The Health Institute
CREATIVE TEAMPrepared by Samuel Sokol
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CREATIVE TEAM: START HERE · NOVEMBER 2, 2026

Build from what’s
already working.

Your references are already selected. Start with proven winners, explore the early signals, and use the UID or ad link to find the original creative.

Diabetes relaunch: creative handoff

19 historical references, separated by campaign source, with results and ad links.

Open diabetes references →
Updated November 2 · saved results, manually updated
Already shared with Jordan

Samuel sent 1004398 — Sweaters, Soup and Your Health and 1004436 — Ninety Seven Biggest Steal directly to Jordan. They are CPA signals to watch. The bloodwork ad qualifies on October 29–November 1 including launch day; its three-full-days result is 5 consults at $213.10 CPA.

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01 / START HERE

Proven winners to build from.

20+ unique paid consult purchases and at least 4× ROAS in the displayed window. These have the strongest volume behind the return.

Newer creative that earned it

Includes earlier injections that were given more time. Known historical relaunches stay in the historical bank.

Historical winners

The proven reference bank, including our previously identified winners. Historical success is a source for ideas; it does not mean the ad is winning or active today.

02 / WORTH EXPLORING

Early winners. Keep watching.

5–19 unique paid consult purchases and at least 4× ROAS. Promising ideas with a smaller sample, including the latest injection’s first complete days.

More historical ideas with smaller consult samples

These meet the same 5–19 consult / 4× ROAS rule on historical evidence. They are lower-volume references for historical creatives, not newly launched ads or established winners.

03 / SECONDARY REFERENCE

CPA signals to watch.

5+ consult purchases at $200 CPA or less, with ROAS below 4 and still developing. Consult acquisition looks good; profitability is not established yet.

How these references are selected

We apply the approved rules automatically across reviewed placements and click windows. Proven winners need 20+ unique paid consult purchases and ROAS ≥4. Early winners need 5–19 and ROAS ≥4. CPA is ideally $200 or less, but a higher CPA does not disqualify a strong-ROAS winner. There is no minimum spend. Ads with fewer than five consults or flagged data issues are excluded from this page.

October 29 creative uses October 30–November 1 full days and a separate October 29–November 1 launch-inclusive check. October 15 placement review includes mature CHA clicks through October 19. Earlier and historical references retain their original dates. CHA needs 14 days; bloodwork about five weeks. Missing HYROS revenue remains unresolved.

Each UID appears once. Known historical creatives stay in the historical bank, even when a recent window supports their label. Otherwise, established results take priority over early results, then CPA signals. Within a category, we show the reviewed placement/window with the most consults. Open the evidence to see the other results, which may be weaker. We do not combine unique buyers across placements or claim the strongest result applies to every run.

HYROS last click with date-of-click attribution on. Consult CPA uses native unique paid consult purchases, excluding email consult sales. ROAS uses total attributed revenue. Historical results include revenue accrued after the click period. These are creative references, not instructions to keep, cut or scale campaigns. Asset links are included where verified; otherwise use the UID to find the original.

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