cpa": 27.0,
      "roas": 134.23333333333335,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230614310640173",
      "uid": "1001742",
      "name": "HORMONE | UID:1001742 | TYPE:V | NAME:CRUCIAL SUPPS | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:05292025 – Copy",
      "short": "CRUCIAL SUPPS",
      "campaign": "MS | CBO | BC $89.76 | 081625 Campaign",
      "adset": "HORMONE | UID:1001742 | CBO | BC $89.76 | 081625",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 5.22,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 5.22,
      "roas": 5.172413793103448,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120227323140930173",
      "uid": "1001780",
      "name": "HORMONE | UID:1001780 | TYPE:I | NAME:INGREDIENTS FOR HORMONE PEACE | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:06122025",
      "short": "INGREDIENTS FOR HORMONE PEACE",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 108.45,
      "total_revenue": 7224.3,
      "consults": 1,
      "cpa": 108.45,
      "roas": 66.61410788381743,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120226806897500173",
      "uid": "1001790",
      "name": "BW VSL | UID:1001790 | TYPE:I | NAME:TAKE CONTROL OF YOUR HEALTH | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:06122025",
      "short": "TAKE CONTROL OF YOUR HEALTH",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "BW DTO | LAL1% | MANUAL CONVERSIONS | AS1042 | CID:112624B",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 4.26,
      "total_revenue": 167.0,
      "consults": 1,
      "cpa": 4.26,
      "roas": 39.201877934272304,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120226302756380173",
      "uid": "1001802",
      "name": "HORMONE | UID:1001802 | TYPE:V | NAME:UGC JENNO SEEN HIS PROTOCOLS | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:06122025",
      "short": "UGC JENNO SEEN HIS PROTOCOLS",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 5.0,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 5.0,
      "roas": 5.4,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120228115135100173",
      "uid": "1001818",
      "name": "HORMONE | UID:1001818 | TYPE:V | NAME:V3 GAS ON CAR | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:06262025 – Copy 2",
      "short": "V3 GAS ON CAR",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3.97,
      "total_revenue": 97.0,
      "consults": 1,
      "cpa": 3.97,
      "roas": 24.43324937027708,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120228093894280173",
      "uid": "1001846",
      "name": "RETARGETING | UID:1001846 | TYPE:I | NAME:MARBLE FLYER | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:07082025",
      "short": "MARBLE FLYER",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 126.57,
      "total_revenue": 7224.3,
      "consults": 1,
      "cpa": 126.57,
      "roas": 57.07750651813226,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120229076888040173",
      "uid": "1001896",
      "name": "BW DTO | UID:1001896 | TYPE:V | NAME:LADY WITH MAP | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:07242025",
      "short": "LADY WITH MAP",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 74.34,
      "total_revenue": 7294.0,
      "consults": 1,
      "cpa": 74.34,
      "roas": 98.11676082862523,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230055102000173",
      "uid": "1001897",
      "name": "HORMONE | UID:1001897 | TYPE:V | NAME:THE UGLY TRUTH ABOUT YOUR DOCTOR | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:07242025",
      "short": "THE UGLY TRUTH ABOUT YOUR DOCTOR",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 19.99,
      "total_revenue": 97.0,
      "consults": 1,
      "cpa": 19.99,
      "roas": 4.852426213106554,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230075510990173",
      "uid": "1001952",
      "name": "HORMONE | UID:1001952 | TYPE:V | NAME:6 BIOHACKS | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:08072025",
      "short": "6 BIOHACKS",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 73.57,
      "total_revenue": 7624.15,
      "consults": 1,
      "cpa": 73.57,
      "roas": 103.631235557972,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120232393275490173",
      "uid": "1002067",
      "name": "DIABETES | UID:1002067 | TYPE:V | NAME:Diabetes Is Coming | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:09182025",
      "short": "Diabetes Is Coming",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "DIABETES | LAL 1% LIST | AS1050 | CID:112624B | INJ:09042025",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 90.75,
      "total_revenue": 2874.15,
      "consults": 1,
      "cpa": 90.75,
      "roas": 31.67107438016529,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234604503590173",
      "uid": "1002284",
      "name": "DIABETES | UID:1002284 | TYPE:V | NAME:Truth About Cravings | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:10302025",
      "short": "Truth About Cravings",
      "campaign": "MS | ASC | DIABETES | 081625A",
      "adset": "MS | ASC | DIABETES | 081625A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 164.61,
      "total_revenue": 6184.3,
      "consults": 1,
      "cpa": 164.61,
      "roas": 37.569406475912764,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234698073810173",
      "uid": "1002297",
      "name": "RETARGETING | UID:1002297 | TYPE:I | NAME:Caution Tape_BF Sale | AUD:RETARGETING | ASID:AS1017 | CID:100324A | DEST:O | INJ:11032025",
      "short": "Caution Tape_BF Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | Problem-Aware But Low-Commitment Viewers - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 8.28,
      "total_revenue": 8099.15,
      "consults": 1,
      "cpa": 8.28,
      "roas": 978.1582125603865,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120229259548430173",
      "uid": "1002405",
      "name": "Proof + Authority - Dr. Axe's Clinically-Proven Method- 94% Success Rate in 30 Days.jpg",
      "short": "Proof + Authority - Dr. Axe's Clinically-Proven Method- 94% Success Rate in 30 Days.jpg",
      "campaign": "⚗️ | MS | TESTING | AD LAB NEW | DO NOT TURN OFF",
      "adset": "TEST 3-2 | HEADLINE | 24 X 2 X $1.5 | NAVY/CLAUDE | FB NEWS FEED | 7/25",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 4.26,
      "total_revenue": 97.0,
      "consults": 1,
      "cpa": 4.26,
      "roas": 22.769953051643192,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234211616060173",
      "uid": "1002409",
      "name": "Exhausted by 2 PM_ Moody When You're Hungry_ Your Cells Are Crying for Help.png",
      "short": "Exhausted by 2 PM_ Moody When You're Hungry_ Your Cells Are Crying for Help.png",
      "campaign": "⚗️ | MS | TESTING | AD LAB NEW | DO NOT TURN OFF",
      "adset": "TEST 3-8 | HEADLINE - DIABETES | 15 X 2 X $1.5 | FOREST GREEN | FB NEWS FEED | 10/22",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1.67,
      "total_revenue": 37.0,
      "consults": 1,
      "cpa": 1.67,
      "roas": 22.155688622754493,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "6953958428395",
      "uid": "1002971",
      "name": "HORMONE | UID:1002971 | TYPE:I | NAME:Hormone - STATIC AD 10_1X1 | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:04152026",
      "short": "Hormone - STATIC AD 10_1X1",
      "campaign": "MS | ASC | HORMONE | 053124A | 3/4/26",
      "adset": "MS | ASC | HORMONE | 053124A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 37.99,
      "total_revenue": 10150.0,
      "consults": 1,
      "cpa": 37.99,
      "roas": 267.17557251908397,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120244066190680173",
      "uid": "1003026",
      "name": "1556694179153365 | BW DTO | UID:1003026 | TYPE:I | NAME:213_PA_DWC_DEEPER LOOK_STATIC | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:04302026",
      "short": "213_PA_DWC_DEEPER LOOK_STATIC",
      "campaign": "MS | ASC CC $135 | HORMONE | 051226",
      "adset": "IN HOUSE | DWC HORMONE ADS | 051426D Campaign - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 5.56,
      "total_revenue": 37.0,
      "consults": 1,
      "cpa": 5.56,
      "roas": 6.654676258992806,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120244245909830173",
      "uid": "1003193",
      "name": "1564342028387889 | RETARGETING | UID:1003193 | TYPE:I | NAME:103_More Life More You__Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:05212026",
      "short": "103_More Life More You__Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 100.09,
      "total_revenue": 16183.0,
      "consults": 1,
      "cpa": 100.09,
      "roas": 161.68448396443202,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120248604434540173",
      "uid": "1003618",
      "name": "BW DTO | UID:1003618 | TYPE:V | NAME:213_PA_BetterBloodwork | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:08062026 - Copy",
      "short": "213_PA_BetterBloodwork",
      "campaign": "IN HOUSE | CC 110 | 20k | BW ASC | 061725 Campaign | 5/11/26",
      "adset": "IN HOUSE | CC 110 - 6/16-$125 | 20k | BW ASC | 061725 Campaign | 4/18/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 18.13,
      "total_revenue": 97.0,
      "consults": 1,
      "cpa": 18.13,
      "roas": 5.350248207391065,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120248602312680173",
      "uid": "1003623",
      "name": "BW DTO | UID:1003623 | TYPE:C | NAME:213_SA_BloodworkRevealsThePattern | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:08062026",
      "short": "213_SA_BloodworkRevealsThePattern",
      "campaign": "TOF | CBO | BW | 051326D",
      "adset": "BW DTO",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 19.73,
      "total_revenue": 97.0,
      "consults": 1,
      "cpa": 19.73,
      "roas": 4.91637100861632,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120248604397060173",
      "uid": "1003627",
      "name": "DIABETES | UID:1003627 | TYPE:I | NAME:242_PA_YourBloodSugarIsTellingAStory | AUD:COLD | ASID:AS0108-3 | CID:010826A | DEST:L | INJ:08062026",
      "short": "242_PA_YourBloodSugarIsTellingAStory",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 92.82,
      "total_revenue": 7673.0,
      "consults": 1,
      "cpa": 92.82,
      "roas": 82.66537384184444,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120248935917280173",
      "uid": "1003734",
      "name": "HORMONE | UID:1003734 | TYPE:V | NAME:30_Feeling Awful With Normal Bloodwork- Script 1.mp4 | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:08222026",
      "short": "30_Feeling Awful With Normal Bloodwork- Script 1",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 5.92,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 5.92,
      "roas": 4.5608108108108105,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120249035680640173",
      "uid": "1003766",
      "name": "RETARGETING | UID:1003766 | TYPE:I | NAME:311_NotTooLate1 | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026 - Copy",
      "short": "311_NotTooLate1",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 53.8,
      "total_revenue": 8141.0,
      "consults": 1,
      "cpa": 53.8,
      "roas": 151.31970260223048,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120249131650750173",
      "uid": "1003868",
      "name": "BW DTO | UID:1003868 | TYPE:I | NAME:309_Connect-the-Dots-in-Your-Bloodwork.png | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:09032026",
      "short": "309_Connect-the-Dots-in-Your-Bloodwork.png",
      "campaign": "TOF | CBO | BW | 051326D",
      "adset": "BW DTO",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 80.43,
      "total_revenue": 97.0,
      "consults": 1,
      "cpa": 80.43,
      "roas": 1.2060176551038169,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120249131903880173",
      "uid": "1003882",
      "name": "DAL BW DTO | UID:1003882 | TYPE:I | NAME:347_Why-Do-I-Still-Feel-Off.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:09032026",
      "short": "347_Why-Do-I-Still-Feel-Off.png",
      "campaign": "TOF | ASC | DAL | BW ORDER PAGE | 070216D Campaign",
      "adset": "TOF | ASC | DAL | BW | 072126D Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 147.58,
      "total_revenue": 15389.0,
      "consults": 1,
      "cpa": 147.58,
      "roas": 104.275647106654,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120232390786950173",
      "uid": "1002058",
      "name": "HORMONE | UID:1002058 | TYPE:V | NAME:Foods That Mimic Ozempic | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:09182025",
      "short": "Foods That Mimic Ozempic",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 175498.59,
      "total_revenue": 835596.97,
      "consults": 664,
      "cpa": 264.30510542168673,
      "roas": 4.761274549271308,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120245583876530173",
      "uid": "1003337",
      "name": "GLP-1 | UID:1003337 | TYPE:V | NAME:PA_THE FATIGUE SIGNAL | AUD:COLD | ASID:050626D | CID:050626D | DEST:L | INJ:06052026",
      "short": "PA_THE FATIGUE SIGNAL",
      "campaign": "TOF | CBO | GLP-1 | 050626D",
      "adset": "TOF | CBO | GLP-1 | 050626D",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 122431.16,
      "total_revenue": 535268.12,
      "consults": 455,
      "cpa": 269.07947252747255,
      "roas": 4.37199255483653,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120237118903970173",
      "uid": "1002563",
      "name": "HORMONE | UID:1002563 | TYPE:V | NAME:TAI-056_Reverse Hypothyroidism_I've helped thousands of women_03:51 | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:12212025",
      "short": "TAI-056_Reverse Hypothyroidism_I've helped thousands of women_03:51",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 64943.23,
      "total_revenue": 314180.68,
      "consults": 299,
      "cpa": 217.2014381270903,
      "roas": 4.837774160601497,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233958642050173",
      "uid": "1002224",
      "name": "BOOK | UID:1002224 | TYPE:I | NAME:Retarget Layout Heal Your Cells | AUD:COLD | ASID:AS1011 | CID:101725A | DEST:L | INJ:10172025",
      "short": "Retarget Layout Heal Your Cells",
      "campaign": "MS | ASC | BOOK - HEAL YOUR CELLS | 101725A",
      "adset": "MS | ASC | BOOK - HEAL YOUR CELLS | 101725A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 68974.23,
      "total_revenue": 326587.16,
      "consults": 298,
      "cpa": 231.4571476510067,
      "roas": 4.734915634433324,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120224973577510173",
      "uid": "1001734",
      "name": "CHB LEAD MAGNET | UID:1001734 | TYPE:I | NAME:AI LADY | AUD:COLD | ASID:AS1043 | CID:053124B | DEST:L | INJ:05222025",
      "short": "AI LADY",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "CHB LEAD MAGNET | LAL1% | MANUAL CONVERSIONS | AS1043 | CID:112624B – Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 61813.52,
      "total_revenue": 614371.16,
      "consults": 264,
      "cpa": 234.1421212121212,
      "roas": 9.939106525562693,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233959348240173",
      "uid": "1002228",
      "name": "BOOK | UID:1002228 | TYPE:I | NAME:Biggest Steal Lady On Couch | AUD:COLD | ASID:AS1011 | CID:101725A | DEST:L | INJ:10172025",
      "short": "Biggest Steal Lady On Couch",
      "campaign": "MS | ASC | BOOK - HEAL YOUR CELLS | 101725A",
      "adset": "MS | ASC | BOOK - HEAL YOUR CELLS | 101725A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 55656.42,
      "total_revenue": 240067.66,
      "consults": 221,
      "cpa": 251.83900452488686,
      "roas": 4.313386667701588,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120248141339150173",
      "uid": "1003539",
      "name": "RETARGETING | UID:1003539 | TYPE:I | NAME:285_Josh_Big Price__EOS_CBA Sale.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:07172026",
      "short": "285_Josh_Big Price__EOS_CBA Sale.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 40719.42,
      "total_revenue": 191416.0,
      "consults": 188,
      "cpa": 216.5926595744681,
      "roas": 4.700852811754195,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236282762590173",
      "uid": "1002422",
      "name": "HORMONE | UID:1002422 | TYPE:V | NAME:5 Signs of a Sluggish Liver 3 1202 | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:12042025",
      "short": "5 Signs of a Sluggish Liver 3 1202",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 59087.62,
      "total_revenue": 381652.12,
      "consults": 186,
      "cpa": 317.67537634408603,
      "roas": 6.459087707374235,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "inhouse"
      ],
      "selection_note": "IN HOUSE · original keep 4"
    },
    {
      "ad_id": "120243815002980173",
      "uid": "1003184",
      "name": "BW DTO | UID:1003184 | TYPE:I | NAME:213_HIT A WALL | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:05162026",
      "short": "213_HIT A WALL",
      "campaign": "TOF | CBO | BW | 051326D",
      "adset": "BW DTO",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 25462.47,
      "total_revenue": 127233.0,
      "consults": 118,
      "cpa": 215.78364406779662,
      "roas": 4.996883648758349,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120224973249630173",
      "uid": "1001737",
      "name": "CHB LEAD MAGNET | UID:1001737 | TYPE:I | NAME:GOOGS SEARCH | AUD:COLD | ASID:AS1043 | CID:053124B | DEST:L | INJ:05222025",
      "short": "GOOGS SEARCH",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "CHB LEAD MAGNET | LAL1% | MANUAL CONVERSIONS | AS1043 | CID:112624B – Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 22665.7,
      "total_revenue": 137781.94,
      "consults": 104,
      "cpa": 217.93942307692308,
      "roas": 6.078874246107555,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233959315050173",
      "uid": "1002227",
      "name": "BOOK | UID:1002227 | TYPE:I | NAME:Heal Your Cells OG Winner | AUD:COLD | ASID:AS1011 | CID:101725A | DEST:L | INJ:10172025",
      "short": "Heal Your Cells OG Winner",
      "campaign": "MS | ASC | BOOK - HEAL YOUR CELLS | 101725A",
      "adset": "MS | ASC | BOOK - HEAL YOUR CELLS | 101725A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 27492.72,
      "total_revenue": 176835.38,
      "consults": 97,
      "cpa": 283.4301030927835,
      "roas": 6.432080201595186,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236988205200173",
      "uid": "1002547",
      "name": "DIABETES | UID:1002547 | TYPE:I | NAME:The 3am Liver Dump _Tweet | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:12182025",
      "short": "The 3am Liver Dump _Tweet",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "DIABETES | LAL 1% LIST | AS1050 | CID:112624B | INJ:09042025",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 18617.3,
      "total_revenue": 118070.1,
      "consults": 94,
      "cpa": 198.0563829787234,
      "roas": 6.341956137570969,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236989259520173",
      "uid": "1002551",
      "name": "DIABETES | UID:1002551 | TYPE:V | NAME:I Eat Like I'm Pre-Diabetic AIt | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:12182025",
      "short": "I Eat Like I'm Pre-Diabetic AIt",
      "campaign": "MS | ASC | DIABETES | 081625A",
      "adset": "MS | ASC | DIABETES | 081625A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 23536.46,
      "total_revenue": 134105.85,
      "consults": 86,
      "cpa": 273.67976744186046,
      "roas": 5.697791851450899,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120238625931990173",
      "uid": "1002700",
      "name": "BW VSL | UID:1002700 | TYPE:V | NAME:235_Test Kit AI | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:02052026 - Copy",
      "short": "235_Test Kit AI",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 19808.3,
      "total_revenue": 100981.34,
      "consults": 66,
      "cpa": 300.1257575757576,
      "roas": 5.0979306654281284,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120240323067100173",
      "uid": "1002901",
      "name": "HORMONE | UID:1002901 | TYPE:V | NAME:30_She got her life back in 90 days. This free training shows exactly how | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:03192026",
      "short": "30_She got her life back in 90 days. This free training shows exactly how",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 20368.77,
      "total_revenue": 102503.2,
      "consults": 64,
      "cpa": 318.26203125,
      "roas": 5.032370634063814,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120237524888780173",
      "uid": "",
      "name": "DrAxe06_MSL2_V3_Jayke.mp4",
      "short": "DrAxe06_MSL2_V3_Jayke",
      "campaign": "MS | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/18",
      "adset": "MD 1 - I want to stop having chronic fatigue.  | CBO | MSL TESTING | MSL 2 _ Dr Axe (3) | THI PAGE | 1/1",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 11395.01,
      "total_revenue": 69366.15,
      "consults": 56,
      "cpa": 203.48232142857142,
      "roas": 6.087414578837579,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234645261490173",
      "uid": "",
      "name": "to many choices.png",
      "short": "to many choices.png",
      "campaign": "MS | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/18",
      "adset": "3 NEW IMAGES | MD 5 - DIABETES - I Refused Metformin  | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/22 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 23825.23,
      "total_revenue": 157742.85,
      "consults": 57,
      "cpa": 417.9864912280702,
      "roas": 6.620832201829741,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236987959830173",
      "uid": "1002523",
      "name": "BW DTO | UID:1002523 | TYPE:I | NAME:Pattern Recognition_Tweet | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:12182025",
      "short": "Pattern Recognition_Tweet",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 14833.97,
      "total_revenue": 60331.15,
      "consults": 54,
      "cpa": 274.70314814814816,
      "roas": 4.067093974168749,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234175617900173",
      "uid": "1002233",
      "name": "BW DTO | UID:1002233 | TYPE:V | NAME:Dr Josh Axe Podcast V4 | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:10222025",
      "short": "Dr Josh Axe Podcast V4",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "BW DTO | LAL1% | MANUAL CONVERSIONS | AS1042 | CID:112624B",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 15080.86,
      "total_revenue": 121588.34,
      "consults": 50,
      "cpa": 301.6172,
      "roas": 8.062427474295232,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234011326550173",
      "uid": "",
      "name": "side by side.png",
      "short": "side by side.png",
      "campaign": "MS | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/18",
      "adset": "MD 1 - I want to stop having chronic fatigue.  | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/18",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 15835.02,
      "total_revenue": 130739.0,
      "consults": 50,
      "cpa": 316.7004,
      "roas": 8.256320484596799,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120247938221430173",
      "uid": "1003481",
      "name": "BW DTO | UID:1003481 | TYPE:C | NAME:213_SA_YourBloodworkTellsABiggerStory | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:07092026",
      "short": "213_SA_YourBloodworkTellsABiggerStory",
      "campaign": "TOF | ABO TESTING CAMPAIGN | 6/23/26",
      "adset": "ADSET 21 | BW DTO | CAROUSEL | 07 07 Ad Injection | 7/7/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 11916.58,
      "total_revenue": 51153.0,
      "consults": 48,
      "cpa": 248.26208333333332,
      "roas": 4.2925906594006,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120243603108120173",
      "uid": "1003111",
      "name": "HORMONE | UID:1003111 | TYPE:V | NAME:Slugglish Liver | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:05142026",
      "short": "Slugglish Liver",
      "campaign": "TOF | 3:2:2 CBO | HORMONE | 051326D",
      "adset": "Slugglish Liver",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 10174.52,
      "total_revenue": 45116.0,
      "consults": 43,
      "cpa": 236.61674418604653,
      "roas": 4.434214095603527,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120238174962480173",
      "uid": "1002661",
      "name": "HORMONE | UID:1002661 | TYPE:V | NAME:SF_Biblical Health Tips | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:01222026",
      "short": "SF_Biblical Health Tips",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 8828.11,
      "total_revenue": 42403.05,
      "consults": 42,
      "cpa": 210.19309523809525,
      "roas": 4.803185506297497,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120248249043800173",
      "uid": "1003487",
      "name": "1606755127479912 | DIABETES | UID:1003487 | TYPE:V | NAME:242_LessThan30Days | AUD:COLD | ASID:AS0108-3 | CID:010826A | DEST:L | INJ:07092026",
      "short": "242_LessThan30Days",
      "campaign": "IN HOUSE | ASC | DIABETES ADS | 072126D",
      "adset": "IN HOUSE | DIABETES ADS | 072126D",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 10315.77,
      "total_revenue": 46080.0,
      "consults": 42,
      "cpa": 245.61357142857145,
      "roas": 4.466947208012586,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120248257761010173",
      "uid": "1003245",
      "name": "BW DTO | UID:1003245 | TYPE:V | NAME:213_SA_THE BLOOD TEST | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:05282026 - Copy",
      "short": "213_SA_THE BLOOD TEST",
      "campaign": "IN HOUSE | ASC | THI PARTNERSHIP | BW ADS | 072126D",
      "adset": "IN HOUSE | ASC | THI PARTNERSHIP | BW ADS | 072126D",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 8084.6,
      "total_revenue": 50691.2,
      "consults": 40,
      "cpa": 202.115,
      "roas": 6.270093758503822,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120246874737620173",
      "uid": "1003367",
      "name": "RETARGETING | UID:1003367 | TYPE:I | NAME:285_Did You Forget Screenshot_4th_CBA Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:06232026",
      "short": "285_Did You Forget Screenshot_4th_CBA Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 8511.76,
      "total_revenue": 71977.0,
      "consults": 39,
      "cpa": 218.2502564102564,
      "roas": 8.456182975083884,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120235279706000173",
      "uid": "1002382",
      "name": "DIABETES | UID:1002382 | TYPE:V | NAME:The Cinnamon Secret | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:11132025",
      "short": "The Cinnamon Secret",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 7777.53,
      "total_revenue": 35295.05,
      "consults": 38,
      "cpa": 204.67184210526315,
      "roas": 4.538079570249167,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120244066190950173",
      "uid": "1002941",
      "name": "1523503962472387 | WILL COLE | UID:1002941 | TYPE:C | NAME:Carousel 2 - 5 Signs Hidden Inflammation Is Blocking Every Supplement You Take | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:04032026",
      "short": "Carousel 2 - 5 Signs Hidden Inflammation Is Blocking Every Supplement You Take",
      "campaign": "MS | ASC CC $135 | HORMONE | 051226",
      "adset": "IN HOUSE | DWC HORMONE ADS | 051426D Campaign - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 8997.09,
      "total_revenue": 38201.8,
      "consults": 36,
      "cpa": 249.91916666666668,
      "roas": 4.246017323379004,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120238532329760173",
      "uid": "1002677",
      "name": "BOOK | UID:1002677 | TYPE:I | NAME:279_HAN Heal Anything Naturally_OG Winner | AUD:COLD | ASID:AS1011 | CID:101725A | DEST:L | INJ:02022026",
      "short": "279_HAN Heal Anything Naturally_OG Winner",
      "campaign": "MS | ASC | BOOK - HEAL YOUR CELLS | 101725A",
      "adset": "MS | ASC | BOOK - HEAL YOUR CELLS | 101725A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 16194.45,
      "total_revenue": 90462.4,
      "consults": 34,
      "cpa": 476.3073529411765,
      "roas": 5.586012491933964,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234170829170173",
      "uid": "",
      "name": "cry-woman.png",
      "short": "cry-woman.png",
      "campaign": "MS | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/18",
      "adset": "MD 5 - DIABETES - I Refused Metformin  | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/22",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 13386.54,
      "total_revenue": 92994.65,
      "consults": 33,
      "cpa": 405.6527272727273,
      "roas": 6.946877236388192,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120248935849600173",
      "uid": "1003743",
      "name": "BW DTO | UID:1003743 | TYPE:V | NAME:213_Eating Clean Still Exhausted_Ad #5.mp4 | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:08222026",
      "short": "213_Eating Clean Still Exhausted_Ad #5",
      "campaign": "IN HOUSE | CC 110 | 20k | BW ASC | 061725 Campaign | 5/11/26",
      "adset": "IN HOUSE | CC 110 - 6/16-$125 | 20k | BW ASC | 061725 Campaign | 4/18/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 7363.77,
      "total_revenue": 44297.33,
      "consults": 32,
      "cpa": 230.1178125,
      "roas": 6.015577618529639,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120238532329790173",
      "uid": "1002674",
      "name": "BOOK | UID:1002674 | TYPE:I | NAME:279_FWTF Josh | AUD:COLD | ASID:AS1011 | CID:101725A | DEST:L | INJ:02022026",
      "short": "279_FWTF Josh",
      "campaign": "MS | ASC | BOOK - HEAL YOUR CELLS | 101725A",
      "adset": "MS | ASC | BOOK - HEAL YOUR CELLS | 101725A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 15959.69,
      "total_revenue": 75040.91,
      "consults": 32,
      "cpa": 498.7403125,
      "roas": 4.7019027311934005,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120247938321500173",
      "uid": "1003499",
      "name": "GLP-1 | UID:1003499 | TYPE:C | NAME:001 | AUD:COLD | ASID:050626D | CID:050626D | DEST:L | INJ:07092026",
      "short": "001",
      "campaign": "TOF | ABO TESTING CAMPAIGN | 6/23/26",
      "adset": "ADSET 22 | GLP-1 | CAROUSEL | 07 07 Ad Injection | 7/7/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 11092.15,
      "total_revenue": 66047.0,
      "consults": 31,
      "cpa": 357.81129032258065,
      "roas": 5.954391168529095,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120243394904060173",
      "uid": "1003076",
      "name": "1547229920099100 | BW DTO | UID:1003076 | TYPE:I | NAME:213_bloodtestresutls | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:04302026",
      "short": "213_bloodtestresutls",
      "campaign": "IN HOUSE | CC 110 | 20k | BW ASC | 061725 Campaign | 5/11/26",
      "adset": "IN HOUSE | CC 110 - 6/16-$125 | 20k | BW ASC | 061725 Campaign | 4/18/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 5870.78,
      "total_revenue": 141719.93,
      "consults": 25,
      "cpa": 234.8312,
      "roas": 24.139880901685977,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236278050140173",
      "uid": "1002455",
      "name": "BW DTO | UID:1002455 | TYPE:V | NAME:The Interpretation Problem 2 | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:12042025",
      "short": "The Interpretation Problem 2",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 5737.18,
      "total_revenue": 24163.72,
      "consults": 25,
      "cpa": 229.4872,
      "roas": 4.211776517383105,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236987959780173",
      "uid": "1002522",
      "name": "BW DTO | UID:1002522 | TYPE:I | NAME:Context Changes Everything_Tweet | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:12182025",
      "short": "Context Changes Everything_Tweet",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 7550.09,
      "total_revenue": 58537.0,
      "consults": 23,
      "cpa": 328.26478260869567,
      "roas": 7.753152611425824,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120244066190860173",
      "uid": "1002937",
      "name": "1523485192474264 | WILL COLE | UID:1002937 | TYPE:I | NAME:Will Cole Static Ad 2 | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:04032026",
      "short": "Will Cole Static Ad 2",
      "campaign": "MS | ASC CC $135 | HORMONE | 051226",
      "adset": "IN HOUSE | DWC HORMONE ADS | 051426D Campaign - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 4380.52,
      "total_revenue": 27135.0,
      "consults": 21,
      "cpa": 208.5961904761905,
      "roas": 6.194470062914904,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120235279063010173",
      "uid": "1002404",
      "name": "DIABETES | UID:1002404 | TYPE:I | NAME:The Blood Sugar-Mitochondria Connection Medical Schools Don't Teach | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:11132025",
      "short": "The Blood Sugar-Mitochondria Connection Medical Schools Don't Teach",
      "campaign": "MS | ASC | DIABETES | 081625A",
      "adset": "MS | ASC | DIABETES | 081625A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 4688.35,
      "total_revenue": 53742.14,
      "consults": 20,
      "cpa": 234.41750000000002,
      "roas": 11.46291125875841,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ]
    },
    {
      "ad_id": "120248141339130173",
      "uid": "1003542",
      "name": "RETARGETING | UID:1003542 | TYPE:I | NAME:285_Only The Beginning_EOS_CBA Sale.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:07172026",
      "short": "285_Only The Beginning_EOS_CBA Sale.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 4097.57,
      "total_revenue": 35253.8,
      "consults": 21,
      "cpa": 195.12238095238095,
      "roas": 8.603587004004813,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236986407640173",
      "uid": "1002512",
      "name": "HORMONE | UID:1002512 | TYPE:I | NAME:Cortisol Stealing Progesterone_Tweet | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:12182025",
      "short": "Cortisol Stealing Progesterone_Tweet",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 9280.1,
      "total_revenue": 58144.1,
      "consults": 19,
      "cpa": 488.4263157894737,
      "roas": 6.265460501503216,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233959406140173",
      "uid": "1002230",
      "name": "BOOK | UID:1002230 | TYPE:I | NAME:FWTF Ai Lady | AUD:COLD | ASID:AS1011 | CID:101725A | DEST:L | INJ:10172025",
      "short": "FWTF Ai Lady",
      "campaign": "MS | ASC | BOOK - HEAL YOUR CELLS | 101725A",
      "adset": "MS | ASC | BOOK - HEAL YOUR CELLS | 101725A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 5277.11,
      "total_revenue": 30087.18,
      "consults": 19,
      "cpa": 277.74263157894734,
      "roas": 5.7014502255969655,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120248141339090173",
      "uid": "1003537",
      "name": "RETARGETING | UID:1003537 | TYPE:I | NAME:285_Did You Forget Screenshot_EOS_CBA Sale.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:07172026",
      "short": "285_Did You Forget Screenshot_EOS_CBA Sale.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 5155.88,
      "total_revenue": 36929.02,
      "consults": 18,
      "cpa": 286.4377777777778,
      "roas": 7.16250572162269,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233901613490173",
      "uid": "1002178",
      "name": "HORMONE | UID:1002178 | TYPE:V | NAME:Foods That Mimic Ozempic Alt 1014 | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:10162025",
      "short": "Foods That Mimic Ozempic Alt 1014",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3624.23,
      "total_revenue": 16247.0,
      "consults": 17,
      "cpa": 213.19,
      "roas": 4.482883260720208,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120247541868270173",
      "uid": "1003449",
      "name": "DAL THYROID | UID:1003449 | TYPE:V | NAME:22_PA_THE DISCOVERY | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "22_PA_THE DISCOVERY",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 4102.21,
      "total_revenue": 17656.99,
      "consults": 17,
      "cpa": 241.3064705882353,
      "roas": 4.304262824185013,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120248924264740173",
      "uid": "1003704",
      "name": "DAL HORMONE | UID:1003704 | TYPE:C | NAME:345_RunnningOnEmpty | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:08212026",
      "short": "345_RunnningOnEmpty",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 7384.2,
      "total_revenue": 33896.93,
      "consults": 16,
      "cpa": 461.5125,
      "roas": 4.590467484629344,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120240285439010173",
      "uid": "1002885",
      "name": "BW DTO | UID:1002885 | TYPE:V | NAME:213_the reason you keep hitting a wall isn't willpower it's something deeper | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:03182026",
      "short": "213_the reason you keep hitting a wall isn't willpower it's something deeper",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 6697.13,
      "total_revenue": 90048.3,
      "consults": 15,
      "cpa": 446.47533333333337,
      "roas": 13.445804396808782,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120243603108140173",
      "uid": "1003114",
      "name": "HORMONE | UID:1003114 | TYPE:V | NAME:Food that mimic ozempic | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:05142026",
      "short": "Food that mimic ozempic",
      "campaign": "TOF | 3:2:2 CBO | HORMONE | 051326D",
      "adset": "Food that mimic ozempic",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 4096.75,
      "total_revenue": 26736.0,
      "consults": 15,
      "cpa": 273.1166666666667,
      "roas": 6.526148776469152,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120243782234890173",
      "uid": "1003135",
      "name": "HORMONE | UID:1003135 | TYPE:V | NAME:30_CANCER IS COMING | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:05162026",
      "short": "30_CANCER IS COMING",
      "campaign": "MS | ASC CC $135 | HORMONE | 051226",
      "adset": "MS | ASC DR AXE | HORMONE | 051226D",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3883.13,
      "total_revenue": 19745.0,
      "consults": 15,
      "cpa": 258.87533333333334,
      "roas": 5.0848155997867694,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120247907914720173",
      "uid": "1003497",
      "name": "GLP-1 | UID:1003497 | TYPE:V | NAME:UA_WHAT IF WEIGHT LOSS MEDICATION IS AGING YOUR BODY | AUD:COLD | ASID:050626D | CID:050626D | DEST:L | INJ:07092026",
      "short": "UA_WHAT IF WEIGHT LOSS MEDICATION IS AGING YOUR BODY",
      "campaign": "TOF | ABO TESTING CAMPAIGN | 6/23/26",
      "adset": "ADSET 13 | GLP-1 | VIDEOS | 07 07 Ad Injection | 7/7/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 4273.67,
      "total_revenue": 39289.0,
      "consults": 15,
      "cpa": 284.91133333333335,
      "roas": 9.19326948500937,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120249133652690173",
      "uid": "1003844",
      "name": "BW DTO | UID:1003844 | TYPE:I | NAME:213_Test-Is-Done-Get-the-Context-THI.png | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:09032026",
      "short": "213_Test-Is-Done-Get-the-Context-THI.png",
      "campaign": "IN HOUSE | CC 110 | 20k | BW ASC | 061725 Campaign | 5/11/26",
      "adset": "IN HOUSE | CC 110 - 6/16-$125 | 20k | BW ASC | 061725 Campaign | 4/18/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 4249.35,
      "total_revenue": 32001.0,
      "consults": 14,
      "cpa": 303.52500000000003,
      "roas": 7.530798828056055,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234170082440173",
      "uid": "",
      "name": "side by side.png",
      "short": "side by side.png",
      "campaign": "MS | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/18",
      "adset": "MD 4 - DIABETES - I dropped my A1C WITHOUT  | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/22",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2898.03,
      "total_revenue": 31295.55,
      "consults": 14,
      "cpa": 207.00214285714287,
      "roas": 10.798904773242512,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120248251496200173",
      "uid": "1003137",
      "name": "HORMONE | UID:1003137 | TYPE:V | NAME:30_ENERGY CRASH | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:05162026 - Copy",
      "short": "30_ENERGY CRASH",
      "campaign": "IN HOUSE | ASC | THI PARTNERSHIP | HORMONE ADS | 072126D",
      "adset": "IN HOUSE | ASC | THI PARTNERSHIP | HORMONE ADS | 072126D",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3676.15,
      "total_revenue": 18496.0,
      "consults": 13,
      "cpa": 282.78076923076924,
      "roas": 5.031350733783986,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236272867760173",
      "uid": "1002423",
      "name": "HORMONE | UID:1002423 | TYPE:V | NAME:5 Signs of a Sluggish Liver 1202 | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:12042025",
      "short": "5 Signs of a Sluggish Liver 1202",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 4465.06,
      "total_revenue": 32654.25,
      "consults": 13,
      "cpa": 343.4661538461539,
      "roas": 7.313283584095174,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120245583876490173",
      "uid": "1003348",
      "name": "GLP-1 | UID:1003348 | TYPE:V | NAME:UA_THE OZEMPIC QUESTION | AUD:COLD | ASID:050626D | CID:050626D | DEST:L | INJ:06052026",
      "short": "UA_THE OZEMPIC QUESTION",
      "campaign": "TOF | CBO | GLP-1 | 050626D",
      "adset": "TOF | CBO | GLP-1 | 050626D",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3658.39,
      "total_revenue": 24174.0,
      "consults": 12,
      "cpa": 304.86583333333334,
      "roas": 6.607824753511791,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120247908347090173",
      "uid": "1003473",
      "name": "BW DTO | UID:1003473 | TYPE:V | NAME:213_MA_Inflamation_4x5_1 | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:07092026",
      "short": "213_MA_Inflamation_4x5_1",
      "campaign": "TOF | ABO TESTING CAMPAIGN | 6/23/26",
      "adset": "ADSET 14 | BW DTO | VIDEO | 07 07 Ad Injection | 7/7/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 5441.21,
      "total_revenue": 24176.0,
      "consults": 12,
      "cpa": 453.43416666666667,
      "roas": 4.443129377473025,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120244066190780173",
      "uid": "1002932",
      "name": "1523537315802385 | WILL COLE | UID:1002932 | TYPE:V | NAME:DWC_MITO_Hormone_BW_AD 15_V1. | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:04032026",
      "short": "DWC_MITO_Hormone_BW_AD 15_V1.",
      "campaign": "MS | ASC CC $135 | HORMONE | 051226",
      "adset": "IN HOUSE | DWC HORMONE ADS | 051426D Campaign - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2205.99,
      "total_revenue": 8847.0,
      "consults": 11,
      "cpa": 200.54454545454544,
      "roas": 4.010444290318633,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ]
    },
    {
      "ad_id": "120234603652480173",
      "uid": "1002249",
      "name": "DIABETES | UID:1002249 | TYPE:I | NAME:Chromium Power _Notes | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:10302025",
      "short": "Chromium Power _Notes",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2759.12,
      "total_revenue": 61273.0,
      "consults": 12,
      "cpa": 229.92666666666665,
      "roas": 22.207442952825538,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120237524771300173",
      "uid": "",
      "name": "DrAxe02_MSL1_V2_Jayke.mp4",
      "short": "DrAxe02_MSL1_V2_Jayke",
      "campaign": "MS | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/18",
      "adset": "MSL 1 _ Dr Axe (3) | MD 5 - DIABETES - I Refused Metformin  | CBO | MSL TESTING | POD CAST STYLE | THI PAGE | 1/1",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2567.82,
      "total_revenue": 15729.4,
      "consults": 11,
      "cpa": 233.43818181818185,
      "roas": 6.125585126683334,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230009591120173",
      "uid": "1001938",
      "name": "BW VSL | UID:1001938 | TYPE:V | NAME:HIDDEN CHEMS WRECKING HORMONES | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:08052025",
      "short": "HIDDEN CHEMS WRECKING HORMONES",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 11931.56,
      "total_revenue": 52970.9,
      "consults": 11,
      "cpa": 1084.6872727272728,
      "roas": 4.4395619684265935,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230009591090173",
      "uid": "1001943",
      "name": "BW VSL | UID:1001943 | TYPE:V | NAME:THE REAL REASON BW IS NORMAL | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:08032025",
      "short": "THE REAL REASON BW IS NORMAL",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 7733.87,
      "total_revenue": 39530.3,
      "consults": 11,
      "cpa": 703.079090909091,
      "roas": 5.111322016015269,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236278050250173",
      "uid": "1002459",
      "name": "BW DTO | UID:1002459 | TYPE:V | NAME:What Changed My Approach | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:12042025",
      "short": "What Changed My Approach",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2221.11,
      "total_revenue": 9390.0,
      "consults": 11,
      "cpa": 201.91909090909093,
      "roas": 4.227615921768845,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120246991511480173",
      "uid": "1003420",
      "name": "HORMONE | UID:1003420 | TYPE:V | NAME:30_TAKE CONTROL OF YOUR MENOPAUSE | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:06232026",
      "short": "30_TAKE CONTROL OF YOUR MENOPAUSE",
      "campaign": "TOF | ABO TESTING CAMPAIGN | 6/23/26",
      "adset": "ADSET 8 | HORMONE | VIDEOS | INJECTION 6/23 | 6/23/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2126.49,
      "total_revenue": 16764.0,
      "consults": 10,
      "cpa": 212.64899999999997,
      "roas": 7.883413512407771,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120237524752180173",
      "uid": "",
      "name": "Fit_woman_in_her_mid-50s_doing_gentle_yoga_stretch_7104322e-d791-4137-b1ce-fc8a411507be_3.png",
      "short": "Fit_woman_in_her_mid-50s_doing_gentle_yoga_stretch_7104322e-d791-4137-b1ce-fc8a411507be_3.png",
      "campaign": "MS | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/18",
      "adset": "3 NEW IMAGES 1/1 | MD 5 - DIABETES - I Refused Metformin  | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 1/1",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 4500.22,
      "total_revenue": 32680.6,
      "consults": 10,
      "cpa": 450.02200000000005,
      "roas": 7.262000524418806,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120244233649820173",
      "uid": "1003198",
      "name": "RETARGETING | UID:1003198 | TYPE:I | NAME:285_Did You Forget Screenshot_Memorial Day_CBA Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:05212026",
      "short": "285_Did You Forget Screenshot_Memorial Day_CBA Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2826.96,
      "total_revenue": 38318.0,
      "consults": 10,
      "cpa": 282.696,
      "roas": 13.554489628434785,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230009591160173",
      "uid": "1001936",
      "name": "BW VSL | UID:1001936 | TYPE:V | NAME:YOUR DOCTOR IS READING ALL WRONG | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:08052025",
      "short": "YOUR DOCTOR IS READING ALL WRONG",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1826.2,
      "total_revenue": 26898.0,
      "consults": 9,
      "cpa": 202.91111111111113,
      "roas": 14.72894535100208,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120243394904040173",
      "uid": "1003063",
      "name": "1547229863432439 | BW DTO | UID:1003063 | TYPE:I | NAME:213_suppreceipt | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:04302026",
      "short": "213_suppreceipt",
      "campaign": "IN HOUSE | CC 110 | 20k | BW ASC | 061725 Campaign | 5/11/26",
      "adset": "IN HOUSE | CC 110 - 6/16-$125 | 20k | BW ASC | 061725 Campaign | 4/18/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1908.81,
      "total_revenue": 21191.0,
      "consults": 9,
      "cpa": 212.09,
      "roas": 11.101681152131434,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233959290110173",
      "uid": "1002226",
      "name": "BOOK | UID:1002226 | TYPE:I | NAME:FWTF Josh | AUD:COLD | ASID:AS1011 | CID:101725A | DEST:L | INJ:10172025",
      "short": "FWTF Josh",
      "campaign": "MS | ASC | BOOK - HEAL YOUR CELLS | 101725A",
      "adset": "MS | ASC | BOOK - HEAL YOUR CELLS | 101725A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 4294.62,
      "total_revenue": 17514.8,
      "consults": 9,
      "cpa": 477.18,
      "roas": 4.078311934466845,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120248141339160173",
      "uid": "1003538",
      "name": "RETARGETING | UID:1003538 | TYPE:I | NAME:285_Health Decoded_EOS_CBA Sale.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:07172026",
      "short": "285_Health Decoded_EOS_CBA Sale.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2428.68,
      "total_revenue": 20718.0,
      "consults": 9,
      "cpa": 269.8533333333333,
      "roas": 8.530559810267306,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120238625805300173",
      "uid": "1002681",
      "name": "HORMONE | UID:1002681 | TYPE:V | NAME:30_How I Used The Bible | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:02052026",
      "short": "30_How I Used The Bible",
      "campaign": "IN HOUSE | CHR | CID: 010726A Campaign",
      "adset": "IN HOUSE | LAL 1% | CID: 010726A  | ASID: AS0108 - 3",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2082.94,
      "total_revenue": 12950.66,
      "consults": 8,
      "cpa": 260.3675,
      "roas": 6.21749066223703,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233901762220173",
      "uid": "1002204",
      "name": "DIABETES | UID:1002204 | TYPE:V | NAME:Blood Sugar Dangers | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:10162025",
      "short": "Blood Sugar Dangers",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "DIABETES | LAL 1% LIST | AS1050 | CID:112624B | INJ:09042025",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2190.81,
      "total_revenue": 19428.95,
      "consults": 8,
      "cpa": 273.85125,
      "roas": 8.868386578480106,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234604276240173",
      "uid": "1002272",
      "name": "DIABETES | UID:1002272 | TYPE:V | NAME:Honey Diabetes 2 | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:10302025",
      "short": "Honey Diabetes 2",
      "campaign": "MS | ASC | DIABETES | 081625A",
      "adset": "MS | ASC | DIABETES | 081625A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1991.38,
      "total_revenue": 30261.4,
      "consults": 8,
      "cpa": 248.9225,
      "roas": 15.196195603049143,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236272731140173",
      "uid": "1002420",
      "name": "HORMONE | UID:1002420 | TYPE:V | NAME:3 Steps To Rest Metabolism 1202 | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:12042025",
      "short": "3 Steps To Rest Metabolism 1202",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1741.78,
      "total_revenue": 16954.0,
      "consults": 8,
      "cpa": 217.7225,
      "roas": 9.733720676549277,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120241146515750173",
      "uid": "",
      "name": "Image B — \"The Prescription Comparison\"",
      "short": "Image B — \"The Prescription Comparison\"",
      "campaign": "MS | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/18",
      "adset": "4/1 | MD 5 - REWRITE | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 4/1",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 4538.0,
      "total_revenue": 46623.0,
      "consults": 8,
      "cpa": 567.25,
      "roas": 10.273909211106215,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120224973577500173",
      "uid": "1001733",
      "name": "CHB LEAD MAGNET | UID:1001733 | TYPE:I | NAME:HORMONES AREN'T BROKEN | AUD:COLD | ASID:AS1043 | CID:053124B | DEST:L | INJ:05222025",
      "short": "HORMONES AREN'T BROKEN",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "CHB LEAD MAGNET | LAL1% | MANUAL CONVERSIONS | AS1043 | CID:112624B – Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2791.93,
      "total_revenue": 18006.15,
      "consults": 8,
      "cpa": 348.99125,
      "roas": 6.449355821958288,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120246979775850173",
      "uid": "1003395",
      "name": "BW DTO | UID:1003395 | TYPE:C | NAME:213UA_Exhaustion_1.1 | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:06232026",
      "short": "213UA_Exhaustion_1.1",
      "campaign": "TOF | ABO TESTING CAMPAIGN | 6/23/26",
      "adset": "ADSET 3 | BW DTO | CAROUSEL | INJECTION 6/23 | 6/23/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2116.15,
      "total_revenue": 32315.0,
      "consults": 8,
      "cpa": 264.51875,
      "roas": 15.270656616969497,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120246985401470173",
      "uid": "1003403",
      "name": "DIABETES | UID:1003403 | TYPE:I | NAME:242_PA_CluesOfDiabetes | AUD:COLD | ASID:AS0108-3 | CID:010826A | DEST:L | INJ:06232026",
      "short": "242_PA_CluesOfDiabetes",
      "campaign": "TOF | ABO TESTING CAMPAIGN | 6/23/26",
      "adset": "ADSET 5 | DIABETES | IMAGES | INJECTION 6/23 | 6/23/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2126.31,
      "total_revenue": 17720.69,
      "consults": 8,
      "cpa": 265.78875,
      "roas": 8.334010562900048,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120247055921580173",
      "uid": "1003423",
      "name": "HORMONE | UID:1003423 | TYPE:I | NAME:30_6 FOODS THAT MIMIC OZEMPIC | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:06232026",
      "short": "30_6 FOODS THAT MIMIC OZEMPIC",
      "campaign": "TOF | ABO TESTING CAMPAIGN | 6/23/26",
      "adset": "ADSET 10 | TOP PERFORMING | HORMONE/BW VSL | VIDEOS | INJECTION 6/23 | 6/23/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3260.11,
      "total_revenue": 33646.0,
      "consults": 8,
      "cpa": 407.51375,
      "roas": 10.320510657615847,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120249131969040173",
      "uid": "1003879",
      "name": "DAL HORMONE | UID:1003879 | TYPE:I | NAME:345_Tired-at-7-Crashed-at-2-Awake-at-2.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:09032026",
      "short": "345_Tired-at-7-Crashed-at-2-Awake-at-2.png",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2974.84,
      "total_revenue": 23382.0,
      "consults": 8,
      "cpa": 371.855,
      "roas": 7.859918516626104,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [],
      "data_issue": "Suspected duplicate program transactions previously flagged by Samuel. Do not treat the return as validated."
    },
    {
      "ad_id": "120243516827120173",
      "uid": "1002433",
      "name": "1430672268421533 | HORMONE | UID:1002433 | TYPE:I | NAME:Hormone Cascade Effect_Tweet | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:12042025",
      "short": "Hormone Cascade Effect_Tweet",
      "campaign": "MS | ASC CC $135 | HORMONE | 051226",
      "adset": "MS | ASC DR AXE | HORMONE | 051226D",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1616.6,
      "total_revenue": 16478.0,
      "consults": 7,
      "cpa": 230.94285714285712,
      "roas": 10.192997649387603,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120249034604860173",
      "uid": "1003536",
      "name": "RETARGETING | UID:1003536 | TYPE:I | NAME:285_Currently Offering Special Tweet_EOS_CBA Sale.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:07172026",
      "short": "285_Currently Offering Special Tweet_EOS_CBA Sale.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1908.81,
      "total_revenue": 14720.0,
      "consults": 7,
      "cpa": 272.6871428571429,
      "roas": 7.711610898937034,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120237701929820173",
      "uid": "1002595",
      "name": "HORMONE | UID:1002595 | TYPE:V | NAME:Foods That Mimic Ozempic - 1366549524833808 | AUD:COLD | ASID:AS0108 | CID:010826A | DEST:L | INJ:01082026",
      "short": "Foods That Mimic Ozempic - 1366549524833808",
      "campaign": "IN HOUSE | CHR | CID: 010726A Campaign",
      "adset": "IN HOUSE | CHR Evergreen | CID: 010726A  | ASID: AS0108",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3974.27,
      "total_revenue": 43986.95,
      "consults": 7,
      "cpa": 567.7528571428571,
      "roas": 11.067931972412543,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "6946161082995",
      "uid": "1002939",
      "name": "WILL COLE | UID:1002939 | TYPE:I | NAME:Will Cole Static Ad 5 | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:04032026",
      "short": "Will Cole Static Ad 5",
      "campaign": "MS | ASC | WILL COLE | 4/3/26",
      "adset": "MS | ASC | WILL COLE",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2474.01,
      "total_revenue": 10356.15,
      "consults": 7,
      "cpa": 353.43,
      "roas": 4.185977421271539,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "6946365734995",
      "uid": "1002948",
      "name": "HORMONE | UID:1002948 | TYPE:I | NAME:30_The Window Is Closing_AI-Generated Image_Susan-Decision | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:04032026",
      "short": "30_The Window Is Closing_AI-Generated Image_Susan-Decision",
      "campaign": "MS | TOF | CBO | BROAD TESTING | 4/2/26",
      "adset": "ADSET 4 | IMAGE | LP I-30 | 4/2/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2280.54,
      "total_revenue": 16524.3,
      "consults": 7,
      "cpa": 325.7914285714286,
      "roas": 7.245783893288431,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234011236040173",
      "uid": "",
      "name": "cry-woman.png",
      "short": "cry-woman.png",
      "campaign": "MS | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/18",
      "adset": "MD 1 - I want to stop having chronic fatigue.  | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/18",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 5606.79,
      "total_revenue": 28762.59,
      "consults": 7,
      "cpa": 800.97,
      "roas": 5.129956713199531,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234011625200173",
      "uid": "",
      "name": "side by side.png",
      "short": "side by side.png",
      "campaign": "MS | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/18",
      "adset": "MD 3 - wake up actually rested  | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/18",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 4382.13,
      "total_revenue": 49147.6,
      "consults": 7,
      "cpa": 626.0185714285715,
      "roas": 11.215459148861397,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120241146945250173",
      "uid": "",
      "name": "Image C — \"The Doctor's Parking Lot\"",
      "short": "Image C — \"The Doctor's Parking Lot\"",
      "campaign": "MS | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/18",
      "adset": "4/1 | MD 5 - REWRITE | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 4/1",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 6015.95,
      "total_revenue": 32473.0,
      "consults": 7,
      "cpa": 859.4214285714286,
      "roas": 5.397817468562738,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120232390734370173",
      "uid": "1002057",
      "name": "HORMONE | UID:1002057 | TYPE:V | NAME:Client Testimonial 1 | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:09182025",
      "short": "Client Testimonial 1",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2057.27,
      "total_revenue": 9013.3,
      "consults": 7,
      "cpa": 293.8957142857143,
      "roas": 4.3811944956179785,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120235279706110173",
      "uid": "1002375",
      "name": "DIABETES | UID:1002375 | TYPE:V | NAME:Doctors Ignoring Type 2 Diabetes | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:11132025",
      "short": "Doctors Ignoring Type 2 Diabetes",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2490.34,
      "total_revenue": 30766.0,
      "consults": 7,
      "cpa": 355.7628571428572,
      "roas": 12.35413638298385,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120239093328790173",
      "uid": "1002710",
      "name": "HORMONE | UID:1002710 | TYPE:V | NAME:30_Big Pharma Truth_I_ve got news | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:02192026",
      "short": "30_Big Pharma Truth_I_ve got news",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3669.89,
      "total_revenue": 16353.3,
      "consults": 7,
      "cpa": 524.27,
      "roas": 4.456073615285471,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120243715539760173",
      "uid": "1003127",
      "name": "HORMONE | UID:1003127 | TYPE:I | NAME:Hormones_Fix the Root Cause | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:05162026",
      "short": "Hormones_Fix the Root Cause",
      "campaign": "MS | ASC | CC $114 CC 11/16 & $2k BUDGET | 07252576 Campaign",
      "adset": "MS | ASC | CC $114 CC 11/16 & $2k BUDGET | 07252576 Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1489.6,
      "total_revenue": 11227.7,
      "consults": 7,
      "cpa": 212.79999999999998,
      "roas": 7.537392588614394,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120246992037880173",
      "uid": "1003421",
      "name": "HORMONE | UID:1003421 | TYPE:C | NAME:30UA_EnergyClarity_1.1 | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:06232026",
      "short": "30UA_EnergyClarity_1.1",
      "campaign": "TOF | ABO TESTING CAMPAIGN | 6/23/26",
      "adset": "ADSET 9 | HORMONE | CAROUSEL | INJECTION 6/23 | 6/23/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2853.45,
      "total_revenue": 37851.0,
      "consults": 7,
      "cpa": 407.63571428571424,
      "roas": 13.264995006045314,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120245420441440173",
      "uid": "1003326",
      "name": "RETARGETING | UID:1003326 | TYPE:I | NAME:311_Currently Offering Special Tweet_Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "311_Currently Offering Special Tweet_Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1428.23,
      "total_revenue": 8392.0,
      "consults": 7,
      "cpa": 204.03285714285715,
      "roas": 5.875804317231818,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120225678216900173",
      "uid": "1001710",
      "name": "HORMONE | UID:1001710 | TYPE:V | NAME:DANGERS OF OZPIC | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:05152025 – Copy",
      "short": "DANGERS OF OZPIC",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL3% | LIST BUYERS | AS1044 | CID:112624B | INJ:060625",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1543.83,
      "total_revenue": 10326.15,
      "consults": 6,
      "cpa": 257.305,
      "roas": 6.688657429898369,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234603123970173",
      "uid": "1002245",
      "name": "DIABETES | UID:1002245 | TYPE:I | NAME:Breakfast Timing _Tweet | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:10302025",
      "short": "Breakfast Timing _Tweet",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "DIABETES | LAL 1% LIST | AS1050 | CID:112624B | INJ:09042025",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1779.4,
      "total_revenue": 16742.0,
      "consults": 6,
      "cpa": 296.56666666666666,
      "roas": 9.408789479599864,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120235272922450173",
      "uid": "1002367",
      "name": "DIABETES | UID:1002367 | TYPE:V | NAME:Cut Out Candy and Soda | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:11132025",
      "short": "Cut Out Candy and Soda",
      "campaign": "MS | ASC | DIABETES | 081625A",
      "adset": "MS | ASC | DIABETES | 081625A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1454.59,
      "total_revenue": 8244.0,
      "consults": 6,
      "cpa": 242.43166666666664,
      "roas": 5.667576430471817,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120248079532320173",
      "uid": "1003491",
      "name": "1606522120836546 | GLP-1 | UID:1003491 | TYPE:I | NAME:WHY DO YOU KEEP GAINING THE WEIGHT BACK | AUD:COLD | ASID:050626D | CID:050626D | DEST:L | INJ:07092026",
      "short": "WHY DO YOU KEEP GAINING THE WEIGHT BACK",
      "campaign": "TOF | CBO | GLP-1 | 050626D",
      "adset": "TOF | CBO | GLP-1 | 050626D",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1347.84,
      "total_revenue": 9906.0,
      "consults": 6,
      "cpa": 224.64,
      "roas": 7.349537037037037,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120248249043770173",
      "uid": "1003400",
      "name": "1593668422121916 | DIABETES | UID:1003400 | TYPE:V | NAME:242_SIMPLE KITCHEN SPICE | AUD:COLD | ASID:AS0108-3 | CID:010826A | DEST:L | INJ:06232026",
      "short": "242_SIMPLE KITCHEN SPICE",
      "campaign": "IN HOUSE | ASC | DIABETES ADS | 072126D",
      "adset": "IN HOUSE | DIABETES ADS | 072126D",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2674.03,
      "total_revenue": 16329.0,
      "consults": 6,
      "cpa": 445.6716666666667,
      "roas": 6.106513389902132,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230870027460173",
      "uid": "1001972",
      "name": "HORMONE | UID:1001972 | TYPE:I | NAME:Power Foods Notes App | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:08212025",
      "short": "Power Foods Notes App",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1365.94,
      "total_revenue": 14734.3,
      "consults": 6,
      "cpa": 227.65666666666667,
      "roas": 10.78693061188632,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234011389960173",
      "uid": "",
      "name": "side by side.png",
      "short": "side by side.png",
      "campaign": "MS | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/18",
      "adset": "MD 2 - stop feeling weighed down and sluggish  | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/18",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3008.94,
      "total_revenue": 25145.25,
      "consults": 6,
      "cpa": 501.49,
      "roas": 8.356846597140521,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120225397984530173",
      "uid": "1001756",
      "name": "HORMONE | UID:1001756 | TYPE:I | NAME:WRECKING HORMONES SOAP | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:05292025",
      "short": "WRECKING HORMONES SOAP",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2051.88,
      "total_revenue": 13456.45,
      "consults": 6,
      "cpa": 341.98,
      "roas": 6.558107686609353,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120238532329770173",
      "uid": "1002676",
      "name": "BOOK | UID:1002676 | TYPE:I | NAME:279_HAN Confetti Ai Lady | AUD:COLD | ASID:AS1011 | CID:101725A | DEST:L | INJ:02022026",
      "short": "279_HAN Confetti Ai Lady",
      "campaign": "MS | ASC | BOOK - HEAL YOUR CELLS | 101725A",
      "adset": "MS | ASC | BOOK - HEAL YOUR CELLS | 101725A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3167.84,
      "total_revenue": 16792.15,
      "consults": 6,
      "cpa": 527.9733333333334,
      "roas": 5.3008201171776355,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120240324339510173",
      "uid": "1002882",
      "name": "THYROID | UID:1002882 | TYPE:V | NAME:22_Thyroid medicationhelped. But it wasn’t thewhole answer | AUD:COLD | ASID:AS1010 | CID:092825A | DEST:L | INJ:03192026",
      "short": "22_Thyroid medicationhelped. But it wasn’t thewhole answer",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1995.98,
      "total_revenue": 8664.15,
      "consults": 6,
      "cpa": 332.66333333333336,
      "roas": 4.340800008016112,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120247918756980173",
      "uid": "1003418",
      "name": "1593788088776616 | HORMONE | UID:1003418 | TYPE:V | NAME:30_MENOPAUSE MYSTERY | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:06232026",
      "short": "30_MENOPAUSE MYSTERY",
      "campaign": "MS | ASC CC $135 | HORMONE | 051226",
      "adset": "MS | ASC DR AXE | HORMONE | 051226D",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1174.72,
      "total_revenue": 8811.0,
      "consults": 5,
      "cpa": 234.94400000000002,
      "roas": 7.500510760010896,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120243715539700173",
      "uid": "1003129",
      "name": "HORMONE | UID:1003129 | TYPE:I | NAME:Sluggish Liver_Detox | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:05162026",
      "short": "Sluggish Liver_Detox",
      "campaign": "MS | ASC | CC $114 CC 11/16 & $2k BUDGET | 07252576 Campaign",
      "adset": "MS | ASC | CC $114 CC 11/16 & $2k BUDGET | 07252576 Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1836.22,
      "total_revenue": 8642.0,
      "consults": 5,
      "cpa": 367.244,
      "roas": 4.706407728921371,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120248257760990173",
      "uid": "1003181",
      "name": "BW DTO | UID:1003181 | TYPE:I | NAME:213_DIABETES IS COMING | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:05162026 - Copy",
      "short": "213_DIABETES IS COMING",
      "campaign": "IN HOUSE | ASC | THI PARTNERSHIP | BW ADS | 072126D",
      "adset": "IN HOUSE | ASC | THI PARTNERSHIP | BW ADS | 072126D",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1965.13,
      "total_revenue": 38042.0,
      "consults": 5,
      "cpa": 393.026,
      "roas": 19.358515721606203,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120246978744090173",
      "uid": "1003409",
      "name": "BW VSL | UID:1003409 | TYPE:V | NAME:235_BIGGEST LIE IN MODERN HEALTHCARE | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:06232026",
      "short": "235_BIGGEST LIE IN MODERN HEALTHCARE",
      "campaign": "TOF | ABO TESTING CAMPAIGN | 6/23/26",
      "adset": "ADSET 1 | BW VSL | VIDEOS | INJECTION 6/23 | 6/23/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1974.34,
      "total_revenue": 7991.0,
      "consults": 5,
      "cpa": 394.868,
      "roas": 4.04742850775449,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234011625180173",
      "uid": "",
      "name": "cry-woman.png",
      "short": "cry-woman.png",
      "campaign": "MS | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/18",
      "adset": "MD 3 - wake up actually rested  | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/18",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1981.5,
      "total_revenue": 47938.0,
      "consults": 5,
      "cpa": 396.3,
      "roas": 24.1927832450164,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234645261470173",
      "uid": "",
      "name": "evening reset.png",
      "short": "evening reset.png",
      "campaign": "MS | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/18",
      "adset": "3 NEW IMAGES | MD 5 - DIABETES - I Refused Metformin  | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/22 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 3066.85,
      "total_revenue": 17278.15,
      "consults": 5,
      "cpa": 613.37,
      "roas": 5.633842542021945,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120244233649830173",
      "uid": "1003199",
      "name": "RETARGETING | UID:1003199 | TYPE:I | NAME:285_Get Answers Big Text_Memorial Day_CBA Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:05212026",
      "short": "285_Get Answers Big Text_Memorial Day_CBA Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1135.3,
      "total_revenue": 8364.0,
      "consults": 5,
      "cpa": 227.06,
      "roas": 7.367215713908219,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120245583876550173",
      "uid": "1003341",
      "name": "GLP-1 | UID:1003341 | TYPE:V | NAME:SA_THE DIET TRAP | AUD:COLD | ASID:050626D | CID:050626D | DEST:L | INJ:06052026",
      "short": "SA_THE DIET TRAP",
      "campaign": "TOF | CBO | GLP-1 | 050626D",
      "adset": "TOF | CBO | GLP-1 | 050626D",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2389.84,
      "total_revenue": 16542.0,
      "consults": 5,
      "cpa": 477.968,
      "roas": 6.921802296388043,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120248928071860173",
      "uid": "1003510",
      "name": "1606796874142404 | HORMONE | UID:1003510 | TYPE:V | NAME:30_PA_Medications_4x5_1 | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:07092026",
      "short": "30_PA_Medications_4x5_1",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1583.76,
      "total_revenue": 8373.0,
      "consults": 4,
      "cpa": 395.94,
      "roas": 5.286785876647977,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "inhouse"
      ],
      "selection_note": "IN HOUSE · original keep 4"
    },
    {
      "ad_id": "120218698408960173",
      "uid": "1001568",
      "name": "HORMONE | UID:1001568 | TYPE:I | NAME:PERFUME SIDE EFFECTS | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:03202025 – Copy",
      "short": "PERFUME SIDE EFFECTS",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 920.66,
      "total_revenue": 7737.15,
      "consults": 4,
      "cpa": 230.165,
      "roas": 8.403916755371146,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120235279258560173",
      "uid": "1002406",
      "name": "DIABETES | UID:1002406 | TYPE:I | NAME:You're Doing 'Everything Right' But Your Blood Sugar Won't Budge. Here's Why.png | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:11132025",
      "short": "You're Doing 'Everything Right' But Your Blood Sugar Won't Budge. Here's Why.png",
      "campaign": "MS | ASC | DIABETES | 081625A",
      "adset": "MS | ASC | DIABETES | 081625A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1318.11,
      "total_revenue": 8180.0,
      "consults": 4,
      "cpa": 329.5275,
      "roas": 6.2058553534985705,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120238174466750173",
      "uid": "1002646",
      "name": "HORMONE | UID:1002646 | TYPE:I | NAME:95 of Thyroid is Hashi | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:01222026",
      "short": "95 of Thyroid is Hashi",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 877.59,
      "total_revenue": 15202.3,
      "consults": 4,
      "cpa": 219.3975,
      "roas": 17.322781708998505,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "6931063291195",
      "uid": "1002840",
      "name": "HORMONE | UID:1002840 | TYPE:V | NAME:30_why does nothing work even when you're doing everything right | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:03132026",
      "short": "30_why does nothing work even when you're doing everything right",
      "campaign": "NEW | MS | TOF | CBO | BROAD TESTING | 3/13/26",
      "adset": "MS | TOF | CBO | BROAD TESTING | 3/13/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1160.73,
      "total_revenue": 8300.15,
      "consults": 4,
      "cpa": 290.1825,
      "roas": 7.150801650685344,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120247938221440173",
      "uid": "1003483",
      "name": "BW DTO | UID:1003483 | TYPE:C | NAME:213_MA_WhatYourBloodworkMayBeTryingToTellYou | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:07092026",
      "short": "213_MA_WhatYourBloodworkMayBeTryingToTellYou",
      "campaign": "TOF | ABO TESTING CAMPAIGN | 6/23/26",
      "adset": "ADSET 21 | BW DTO | CAROUSEL | 07 07 Ad Injection | 7/7/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1047.33,
      "total_revenue": 25456.0,
      "consults": 4,
      "cpa": 261.8325,
      "roas": 24.305615231111496,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120247907731540173",
      "uid": "1003494",
      "name": "GLP-1 | UID:1003494 | TYPE:V | NAME:PA_YOUR GRANDMOTHER NEVER NEEDED OZEMPIC | AUD:COLD | ASID:050626D | CID:050626D | DEST:L | INJ:07092026",
      "short": "PA_YOUR GRANDMOTHER NEVER NEEDED OZEMPIC",
      "campaign": "TOF | ABO TESTING CAMPAIGN | 6/23/26",
      "adset": "ADSET 13 | GLP-1 | VIDEOS | 07 07 Ad Injection | 7/7/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1203.37,
      "total_revenue": 9263.0,
      "consults": 4,
      "cpa": 300.8425,
      "roas": 7.6975493821517915,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120247938321480173",
      "uid": "1003498",
      "name": "GLP-1 | UID:1003498 | TYPE:C | NAME:002 | AUD:COLD | ASID:050626D | CID:050626D | DEST:L | INJ:07092026",
      "short": "002",
      "campaign": "TOF | ABO TESTING CAMPAIGN | 6/23/26",
      "adset": "ADSET 22 | GLP-1 | CAROUSEL | 07 07 Ad Injection | 7/7/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1435.16,
      "total_revenue": 43221.66,
      "consults": 4,
      "cpa": 358.79,
      "roas": 30.116265782212437,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120249034446750173",
      "uid": "1003784",
      "name": "RETARGETING | UID:1003784 | TYPE:I | NAME:103_BackToSchoolSale1.png | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:08292026",
      "short": "103_BackToSchoolSale1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 966.07,
      "total_revenue": 2351.9,
      "consults": 4,
      "cpa": 241.5175,
      "roas": 2.434502675789539,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "6930827989395",
      "uid": "1002822",
      "name": "THYROID | UID:1002822 | TYPE:V | NAME:22_The Cure Isn't In The Presciption, It's In the Cells | AUD:COLD | ASID:AS1010 | CID:092825A | DEST:L | INJ:03132026",
      "short": "22_The Cure Isn't In The Presciption, It's In the Cells",
      "campaign": "NEW | MS | TOF | CBO | BROAD TESTING | 3/13/26",
      "adset": "MS | TOF | CBO | BROAD TESTING | 3/13/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2359.1,
      "total_revenue": 16412.3,
      "consults": 4,
      "cpa": 589.775,
      "roas": 6.957017506676275,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120237524888770173",
      "uid": "",
      "name": "DrAxe05_MSL2_V2_Jayke.mp4",
      "short": "DrAxe05_MSL2_V2_Jayke",
      "campaign": "MS | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/18",
      "adset": "MD 1 - I want to stop having chronic fatigue.  | CBO | MSL TESTING | MSL 2 _ Dr Axe (3) | THI PAGE | 1/1",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 836.08,
      "total_revenue": 8707.0,
      "consults": 4,
      "cpa": 209.02,
      "roas": 10.414075208114056,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120237187400230173",
      "uid": "1002566",
      "name": "HORMONE | UID:1002566 | TYPE:V | NAME:TAI-058_Heal Cells_Now, what most people are doing_01:24 | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:12212025",
      "short": "TAI-058_Heal Cells_Now, what most people are doing_01:24",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1801.95,
      "total_revenue": 32336.0,
      "consults": 4,
      "cpa": 450.4875,
      "roas": 17.945004023419074,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120240283548770173",
      "uid": "1002866",
      "name": "BW DTO | UID:1002866 | TYPE:I | NAME:213_Mary-Solution Aware | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:03182026",
      "short": "213_Mary-Solution Aware",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1264.24,
      "total_revenue": 9441.0,
      "consults": 4,
      "cpa": 316.06,
      "roas": 7.4677276466493705,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120244233649810173",
      "uid": "1003197",
      "name": "RETARGETING | UID:1003197 | TYPE:I | NAME:285_Currently Offering Special Tweet_Memorial Day_CBA Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:05212026",
      "short": "285_Currently Offering Special Tweet_Memorial Day_CBA Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 893.93,
      "total_revenue": 8520.0,
      "consults": 4,
      "cpa": 223.4825,
      "roas": 9.530947613347802,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120246979385970173",
      "uid": "1003391",
      "name": "BW DTO | UID:1003391 | TYPE:I | NAME:213_PA_BloodworkMessages | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:06232026",
      "short": "213_PA_BloodworkMessages",
      "campaign": "TOF | ABO TESTING CAMPAIGN | 6/23/26",
      "adset": "ADSET 2 | BW DTO | IMAGES | INJECTION 6/23 | 6/23/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2378.63,
      "total_revenue": 40598.0,
      "consults": 5,
      "cpa": 475.726,
      "roas": 17.067807939864544,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120247541868210173",
      "uid": "1003443",
      "name": "DAL HORMONE | UID:1003443 | TYPE:V | NAME:30_PA_STRUGGLING WITH HORMONES | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "30_PA_STRUGGLING WITH HORMONES",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1404.94,
      "total_revenue": 10669.15,
      "consults": 4,
      "cpa": 351.235,
      "roas": 7.594025367631358,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120247907205880173",
      "uid": "1003492",
      "name": "GLP-1 | UID:1003492 | TYPE:I | NAME:YOUR METABOLISM ISN'T BROKEN | AUD:COLD | ASID:050626D | CID:050626D | DEST:L | INJ:07092026",
      "short": "YOUR METABOLISM ISN'T BROKEN",
      "campaign": "TOF | ABO TESTING CAMPAIGN | 6/23/26",
      "adset": "ADSET 12 | GLP-1 | IMAGES | 07 07 Ad Injection | 6/23/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2038.48,
      "total_revenue": 8292.0,
      "consults": 4,
      "cpa": 509.62,
      "roas": 4.067736745025705,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120247917101390173",
      "uid": "1003514",
      "name": "HORMONE | UID:1003514 | TYPE:V | NAME:30_PA_Susan_4x5_2 | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:07092026",
      "short": "30_PA_Susan_4x5_2",
      "campaign": "TOF | ABO TESTING CAMPAIGN | 6/23/26",
      "adset": "ADSET 18 | HORMONE | VIDEOS | 07 07 Ad Injection | 7/7/26 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1904.13,
      "total_revenue": 8103.0,
      "consults": 5,
      "cpa": 380.826,
      "roas": 4.255486757731878,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120245992317450173",
      "uid": "1003306",
      "name": "RETARGETING | UID:1003306 | TYPE:I | NAME:103_New Year Sparkle_Big Price__Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "103_New Year Sparkle_Big Price__Memorial Day Sale",
      "campaign": "MS | CC | RETARGETING | BAU | CID: 061126A",
      "adset": "$60 CC | RETARGETING | FB/IG ENGAGERS/PV - EXCL BUYERS |  | CONVERSIONS | ASID:061126A - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 636.85,
      "total_revenue": 10171.0,
      "consults": 3,
      "cpa": 212.28333333333333,
      "roas": 15.970793750490696,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120235899678490173",
      "uid": "1002168",
      "name": "HORMONE | UID:1002168 | TYPE:I | NAME:HRT Limitation Tweet | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:10162025",
      "short": "HRT Limitation Tweet",
      "campaign": "MS | ASC | CC $114 CC 11/16 & $2k BUDGET | 07252576 Campaign",
      "adset": "MS | ASC | CC $114 CC 11/16 & $2k BUDGET | 07252576 Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1122.3,
      "total_revenue": 8769.0,
      "consults": 3,
      "cpa": 374.09999999999997,
      "roas": 7.813418871959369,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120244990187060173",
      "uid": "",
      "name": "FINALLY A BLOOD TEST",
      "short": "FINALLY A BLOOD TEST",
      "campaign": "TOF | CBO BW | 3 2 2 | 5/29/26",
      "adset": "Adset 3 BW VSL | FINALLY A BLOOD TEST",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1064.49,
      "total_revenue": 8718.0,
      "consults": 3,
      "cpa": 354.83,
      "roas": 8.189837386917679,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234603652510173",
      "uid": "1002250",
      "name": "DIABETES | UID:1002250 | TYPE:I | NAME:Fasting Benefits _Notes | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:10302025",
      "short": "Fasting Benefits _Notes",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1013.66,
      "total_revenue": 8237.95,
      "consults": 3,
      "cpa": 337.88666666666666,
      "roas": 8.126936053509068,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "6954579934595",
      "uid": "1002984",
      "name": "BW DTO | UID:1002984 | TYPE:V | NAME:DJAS_003 | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:04162026",
      "short": "DJAS_003",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign | 4/15/26",
      "adset": "IN HOUSE | BW ASC | 061725 Campaign | 4/15/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2112.24,
      "total_revenue": 10445.15,
      "consults": 3,
      "cpa": 704.0799999999999,
      "roas": 4.945058326705299,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120247907914710173",
      "uid": "1003496",
      "name": "GLP-1 | UID:1003496 | TYPE:V | NAME:UA_MOST PEOPLE DON'T NEED GLP-1 | AUD:COLD | ASID:050626D | CID:050626D | DEST:L | INJ:07092026",
      "short": "UA_MOST PEOPLE DON'T NEED GLP-1",
      "campaign": "TOF | ABO TESTING CAMPAIGN | 6/23/26",
      "adset": "ADSET 13 | GLP-1 | VIDEOS | 07 07 Ad Injection | 7/7/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1473.0,
      "total_revenue": 15453.0,
      "consults": 3,
      "cpa": 491.0,
      "roas": 10.490835030549897,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236986407630173",
      "uid": "1002520",
      "name": "HORMONE | UID:1002520 | TYPE:V | NAME:5 Signs of Sluggish Liver Heidi | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:12182025",
      "short": "5 Signs of Sluggish Liver Heidi",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1834.77,
      "total_revenue": 16279.0,
      "consults": 3,
      "cpa": 611.59,
      "roas": 8.87250173046213,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120244054768420173",
      "uid": "1003105",
      "name": "1554112059410886 | HORMONE | UID:1003105 | TYPE:I | NAME:Take The Quiz | AUD:COLD | ASID:053124A | CID:053124A | DEST:Q | INJ:05092026",
      "short": "Take The Quiz",
      "campaign": "MS | ASC CC $135 | HORMONE | 051226",
      "adset": "MS | ASC DR AXE | HORMONE | 051226D",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 953.45,
      "total_revenue": 6156.0,
      "consults": 3,
      "cpa": 317.81666666666666,
      "roas": 6.456552519796528,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234170082410173",
      "uid": "",
      "name": "cry-woman.png",
      "short": "cry-woman.png",
      "campaign": "MS | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/18",
      "adset": "MD 4 - DIABETES - I dropped my A1C WITHOUT  | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/22",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1247.84,
      "total_revenue": 31160.8,
      "consults": 3,
      "cpa": 415.94666666666666,
      "roas": 24.97179125528914,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234645261500173",
      "uid": "",
      "name": "Morning Balance-woman.png",
      "short": "Morning Balance-woman.png",
      "campaign": "MS | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/18",
      "adset": "3 NEW IMAGES | MD 5 - DIABETES - I Refused Metformin  | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/22 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1667.05,
      "total_revenue": 26774.8,
      "consults": 3,
      "cpa": 555.6833333333333,
      "roas": 16.061185927236735,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120213351417740173",
      "uid": "1000944",
      "name": "HORMONE | UID:1000944 | TYPE:I | NAME:JOSH AT THE FARM | AUD:COLD | CID:053124A | DEST:L | INJ:10312024",
      "short": "JOSH AT THE FARM",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 624.13,
      "total_revenue": 11714.75,
      "consults": 2,
      "cpa": 312.065,
      "roas": 18.76972746062519,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120225398210790173",
      "uid": "1001760",
      "name": "HORMONE | UID:1001760 | TYPE:I | NAME:PERFUME HORMONES | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:05292025",
      "short": "PERFUME HORMONES",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 729.49,
      "total_revenue": 11458.3,
      "consults": 3,
      "cpa": 243.16333333333333,
      "roas": 15.707274945509875,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "6930842016795",
      "uid": "1002811",
      "name": "HORMONE | UID:1002811 | TYPE:V | NAME:30_Don't miss Dr. Axes advanced training on hormone healing | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:03132026",
      "short": "30_Don't miss Dr. Axes advanced training on hormone healing",
      "campaign": "NEW | MS | TOF | CBO | BROAD TESTING | 3/13/26",
      "adset": "MS | TOF | CBO | BROAD TESTING | 3/13/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1806.95,
      "total_revenue": 8153.15,
      "consults": 3,
      "cpa": 602.3166666666667,
      "roas": 4.512106035031406,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120240283548790173",
      "uid": "1002861",
      "name": "BW DTO | UID:1002861 | TYPE:I | NAME:213_Deborah-Problem Aware | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:03182026",
      "short": "213_Deborah-Problem Aware",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2469.9,
      "total_revenue": 16771.0,
      "consults": 3,
      "cpa": 823.3000000000001,
      "roas": 6.790153447507996,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120244900052800173",
      "uid": "1003254",
      "name": "BW DTO | UID:1003254 | TYPE:I | NAME:213_UA_YOUR BODY IS WARNING YOU | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:05282026",
      "short": "213_UA_YOUR BODY IS WARNING YOU",
      "campaign": "TOF | CBO | BW | 051326D",
      "adset": "BW DTO",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1137.63,
      "total_revenue": 15605.4,
      "consults": 3,
      "cpa": 379.21000000000004,
      "roas": 13.717465256717912,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "6923483643595",
      "uid": "1002192",
      "name": "DIABETES | UID:1002192 | TYPE:V | NAME:I Eat Like I_m Pre-Diabetic AI Alt 1014 | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:10162025",
      "short": "I Eat Like I_m Pre-Diabetic AI Alt 1014",
      "campaign": "MS | ASC | DIABETES | 081625A",
      "adset": "MS | ASC | DIABETES | 081625A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 517.23,
      "total_revenue": 12799.5,
      "consults": 2,
      "cpa": 258.615,
      "roas": 24.74624441737718,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120248251496170173",
      "uid": "1002658",
      "name": "HORMONE | UID:1002658 | TYPE:V | NAME:Greatest Health Book Ever Written | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:01222026",
      "short": "Greatest Health Book Ever Written",
      "campaign": "IN HOUSE | ASC | THI PARTNERSHIP | HORMONE ADS | 072126D",
      "adset": "IN HOUSE | ASC | THI PARTNERSHIP | HORMONE ADS | 072126D",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 668.2,
      "total_revenue": 7780.0,
      "consults": 2,
      "cpa": 334.1,
      "roas": 11.643220592636935,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120244066191020173",
      "uid": "1002942",
      "name": "1523503899139060 | WILL COLE | UID:1002942 | TYPE:C | NAME:Carousel 3 - Why Your Supplements Keep Failing — It Has Nothing to Do With the Brand | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:04032026",
      "short": "Carousel 3 - Why Your Supplements Keep Failing — It Has Nothing to Do With the Brand",
      "campaign": "MS | ASC CC $135 | HORMONE | 051226",
      "adset": "IN HOUSE | DWC HORMONE ADS | 051426D Campaign - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 715.78,
      "total_revenue": 15856.0,
      "consults": 2,
      "cpa": 357.89,
      "roas": 22.152057894883903,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120248252896560173",
      "uid": "1003468",
      "name": "BW DTO | UID:1003468 | TYPE:I | NAME:213_PA_NoMoreGuessing | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:07092026 - Copy",
      "short": "213_PA_NoMoreGuessing",
      "campaign": "IN HOUSE | ASC | THI PARTNERSHIP | BW ADS | 072126D",
      "adset": "IN HOUSE | ASC | THI PARTNERSHIP | BW ADS | 072126D",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 823.92,
      "total_revenue": 15486.0,
      "consults": 2,
      "cpa": 411.96,
      "roas": 18.795514127585204,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120247938433510173",
      "uid": "1003424",
      "name": "1593825505439541 | HORMONE | UID:1003424 | TYPE:I | NAME:30_CANCER CAUSING FACTORS | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:06232026",
      "short": "30_CANCER CAUSING FACTORS",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 459.33,
      "total_revenue": 25612.0,
      "consults": 2,
      "cpa": 229.665,
      "roas": 55.75947575816951,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236277659030173",
      "uid": "1002458",
      "name": "BW DTO | UID:1002458 | TYPE:V | NAME:The Medication Side Effect | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:12042025",
      "short": "The Medication Side Effect",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "BW DTO | LAL1% | MANUAL CONVERSIONS | AS1042 | CID:112624B",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 857.71,
      "total_revenue": 8644.0,
      "consults": 2,
      "cpa": 428.855,
      "roas": 10.077998391064579,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236282762610173",
      "uid": "1002426",
      "name": "HORMONE | UID:1002426 | TYPE:V | NAME:Foods That Mimic Ozempic 1202 | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:12042025",
      "short": "Foods That Mimic Ozempic 1202",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 632.99,
      "total_revenue": 8524.0,
      "consults": 2,
      "cpa": 316.495,
      "roas": 13.466247492061486,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230870612800173",
      "uid": "1001980",
      "name": "HORMONE | UID:1001980 | TYPE:I | NAME:Stubborn Weight Hormone Smoothie Notes App | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:08212025",
      "short": "Stubborn Weight Hormone Smoothie Notes App",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 582.23,
      "total_revenue": 7283.3,
      "consults": 2,
      "cpa": 291.115,
      "roas": 12.509317623619532,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120243394904260173",
      "uid": "1003071",
      "name": "1547229890099103 | BW DTO | UID:1003071 | TYPE:I | NAME:213_normal doesn't mean okay | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:04302026",
      "short": "213_normal doesn't mean okay",
      "campaign": "IN HOUSE | CC 110 | 20k | BW ASC | 061725 Campaign | 5/11/26",
      "adset": "IN HOUSE | CC 110 - 6/16-$125 | 20k | BW ASC | 061725 Campaign | 4/18/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 513.34,
      "total_revenue": 11242.0,
      "consults": 2,
      "cpa": 256.67,
      "roas": 21.899715588109245,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120245420441410173",
      "uid": "1003304",
      "name": "RETARGETING | UID:1003304 | TYPE:I | NAME:103_Flag Currently Offering Tweet__Memorial Day Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:L | INJ:06042026",
      "short": "103_Flag Currently Offering Tweet__Memorial Day Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | FB/IG ENGAGERS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy 2",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 510.98,
      "total_revenue": 10674.0,
      "consults": 2,
      "cpa": 255.49,
      "roas": 20.889271595757172,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236987362890173",
      "uid": "1002531",
      "name": "BW DTO | UID:1002531 | TYPE:V | NAME:3 Silent Triggers Blood Sugar | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:12182025",
      "short": "3 Silent Triggers Blood Sugar",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1232.88,
      "total_revenue": 8621.0,
      "consults": 2,
      "cpa": 616.44,
      "roas": 6.992570242034909,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "6930842017795",
      "uid": "1002820",
      "name": "HORMONE | UID:1002820 | TYPE:I | NAME:susan solution aware | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:03132026",
      "short": "susan solution aware",
      "campaign": "NEW | MS | TOF | CBO | BROAD TESTING | 3/13/26",
      "adset": "MS | TOF | CBO | BROAD TESTING | 3/13/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 790.98,
      "total_revenue": 16341.3,
      "consults": 2,
      "cpa": 395.49,
      "roas": 20.659561556550102,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "6931016350395",
      "uid": "1002831",
      "name": "DIABETES | UID:1002831 | TYPE:V | NAME:242_Can't think straight, can't lose weight, can't figure out why | AUD:COLD | ASID:AS0108-3 | CID:010826A | DEST:L | INJ:03132026",
      "short": "242_Can't think straight, can't lose weight, can't figure out why",
      "campaign": "NEW | MS | TOF | CBO | BROAD TESTING | 3/13/26",
      "adset": "MS | TOF | CBO | BROAD TESTING | 3/13/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1143.67,
      "total_revenue": 8551.0,
      "consults": 2,
      "cpa": 571.835,
      "roas": 7.476807120935234,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "6946370603795",
      "uid": "1002951",
      "name": "HORMONE | UID:1002951 | TYPE:I | NAME:AI-Generated-Image-3 | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:04032026",
      "short": "AI-Generated-Image-3",
      "campaign": "MS | TOF | CBO | BROAD TESTING | 4/2/26",
      "adset": "ADSET 5 | IMAGE | LP I-30 | 4/2/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1255.29,
      "total_revenue": 20302.15,
      "consults": 2,
      "cpa": 627.645,
      "roas": 16.17327470146341,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234654677600173",
      "uid": "",
      "name": "side by side.png",
      "short": "side by side.png",
      "campaign": "MS | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/18",
      "adset": "MD 5-1 - DIABETES - I Refused Metformin | Angle 2: \"The Metformin Side Effect Trap\" | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/31",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1632.75,
      "total_revenue": 22601.06,
      "consults": 2,
      "cpa": 816.375,
      "roas": 13.842327361812893,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120237524752210173",
      "uid": "",
      "name": "Happy_couple_in_their_late_50s_walking_hand_in_han_3b32134b-f980-49cf-b3ae-8ef8125c47bd_2.png",
      "short": "Happy_couple_in_their_late_50s_walking_hand_in_han_3b32134b-f980-49cf-b3ae-8ef8125c47bd_2.png",
      "campaign": "MS | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/18",
      "adset": "3 NEW IMAGES 1/1 | MD 5 - DIABETES - I Refused Metformin  | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 1/1",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2100.81,
      "total_revenue": 16171.15,
      "consults": 2,
      "cpa": 1050.405,
      "roas": 7.6975785530343055,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120237524950640173",
      "uid": "",
      "name": "DrAxe07_MSL3_V1_Jayke.mp4",
      "short": "DrAxe07_MSL3_V1_Jayke",
      "campaign": "MS | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/18",
      "adset": "MD 5 - DIABETES - I Refused Metformin  | CBO | MSL TESTING | MSL 3 _ Dr Axe (3) | THI PAGE | 1/1",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 721.12,
      "total_revenue": 24243.3,
      "consults": 2,
      "cpa": 360.56,
      "roas": 33.61895384956734,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230055101990173",
      "uid": "1001920",
      "name": "HORMONE | UID:1001920 | TYPE:I | NAME:GOODBYE HORMONE PROBLEMS | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:07242025",
      "short": "GOODBYE HORMONE PROBLEMS",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 431.4,
      "total_revenue": 7903.3,
      "consults": 2,
      "cpa": 215.7,
      "roas": 18.32012053778396,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120236278050160173",
      "uid": "1002454",
      "name": "BW DTO | UID:1002454 | TYPE:V | NAME:The Doctor Visit Gap | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:12042025 - Copy",
      "short": "The Doctor Visit Gap",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2024.42,
      "total_revenue": 8266.0,
      "consults": 2,
      "cpa": 1012.21,
      "roas": 4.083144801967971,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120238174962490173",
      "uid": "1002663",
      "name": "HORMONE | UID:1002663 | TYPE:V | NAME:What Most People Are Doing | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:01222026",
      "short": "What Most People Are Doing",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 790.58,
      "total_revenue": 18286.15,
      "consults": 2,
      "cpa": 395.29,
      "roas": 23.130043765336843,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120240323067290173",
      "uid": "1002906",
      "name": "HORMONE | UID:1002906 | TYPE:V | NAME:30_why do I feel 80 when I_m only 52 | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:03192026",
      "short": "30_why do I feel 80 when I_m only 52",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1297.25,
      "total_revenue": 6528.0,
      "consults": 2,
      "cpa": 648.625,
      "roas": 5.032183465022162,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "6964782993995",
      "uid": "1003011",
      "name": "WILL COLE | UID:1003011 | TYPE:I | NAME:Hormones_002 | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:04302026",
      "short": "Hormones_002",
      "campaign": "MS | ASC | WILL COLE | WOMEN 18+ | 14/4/26 - Copy",
      "adset": "MS | ASC | WILL COLE | WOMEN 18+ | 14/4/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1384.3,
      "total_revenue": 8179.0,
      "consults": 2,
      "cpa": 692.15,
      "roas": 5.90840135808712,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120244894529500173",
      "uid": "1003242",
      "name": "BW DTO | UID:1003242 | TYPE:V | NAME:213_UA_YourLabsAreMore | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:05282026",
      "short": "213_UA_YourLabsAreMore",
      "campaign": "TOF | CBO | BW | 051326D",
      "adset": "BW DTO",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 575.81,
      "total_revenue": 8197.0,
      "consults": 2,
      "cpa": 287.905,
      "roas": 14.235598548132197,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120246994564350173",
      "uid": "1003432",
      "name": "GLP-1 | UID:1003432 | TYPE:I | NAME:GLP1_UA_NobodysTalkingAboutThis | AUD:COLD | ASID:050626D | CID:050626D | DEST:L | INJ:06232026",
      "short": "GLP1_UA_NobodysTalkingAboutThis",
      "campaign": "TOF | ABO TESTING CAMPAIGN | 6/23/26",
      "adset": "ADSET 11 | GLP-1 | IMAGES | INJECTION 6/23 | 6/23/26 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 1301.57,
      "total_revenue": 8307.0,
      "consults": 2,
      "cpa": 650.785,
      "roas": 6.382292154859132,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "6959231159595",
      "uid": "1002940",
      "name": "1523503959139054 | WILL COLE | UID:1002940 | TYPE:C | NAME:Carousel 1 - 5 Signs Your Sleep Isn_t Actually Repairing Your Body | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:04032026",
      "short": "Carousel 1 - 5 Signs Your Sleep Isn_t Actually Repairing Your Body",
      "campaign": "MS | ASC | WILL COLE | WOMEN 18+ | 14/4/26 - Copy",
      "adset": "MS | ASC | WILL COLE | WOMEN 18+ | 14/4/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 834.75,
      "total_revenue": 8099.15,
      "consults": 1,
      "cpa": 834.75,
      "roas": 9.702485774183886,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233854194350173",
      "uid": "1002197",
      "name": "DIABETES | UID:1002197 | TYPE:V | NAME:Secret Sugar Epidemic Painting | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:10162025",
      "short": "Secret Sugar Epidemic Painting",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 362.07,
      "total_revenue": 10792.0,
      "consults": 1,
      "cpa": 362.07,
      "roas": 29.806391029358963,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230199642720173",
      "uid": "",
      "name": "𝐇𝐞𝐚𝐥 𝐘𝐨𝐮𝐫𝐬𝐞𝐥𝐟",
      "short": "𝐇𝐞𝐚𝐥 𝐘𝐨𝐮𝐫𝐬𝐞𝐥𝐟",
      "campaign": "MS | ABO | BOOK TITLE TEST | 8/8",
      "adset": "𝐇𝐞𝐚𝐥 𝐘𝐨𝐮𝐫𝐬𝐞𝐥𝐟 | ABO | BOOK TITLE TEST | 8/8",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 887.46,
      "total_revenue": 7892.15,
      "consults": 1,
      "cpa": 887.46,
      "roas": 8.89296418993532,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234240731540173",
      "uid": "",
      "name": "8 simple ways to balance bs",
      "short": "8 simple ways to balance bs",
      "campaign": "MS | ASC | CC $114 CC 11/16 & $2k BUDGET | 07252576 Campaign",
      "adset": "MS | ASC | CC $114 CC 11/16 & $2k BUDGET | 07252576 Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 374.73,
      "total_revenue": 8099.15,
      "consults": 1,
      "cpa": 374.73,
      "roas": 21.61329490566541,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120214669085520173",
      "uid": "1001324",
      "name": "HORMONE | UID:1001324 | TYPE:V | NAME:5 PROVEN WAYS CORTISOL PBL | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:01092025",
      "short": "5 PROVEN WAYS CORTISOL PBL",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 334.8,
      "total_revenue": 4198.45,
      "consults": 1,
      "cpa": 334.8,
      "roas": 12.540173237753882,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120234603999090173",
      "uid": "1002255",
      "name": "DIABETES | UID:1002255 | TYPE:V | NAME:6 Foods That Balance Blood Sugar | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:10302025",
      "short": "6 Foods That Balance Blood Sugar",
      "campaign": "MS | ASC | DIABETES | 081625A",
      "adset": "MS | ASC | DIABETES | 081625A",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 618.65,
      "total_revenue": 8524.0,
      "consults": 1,
      "cpa": 618.65,
      "roas": 13.77838842641235,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120239091591430173",
      "uid": "1002716",
      "name": "BW DTO | UID:1002716 | TYPE:I | NAME:213_Mary × Multiple Symptoms × Solution Aware | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:02192026",
      "short": "213_Mary × Multiple Symptoms × Solution Aware",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 829.19,
      "total_revenue": 8594.0,
      "consults": 1,
      "cpa": 829.19,
      "roas": 10.364331455999228,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120240283548720173",
      "uid": "1002869",
      "name": "BW DTO | UID:1002869 | TYPE:I | NAME:213_Susan-Problem Aware | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:03182026",
      "short": "213_Susan-Problem Aware",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign",
      "adset": "IN HOUSE | BW ASC | 061725 Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 324.75,
      "total_revenue": 17202.0,
      "consults": 1,
      "cpa": 324.75,
      "roas": 52.969976905311775,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "6954576168195",
      "uid": "1002975",
      "name": "BW DTO | UID:1002975 | TYPE:I | NAME:Static_015_4_5 | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:04162026",
      "short": "Static_015_4_5",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign | 4/15/26",
      "adset": "IN HOUSE | BW ASC | 061725 Campaign | 4/15/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 345.06,
      "total_revenue": 16243.0,
      "consults": 1,
      "cpa": 345.06,
      "roas": 47.0729728163218,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120246874737590173",
      "uid": "1003366",
      "name": "RETARGETING | UID:1003366 | TYPE:I | NAME:285_Currently Offering Special Tweet_4th_CBA Sale | AUD:COLD | ASID:AS1105 | CID:100324A | DEST:O | INJ:06232026",
      "short": "285_Currently Offering Special Tweet_4th_CBA Sale",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 457.71,
      "total_revenue": 10090.0,
      "consults": 1,
      "cpa": 457.71,
      "roas": 22.044526009918947,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120246978744100173",
      "uid": "1003410",
      "name": "BW VSL | UID:1003410 | TYPE:V | NAME:235_BEFORE YOU ORDER ANOTHER BLOOD TEST | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:06232026",
      "short": "235_BEFORE YOU ORDER ANOTHER BLOOD TEST",
      "campaign": "TOF | ABO TESTING CAMPAIGN | 6/23/26",
      "adset": "ADSET 1 | BW VSL | VIDEOS | INJECTION 6/23 | 6/23/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 914.58,
      "total_revenue": 8169.0,
      "consults": 1,
      "cpa": 914.58,
      "roas": 8.931968772551334,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120246991171110173",
      "uid": "1003414",
      "name": "WILL COLE | UID:1003414 | TYPE:I | NAME:213_PA_HormonesArentRandom | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:06232026",
      "short": "213_PA_HormonesArentRandom",
      "campaign": "TOF | ABO TESTING CAMPAIGN | 6/23/26",
      "adset": "ADSET 7 | HORMONE | IMAGES | INJECTION 6/23 | 6/23/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 757.9,
      "total_revenue": 8123.0,
      "consults": 1,
      "cpa": 757.9,
      "roas": 10.717772793244492,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120247540637490173",
      "uid": "1003440",
      "name": "DAL BW DTO | UID:1003440 | TYPE:V | NAME:213_SA_DO YOU CHECK YOUR BLOOD WORK | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:07012026",
      "short": "213_SA_DO YOU CHECK YOUR BLOOD WORK",
      "campaign": "TOF | ASC | DAL | BW | 070126D Campaign",
      "adset": "TOF | ASC | DAL | BW | 070126D Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 844.04,
      "total_revenue": 6469.0,
      "consults": 1,
      "cpa": 844.04,
      "roas": 7.66432870480072,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120247907321660173",
      "uid": "1003490",
      "name": "GLP-1 | UID:1003490 | TYPE:I | NAME:STOP BLAMING YOUR WILLPOWER | AUD:COLD | ASID:050626D | CID:050626D | DEST:L | INJ:07092026",
      "short": "STOP BLAMING YOUR WILLPOWER",
      "campaign": "TOF | ABO TESTING CAMPAIGN | 6/23/26",
      "adset": "ADSET 12 | GLP-1 | IMAGES | 07 07 Ad Injection | 6/23/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 880.3,
      "total_revenue": 7673.0,
      "consults": 1,
      "cpa": 880.3,
      "roas": 8.716346699988641,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120249035419160173",
      "uid": "1003805",
      "name": "RETARGETING | UID:1003805 | TYPE:I | NAME:Folder1.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:08282026",
      "short": "Folder1.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "BW | PV 60 DAYS 213/235 BW DTO EX PUR 180 DAYS | RETARGETING | CONVERSIONS | AS1017 | CID:100324A | INJ:110525",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 526.56,
      "total_revenue": 2347.0,
      "consults": 1,
      "cpa": 526.56,
      "roas": 4.457231844424188,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120249131969010173",
      "uid": "1003872",
      "name": "DAL HORMONE | UID:1003872 | TYPE:I | NAME:345_Cost-of-Chasing-Symptoms.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:09032026",
      "short": "345_Cost-of-Chasing-Symptoms.png",
      "campaign": "TOF | ASC | DAL | HORMONE | 070126D Campaign",
      "adset": "TOF | ASC | DAL | HORMONE | 070126D Ad Set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 315.37,
      "total_revenue": 8072.0,
      "consults": 1,
      "cpa": 315.37,
      "roas": 25.595332466626502,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120249133613770173",
      "uid": "1003949",
      "name": "DIABETES | UID:1003949 | TYPE:V | NAME:242_Everyone talking about berberine 1.mp4 | AUD:COLD | ASID:AS0108-3 | CID:010826A | DEST:L | INJ:09032026",
      "short": "242_Everyone talking about berberine 1",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 610.93,
      "total_revenue": 15292.0,
      "consults": 1,
      "cpa": 610.93,
      "roas": 25.030690913852652,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120249115031220173",
      "uid": "1003960",
      "name": "DIABETES | UID:1003960 | TYPE:V | NAME:242the viral apple cider vingar trick has a reason behind it | AUD:COLD | ASID:AS0108-3 | CID:010826A | DEST:L | INJ:09032026",
      "short": "242the viral apple cider vingar trick has a reason behind it",
      "campaign": "MS | ASC CC $135 | HORMONE | 051226",
      "adset": "MS | ASC DR AXE | HORMONE | 051226D",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 322.07,
      "total_revenue": 15319.0,
      "consults": 1,
      "cpa": 322.07,
      "roas": 47.56419411929084,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233854194240173",
      "uid": "1002203",
      "name": "DIABETES | UID:1002203 | TYPE:V | NAME:Energy Drink Mistake | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:10162025",
      "short": "Energy Drink Mistake",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 983.73,
      "total_revenue": 118.0,
      "consults": 4,
      "cpa": 245.9325,
      "roas": 0.11995161273926788,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120247914231480173",
      "uid": "1003469",
      "name": "BW DTO | UID:1003469 | TYPE:I | NAME:213_SA_BloodworkLooksDeeper | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:07092026",
      "short": "213_SA_BloodworkLooksDeeper",
      "campaign": "TOF | ABO TESTING CAMPAIGN | 6/23/26",
      "adset": "ADSET 15 | BW DTO | IMAGES | 07 07 Ad Injection | 7/7/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 961.11,
      "total_revenue": 350.0,
      "consults": 4,
      "cpa": 240.2775,
      "roas": 0.3641622707078274,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120244900052790173",
      "uid": "1003255",
      "name": "BW DTO | UID:1003255 | TYPE:I | NAME:213_UA_START OVER NIGHT | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:05282026",
      "short": "213_UA_START OVER NIGHT",
      "campaign": "TOF | CBO | BW | 051326D",
      "adset": "BW DTO",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 535.15,
      "total_revenue": 124.0,
      "consults": 2,
      "cpa": 267.575,
      "roas": 0.23171073530785763,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120218729086940173",
      "uid": "1001613",
      "name": "HORMONE | UID:1001613 | TYPE:V | NAME:YOUR THYROID IS BEGGING YOU | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:04032025",
      "short": "YOUR THYROID IS BEGGING YOU",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 31.52,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 31.52,
      "roas": 0.8565989847715736,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120230948055160173",
      "uid": "1001977",
      "name": "HORMONE | UID:1001977 | TYPE:I | NAME:Sluggish Liver Hormonal Chaos Tweet | AUD:COLD | ASID:053124A | CID:053124A | DEST:L | INJ:08212025",
      "short": "Sluggish Liver Hormonal Chaos Tweet",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL3% | PIXEL BUYERS | AS1045 | CID:112624B | INJ:060625 – Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 16.06,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 16.06,
      "roas": 1.6811955168119552,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120233901762210173",
      "uid": "1002196",
      "name": "DIABETES | UID:1002196 | TYPE:I | NAME:Quick Win Notes App | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:10162025",
      "short": "Quick Win Notes App",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "DIABETES | LAL 1% LIST | AS1050 | CID:112624B | INJ:09042025",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 765.89,
      "total_revenue": 27.0,
      "consults": 1,
      "cpa": 765.89,
      "roas": 0.03525310423167818,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "6954576167995",
      "uid": "1002981",
      "name": "BW DTO | UID:1002981 | TYPE:I | NAME:Static_014_4_5 | AUD:COLD | ASID:BW ASC | CID:061725 | DEST:O | INJ:04162026",
      "short": "Static_014_4_5",
      "campaign": "IN HOUSE | BW ASC | 061725 Campaign | 4/15/26",
      "adset": "IN HOUSE | BW ASC | 061725 Campaign | 4/15/26",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 215.76,
      "total_revenue": 97.0,
      "consults": 1,
      "cpa": 215.76,
      "roas": 0.4495736002966259,
      "funnel": "Bloodwork",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120249035307640173",
      "uid": "1003813",
      "name": "RETARGETING | UID:1003813 | TYPE:I | NAME:StillGuessing11.png | AUD:COLD | ASID:AS1047 | CID:061125 | DEST:L | INJ:08282026",
      "short": "StillGuessing11.png",
      "campaign": "RETARGETING | BAU | 100324A",
      "adset": "THYROID | PAGE VIEWS - EXCL BUYERS | RETARGETING | CONVERSIONS | AS1017 | CID:090524A | INJ:090524 - Copy",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 183.11,
      "total_revenue": 37.0,
      "consults": 1,
      "cpa": 183.11,
      "roas": 0.20206433291464146,
      "funnel": "CHA",
      "audience": "Retargeting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": []
    },
    {
      "ad_id": "120226307564850173",
      "uid": "1001781",
      "name": "HORMONE | UID:1001781 | TYPE:I | NAME:STILL STUCK WOMAN | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:06122025",
      "short": "STILL STUCK WOMAN",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1, 2025 – Sep 16, 2026",
      "retrieved": "2026-10-21",
      "spend": 2.01,
      "total_revenue": 0.0,
      "consults": 0,
      "cpa": null,
      "roas": 0.0,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Previously identified historical reference placement. Performance is shown for this run, not a sum across every placement of the creative. Historical ROAS includes revenue accrued after the click period; it is not a frozen 14-day return.",
      "revenue_developing": false,
      "selections": [
        "inhouse"
      ],
      "selection_note": "IN HOUSE · reactivate 13"
    },
    {
      "ad_id": "120229982731710173",
      "uid": "1000623",
      "name": "HORMONE | UID:1000623 | TYPE:V | NAME:HORMONE ORGANIC FUNNEL AD | AUD:COLD | CID:053124A | DEST:L | INJ:08162024",
      "short": "HORMONE ORGANIC FUNNEL AD",
      "campaign": "MS | CBO | ASC | LAST CHANCE | 080525",
      "adset": "MS | CBO | ASC | LAST CHANCE | 8/5 Ad set",
      "period": "history",
      "dates": "Jan 1 – Dec 31, 2025",
      "retrieved": "2026-10-21",
      "spend": 34718.0,
      "total_revenue": 213785.9,
      "consults": 267,
      "cpa": 130.02996254681648,
      "roas": 6.157782706377096,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Verified 2025 organic/podcast placement. Consult sales only; email consult sales excluded. Revenue accrued through the October 21 review.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ],
      "selection_note": "Organic / podcast reference"
    },
    {
      "ad_id": "120227323140950173",
      "uid": "1001782",
      "name": "MITO DTO | UID:1001782 | TYPE:I | NAME:CHRONIC FATIGUE TWEET | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:06122025",
      "short": "CHRONIC FATIGUE TWEET",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1 – Dec 31, 2025",
      "retrieved": "2026-10-21",
      "spend": 30349.4,
      "total_revenue": 137078.7,
      "consults": 221,
      "cpa": 137.32760180995476,
      "roas": 4.516685667591451,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Verified 2025 organic/podcast placement. Consult sales only; email consult sales excluded. Revenue accrued through the October 21 review.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ],
      "selection_note": "Organic / podcast reference"
    },
    {
      "ad_id": "120227323140960173",
      "uid": "1001783",
      "name": "MITO DTO | UID:1001783 | TYPE:I | NAME:STILL WAKING UP TIRED | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:06122025",
      "short": "STILL WAKING UP TIRED",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1 – Dec 31, 2025",
      "retrieved": "2026-10-21",
      "spend": 19398.03,
      "total_revenue": 115009.14,
      "consults": 142,
      "cpa": 136.60584507042253,
      "roas": 5.928908244806303,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Verified 2025 organic/podcast placement. Consult sales only; email consult sales excluded. Revenue accrued through the October 21 review.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ],
      "selection_note": "Organic / podcast reference"
    },
    {
      "ad_id": "120227323140920173",
      "uid": "1001794",
      "name": "MITO DTO | UID:1001794 | TYPE:C | NAME:ORGANIC REAL LASTING | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:06122025",
      "short": "ORGANIC REAL LASTING",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1 – Dec 31, 2025",
      "retrieved": "2026-10-21",
      "spend": 16716.98,
      "total_revenue": 87059.67,
      "consults": 138,
      "cpa": 121.13753623188406,
      "roas": 5.207858716107814,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Verified 2025 organic/podcast placement. Consult sales only; email consult sales excluded. Revenue accrued through the October 21 review.",
      "revenue_developing": false,
      "selections": [
        "organic",
        "inhouse"
      ],
      "selection_note": "Organic / podcast reference"
    },
    {
      "ad_id": "120221783687610173",
      "uid": "1001640",
      "name": "MITO DTO | UID:1001640 | TYPE:V | NAME:THIS IS HOW | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:04172025 – Copy 2",
      "short": "THIS IS HOW",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1 – Dec 31, 2025",
      "retrieved": "2026-10-21",
      "spend": 8471.57,
      "total_revenue": 60825.55,
      "consults": 60,
      "cpa": 141.19283333333334,
      "roas": 7.179961919691392,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Verified 2025 organic/podcast placement. Consult sales only; email consult sales excluded. Revenue accrued through the October 21 review.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ],
      "selection_note": "Organic / podcast reference"
    },
    {
      "ad_id": "120211840746340173",
      "uid": "1000623",
      "name": "HORMONE | UID:1000623 | TYPE:V | NAME:HORMONE ORGANIC FUNNEL AD | AUD:COLD | CID:053124A | DEST:L | INJ:08162024",
      "short": "HORMONE ORGANIC FUNNEL AD",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1 – Dec 31, 2025",
      "retrieved": "2026-10-21",
      "spend": 3975.31,
      "total_revenue": 47664.72,
      "consults": 45,
      "cpa": 88.34022222222222,
      "roas": 11.990189444345221,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Verified 2025 organic/podcast placement. Consult sales only; email consult sales excluded. Revenue accrued through the October 21 review.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ],
      "selection_note": "Organic / podcast reference"
    },
    {
      "ad_id": "120229982505820173",
      "uid": "1001642",
      "name": "MITO DTO | UID:1001642 | TYPE:V | NAME:FROM CANCER TO MARATHONS | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:04172025",
      "short": "FROM CANCER TO MARATHONS",
      "campaign": "MS | CBO | ASC | LAST CHANCE | 080525",
      "adset": "MS | CBO | ASC | LAST CHANCE | 8/5 Ad set",
      "period": "history",
      "dates": "Jan 1 – Dec 31, 2025",
      "retrieved": "2026-10-21",
      "spend": 8523.16,
      "total_revenue": 43702.4,
      "consults": 54,
      "cpa": 157.8362962962963,
      "roas": 5.127487927012986,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Verified 2025 organic/podcast placement. Consult sales only; email consult sales excluded. Revenue accrued through the October 21 review.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ],
      "selection_note": "Organic / podcast reference"
    },
    {
      "ad_id": "120227319135070173",
      "uid": "1001783",
      "name": "MITO DTO | UID:1001783 | TYPE:I | NAME:STILL WAKING UP TIRED | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:06122025",
      "short": "STILL WAKING UP TIRED",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1 – Dec 31, 2025",
      "retrieved": "2026-10-21",
      "spend": 9146.79,
      "total_revenue": 43115.65,
      "consults": 64,
      "cpa": 142.91859375,
      "roas": 4.713746571201481,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Verified 2025 organic/podcast placement. Consult sales only; email consult sales excluded. Revenue accrued through the October 21 review.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ],
      "selection_note": "Organic / podcast reference"
    },
    {
      "ad_id": "120217371870610173",
      "uid": "1001448",
      "name": "HORMONE | UID:1001448 | TYPE:C | NAME:3 FACTS ABOUT AUTOIMMUNE ORGANIC | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:02202025",
      "short": "3 FACTS ABOUT AUTOIMMUNE ORGANIC",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1 – Dec 31, 2025",
      "retrieved": "2026-10-21",
      "spend": 3426.39,
      "total_revenue": 30470.8,
      "consults": 31,
      "cpa": 110.52870967741936,
      "roas": 8.892974821897099,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Verified 2025 organic/podcast placement. Consult sales only; email consult sales excluded. Revenue accrued through the October 21 review.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ],
      "selection_note": "Organic / podcast reference"
    },
    {
      "ad_id": "120229251136560173",
      "uid": "1001642",
      "name": "MITO DTO | UID:1001642 | TYPE:V | NAME:FROM CANCER TO MARATHONS | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:04172025",
      "short": "FROM CANCER TO MARATHONS",
      "campaign": "MS | ASC | CC $114 CC 11/16 & $2k BUDGET | 07252576 Campaign",
      "adset": "MS | ASC | CC $114 CC 11/16 & $2k BUDGET | 07252576 Ad set",
      "period": "history",
      "dates": "Jan 1 – Dec 31, 2025",
      "retrieved": "2026-10-21",
      "spend": 6105.12,
      "total_revenue": 27996.33,
      "consults": 39,
      "cpa": 156.54153846153847,
      "roas": 4.5857133029326205,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Verified 2025 organic/podcast placement. Consult sales only; email consult sales excluded. Revenue accrued through the October 21 review.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ],
      "selection_note": "Organic / podcast reference"
    },
    {
      "ad_id": "120235279063010173",
      "uid": "1002404",
      "name": "DIABETES | UID:1002404 | TYPE:I | NAME:The Blood Sugar-Mitochondria Connection Medical Schools Don't Teach | AUD:COLD | ASID:081625A | CID:081625A | DEST:L | INJ:11132025",
      "short": "The Blood Sugar-Mitochondria Connection Medical Schools Don't Teach",
      "campaign": "MS | ASC | DIABETES | 081625A",
      "adset": "MS | ASC | DIABETES | 081625A",
      "period": "history",
      "dates": "Jan 1 – Dec 31, 2025",
      "retrieved": "2026-10-21",
      "spend": 2255.39,
      "total_revenue": 25978.95,
      "consults": 12,
      "cpa": 187.94916666666666,
      "roas": 11.51860653811536,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Verified 2025 organic/podcast placement. Consult sales only; email consult sales excluded. Revenue accrued through the October 21 review.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ],
      "selection_note": "Organic / podcast reference"
    },
    {
      "ad_id": "120229000052460173",
      "uid": "1001874",
      "name": "THYROID | UID:1001874 | TYPE:C | NAME:SLIM CHANCE THYROID ORGANIC | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:07102025",
      "short": "SLIM CHANCE THYROID ORGANIC",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1 – Dec 31, 2025",
      "retrieved": "2026-10-21",
      "spend": 2544.22,
      "total_revenue": 24208.54,
      "consults": 25,
      "cpa": 101.7688,
      "roas": 9.515112686795954,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Verified 2025 organic/podcast placement. Consult sales only; email consult sales excluded. Revenue accrued through the October 21 review.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ],
      "selection_note": "Organic / podcast reference"
    },
    {
      "ad_id": "120221783687620173",
      "uid": "1001642",
      "name": "MITO DTO | UID:1001642 | TYPE:V | NAME:FROM CANCER TO MARATHONS | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:04172025",
      "short": "FROM CANCER TO MARATHONS",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1 – Dec 31, 2025",
      "retrieved": "2026-10-21",
      "spend": 5770.38,
      "total_revenue": 23835.8,
      "consults": 37,
      "cpa": 155.9562162162162,
      "roas": 4.130715828073714,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Verified 2025 organic/podcast placement. Consult sales only; email consult sales excluded. Revenue accrued through the October 21 review.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ],
      "selection_note": "Organic / podcast reference"
    },
    {
      "ad_id": "120229000423580173",
      "uid": "1001880",
      "name": "HORMONE | UID:1001880 | TYPE:C | NAME:BERBERINE ORGANIC | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:07102025 – Copy 2",
      "short": "BERBERINE ORGANIC",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1 – Dec 31, 2025",
      "retrieved": "2026-10-21",
      "spend": 2204.72,
      "total_revenue": 18862.86,
      "consults": 18,
      "cpa": 122.48444444444443,
      "roas": 8.555671468485794,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Verified 2025 organic/podcast placement. Consult sales only; email consult sales excluded. Revenue accrued through the October 21 review.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ],
      "selection_note": "Organic / podcast reference"
    },
    {
      "ad_id": "120229000423540173",
      "uid": "1001875",
      "name": "THYROID | UID:1001875 | TYPE:C | NAME:THYROID FRAMED ORGANIC | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:07102025",
      "short": "THYROID FRAMED ORGANIC",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1 – Dec 31, 2025",
      "retrieved": "2026-10-21",
      "spend": 940.53,
      "total_revenue": 14835.85,
      "consults": 5,
      "cpa": 188.106,
      "roas": 15.77392533996789,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Verified 2025 organic/podcast placement. Consult sales only; email consult sales excluded. Revenue accrued through the October 21 review.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ],
      "selection_note": "Organic / podcast reference"
    },
    {
      "ad_id": "120220286084550173",
      "uid": "1001642",
      "name": "MITO DTO | UID:1001642 | TYPE:V | NAME:FROM CANCER TO MARATHONS | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:04172025",
      "short": "FROM CANCER TO MARATHONS",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1 – Dec 31, 2025",
      "retrieved": "2026-10-21",
      "spend": 780.99,
      "total_revenue": 10415.3,
      "consults": 9,
      "cpa": 86.77666666666667,
      "roas": 13.336022228197542,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Verified 2025 organic/podcast placement. Consult sales only; email consult sales excluded. Revenue accrued through the October 21 review.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ],
      "selection_note": "Organic / podcast reference"
    },
    {
      "ad_id": "120214671185680173",
      "uid": "1001327",
      "name": "HORMONE | UID:1001327 | TYPE:V | NAME:STAY HYDRATED ORGANIC WINNER | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:01092025",
      "short": "STAY HYDRATED ORGANIC WINNER",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1 – Dec 31, 2025",
      "retrieved": "2026-10-21",
      "spend": 579.3,
      "total_revenue": 9612.93,
      "consults": 3,
      "cpa": 193.1,
      "roas": 16.594044536509582,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Verified 2025 organic/podcast placement. Consult sales only; email consult sales excluded. Revenue accrued through the October 21 review.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ],
      "selection_note": "Organic / podcast reference"
    },
    {
      "ad_id": "120229251277690173",
      "uid": "1001642",
      "name": "MITO DTO | UID:1001642 | TYPE:V | NAME:FROM CANCER TO MARATHONS | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:04172025",
      "short": "FROM CANCER TO MARATHONS",
      "campaign": "MS | ASC | CC $114 CC 11/16 & $2k BUDGET | 07252576 Campaign",
      "adset": "MS | ASC | CC $114 CC 11/16 & $2k BUDGET | 07252576 Ad set",
      "period": "history",
      "dates": "Jan 1 – Dec 31, 2025",
      "retrieved": "2026-10-21",
      "spend": 2134.54,
      "total_revenue": 8919.0,
      "consults": 10,
      "cpa": 213.454,
      "roas": 4.178417832413541,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Verified 2025 organic/podcast placement. Consult sales only; email consult sales excluded. Revenue accrued through the October 21 review.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ],
      "selection_note": "Organic / podcast reference"
    },
    {
      "ad_id": "120229000423610173",
      "uid": "1001874",
      "name": "THYROID | UID:1001874 | TYPE:C | NAME:SLIM CHANCE THYROID ORGANIC | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:07102025",
      "short": "SLIM CHANCE THYROID ORGANIC",
      "campaign": "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
      "adset": "IN HOUSE | BAU - ASC | CID: 053124A Ad set",
      "period": "history",
      "dates": "Jan 1 – Dec 31, 2025",
      "retrieved": "2026-10-21",
      "spend": 1211.44,
      "total_revenue": 8419.85,
      "consults": 9,
      "cpa": 134.60444444444445,
      "roas": 6.950282308657465,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Verified 2025 organic/podcast placement. Consult sales only; email consult sales excluded. Revenue accrued through the October 21 review.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ],
      "selection_note": "Organic / podcast reference"
    },
    {
      "ad_id": "120226308033830173",
      "uid": "1001783",
      "name": "MITO DTO | UID:1001783 | TYPE:I | NAME:STILL WAKING UP TIRED | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:06122025",
      "short": "STILL WAKING UP TIRED",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1 – Dec 31, 2025",
      "retrieved": "2026-10-21",
      "spend": 1171.67,
      "total_revenue": 7813.0,
      "consults": 8,
      "cpa": 146.45875,
      "roas": 6.668259834253671,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Verified 2025 organic/podcast placement. Consult sales only; email consult sales excluded. Revenue accrued through the October 21 review.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ],
      "selection_note": "Organic / podcast reference"
    },
    {
      "ad_id": "120225395150790173",
      "uid": "1001740",
      "name": "MITO DTO | UID:1001740 | TYPE:V | NAME:DOING EVERYTHING RIGHT | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:05272025",
      "short": "DOING EVERYTHING RIGHT",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1 – Dec 31, 2025",
      "retrieved": "2026-10-21",
      "spend": 1717.65,
      "total_revenue": 7627.45,
      "consults": 9,
      "cpa": 190.85000000000002,
      "roas": 4.440631094809769,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Verified 2025 organic/podcast placement. Consult sales only; email consult sales excluded. Revenue accrued through the October 21 review.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ],
      "selection_note": "Organic / podcast reference"
    },
    {
      "ad_id": "120229000052500173",
      "uid": "1001875",
      "name": "THYROID | UID:1001875 | TYPE:C | NAME:THYROID FRAMED ORGANIC | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:07102025",
      "short": "THYROID FRAMED ORGANIC",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1 – Dec 31, 2025",
      "retrieved": "2026-10-21",
      "spend": 824.76,
      "total_revenue": 7305.3,
      "consults": 4,
      "cpa": 206.19,
      "roas": 8.857485814054998,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Verified 2025 organic/podcast placement. Consult sales only; email consult sales excluded. Revenue accrued through the October 21 review.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ],
      "selection_note": "Organic / podcast reference"
    },
    {
      "ad_id": "120221867120270173",
      "uid": "1001653",
      "name": "MITO DTO | UID:1001653 | TYPE:V | NAME:THYROID TO HORMONE | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:05012025",
      "short": "THYROID TO HORMONE",
      "campaign": "IN HOUSE | WARMUP 3.0 | CONVERSIONS | CBO | CID: 053124B",
      "adset": "IN HOUSE | WARMUP | WOMEN - 30+ | CONVERSIONS | ASID: AS1011 | CID: 053124B | INJ: 053124",
      "period": "history",
      "dates": "Jan 1 – Dec 31, 2025",
      "retrieved": "2026-10-21",
      "spend": 570.06,
      "total_revenue": 7230.3,
      "consults": 2,
      "cpa": 285.03,
      "roas": 12.683401747184508,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Verified 2025 organic/podcast placement. Consult sales only; email consult sales excluded. Revenue accrued through the October 21 review.",
      "revenue_developing": false,
      "selections": [
        "organic"
      ],
      "selection_note": "Organic / podcast reference"
    },
    {
      "ad_id": "120227319135050173",
      "uid": "1001794",
      "name": "MITO DTO | UID:1001794 | TYPE:C | NAME:ORGANIC REAL LASTING | AUD:COLD | ASID:AS1011 | CID:053124B | DEST:L | INJ:06122025",
      "short": "ORGANIC REAL LASTING",
      "campaign": "LAL | SALES | BAU CONSULT SALES  | MANUAL CONVERSIONS | CID: 112624B",
      "adset": "LAL1% | MANUAL CONVERSIONS | AS1027 | CID:112624B | INJ:112624",
      "period": "history",
      "dates": "Jan 1 – Dec 31, 2025",
      "retrieved": "2026-10-21",
      "spend": 593.24,
      "total_revenue": 6622.3,
      "consults": 6,
      "cpa": 98.87333333333333,
      "roas": 11.1629357427011,
      "funnel": "CHA",
      "audience": "Cold prospecting",
      "link": null,
      "review_reason": "Verified 2025 organic/podcast placement. Consult sales only; email consult sales excluded. Revenue accrued through the October 21 review.",
      "revenue_developing": false,
      "selections": [
        "organic",
        "inhouse"
      ],
      "selection_note": "Organic / podcast reference"
    }
  ],
  "winner_criteria": {
    "established_min_consults": 20,
    "early_min_consults": 5,
    "minimum_roas": 4,
    "ideal_cpa": 200,
    "cpa_only_min_consults": 5,
    "minimum_spend": null,
    "cpa_is_hard_winner_gate": false,
    "consult_definition": "HYROS native unique sales filtered to consult sales only; email consult sales excluded",
    "date_basis": "Last click, date-of-click enabled, UTC−05:00",
    "retrieved": "2026-10-26",
    "injection_day_excluded_for_first_full_days_only": true
  },
  "creative_coverage": {
    "historical": "655 prior reference groups restored, plus verified 2025 organic/podcast evidence. Includes all 17 IN HOUSE selections and all 5 original bloodwork winners. Each row is classified from its displayed evidence; a previous selection is not automatically a current winner. History window: Jan 1, 2025–Sep 16, 2026; separate 2025 evidence is labeled. Refreshed October 21.",
    "previous": "October 1 injection · October 1–12, retrieved October 26. Full 14-day CHA maturity; bloodwork remains immature.",
    "previous10": "October 1 injection · October 5–12, retrieved October 26. Mature CHA window; bloodwork remains immature.",
    "previous14": "Longer check · September 14–October 12, retrieved October 26. Each placement retains its own actual start of delivery.",
    "latest3": "October 15 injection / new placements · October 19–25. Recent consult CPA and volume; ROAS is immature. Austin tracking/delivery findings remain unresolved.",
    "older": "Previously reviewed evidence, retained with original dates. Not a fresh November 2 performance claim.",
    "latest-first": "October 15–18 opening window, including launch day. Not the separate October 16–18 first-full-days audience comparison. ROAS immature.",
    "latest-all": "October 15–25 since-launch window. ROAS immature; use recent windows to avoid hiding a change in performance.",
    "bw-middle": "Bloodwork October 13–18 early check. Revenue is immature; this is not a five-week ROAS decision window.",
    "15-mature": "October 15 placements · 2026-10-15 – 2026-10-19 · retrieved November 2. CHA maturity only for October 15–19; other ROAS remains developing.",
    "15-all": "October 15 placements · 2026-10-15 – 2026-11-01 · retrieved November 2. CHA maturity only for October 15–19; other ROAS remains developing.",
    "15-recent": "October 15 placements · 2026-10-26 – 2026-11-01 · retrieved November 2. CHA maturity only for October 15–19; other ROAS remains developing.",
    "29-full": "October 29 injection · 2026-10-30 – 2026-11-01 · retrieved November 2. CHA maturity only for October 15–19; other ROAS remains developing.",
    "29-all": "October 29 injection · 2026-10-29 – 2026-11-01 · retrieved November 2. Includes launch day; check full-days evidence too."
  },
  "creative_qa": {
    "historical_reference_groups": 655,
    "prior_inhouse_uids": [
      "1001433",
      "1002422",
      "1003510",
      "1003858",
      "1001566",
      "1001919",
      "1001989",
      "1001794",
      "1001781",
      "1001801",
      "1001915",
      "1001744",
      "1001944",
      "1001716",
      "1001994",
      "1001948",
      "1001719"
    ],
    "prior_bloodwork_uids": [
      "1001807",
      "1001873",
      "1001976",
      "1002183",
      "1002179"
    ],
    "missing_native_reports": [],
    "reconciliation_flags": [],
    "history_native_method": "SOURCE grouping with exact sourceLinkAdId and consult-sales tags; ad-level spend and all-product revenue independently pulled using the same click dates. Large AD grouping returned zero metrics and was used only for identity mapping.",
    "new_window_rows": 411,
    "latest_update": "2026-10-26; current evidence refreshed, historical references preserved; Austin unresolved data excluded from simple winners page."
  },
  "execution_plan": [
    [
      "Nov 3–4",
      "Matt + Drew",
      "Fall closing emails/SMS; verify actual sends, links and offer."
    ],
    [
      "Nov 5 · 5 a.m. Eastern",
      "Matt + Jordan; Richard / Drew",
      "Black Friday retargeting and PRE-BLACK FRIDAY banners; codes BLACKFRIDAY / BF70. Keep old Cole unchanged."
    ],
    [
      "Nov 5 · late morning",
      "Matt + Drew",
      "Launch email after checkout QA; Drew confirms SMS timing."
    ],
    [
      "Nov 5 · Josh sandbox",
      "Matt",
      "Josh-only broad cold ABO: 14 videos at $700/day, 6 images at $300/day; finalize the 20 ads."
    ],
    [
      "Pause complete · restart Nov 5",
      "Matt",
      "Austin: Facebook/Instagram engagers only at $250/day, using the agreed placement restrictions. Pause completion confirmed by Samuel."
    ],
    [
      "By Nov 6 · requested target",
      "Matt + tech / HYROS support; Ricky",
      "Restore genuine paid-consult purchaser signals. Matt: when is the HYROS engineer meeting and expected repair? Separately report current-revenue and historical-backfill dates."
    ],
    [
      "Nov 12",
      "Matt + Samuel; Adam for budget",
      "Regular cold refresh and the previously discussed bloodwork rebuild. Matt and Samuel connect on final setup and starting budget. Reassess old Cole; no automatic refresh."
    ]
  ],
  "campaignGroups": {
    "cha": [
      [
        "RETARGETING | BAU | 100324A",
        "2026-10-01 – 2026-10-19",
        2.327629395195134,
        "Reported ROAS · incomplete revenue",
        "Read the approved decisions below. This is not a new cut instruction."
      ],
      [
        "IN HOUSE | BAU - ASC | CID: 053124A Campaign",
        "2026-10-01 – 2026-10-19",
        2.438549755521267,
        "Reported ROAS · incomplete revenue",
        "Read the approved decisions below. This is not a new cut instruction."
      ],
      [
        "RETARGETING | BAU | 100324A | NEW",
        "2026-10-01 – 2026-10-19",
        3.907039693996439,
        "Reported ROAS · incomplete revenue",
        "Read the approved decisions below. This is not a new cut instruction."
      ],
      [
        "TOF | ASC | DAL | HORMONE | 070126D Campaign",
        "2026-10-01 – 2026-10-19",
        1.1731775618236613,
        "Reported ROAS · incomplete revenue",
        "Read the approved decisions below. This is not a new cut instruction."
      ],
      [
        "Retargetting - DAL - DTO Conversions - ABO - 10152026",
        "2026-10-01 – 2026-10-19",
        3.0852963057666787,
        "Reported ROAS · incomplete revenue",
        "Read the approved decisions below. This is not a new cut instruction."
      ],
      [
        "MS | CBO | MSL TESTING | NATIVE IMAGES | THI PAGE | 10/18",
        "2026-10-01 – 2026-10-19",
        1.2933486052675425,
        "Reported ROAS · incomplete revenue",
        "Read the approved decisions below. This is not a new cut instruction."
      ],
      [
        "MS | CC | RETARGETING | BAU | CID: 061126A",
        "2026-10-01 – 2026-10-19",
        0.28577476714648603,
        "Reported ROAS · incomplete revenue",
        "Read the approved decisions below. This is not a new cut instruction."
      ],
      [
        "MS | ASC CC $135 | HORMONE | 051226",
        "2026-10-01 – 2026-10-19",
        0.04434225652816555,
        "Reported ROAS · incomplete revenue",
        "Read the approved decisions below. This is not a new cut instruction."
      ]
    ],
    "bw": [
      [
        "TOF | CBO | BW | 051326D",
        "2026-07-01 – 2026-09-28",
        2.4564951490569977,
        "Reported ROAS · incomplete revenue",
        "Read the approved decisions below. This is not a new cut instruction."
      ],
      [
        "IN HOUSE | CC 110 | 20k | BW ASC | 061725 Campaign | 5/11/26",
        "2026-07-01 – 2026-09-28",
        4.124478854896201,
        "Reported ROAS · incomplete revenue",
        "Read the approved decisions below. This is not a new cut instruction."
      ],
      [
        "IN HOUSE | ASC | THI PARTNERSHIP | BW ADS | 072126D",
        "2026-07-01 – 2026-09-28",
        4.4874880444196865,
        "Reported ROAS · incomplete revenue",
        "Read the approved decisions below. This is not a new cut instruction."
      ],
      [
        "TOF | ASC | DAL | BW ORDER PAGE | 070216D Campaign",
        "2026-07-01 – 2026-09-28",
        0.834379263680468,
        "Reported ROAS · incomplete revenue",
        "Read the approved decisions below. This is not a new cut instruction."
      ],
      [
        "TOF | ASC | DAL | BW | 070126D Campaign",
        "2026-07-01 – 2026-09-28",
        2.4378146406592163,
        "Reported ROAS · incomplete revenue",
        "Read the approved decisions below. This is not a new cut instruction."
      ],
      [
        "TOF | CBO BW | 3 2 2 | 5/29/26",
        "2026-07-01 – 2026-09-28",
        0.3574933320697829,
        "Reported ROAS · incomplete revenue",
        "Read the approved decisions below. This is not a new cut instruction."
      ],
      [
        "TOF | New Leads Campaign | BW VSL | 063026D",
        "2026-07-01 – 2026-09-28",
        0.05036790959743728,
        "Reported ROAS · incomplete revenue",
        "Read the approved decisions below. This is not a new cut instruction."
      ],
      [
        "IN HOUSE | DWC BW ADS | 063026D Campaign",
        "2026-07-01 – 2026-09-28",
        2.8596620759932394,
        "Reported ROAS · incomplete revenue",
        "Read the approved decisions below. This is not a new cut instruction."
      ]
    ]
  },
  "audience_periods": {
    "t7": {
      "Josh": [
        {
          "label": "Facebook / Instagram engagers",
          "spend": 31820.3,
          "consults": 166,
          "consults_per_day": 23.714285714285715,
          "consult_cpa": 191.68855421686746,
          "roas": 1.5207273344374503,
          "spend_source": "Meta"
        },
        {
          "label": "95% video viewers",
          "spend": 5289.49,
          "consults": 24,
          "consults_per_day": 3.4285714285714284,
          "consult_cpa": 220.39541666666665,
          "roas": 0.2461484944673305,
          "spend_source": "Meta"
        },
        {
          "label": "Order-page URL visitors",
          "spend": 5253.46,
          "consults": 16,
          "consults_per_day": 2.2857142857142856,
          "consult_cpa": 328.34125,
          "roas": 0.078995557213722,
          "spend_source": "Meta"
        },
        {
          "label": "Old broad pixel page views",
          "spend": 8752.97,
          "consults": 29,
          "consults_per_day": 4.142857142857143,
          "consult_cpa": 301.8265517241379,
          "roas": 0.11001979899394149,
          "spend_source": "Meta"
        }
      ],
      "Austin": [
        {
          "label": "FB / IG engagers · Oct 29 setup",
          "spend": 2026.25,
          "consults": 3,
          "consults_per_day": 0.42857142857142855,
          "consult_cpa": 675.4166666666666,
          "roas": 0.03997532387415176,
          "spend_source": "Meta"
        },
        {
          "label": "95% viewers · Oct 29 setup",
          "spend": 1989.45,
          "consults": 1,
          "consults_per_day": 0.14285714285714285,
          "consult_cpa": 1989.45,
          "roas": 0.048757194199401846,
          "spend_source": "Meta"
        },
        {
          "label": "Order URL · Oct 29 setup",
          "spend": 2043.36,
          "consults": 0,
          "consults_per_day": 0.0,
          "consult_cpa": null,
          "roas": 0.0,
          "spend_source": "Meta"
        }
      ],
      "Cole": [
        {
          "label": "Old mixed engagers · hold Nov 5",
          "spend": 4958.41,
          "consults": 33,
          "consults_per_day": 4.714285714285714,
          "consult_cpa": 150.25484848484848,
          "roas": 3.6785985830135064,
          "spend_source": "Meta"
        },
        {
          "label": "New Will-only engagers",
          "spend": 1854.42,
          "consults": 15,
          "consults_per_day": 2.142857142857143,
          "consult_cpa": 123.628,
          "roas": 0.3154625165820041,
          "spend_source": "Meta"
        }
      ]
    },
    "p7": {
      "Josh": [
        {
          "label": "Facebook / Instagram engagers",
          "spend": 29293.14,
          "consults": 161,
          "consults_per_day": 23.0,
          "consult_cpa": 181.94496894409937,
          "roas": 2.046144592215106,
          "spend_source": "Meta"
        },
        {
          "label": "95% video viewers",
          "spend": 5210.38,
          "consults": 33,
          "consults_per_day": 4.714285714285714,
          "consult_cpa": 157.89030303030304,
          "roas": 0.19653077126812246,
          "spend_source": "Meta"
        },
        {
          "label": "Order-page URL visitors",
          "spend": 5266.24,
          "consults": 20,
          "consults_per_day": 2.857142857142857,
          "consult_cpa": 263.312,
          "roas": 1.7298869781855746,
          "spend_source": "Meta"
        },
        {
          "label": "Old broad pixel page views",
          "spend": 8730.67,
          "consults": 35,
          "consults_per_day": 5.0,
          "consult_cpa": 249.44771428571428,
          "roas": 1.9418899122289583,
          "spend_source": "Meta"
        }
      ],
      "Austin": [],
      "Cole": [
        {
          "label": "Old mixed engagers · hold Nov 5",
          "spend": 4947.66,
          "consults": 36,
          "consults_per_day": 5.142857142857143,
          "consult_cpa": 137.435,
          "roas": 4.966994498409349,
          "spend_source": "Meta"
        }
      ]
    },
    "post": {
      "Josh": [
        {
          "label": "Facebook / Instagram engagers",
          "spend": 13706.82,
          "consults": 67,
          "consults_per_day": 22.333333333333332,
          "consult_cpa": 204.5794029850746,
          "roas": 0.9460254092488265,
          "spend_source": "Meta"
        },
        {
          "label": "95% video viewers",
          "spend": 2200.18,
          "consults": 6,
          "consults_per_day": 2.0,
          "consult_cpa": 366.69666666666666,
          "roas": 0.07817542201092638,
          "spend_source": "Meta"
        },
        {
          "label": "Order-page URL visitors",
          "spend": 2238.99,
          "consults": 7,
          "consults_per_day": 2.3333333333333335,
          "consult_cpa": 319.85571428571427,
          "roas": 0.08887936078321029,
          "spend_source": "Meta"
        },
        {
          "label": "Old broad pixel page views",
          "spend": 3753.35,
          "consults": 19,
          "consults_per_day": 6.333333333333333,
          "consult_cpa": 197.54473684210527,
          "roas": 0.18197077277631982,
          "spend_source": "Meta"
        }
      ],
      "Austin": [
        {
          "label": "FB / IG engagers · Oct 29 setup",
          "spend": 1565.87,
          "consults": 3,
          "consults_per_day": 1.0,
          "consult_cpa": 521.9566666666666,
          "roas": 0.05172843211760875,
          "spend_source": "Meta"
        },
        {
          "label": "95% viewers · Oct 29 setup",
          "spend": 1527.4,
          "consults": 0,
          "consults_per_day": 0.0,
          "consult_cpa": null,
          "roas": 0.0,
          "spend_source": "Meta"
        },
        {
          "label": "Order URL · Oct 29 setup",
          "spend": 1592.6,
          "consults": 0,
          "consults_per_day": 0.0,
          "consult_cpa": null,
          "roas": 0.0,
          "spend_source": "Meta"
        }
      ],
      "Cole": [
        {
          "label": "Old mixed engagers · hold Nov 5",
          "spend": 2079.71,
          "consults": 8,
          "consults_per_day": 2.6666666666666665,
          "consult_cpa": 259.96375,
          "roas": 0.1279024479374528,
          "spend_source": "Meta"
        },
        {
          "label": "New Will-only engagers",
          "spend": 1483.99,
          "consults": 12,
          "consults_per_day": 4.0,
          "consult_cpa": 123.66583333333334,
          "roas": 0.3578191227703691,
          "spend_source": "Meta"
        }
      ]
    },
    "pre": {
      "Josh": [
        {
          "label": "Facebook / Instagram engagers",
          "spend": 13744.93,
          "consults": 77,
          "consults_per_day": 25.666666666666668,
          "consult_cpa": 178.50558441558442,
          "roas": 2.50557842055216,
          "spend_source": "Meta"
        },
        {
          "label": "95% video viewers",
          "spend": 2293.09,
          "consults": 12,
          "consults_per_day": 4.0,
          "consult_cpa": 191.09083333333334,
          "roas": 0.2067079791896524,
          "spend_source": "Meta"
        },
        {
          "label": "Order-page URL visitors",
          "spend": 2252.48,
          "consults": 6,
          "consults_per_day": 2.0,
          "consult_cpa": 375.41333333333336,
          "roas": 0.07192072737604774,
          "spend_source": "Meta"
        },
        {
          "label": "Old broad pixel page views",
          "spend": 3859.57,
          "consults": 8,
          "consults_per_day": 2.6666666666666665,
          "consult_cpa": 482.44625,
          "roas": 0.05855574584733532,
          "spend_source": "Meta"
        }
      ],
      "Austin": [],
      "Cole": [
        {
          "label": "Old mixed engagers · hold Nov 5",
          "spend": 2197.63,
          "consults": 16,
          "consults_per_day": 5.333333333333333,
          "consult_cpa": 137.351875,
          "roas": 4.579933837816193,
          "spend_source": "Meta"
        }
      ]
    },
    "cha1": {
      "Josh": [
        {
          "label": "Facebook / Instagram engagers",
          "spend": 27743.27,
          "consults": 206,
          "consults_per_day": 29.428571428571427,
          "consult_cpa": 134.67606796116505,
          "roas": 1.9793629229719496,
          "spend_source": "Meta"
        },
        {
          "label": "95% video viewers",
          "spend": 3479.91,
          "consults": 26,
          "consults_per_day": 3.7142857142857144,
          "consult_cpa": 133.8426923076923,
          "roas": 0.28420275237003256,
          "spend_source": "Meta"
        },
        {
          "label": "Order-page URL visitors",
          "spend": 3523.51,
          "consults": 7,
          "consults_per_day": 1.0,
          "consult_cpa": 503.35857142857145,
          "roas": 2.460046941827893,
          "spend_source": "Meta"
        },
        {
          "label": "Old broad pixel page views",
          "spend": 10226.95,
          "consults": 50,
          "consults_per_day": 7.142857142857143,
          "consult_cpa": 204.53900000000002,
          "roas": 1.9211006213973862,
          "spend_source": "Meta"
        }
      ],
      "Austin": [],
      "Cole": [
        {
          "label": "Old mixed engagers · hold Nov 5",
          "spend": 5018.46,
          "consults": 44,
          "consults_per_day": 6.285714285714286,
          "consult_cpa": 114.0559090909091,
          "roas": 2.2819729558470128,
          "spend_source": "Meta"
        }
      ]
    },
    "cha2": {
      "Josh": [
        {
          "label": "Facebook / Instagram engagers",
          "spend": 75824.47,
          "consults": 587,
          "consults_per_day": 30.894736842105264,
          "consult_cpa": 129.17286201022148,
          "roas": 2.7478085900237748,
          "spend_source": "Meta"
        },
        {
          "label": "95% video viewers",
          "spend": 3479.91,
          "consults": 26,
          "consults_per_day": 1.368421052631579,
          "consult_cpa": 133.8426923076923,
          "roas": 0.28420275237003256,
          "spend_source": "Meta"
        },
        {
          "label": "Order-page URL visitors",
          "spend": 3523.51,
          "consults": 7,
          "consults_per_day": 0.3684210526315789,
          "consult_cpa": 503.35857142857145,
          "roas": 2.460046941827893,
          "spend_source": "Meta"
        },
        {
          "label": "Old broad pixel page views",
          "spend": 34142.78,
          "consults": 209,
          "consults_per_day": 11.0,
          "consult_cpa": 163.3625837320574,
          "roas": 2.486948045824037,
          "spend_source": "Meta"
        }
      ],
      "Austin": [],
      "Cole": [
        {
          "label": "Old mixed engagers · hold Nov 5",
          "spend": 13646.9,
          "consults": 153,
          "consults_per_day": 8.052631578947368,
          "consult_cpa": 89.1954248366013,
          "roas": 3.907039693996439,
          "spend_source": "Meta"
        }
      ]
    },
    "cha3": {
      "Josh": [
        {
          "label": "Facebook / Instagram engagers",
          "spend": 142597.9,
          "consults": 1077,
          "consults_per_day": 29.916666666666668,
          "consult_cpa": 132.40287836583101,
          "roas": 3.2952176013812267,
          "spend_source": "Meta"
        },
        {
          "label": "95% video viewers",
          "spend": 3479.91,
          "consults": 26,
          "consults_per_day": 0.7222222222222222,
          "consult_cpa": 133.8426923076923,
          "roas": 0.28420275237003256,
          "spend_source": "Meta"
        },
        {
          "label": "Order-page URL visitors",
          "spend": 3523.51,
          "consults": 7,
          "consults_per_day": 0.19444444444444445,
          "consult_cpa": 503.35857142857145,
          "roas": 2.460046941827893,
          "spend_source": "Meta"
        },
        {
          "label": "Old broad pixel page views",
          "spend": 71166.9,
          "consults": 382,
          "consults_per_day": 10.61111111111111,
          "consult_cpa": 186.30078534031412,
          "roas": 2.686665430136763,
          "spend_source": "Meta"
        }
      ],
      "Austin": [],
      "Cole": [
        {
          "label": "Old mixed engagers · hold Nov 5",
          "spend": 24153.06,
          "consults": 243,
          "consults_per_day": 6.75,
          "consult_cpa": 99.39530864197532,
          "roas": 6.728959808819255,
          "spend_source": "Meta"
        }
      ]
    },
    "mature-new": {
      "Josh": [
        {
          "label": "95% viewers",
          "spend": 3479.91,
          "consults": 26,
          "consults_per_day": 5.2,
          "consult_cpa": 133.8426923076923,
          "roas": 0.28420275237003256,
          "spend_source": "Meta"
        },
        {
          "label": "Order URL",
          "spend": 3523.51,
          "consults": 7,
          "consults_per_day": 1.4,
          "consult_cpa": 503.35857142857145,
          "roas": 2.460046941827893,
          "spend_source": "Meta"
        },
        {
          "label": "Engagers",
          "spend": 19760.71,
          "consults": 145,
          "consults_per_day": 29.0,
          "consult_cpa": 136.28075862068965,
          "roas": 1.892695151135764,
          "spend_source": "Meta"
        },
        {
          "label": "Old PV",
          "spend": 6289.83,
          "consults": 27,
          "consults_per_day": 5.4,
          "consult_cpa": 232.95666666666668,
          "roas": 3.019795447571715,
          "spend_source": "Meta"
        }
      ],
      "Austin": [],
      "Cole": []
    }
  },
  "email_routing": {
    "status": "Confirmed by Drew on October 27, 2026",
    "flow": [
      "New opt-in enters nurture with current-promotion banner",
      "Finish nurture and join remaining scheduled sends in the active promotion, including last-call emails",
      "Remain eligible for future promotions subject to exclusions",
      "Transfer automatically to the next monthly promo workflow at month-end"
    ],
    "verification_owner": "Drew",
    "coordination_owner": "Matt P",
    "source_url": "https://docs.google.com/document/d/1xAx06eC9PWVtyn7iCAVithro1vg_qw-_jNS2WSiO6iE/edit?tab=t.0#heading=h.gcmpnhwld1rv",
    "communication": "Email",
    "confirmation_date": "2026-10-27",
    "verification_basis": "Drew email confirmation; not an independent live GHL inspection",
    "monthly_handoff": "Automatic on the last day of each month into the next monthly promotion workflow",
    "nurture_duration": "11 active sequences, 2–19 days",
    "send_timing": "Calendar-date checks around 10 a.m. in the contact timezone; next scheduled eligible send, including last-call",
    "email_sms": "SMS requires sms-funnel-opt-in; email-only contacts receive nothing on SMS-only days",
    "exclusions": [
      "Booked or purchased",
      "Unsubscribed or spam complaint",
      "Neither email engagement nor webinar opt-in in 18+ months; moved to warm/cold automation"
    ],
    "winback": "Main promotion paused during winback, then automatically rejoins",
    "remaining_launch_tasks": [
      "Prepare and schedule new promotion messages across October and November",
      "Check contact-local send times against offer expiry",
      "Update nurture and funnel banners and test checkout coupons"
    ]
  }
}