Placement share of spend
Oct 20–26 Oct 27–Nov 2
NOVEMBER 3, 2026 · THROUGH NOVEMBER 2
Daily performance.
Meta’s reported consult CPA was $345 yesterday versus $339. The last three days weakened to $323 versus $287, while the seven-day CPA improved to $306 versus $318. Cole’s new engagers and Josh bloodwork retargeting offer useful acquisition signals. All six comparison windows were refreshed; attribution gaps remain visible below.
Consult counts and CPAs are provisional. HYROS payment and attribution gaps remain. November 2 matches Eastern reporting boundaries, but earlier windows are affected by the daylight-saving change. Google THI-2 sync freshness is unverified. Meta spend and traffic are fresh. Exact limitations →
01 / AT A GLANCE
All three comparisons.
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Account totals use native unique consult counts. Campaign and ad-set rows are not additive. Meta scope: 1A + 1D, excluding HYC. Google scope: the two THI accounts.
02 / FOLLOW THE CHANGE
Campaigns & ad sets.
| Campaign · click to open | Consults/day |
|---|
Each cell shows the latest period above the previous period. “—” CPA means no attributed consults; it does not mean zero CPA.
SELECTED CAMPAIGN
Ad sets in this campaign
Uses the comparison selected above. Open an ad set for its three windows and traffic detail.
| Ad set · click to open | Spend | Paid consults | Consults/day | Consult CPA | CPA change |
|---|
SELECTED AD SET
Google campaign consult performance is available through HYROS. Ad-set, placement and creative-delivery diagnostics are not available in this snapshot.
03 / TRAFFIC & DELIVERY
What changed underneath.
Meta account · October 20–26 → October 27–November 2
Traffic detail compares the two seven-day windows, regardless of the campaign-table window. Placement shares describe spend—not sales or consult CPA by placement.
Delivery & creative context
Open ad-level traffic comparisons
Same Meta ad ID across both weeks. Ordered by latest spend. These are traffic signals, not a creative winner or cut list. Frequency is reported for each full window; placement changes can also affect it.
| Creative / ad set | Spend | CPM | Frequency | Outbound CTR |
|---|
04 / TRUST, THEN VERIFY
What’s verified. What’s still open.
Reporting definitions
- Spend: Meta platform spend for 1A/1D; HYROS campaign costs for Google, reconciled within HYROS.
- Consults: HYROS native Unique Sales, paid consult-sales category, last-click attribution with date-of-click ON. Email consult and program-sale categories excluded.
- CPA: Period spend ÷ native unique paid consults, not an average of daily CPAs. Approximate in this snapshot because of the date-boundary limitation below.
- Recent dates: Completed days can still gain attribution. October 29 is injection day; October 30–November 2 are four full post-refresh days. Comparisons spanning October 29 include launch-day and pre-launch activity. November 1 Meta-attributed consults rose from 71 in yesterday’s pull to 75 now; that is reporting backfill, not November 2 acquisition.
- Scope: Two THI Google accounts; KeyCellularNutrition excluded. HYC book campaign excluded from the Meta overview.
Open attribution gaps
- Payment integrations: Healthy/Recurly integration and backfill completion remain unverified. This can affect reported consult volume and CPA.
- Austin / MSL: Earlier purchase-attribution discrepancies remain unresolved. Low HYROS counts alone do not prove actual sales collapsed by the same amount.
- GHL cross-check: 155 of 193 successful November 2 charges matched a HYROS order ID in a November 1–3 search. The 38 unmatched include 13 consult-labeled, 19 concierge and six program/invoice/other charges. Three matched charges have multiple HYROS rows; that alone does not establish duplicate purchasers. These are charge counts across channels, not 38 proven missing paid consults.
- Google connection: The November 2 THI-2 expired-token alert remains unverified as resolved. November 2 returned no campaign rows for this account; that does not prove zero spend. Google totals show available HYROS data and may be incomplete.
- Different clocks: GHL charge date and HYROS click date do not have to match by day.
Spend reconciliation & downloadable detail
Meta account/campaign totals differ by at most $0.00; campaign/ad-set totals reconcile across all six windows. Weekly ad/placement totals differ from campaign totals by at most $0.70. Google cost controls reconcile exactly within HYROS, without proving sync completeness. Pagination and row joins were checked.
Daylight-saving limitation: HYROS’s native report endpoint accepts fixed UTC offsets, not named timezones. Reports use the profile’s −05:00. November 2 matches Eastern boundaries. November 1’s first hour (00:00–00:59 EDT) is outside its native count; pre-transition boundaries differ by one hour from Meta’s Eastern calendar days. Three- and seven-day comparisons are affected. Native unique counts were preserved, not summed to manufacture exact Eastern totals. GHL November 2 charges were filtered to the exact Eastern day.