The Health Institute
CREATIVE HANDOFFPrepared by Samuel Sokol
Creative Team →

DIABETES RELAUNCH · FOR JORDAN & THE CREATIVE TEAM

Build the next round
from last year’s winners.

19 selected references to develop variations from. Open an ad, review the creative, and use its UID to find the original.

13Original diabetes campaign
6Additional IN HOUSE references
2025January 1–December 31 results

01 / START HERE · 13 REFERENCES

Original diabetes campaign.

These ads ran in the original diabetes campaign and met our historical winner criteria. Start here for the relaunch.

Campaign placement verified. The historical destination URLs have not been verified.

No UID in original name

Insulin Age Faster Notes App.png

61Paid consults
$83.62Consult CPA
4.39xROAS
View ad on Facebook

02 / ADDITIONAL IDEAS · 6 REFERENCES

Diabetes-themed IN HOUSE winners.

These won inside IN HOUSE BAU. Their names and available ad copy point to diabetes, so they are useful creative references—but we have not confirmed they sent traffic to the diabetes webinar funnel.

Use as additional inspiration. Keep these separate from the original diabetes campaign references.

UID 1002190

Did You Know Format (Education) Notes App

154Paid consults
$181.41Consult CPA
6.12xROAS
View ad on Facebook
What qualifies these as historical winners?

Each displayed placement produced at least 20 unique paid consults and 4× ROAS during January 1–December 31, 2025. CPA is shown alongside volume and ROAS; a higher CPA does not automatically disqualify a strong-ROAS winner.

HYROS last-click attribution with date-of-click attribution on. Paid consults use native unique consult sales, excluding email consult sales and downstream program purchases. CPA uses matching Meta ad spend; ROAS uses total attributed revenue. Revenue includes amounts attributed since the historical period, so this is not a frozen view of what was visible at the time.

Results apply to the individual placement shown, not every run of a creative. Facebook links are available creative references, not a guarantee of the exact historical page or ad version. These are ideas to build from, not a claim that the ads are active or winning today.